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Most popular at the top
- Taylor and Francis 2012; US$ 49.95
In Network Nations , Michele Hilmes reveals and re-conceptualizes the roots of media globalization through a historical look at the productive transnational cultural relationship between British and American broadcasting. Though frequently painted as opposites--the British public service tradition contrasting with the American commercial system--in... more...
- Taylor and Francis 2014; US$ 54.95
This updated edition of Writing for Visual Media will enable you to understand the nature of visual writing that lies behind the content of all visual media. This unique kind of writing must communicate to audiences through content producers, since audiences don?t read the script. Most media content provides a solution to a communication problem,... more...
- Harrassowitz Verlag 2014; US$ 64.35
Jeder kennt die Biene Maja, aber kaum jemand kennt ihre Entwicklungsgeschichte. Wer von der Biene Maja spricht, denkt zuerst an die ab 1976 in Deutschland ausgestrahlte Zeichentrickserie. Dabei ist die Biene Maja viel älter, sie hat ihren ersten Auftritt bereits 1912, als das Buch Die Biene Maja und ihre Abenteuer des heute kaum noch bekannten Autors... more...
- Course Technology PTR 2011; US$ 16.99
Facebook®, Twitter, LinkedIn®, and YouTube have changed the way consumers communicate today and businesses today must be a part of this social phenomenon or risk losing significant marketing opportunities. THE SOCIAL MEDIA BUSINESS EQUATION: USING ONLINE CONNECTIONS TO GROW YOUR BOTTOM LINE clearly demonstrates how you and your organization... more...
- Wiley 2002; US$ 22.95 US$ 13.77
In an investment climate characterized by rapidly increasing access to information, sorting legitimate financial advice, grounded in traditional analysis, from the constant stream of useless information, or "noise," is difficult. Let author Richard Bernstein guide you through the "noise" and show you where and how to find solid investment information.... more...
- Dearborn Trade Publishing 2002; US$ 27.00
Laurence Vincent's book examines the powerful mythology surrounding such revered brands as Kodak, Starbucks, Harley Davidson, Coca-Cola, and many more. He shows marketers how to think like storytellers in order to draw consumers into a lifelong relationship. more...
- Wiley 2011; US$ 19.99 US$ 15.99
Proven techniques that maximize media exposure for your business A seasoned PR pro shows you how to get people talking When it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so... more...
- Wiley 2011; US$ 21.99 US$ 17.59
So, you need to create an advertising campaign that brings in more customers, adds more dollars to your bottom line, and validates all the reasons you went into business in the first place. But how can you make your ad look and sound like champagne if your budget can only afford beer? Are you wasting your time trying to sell ice to an Eskimo? The... more...