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Most popular at the top

  • Transmedia Marketingby Anne Zeiser

    Taylor and Francis 2015; US$ 39.95

    Transmedia Marketing: From Film and TV to Games and Digital Media skillfully guides media makers and media marketers through the rapidly changing world of entertainment and media marketing. Its groundbreaking transmedia approach integrates storytelling and marketing content creation across multiple media platforms ? harnessing the power of audience... more...

  • Sport, Culture & Mediaby David Rowe

    McGraw-Hill Education 2003; US$ 42.00

    Examines the link between two powerful cultural forces - sport and the media. more...

  • The Social Media Business Equationby Eve Mayer Orsburn

    Course Technology PTR 2011; US$ 16.99

    Facebook®, Twitter, LinkedIn®, and YouTube™ have changed the way consumers communicate today and businesses today must be a part of this social phenomenon or risk losing significant marketing opportunities. THE SOCIAL MEDIA BUSINESS EQUATION: USING ONLINE CONNECTIONS TO GROW YOUR BOTTOM LINE clearly demonstrates how you and your organization... more...

  • AS Media Studiesby Peter Wall; Sarah Casey Benyahia; Philip Rayner

    Taylor and Francis 2012; US$ 39.95

    AS Media Studies: The Essential Introduction for AQA is fully revised for the current specification with full colour throughout, over 100 images, new case studies and examples. The authors introduce students step-by-step to the skills of reading media texts, and address key concepts such as genre, representation, media institutions and media audiences... more...

  • Navigate the Noiseby Richard Bernstein

    Wiley 2002; US$ 22.95

    IPraise for NAVIGATE THE NOISE "Instructs the investor on how to deal with a more problematic investment climate. Richard's guidance is thoughtful, detailed, and full of common sense." ?Douglas A. Kass, General Partner, Seabreeze Partners Short LP "An excellent and concise work by an acknowledged master in the field of strategic equity analysis... more...

  • Legendary Brandsby Laurence Vincent

    Dearborn Trade Publishing 2002; US$ 27.00

    Laurence Vincent's book examines the powerful mythology surrounding such revered brands as Kodak, Starbucks, Harley Davidson, Coca-Cola, and many more. He shows marketers how to think like storytellers in order to draw consumers into a lifelong relationship. more...

  • Public Relations For Dummiesby Eric Yaverbaum; Robert W. Bly; Ilise Benun; Richard Kirshenbaum

    Wiley 2011; US$ 15.99

    Proven techniques that maximize media exposure for your business A seasoned PR pro shows you how to get people talking When it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so... more...

  • Sex and Moneyby Mark Dapin

    Allen & Unwin 2004; US$ 27.26

    An inside account of men's magazines through the eyes of a journo who's been bang in the middle of it. more...

  • Do Your Own PRby Richard Milton

    Pocket Essentials 2007; US$ 7.99

    So you want recognition for your organisation? Your products? Your services? Your good cause? Or maybe you want it for yourself ? Then learn to do your own press relations and become your own a PR expert. There?s more to PR than reading your name in the papers or seeing your face on telly. Good press relations is the secret of achieving recognition... more...

  • Advertising For Dummiesby Gary Dahl

    Wiley 2011; US$ 17.59

    So, you need to create an advertising campaign that brings in more customers, adds more dollars to your bottom line, and validates all the reasons you went into business in the first place. But how can you make your ad look and sound like champagne if your budget can only afford beer? Are you wasting your time trying to sell ice to an Eskimo? The... more...