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- Plexus Publishing 2012; US$ 9.99
Providing the inspiration and source material for the upcoming HBO series produced by Academy Award–winning director Martin Scorsese and Emmy Award–winning screenwriter Terence Winter, this riveting and wide-reaching history explores the sordid past of Atlantic City—forever a freewheeling town long-dedicated to the fast buck—from the city's heyday... more...
- Guilford Publications 2010; US$ 59.00
This practical, comprehensive work is widely regarded as the standard course text and practitioner reference on public relations research. Don W. Stacks explains the key role of research in all aspects of contemporary PR practice, from planning a program or campaign to making strategic changes and measuring outcomes. Step-by-step guidelines and tools... more...
- Taylor and Francis 2012; US$ 26.95
Movies matter ? that is the message of Reel to Real , bell hooks? classic collection of essays on film. They matter on a personal level, providing us with unforgettable moments, even life-changing experiences and they can confront us, too, with the most profound social issues of race, sex and class. Here bell hooks ? one of America?s most celebrated... more...
- Oxford University Press, USA 2009; US$ 10.99
What is wrong with the news? To answer this dismaying question, Pulitzer Prize-winning journalist Alex S. Jones explores how the epochal changes sweeping the media have eroded the core news that has been the essential food supply of our democracy. At a time of dazzling technological innovation, Jones says that what stands to be lost is the fact-based... more...
- Harrassowitz Verlag 2014; US$ 64.50
Jeder kennt die Biene Maja, aber kaum jemand kennt ihre Entwicklungsgeschichte. Wer von der Biene Maja spricht, denkt zuerst an die ab 1976 in Deutschland ausgestrahlte Zeichentrickserie. Dabei ist die Biene Maja viel älter, sie hat ihren ersten Auftritt bereits 1912, als das Buch Die Biene Maja und ihre Abenteuer des heute kaum noch bekannten Autors... more...
- The Floating Press 1923; US$ 7.95
The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are well understood. The correct methods of procedure have been proved and established. We know what is most effective, and we act on basic law. Advertising,... more...
- HarperCollins 2015; US$ 17.99
In this groundbreaking biography, celebrated author James McGrath Morris skillfully illuminates the life and accomplishments of pioneering journalist Ethel Lois Payne, while also bringing to the fore the critical role of the black press in the civil rights era. Payne used her journalistic skills as the Washington correspondent for the Chicago Defender... more...
- Course Technology PTR 2011; US$ 16.99
Facebook®, Twitter, LinkedIn®, and YouTube have changed the way consumers communicate today and businesses today must be a part of this social phenomenon or risk losing significant marketing opportunities. THE SOCIAL MEDIA BUSINESS EQUATION: USING ONLINE CONNECTIONS TO GROW YOUR BOTTOM LINE clearly demonstrates how you and your organization... more...