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Most popular at the top

  • Popkultur und Fernsehenby Stefan Greif; Nils Lehnert; Anna-Carina Meywirth

    transcript 2015; US$ 31.81

    Die Verzahnung von Fernsehen und Pop(kultur) wurde von der Forschung bislang vernachlässigt. Dabei bedient sich das Fernsehen schon früh popästhetischer Verfahren - und Musiker, Künstler sowie Literaten nutzen bereits seit den 1960ern das Fernsehen für eigene Inszenierungsstrategien, um einer maroden Hochkultur mit einer mediensouveränen Popästhetik... more...

  • Do They Think You're Stupid?by Julian Baggini

    Granta Publications 2010; US$ 12.51

    Banish bad arguments and woolly rhetoric! More addictive mental workouts from the author of the best-selling The Pig That Wants To Be Eaten. (Originally published as The Duck That Won the Lottery.) more...

  • Navigate the Noiseby Richard Bernstein

    Wiley 2002; US$ 22.95

    IPraise for NAVIGATE THE NOISE "Instructs the investor on how to deal with a more problematic investment climate. Richard's guidance is thoughtful, detailed, and full of common sense." ?Douglas A. Kass, General Partner, Seabreeze Partners Short LP "An excellent and concise work by an acknowledged master in the field of strategic equity analysis... more...

  • Legendary Brandsby Laurence Vincent

    Dearborn Trade Publishing 2002; US$ 27.00

    Laurence Vincent's book examines the powerful mythology surrounding such revered brands as Kodak, Starbucks, Harley Davidson, Coca-Cola, and many more. He shows marketers how to think like storytellers in order to draw consumers into a lifelong relationship. more...

  • Sex and Moneyby Mark Dapin

    Allen & Unwin 2004; US$ 27.26

    An inside account of men's magazines through the eyes of a journo who's been bang in the middle of it. more...

  • Do Your Own PRby Richard Milton

    Pocket Essentials 2007; US$ 7.99

    So you want recognition for your organisation? Your products? Your services? Your good cause? Or maybe you want it for yourself ? Then learn to do your own press relations and become your own a PR expert. There?s more to PR than reading your name in the papers or seeing your face on telly. Good press relations is the secret of achieving recognition... more...

  • And Now a Few Words From Meby Bob Garfield

    McGraw-Hill Education 2003; US$ 32.00

    "If you crave insight into the wacky, zany, madcap--albeit very serious--business of advertising, this is a great place to begin."-- Miami Herald A witty and frank look at the ad biz from one of its most respected voices Advertising has become an endless stream of clichés, cheesy productions, miscast celebrities, and gratuitous sex--and take-no-prisoners... more...

  • Adlandby Mark TUNGATE

    Kogan Page 2007; US$ 39.95

    Presents an examination of modern advertising, from its origins in the 19th century. This book examines key developments in advertising, from copy adverts, radio and television, to the opportunities afforded by the explosion of digital media - podcasting, text messaging and interactive campaigns. It focuses on key players in the industry. more...

  • Confessions of a Norfolk Newshoundby Keith Skipper

    Thorogood Publishing 2006; US$ 17.95

    Journalism in the 60s and 70s was still a world of epic lunch hours, carbon paper, hot metal and eccentric bosses - and one of camaraderie, dedication and endless hours spent in pursuit of good quarry and copy. This book recalls those pre-computer days with sly humour and a sharp ear for rich dialogue. more...

  • Public Relations Techniques That Workby Jim Dunn

    Thorogood Publishing 1999; US$ 16.95

    This pocketbook offers advice on effective public relations. From the role of the PR officer to fees and costs and the effective use of PR in radio and television, the text details the "rules" and steps to be taken in order to develop successful media relations. more...