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- Cengage Learning PTR 2014; US$ 9.99
These days, achieving success in the music business requires not only talent and persistence, but a healthy dose of social media savvy. Getting the word out and attracting fans has always played a crucial role in building a music career, and today, much of that audience-building process happens online. Your chances of success will grow as you master... more...
- Scribner 2014; US$ 28.00
In the tradition of Who Owns the Future? and The Second Machine Age , an MIT Media Lab scientist imagines how everyday objects can intuit our needs and improve our lives. We are now standing at the precipice of the next transformative development: the Internet of Things. Soon, connected technology will be embedded in hundreds of everyday objects... more...
- Taylor and Francis 2014; US$ 53.99
This essential guide provides you with a tailored introduction to the design techniques and production practices employed in the media industry. It presents clear and relevant explanations of how to design and produce any type of print and online publication to a professional standard, from pre-planning through to going to press or online. In providing... more...
- The Floating Press 1923; US$ 7.95
The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are well understood. The correct methods of procedure have been proved and established. We know what is most effective, and we act on basic law. Advertising,... more...
- Princeton University Press 2014; US$ 45.00
Do films made by women comprise a "counter-cinema" radically different from the dominant tradition? Feminist film critics contend that women filmmakers do present from a distinctive vision, or "countershot," and Lucy Fischer argues persuasively for this view. In rich detail this book relates the idea of a counter-cinema to theories of intertextuality... more...
- Course Technology PTR 2011; US$ 16.99
Facebook®, Twitter, LinkedIn®, and YouTube have changed the way consumers communicate today and businesses today must be a part of this social phenomenon or risk losing significant marketing opportunities. THE SOCIAL MEDIA BUSINESS EQUATION: USING ONLINE CONNECTIONS TO GROW YOUR BOTTOM LINE clearly demonstrates how you and your organization... more...
- Taylor and Francis 2012; US$ 39.95
AS Media Studies: The Essential Introduction for AQA is fully revised for the current specification with full colour throughout, over 100 images, new case studies and examples. The authors introduce students step-by-step to the skills of reading media texts, and address key concepts such as genre, representation, media institutions and media audiences... more...
- Taylor and Francis 2014; US$ 49.95
Whether you want to be in front of the camera, on the microphone, or behind the scenes, Total Sportscasting gives you the skills you?ll need to become successful in this dynamic industry. This book covers everything from performance and production techniques to all aspects of sportscasting, good broadcast writing techniques, and how best to forge... more...
- McFarland & Company, Inc., Publishers 2014; US$ 40.00
The impact of cyberspace on newsprint journalism is at the core of this text. After a brief history of U.S. news dailies and weeklies it turns attention to those journals' status today. A wide range of forces that impinge on their success and failure are explored, including the decline of their relevancy for an increasing percentage of the population.... more...