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Most popular at the top

  • The 21st Century Journalism Handbookby Tim Holmes; Sara Hadwin; Glyn Mottershead

    Taylor and Francis 2014; US$ 54.99

    Set against the background of the fundamental issues facing the industry today, The 21st Century Journalism Handbook is a comprehensive guide to the core principles and practices essential to the modern journalist.? Convergence, online, the growth of magazine formats, challenges presented by technology and new demands in news and feature writing... more...

  • Match of the Day: 50 Years of Footballby Nick Constable

    Ebury Publishing 2014; US$ 28.28

    Remember Sergio Aguero's late goal to win the title for Man City? Or, best of all, Geoff Hurst's hat-trick wining the World Cup for England in 1966? Over half a century, Match of the Day has witnessed some of the greatest moments in football history, week in, week out. From the big shorts and brown leather balls of the Stanley Matthews... more...

  • Navigate the Noiseby Richard Bernstein

    Wiley 2002; US$ 20.95

    In an investment climate characterized by rapidly increasing access to information, sorting legitimate financial advice, grounded in traditional analysis, from the constant stream of useless information, or "noise," is difficult. Let author Richard Bernstein guide you through the "noise" and show you where and how to find solid investment information.... more...

  • Legendary Brandsby Laurence Vincent

    Dearborn Trade Publishing 2002; US$ 27.00

    Laurence Vincent's book examines the powerful mythology surrounding such revered brands as Kodak, Starbucks, Harley Davidson, Coca-Cola, and many more. He shows marketers how to think like storytellers in order to draw consumers into a lifelong relationship. more...

  • Sex and Moneyby Mark Dapin

    Allen & Unwin 2004; US$ 27.26

    An inside account of men's magazines through the eyes of a journo who's been bang in the middle of it. more...

  • Do Your Own PRby Richard Milton

    Pocket Essentials 2007; US$ 7.99

    So you want recognition for your organisation? Your products? Your services? Your good cause? Or maybe you want it for yourself ? Then learn to do your own press relations and become your own a PR expert. There?s more to PR than reading your name in the papers or seeing your face on telly. Good press relations is the secret of achieving recognition... more...

  • A New Brand Worldby Scott Bedbury; Stephen Fenichell

    Penguin Group US 2003; US$ 16.00

    What does it really take to succeed in business today? In A New Brand World , Scott Bedbury, who helped make Nike and Starbucks two of the most successful brands of recent years, explains this often mysterious process by setting out the principles that helped these companies become leaders in their respective industries. With illuminating anecdotes... more...

  • Adlandby Mark TUNGATE

    Kogan Page 2007; US$ 39.95

    Presents an examination of modern advertising, from its origins in the 19th century. This book examines key developments in advertising, from copy adverts, radio and television, to the opportunities afforded by the explosion of digital media - podcasting, text messaging and interactive campaigns. It focuses on key players in the industry. more...

  • Confessions of a Norfolk Newshoundby Keith Skipper

    Thorogood Publishing 2006; US$ 17.95

    Journalism in the 60s and 70s was still a world of epic lunch hours, carbon paper, hot metal and eccentric bosses - and one of camaraderie, dedication and endless hours spent in pursuit of good quarry and copy. This book recalls those pre-computer days with sly humour and a sharp ear for rich dialogue. more...

  • Public Relations Techniques That Workby Jim Dunn

    Thorogood Publishing 1999; US$ 16.95

    This pocketbook offers advice on effective public relations. From the role of the PR officer to fees and costs and the effective use of PR in radio and television, the text details the "rules" and steps to be taken in order to develop successful media relations. more...