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Most popular at the top

  • Navigate the Noiseby Richard Bernstein

    Wiley 2002; US$ 22.95

    IPraise for NAVIGATE THE NOISE "Instructs the investor on how to deal with a more problematic investment climate. Richard's guidance is thoughtful, detailed, and full of common sense." ?Douglas A. Kass, General Partner, Seabreeze Partners Short LP "An excellent and concise work by an acknowledged master in the field of strategic equity analysis... more...

  • Legendary Brandsby Laurence Vincent

    Dearborn Trade Publishing 2002; US$ 27.00

    Laurence Vincent's book examines the powerful mythology surrounding such revered brands as Kodak, Starbucks, Harley Davidson, Coca-Cola, and many more. He shows marketers how to think like storytellers in order to draw consumers into a lifelong relationship. more...

  • Public Relations For Dummiesby Eric Yaverbaum; Robert W. Bly; Ilise Benun; Richard Kirshenbaum

    Wiley 2011; US$ 15.99

    Proven techniques that maximize media exposure for your business A seasoned PR pro shows you how to get people talking When it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so... more...

  • Sex and Moneyby Mark Dapin

    Allen & Unwin 2004; US$ 27.26

    An inside account of men's magazines through the eyes of a journo who's been bang in the middle of it. more...

  • Strategic Public Relations Managementby Erica Weintraub Austin; Bruce E Pinkleton; Bruce E. Pinkleton

    Taylor and Francis 2006; US$ 74.95

    This second edition of Erica Weintraub Austin and Bruce E. Pinkleton?s popular text, Strategic Public Relations Management, helps readers move from a tactical public relations approach to a strategic management style. Building on the first edition, it demonstrates skillful use of research and planning techniques, providing updated research methods... more...

  • Advertising For Dummiesby Gary Dahl

    Wiley 2011; US$ 17.59

    So, you need to create an advertising campaign that brings in more customers, adds more dollars to your bottom line, and validates all the reasons you went into business in the first place. But how can you make your ad look and sound like champagne if your budget can only afford beer? Are you wasting your time trying to sell ice to an Eskimo? The... more...

  • Do Your Own PRby Richard Milton

    Pocket Essentials 2007; US$ 7.99

    So you want recognition for your organisation? Your products? Your services? Your good cause? Or maybe you want it for yourself ? Then learn to do your own press relations and become your own a PR expert. There?s more to PR than reading your name in the papers or seeing your face on telly. Good press relations is the secret of achieving recognition... more...

  • A New Brand Worldby Scott Bedbury; Stephen Fenichell

    Penguin Publishing Group 2003; US$ 16.00

    "I don't think there is anyone in the world who knows more about brands than Scott Bedbury ? there is certainly no one who can tell his story and make his points with such insight and wit. A New Brand World gives you the inside story of Nike, Starbucks and other top brands with sharp commentary and analysis. This is a highly entertaining read, but... more...

  • And Now a Few Words From Meby Bob Garfield

    McGraw-Hill Education 2003; US$ 32.00

    "If you crave insight into the wacky, zany, madcap--albeit very serious--business of advertising, this is a great place to begin."-- Miami Herald A witty and frank look at the ad biz from one of its most respected voices Advertising has become an endless stream of clichés, cheesy productions, miscast celebrities, and gratuitous sex--and take-no-prisoners... more...

  • Adlandby Mark TUNGATE

    Kogan Page 2007; US$ 39.95

    Presents an examination of modern advertising, from its origins in the 19th century. This book examines key developments in advertising, from copy adverts, radio and television, to the opportunities afforded by the explosion of digital media - podcasting, text messaging and interactive campaigns. It focuses on key players in the industry. more...