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Most popular at the top

  • Reading Media Theoryby Brett Mills; David M. Barlow

    Taylor and Francis 2014; US$ 64.95

    What does the Frankfurt School have to say about the creative industries? Does the spread of Google prove we now live in an information society? How is Madonna an example of postmodernism? How new is new media? Does the power of Facebook mean we're all media makers now? This groundbreaking volume – part reader, part textbook - helps you to engage... more...

  • Journalism Nextby Mark E. Briggs

    SAGE Publications 2015; US$ 32.00

    The Third Edition of Journalism Next: A Practical Guide to Digital Reporting and Publishing is the most informed, practical, and succinct guide to digital technology for journalists. Author Mark Briggs’ forward-thinking techniques and accessible style prepares today’s journalists for tomorrow’s media landscape transformations. Readers will learn... more...

  • Introduction to Media Literacyby W. James Potter

    SAGE Publications 2015; US$ 54.00

    Introduction to Media Literacy builds students’ media literacy step-by-step to make them more knowledgeable about all facets of the media and more strategic users of media messages. In nine streamlined chapters, all of the essential media topics are covered – from understanding media audiences, industries, and effects to confronting controversies... more...

  • Superconnected: The Internet, Digital Media, and Techno-Social Lifeby Mary Chayko

    SAGE Publications 2016; US$ 38.00

    What does it mean to live in a superconnected society?  Superconnected: The Internet, Digital Media, and Techno-Social Life  brings together insights about digital technology and society from the many literatures in which author Mary Chayko is immersed: sociology, communication, psychology, media and technology studies. The result is a groundbreaking... more...

  • Perspectives on Social Media Marketingby Stephanie Agresta; B. Bonin Bough

    Course Technology PTR 2010; US$ 19.99

    Perspectives on Social Media Marketing addresses 90 - 100 compelling and important issues that marketers deal with on a regular basis when it comes to social media. These issues include understanding what social media is, how it has changed the marketing landscape, ways to leverage it for reaching consumers, how to best measure the ROI of a social... more...

  • Media Studiesby Dan Laughey

    Oldcastle Books 2010; US$ 11.99

    You've got TV, internet, phone, radio, movies, music, magazines and newspapers -- and that's just the tip of the iceberg. Unless we live on a desert island, there is no escape from media communications of one sort or another. So how do we begin to understand today's all-embracing media culture? In this book, all the key issues and debates in media... more...

  • PR Power: Inside Secrets From the World of Spinby Amanda Barry-Hirst

    Ebury Publishing 2012; US$ 15.50

    Whether you're just starting out or have been in business for years, it's never too late to start harnessing the incredible power of public relations. PR Power offers advice on how to get the most from your PR consultancy or in-house team and what to do if you're running the PR yourself, with: * practical hints and tips * toolkit exercises * case... more...

  • Facebook Marketingby Brian Carter; Justin Levy

    Pearson Education 2011; US$ 19.99

    The Easy, Step-by-Step Guide to Facebook Marketing—100% Updated for Facebook’s Newest Features & Best Practices   Your best customers and prospects are on Facebook: more than 800,000,000 of them . Your business needs to be there, too: not just with a generic “page,” but with a smart, low-cost marketing program that works . Facebook Marketing,... more...

  • Twitter 101by Lauren Dugan

    Pearson Education 2012; US$ 4.99

    Use Twitter to turbocharge your brand and business, engage users, connect with your industry, capture indispensable customer/prospect data, and build word-of-mouth that translates directly into sales! Twitter 101 is the perfect quick Twitter primer for every entrepreneur and social media marketer, from novices to pros! Leading social media business... more...

  • The Online Journalism Handbookby Paul Bradshaw

    Taylor and Francis 2013; US$ 55.95

    How do we practice journalism in a digital world, in which the old 'rules' no longer apply? This text offers comprehensive, instructive coverage of the techniques and secrets of being a successful online journalist, both from a theoretical and practical point of view. Reflecting the vitality of the web, it will inspire you to acquire new skills and... more...