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- Crown Publishing Group 2013; US$ 15.00
There are really two games, the one you see and the one you don't. The way I see it, the best way to use access to both worlds is to illuminate and reveal, not idolize and adore. It's better to be wrong than to be played for a fool. ? Colin Cowherd In this age of billion dollar athletic marketing campaigns, ?feel good? philosophy with no connection... more...
- Oxford University Press 2012; US$ 12.99
Written by experts in the field, this dictionary covers all aspects of film studies, including terms, concepts, debates, and movements in film theory and criticism, national, international and transnational cinemas, film history, film movements and genres, film industry organizations and practices, and key technical terms and concepts in 500 detailed... more...
- Taylor and Francis 2014; US$ 51.99
In this 6th edition of his successful Cultural Theory and Popular Culture: An Introduction , John Storey has extensively revised the text throughout. As before, the book presents a clear and critical survey of competing theories of and various approaches to popular culture. Its breadth and theoretical unity, exemplified through popular culture, means... more...
- Penguin Books Ltd 2013; Not Available
Who Owns The Future? is the new masterwork from the prophet of the digital age, Jaron Lanier, author of You Are Not A Gadget . In the past, a revolution in production, such as the industrial revolution, generally increased the wealth and freedom of people. The digital revolution we are living through is different. Instead of leaving a greater... more...
- Ebury Publishing 2014; US$ 37.95
This essential and highly acclaimed guide, now updated and revised in its sixth edition, explains the business of the British music industry. Drawing on her extensive experience as a media lawyer, Ann Harrison offers a unique, expert opinion on the deals, the contracts and the business as a whole. She examines in detail the changing... more...
Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks)McGraw-Hill Education 2011; US$ 22.00
THE NEW YORK TIMES AND USA TODAY BESTSELLER! The secret to successful word-of-mouth marketing on the social web is easy: BE LIKEABLE. A friend's recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, and beyond, that recommendation can travel farther and faster than ever before. Likeable Social... more...
- Random House Publishing Group 2014; US$ 28.00
NEW YORK TIMES BESTSELLER ? NAMED ONE OF THE BEST BOOKS OF THE YEAR BY NPR A deeply reported journey inside the secretive world of Fox News and the life of its combative, visionary founder. When Rupert Murdoch enlisted Roger Ailes to launch a cable news network in 1996, American politics and media changed forever. Now, with a remarkable level... more...
- Taylor and Francis 2014; US$ 42.95
Blueprint for Screenwriting demystifies the writing process by developing a "blueprint" for writers to follow for each new screenplay--from original concept to completed script. Author and international script consultant Dr. Rachel Ballon explores the writing craft and emphasizes creativity in the writing process. She blends her expertise in script... more...
- Taylor and Francis 2008; US$ 64.95
The Routledge Handbook of Public Diplomacy provides a comprehensive overview of public diplomacy and national image and perception management, from the efforts to foster pro-West sentiment during the Cold War to the post-9/11 campaign to "win the hearts and minds" of the Muslim world. Editors Nancy Snow and Philip Taylor present materials on public... more...
- F+W Media 2010; US$ 25.00
Finally, answers to the question: How are big ideas born? Creative directors, art directors and advertising copywriters are some of the great artists and thinkers of our time. Considering the scope and power of their influence in our culture, that's not such a crazy idea. Take an intimate look into the creative processes of some of the top minds... more...