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Most popular at the top
- Penguin Group US 2014; US$ 14.99
From one of the world?s leading data scientists, a landmark tour of the new science of idea flow, offering revolutionary insights into the mysteries of collective intelligence and social influence If the Big Data revolution has a presiding genius, it is MIT?s Alex ?Sandy? Pentland. Over years of groundbreaking experiments, he has distilled... more...
- Palgrave Macmillan 2013; US$ 115.00
This book contributes to the growing literature on the biopic genre by outlining and exploring the conventions of the postfeminist biopic. It does so by analyzing recent films about the lives of famous women including Sylvia Plath, Frida Kahlo, Virginia Woolf and Jane Austen. more...
- O'Reilly Media 2009; US$ 13.99
In this hilarious and highly practical book, author and professional speaker Scott Berkun reveals the techniques behind what great communicators do, and shows how anyone can learn to use them well. For managers and teachers -- and anyone else who talks and expects someone to listen -- Confessions of a Public Speaker provides an insider's perspective... more...
- SAGE Publications 2010; US$ 69.00
The bestselling Media and Crime returns with a fully revised and updated new edition. Established in the field as the market leader, the book explores the complex interactions between media and crime from a critical and authoritative standpoint. . . Retaining and updating coverage of the core issues in the subject: news reporting of crime; media constructions... more...
- Crown Publishing Group 2013; US$ 28.00
From America?s preeminent columnist, named by the Financial Times the most influential commentator in the nation, the long-awaited collection of Charles Krauthammer?s essential, timeless writings. A brilliant stylist known for an uncompromising honesty that challenges conventional wisdom at every turn, Krauthammer has for decades dazzled... more...
- Crown Publishing Group 2006; US$ 14.95
March 2003: The United States invades Iraq. October 2006: The world finds out why. What was really behind the U.S.-led invasion of Iraq? As George W. Bush steered the nation to war, who spoke the truth and who tried to hide it? Hubris takes us behind the scenes at the Bush White House, the CIA, the Pentagon, the State Department, and Congress... more...
- Henry Holt and Co. 2007; US$ 20.99
The classic guide to copywriting, now in an entirely updated third edition This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials,... more...
- Wiley 2010; US$ 27.95
How do organizations manage social media effectively? Every organization wants to implement social media, but it is difficult to create processes and mange employees to make this happen. Most social media books focus on strategies for communicating with customers, but they fail to address the internal process that takes place within a business before... more...
- Wiley 2013; US$ 19.99
Put "engage" front and center in your social media marketing engagement strategies! When you focus on the engagement side of a social media marketing strategy, you'll build and grow relationships with followers and customers, craft content just for them, analyze how they're responding, and refocus and refresh your campaigns accordingly. This smart... more...