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Most popular at the top

  • How to Measure Social Mediaby Nichole Kelly

    Pearson Education 2012; US$ 19.99

    Your 100% Actionable, Proven Framework for Delivering Rock-Solid Social Media Business Metrics—Painlessly Think social marketing is worth it? Prove it. If your boss hasn’t demanded that yet, he will. Then what? Hand him some jive about “return on conversation”? Think that’ll fly? You’ll be gone so fast you won’t know what hit you. You know damn... more...

  • Understanding Mediaby Marshall McLuhan

    Gingko Press 2013; US$ 24.99

    When first published, Marshall McLuhan’s Understanding Media made history with its radical view of the effects of electronic communications upon man and life in the twentieth century. This edition of McLuhan’s best-known book both enhances its accessibility to a general audience and provides the full critical apparatus necessary for scholars. In Terrence... more...

  • The Visual Storyby Bruce Block

    Taylor and Francis 2013; US$ 34.95

    If you can't make it to one of Bruce Block's legendary visual storytelling seminars, then you need his book! Now in full color for the first time, this best-seller offers a clear view of the relationship between the story/script structure and the visual structure of a film, video, animated piece, or video game. You'll learn how to structure your visuals... more...

  • Go Mobileby Jeanne Hopkins; Jamie Turner

    Wiley 2012; US$ 24.95 US$ 21.99

    Set-up, run, and measure successful mobile media marketing campaigns Go Mobile is packed with tools, tips, and techniques that will help readers set-up, launch, run, and measure mobile media campaigns. This book will help readers understand the different mobile media platforms, learn how to us SMS for business, incorporate 2D and QR Codes into... more...

  • Blogging and Tweeting without Getting Suedby Mark Pearson

    Allen & Unwin 2012; US$ 9.08

    What you post on a blog or tweet to your followers can get you arrested or cost you a lot of money in legal battles. This practical guide shows you how to stay out of trouble when you write online. more...

  • Lean Inby Sheryl Sandberg

    Ebury Publishing 2013; US$ 12.68

    Sheryl Sandberg’s Lean In is a massive cultural phenomenon and its title has become an instant catchphrase for empowering women. The book soared to the top of bestseller lists internationally, igniting global conversations about women and ambition. Sandberg packed theatres, dominated opinion pages, appeared on every major television show and on... more...

  • Watchmen and Philosophyby William Irwin; Mark D. White

    Wiley 2009; US$ 18.95 US$ 16.50

    Alan Moore's Watchmen is set in 1985 and chronicles the alternative history of the United States where the US edges dangerously closer to nuclear war with the Soviet Union. Within this world exists a group of crime busters, who don elaborate costumes to conceal their identity and fight crime, and an intricate plot to kill and discredit these "superheroes."... more...

  • Tube of Plentyby Erik Barnouw

    Oxford University Press 1990; US$ 16.99

    This new edition of Barnouw's classic Tube of Plenty explores the development and impact of the latest phases of the communications revolution. Since the publication of this invaluable history of television and how it has shaped, and been shaped by, American culture and society, many significant changes have occurred. Assessing the importance of... more...

  • Sport, Culture & Mediaby David Rowe

    McGraw-Hill Education 2003; US$ 42.00

    Examines the link between two powerful cultural forces - sport and the media. more...

  • The Social Media Business Equationby Eve Mayer Orsburn

    Course Technology PTR 2011; US$ 16.99

    Facebook®, Twitter, LinkedIn®, and YouTube™ have changed the way consumers communicate today and businesses today must be a part of this social phenomenon or risk losing significant marketing opportunities. THE SOCIAL MEDIA BUSINESS EQUATION: USING ONLINE CONNECTIONS TO GROW YOUR BOTTOM LINE clearly demonstrates how you and your organization... more...