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- The Floating Press 1923; US$ 7.95
The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are well understood. The correct methods of procedure have been proved and established. We know what is most effective, and we act on basic law. Advertising,... more...
- Course Technology PTR 2011; US$ 16.99
Facebook®, Twitter, LinkedIn®, and YouTube have changed the way consumers communicate today and businesses today must be a part of this social phenomenon or risk losing significant marketing opportunities. THE SOCIAL MEDIA BUSINESS EQUATION: USING ONLINE CONNECTIONS TO GROW YOUR BOTTOM LINE clearly demonstrates how you and your organization... more...
- Knopf Doubleday Publishing Group 2015; US$ 24.95 US$ 18.50
From one of the most admired critics of our time, brilliant insights into the act of watching movies and an enlightening discussion about how to derive more from any film experience. Since first publishing his landmark Biographical Dictionary of Film in 1975 (recently released in its sixth edition), David Thomson has been one of our most provocative... more...
- Farrar, Straus and Giroux 2015; US$ 23.99
An interior look at Roberto Calasso's work as a publisher and his reflections on the art of book publishing In this fascinating memoir, the author and publisher Roberto Calasso meditates on the art of book publishing. Recalling the beginnings of Adelphi in the 1960s, he touches on the Italian house's defining qualities, including the considerations... more...
- Kogan Page 2015; US$ 24.95 US$ 18.71
The complete guide to media interviews for all PR and press officers and their clients tasked with representing themselves or their organizations to confidently deliver a key message across channels, even in crisis conditions. more...
- Taylor and Francis 2015; US$ 59.95
Create vibrant visual effects with Adobe After Effects. Gain the tips, tricks, and applied knowledge you need to carry out essential visual effects tasks and bring your digital compositing to the next level. In Compositing Visual Effects in After Effects, industry veteran Lee Lanier covers all the common After Effects techniques any serious visual... more...
- Wiley 2002; US$ 22.95
In an investment climate characterized by rapidly increasing access to information, sorting legitimate financial advice, grounded in traditional analysis, from the constant stream of useless information, or "noise," is difficult. Let author Richard Bernstein guide you through the "noise" and show you where and how to find solid investment information.... more...
- Dearborn Trade Publishing 2002; US$ 27.00
Laurence Vincent's book examines the powerful mythology surrounding such revered brands as Kodak, Starbucks, Harley Davidson, Coca-Cola, and many more. He shows marketers how to think like storytellers in order to draw consumers into a lifelong relationship. more...