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- Pearson Education 2009; US$ 11.99
Sams Teach Yourself Twitter in 10 Minutes offers straightforward, practical answers for fast results. By working through the 10-minute lessons, you learn everything you need to know to use Twitter quickly and easily. Step-by-step instructions walk you through the most common questions, issues, and tasks. "Did You Know?" tips offer insider advice... more...
- Oxford University Press 2010; US$ 9.99
How advertising works is not a question that has a simple answer. Advertising is a diverse entity and different campaigns work (or fail to work) in a plethora of different ways. Most advertising persuades people to buy things, but how? And who does it aim to persuade? And how are these decisions made? In this Very Short Introduction Winston Fletcher,... more...
- ABD Publishers 2007; US$ 40.00
For decades the advertising business was dominated by large and full-service agencies. The advertising strategy for a national brand involved creating one or two commercials that could be run on network television, a few print ads that would run in general interest magazines, and some sales promotion support such as coupons or premium offers. Time... more...
- Wings Press 2010; US$ 9.95
Following the life of journalist Bryan Woolley, this lively account paints a colorful and accurate picture of newspaper reporting on the Mexican border 50 years ago. From Woolley?s initiation at the El Paso Times to his smoking cigars with Andres Segovia and his pulling on the pant leg of Louie Armstrong to get an interview, this is the tale of... more...
- Wiley 2010; US$ 76.00
Drawing together the new techniques available to the market researcher into a single reference, The Handbook of Online and Social Media Research explores how these innovations are being used by the leaders in the field. This groundbreaking reference examines why traditional research is broken, both in theory and practice, and includes chapters on... more...
- Mangalam Publishers 2009; US$ 45.00
Television its viewers and the ways it functions in society, are so multifarious that no tightly focused theoretical perspective can provide us with adequate insight. The theoretical and methodological roots of this hook lie in that loosely delineated area known as "cultural studies" which derives from particular inflections of Marxism, semiotics... more...
- Pearson Education 2010; US$ 1.99
This Element is an excerpt from How to Make Money with Social Media: An Insider's Guide on Using New and Emerging Media to Grow Your Business (9780132100564) by Jamie Turner and Dr. Reshma Shah. Available in print and digital formats. Understand the broad range of social media tools and platforms available to you?and how to weave together... more...
- Crown/Archetype 2011; US$ 14.00
Yes, it?s true: you can learn how to be a verbal wizard! Ever hear someone utter an unforgettable phrase and feel yourself reacting with with?well, awe? Ever read a great quote and think I could never come up with anything that clever ? Daunting as it may seem, there?s nothing mystical about witcraft. Crafting memorable lines doesn?t... more...
- The Floating Press 1917; US$ 4.99
Renowned American journalist Richard Harding Davis helped define the genre of front-line reporting with his first-hand accounts of battlefield action in the Spanish-American war. Later, Davis went on to cover several additional conflicts in his inimitable style. Upon his return to the United States, he worked as a newspaper columnist for several prominent... more...