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- Knopf Doubleday Publishing Group 2008; US$ 17.00
An unprecedented examination of how news stories, editorials and photographs in the American press?and the journalists responsible for them?profoundly changed the nation?s thinking about civil rights in the South during the 1950s and ?60s. Roberts and Klibanoff draw on private correspondence, notes from secret meetings, unpublished articles, and... more...
- Taylor and Francis 2013; US$ 49.95
The history of American journalism is marked by disturbing representations of people and communities of color, from the disgraceful stereotypes of pre-civil rights America, to the more subtle myths that are reflected in routine coverage by journalists all over the country. Race and News: Critical Perspectives aims to examine these journalistic representations... more...
- Taylor and Francis 2012; US$ 38.95
Whether it's a crew of two hundred shooting a cast of thousands on horseback, or a crew of twelve filming one person in a room, each and every successful movie production requires a strong First Assistant Director (AD) at its helm. In Running the Show, veteran First AD Liz Gill walks you through the entire filmmaking process through the perspective... more...
- Harrassowitz Verlag 2014; US$ 64.35
Jeder kennt die Biene Maja, aber kaum jemand kennt ihre Entwicklungsgeschichte. Wer von der Biene Maja spricht, denkt zuerst an die ab 1976 in Deutschland ausgestrahlte Zeichentrickserie. Dabei ist die Biene Maja viel älter, sie hat ihren ersten Auftritt bereits 1912, als das Buch Die Biene Maja und ihre Abenteuer des heute kaum noch bekannten Autors... more...
- Course Technology PTR 2011; US$ 16.99
Facebook®, Twitter, LinkedIn®, and YouTube have changed the way consumers communicate today and businesses today must be a part of this social phenomenon or risk losing significant marketing opportunities. THE SOCIAL MEDIA BUSINESS EQUATION: USING ONLINE CONNECTIONS TO GROW YOUR BOTTOM LINE clearly demonstrates how you and your organization... more...
- Wiley 2002; US$ 22.95
In an investment climate characterized by rapidly increasing access to information, sorting legitimate financial advice, grounded in traditional analysis, from the constant stream of useless information, or "noise," is difficult. Let author Richard Bernstein guide you through the "noise" and show you where and how to find solid investment information.... more...
- Dearborn Trade Publishing 2002; US$ 27.00
Laurence Vincent's book examines the powerful mythology surrounding such revered brands as Kodak, Starbucks, Harley Davidson, Coca-Cola, and many more. He shows marketers how to think like storytellers in order to draw consumers into a lifelong relationship. more...
- Wiley 2011; US$ 19.99 US$ 15.99
Proven techniques that maximize media exposure for your business A seasoned PR pro shows you how to get people talking When it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so... more...