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- Taylor and Francis 2013; US$ 25.95
Public Relations: The Basics is a highly readable introduction to one of the most exciting and fast-paced media industries. Both the practice and profession of public relations are explored and the focus is on those issues which will be most relevant to those new to the field: The four key phases of public relations campaigns: research, strategy,... more...
- Penguin Publishing Group 2011; US$ 17.00
An eye-opening account of how the hidden rise of personalization on the Internet is controlling-and limiting-the information we consume. In December 2009, Google began customizing its search results for each user. Instead of giving you the most broadly popular result, Google now tries to predict what you are most likely to click on. According... more...
- Wiley 2013; US$ 24.00
The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international bestseller with more than 300,000 copies sold in over 25 languages. It offers... more...
- Taylor and Francis 2006; US$ 29.95
The first, most crucial step in making a film is finding the funds to do it. Let Louise Levison, who wrote the innovative business plan for "The Blair Witch Project," show you how. Whether you're planning a feature, short, documentary, or large format film, this unique guide teaches you how to create a business plan that can be presented to a potential... more...
- Palgrave Macmillan 2007; US$ 40.00
An empirical study of print, recorded music, movies, radio, television and the Internet that reveals how media structure public sphere as well as how people use media to participate in the public sphere. It explores the nature of public spheres, how they are deliberative, egalitarian, exclusive or alternative, and the dilemmas they present. more...
- Plexus Publishing 2012; US$ 9.99
Providing the inspiration and source material for the upcoming HBO series produced by Academy Award–winning director Martin Scorsese and Emmy Award–winning screenwriter Terence Winter, this riveting and wide-reaching history explores the sordid past of Atlantic City—forever a freewheeling town long-dedicated to the fast buck—from the city's heyday... more...
- Guilford Publications 2010; US$ 59.00
This practical, comprehensive work is widely regarded as the standard course text and practitioner reference on public relations research. Don W. Stacks explains the key role of research in all aspects of contemporary PR practice, from planning a program or campaign to making strategic changes and measuring outcomes. Step-by-step guidelines and tools... more...
- Taylor and Francis 2013; US$ 34.95
If you can't make it to one of Bruce Block's legendary visual storytelling seminars, then you need his book! Now in full color for the first time, this best-seller offers a clear view of the relationship between the story/script structure and the visual structure of a film, video, animated piece, or video game. You'll learn how to structure your visuals... more...