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Most popular at the top

  • AS Media Studiesby Peter Wall; Sarah Casey Benyahia; Philip Rayner

    Taylor and Francis 2012; US$ 39.95

    AS Media Studies: The Essential Introduction for AQA is fully revised for the current specification with full colour throughout, over 100 images, new case studies and examples. The authors introduce students step-by-step to the skills of reading media texts, and address key concepts such as genre, representation, media institutions and media audiences... more...

  • The ASJA Guide to Freelance Writingby Timothy Harper; Samuel G. Freedman

    St. Martin's Press 2003; US$ 23.99

    Whether you're just starting out, considering going full-time, or are already a successful freelance writer, you'll find the information and insights needed to take your work to the next level in this smart, thorough guide. Compiled by the prestigious American Society of Journalists and Authors, the book's twenty-six chapters cover the business from... more...

  • Adlandby Mark TUNGATE

    Kogan Page 2007; US$ 39.95

    Presents an examination of modern advertising, from its origins in the 19th century. This book examines key developments in advertising, from copy adverts, radio and television, to the opportunities afforded by the explosion of digital media - podcasting, text messaging and interactive campaigns. It focuses on key players in the industry. more...

  • Advertising For Dummiesby Gary Dahl

    Wiley 2011; US$ 21.99 US$ 17.59

    So, you need to create an advertising campaign that brings in more customers, adds more dollars to your bottom line, and validates all the reasons you went into business in the first place. But how can you make your ad look and sound like champagne if your budget can only afford beer? Are you wasting your time trying to sell ice to an Eskimo? The... more...

  • Always On: Advertising, Marketing, and Media in an Era of Consumer Controlby Christopher Vollmer; Geoffrey Precourt

    McGraw-Hill Education 2008; US$ 16.15

    The Wall Street Journal Bestseller The Future is Now--Get Ready to Reap the Profits. We stand at the beginning of a consumer-centric age--an era with potentially enormous returns for leaders in marketing, advertising and media--if they get their approach right. The new media environment is ?always on,? digitally accessible to audiences from... more...

  • America's Battle for Media Democracyby Victor Pickard

    Cambridge University Press 2014; US$ 24.00

    Drawing from extensive archival research, this book uncovers the American media system's historical roots and normative foundations. more...

  • And Now a Few Words From Meby Bob Garfield

    McGraw-Hill Education 2003; US$ 25.50

    "If you crave insight into the wacky, zany, madcap--albeit very serious--business of advertising, this is a great place to begin."-- Miami Herald A witty and frank look at the ad biz from one of its most respected voices Advertising has become an endless stream of clichés, cheesy productions, miscast celebrities, and gratuitous sex--and take-no-prisoners... more...

  • Archer and Bob's Burgersby Kathleen Olmstead

    HarperCollins Canada 2015; US$ 4.99

    The Untold History of Television provides an exciting glimpse behind the scenes of two groundbreaking series that have defined the landscape of popular culture. Bolstered by the successes of shows like The Flintstones, The Simpsons, Family Guy, King of the Hill, Beavis and Butt-head and South Park , animated television shows aimed at audiences... more...

  • The Archers Archivesby Chris Arnot; Simon Frith

    Ebury Publishing 2012; US$ 36.78

    The Archers Archives celebrates 60 years of the nation's favourite radio drama - looking back at the most dramatic events to happen over 16,000 episodes, complete with cast and crew interviews. Relive the defining moments in Archers history, from the devastating 1955 stables fire and the 1957 Tom Forrest manslaughter charge to the shocking imprisonment... more...

  • Bad Newsby Anjan Sundaram

    Bloomsbury Publishing 2016; US$ 18.99

    Hearing a blast, journalist Anjan Sundaram headed uphill towards the sound. Grenade explosions are not entirely unusual in the city of Kigali; dissidents throw them in public areas to try and destabilise the government and, since moving to Rwanda, he had observed an increasing number of them. What was unusual about this one, however, was that... more...