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Most popular at the top
- Taylor and Francis 2006; US$ 74.95
This second edition of Erica Weintraub Austin and Bruce E. Pinkleton?s popular text, Strategic Public Relations Management, helps readers move from a tactical public relations approach to a strategic management style. Building on the first edition, it demonstrates skillful use of research and planning techniques, providing updated research methods... more...
- Wiley 2011; US$ 17.59
So, you need to create an advertising campaign that brings in morecustomers, adds more dollars to your bottom line, and validates allthe reasons you went into business in the first place. But how canyou make your ad look and sound like champagne if your budget canonly afford beer? Are you wasting your time trying to sell ice toan Eskimo? The world... more...
- Pocket Essentials 2007; US$ 7.99
So you want recognition for your organisation? Your products? Your services? Your good cause? Or maybe you want it for yourself ? Then learn to do your own press relations and become your own a PR expert. There?s more to PR than reading your name in the papers or seeing your face on telly. Good press relations is the secret of achieving recognition... more...
- Penguin Publishing Group 2003; US$ 16.00
"I don't think there is anyone in the world who knows more about brands than Scott Bedbury ? there is certainly no one who can tell his story and make his points with such insight and wit. A New Brand World gives you the inside story of Nike, Starbucks and other top brands with sharp commentary and analysis. This is a highly entertaining read, but... more...
- McGraw-Hill Education 2003; US$ 32.00
Advertising's most influential critic discusses what is wrong with today's ads--and how to make it right For almost two decades, Bob Garfield's "Ad Review" column in Advertising Age has been a weekly must-read in the marketing world. Garfield's sharp, witty observations have buoyed--and buried--thousands of campaigns. In And Now a Few Words... more...
- Kogan Page 2007; US$ 39.95
Presents an examination of modern advertising, from its origins in the 19th century. This book examines key developments in advertising, from copy adverts, radio and television, to the opportunities afforded by the explosion of digital media - podcasting, text messaging and interactive campaigns. It focuses on key players in the industry. more...
- Thorogood Publishing 2006; US$ 17.95
Journalism in the 60s and 70s was still a world of epic lunch hours, carbon paper, hot metal and eccentric bosses - and one of camaraderie, dedication and endless hours spent in pursuit of good quarry and copy. This book recalls those pre-computer days with sly humour and a sharp ear for rich dialogue. more...
- Thorogood Publishing 1999; US$ 16.95
This pocketbook offers advice on effective public relations. From the role of the PR officer to fees and costs and the effective use of PR in radio and television, the text details the "rules" and steps to be taken in order to develop successful media relations. more...
- McGraw-Hill Education 2008; US$ 17.95
Christopher Vollmer is a Vice President of Booz & Company, and leads the North American media and entertainment work. more...
- HarperCollins 2009; US$ 12.99
The world's most widely used and seminal introduction to public relations?now fully revised and updated for the 21st century with online strategies that work Every Fortune 500 corporation, movie star, and scandal queen knows that a good publicist is essential to building success and maintaining public support. But if you're a small business owner,... more...