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- Course Technology PTR 2011; US$ 16.99
Facebook®, Twitter, LinkedIn®, and YouTube have changed the way consumers communicate today and businesses today must be a part of this social phenomenon or risk losing significant marketing opportunities. THE SOCIAL MEDIA BUSINESS EQUATION: USING ONLINE CONNECTIONS TO GROW YOUR BOTTOM LINE clearly demonstrates how you and your organization... more...
- Penguin Publishing Group 2015; US$ 29.95
"A brutally real and unrelentingly raw memoir."-- Kirkus (starred review) War photographer Lynsey Addario?s memoir It?s What I Do is the story of how the relentless pursuit of truth, in virtually every major theater of war in the twenty-first century, has shaped her life. What she does, with clarity, beauty, and candor, is to document, often... more...
- Taylor and Francis 2012; US$ 39.95
AS Media Studies: The Essential Introduction for AQA is fully revised for the current specification with full colour throughout, over 100 images, new case studies and examples. The authors introduce students step-by-step to the skills of reading media texts, and address key concepts such as genre, representation, media institutions and media audiences... more...
- Wiley 2002; US$ 20.95
In an investment climate characterized by rapidly increasing access to information, sorting legitimate financial advice, grounded in traditional analysis, from the constant stream of useless information, or "noise," is difficult. Let author Richard Bernstein guide you through the "noise" and show you where and how to find solid investment information.... more...
- Dearborn Trade Publishing 2002; US$ 27.00
Laurence Vincent's book examines the powerful mythology surrounding such revered brands as Kodak, Starbucks, Harley Davidson, Coca-Cola, and many more. He shows marketers how to think like storytellers in order to draw consumers into a lifelong relationship. more...
- Pocket Essentials 2007; US$ 7.99
So you want recognition for your organisation? Your products? Your services? Your good cause? Or maybe you want it for yourself ? Then learn to do your own press relations and become your own a PR expert. There?s more to PR than reading your name in the papers or seeing your face on telly. Good press relations is the secret of achieving recognition... more...
- Penguin Publishing Group 2003; US$ 16.00
What does it really take to succeed in business today? In A New Brand World , Scott Bedbury, who helped make Nike and Starbucks two of the most successful brands of recent years, explains this often mysterious process by setting out the principles that helped these companies become leaders in their respective industries. With illuminating anecdotes... more...
- Kogan Page 2007; US$ 39.95
Presents an examination of modern advertising, from its origins in the 19th century. This book examines key developments in advertising, from copy adverts, radio and television, to the opportunities afforded by the explosion of digital media - podcasting, text messaging and interactive campaigns. It focuses on key players in the industry. more...
- McGraw-Hill Education 2003; US$ 32.00
"If you crave insight into the wacky, zany, madcap--albeit very serious--business of advertising, this is a great place to begin."-- Miami Herald A witty and frank look at the ad biz from one of its most respected voices Advertising has become an endless stream of clichés, cheesy productions, miscast celebrities, and gratuitous sex--and take-no-prisoners... more...