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Most popular at the top

  • Advertising and Consumer Behaviourby Himanshu Pant

    ABD Publishers 2007; US$ 40.00

    For decades the advertising business was dominated by large and full-service agencies. The advertising strategy for a national brand involved creating one or two commercials that could be run on network television, a few print ads that would run in general interest magazines, and some sales promotion support such as coupons or premium offers. Time... more...

  • Social Media Is More Than Just YouTube, LinkedIn, Facebook, and Twitterby Jamie Turner; Reshma Shah

    Pearson Education 2010; US$ 1.99

    This Element is an excerpt from How to Make Money with Social Media: An Insider's Guide on Using New and Emerging Media to Grow Your Business (9780132100564) by Jamie Turner and Dr. Reshma Shah. Available in print and digital formats.   Understand the broad range of social media tools and platforms available to you?and how to weave together... more...

  • The Handbook of Online and Social Media Researchby Ray Poynter

    Wiley 2010; US$ 76.00

    Drawing together the new techniques available to the market researcher into a single reference, The Handbook of Online and Social Media Research explores how these innovations are being used by the leaders in the field. This groundbreaking reference examines why traditional research is broken, both in theory and practice, and includes chapters on... more...

  • The Wonderful Roomby Bryan Woolley

    Wings Press 2010; US$ 9.95

    Following the life of journalist Bryan Woolley, this lively account paints a colorful and accurate picture of newspaper reporting on the Mexican border 50 years ago. From Woolley?s initiation at the El Paso Times to his smoking cigars with Andres Segovia and his pulling on the pant leg of Louie Armstrong to get an interview, this is the tale of... more...

  • Television Field Production and Reportingby Arshad Ansari

    Mangalam Publishers 2009; US$ 45.00

    Television its viewers and the ways it functions in society, are so multifarious that no tightly focused theoretical perspective can provide us with adequate insight. The theoretical and methodological roots of this hook lie in that loosely delineated area known as "cultural studies" which derives from particular inflections of Marxism, semiotics... more...

  • Chuck Klosterman on Media and Cultureby Chuck Klosterman

    Scribner 2010; US$ 26.00

    From Sex, Drugs, and Cocoa Puffs ; Chuck Klosterman IV ; and Eating the Dinosaur , these essays are now available in this ebook collection for fans of Klosterman?s writing on media and culture. more...

  • WIKIBRANDS: Reinventing Your Company in a Customer-Driven Marketplaceby Sean Moffitt; Mike Dover; Don Tapscott

    McGraw-Hill Education 2010; US$ 28.00

    Foreword by Don Tapscott; Preface; Acknowledgments; Background ; Chapter 1. The Birth of Wikibrands; Chapter 2. The Wikibrand Rallying Cry: The New "Mad Men" of 2010; Chapter 3. The Six Benefits of Wikibrands Brand Advocacy: The Power of Buzz, Word-of-Mouth, Referral and Evangelism; Chapter 4. FLIRT: Focus ? If I don't know where you?re going,... more...

  • Word Heroby Jay Heinrichs

    Crown/Archetype 2011; US$ 14.00

    Yes, it?s true: you can learn how to be a verbal wizard!   Ever hear someone utter an unforgettable phrase and feel yourself reacting with with?well, awe?  Ever read a great quote and think I could never come up with anything that clever ?     Daunting as it may seem, there?s nothing mystical about witcraft.  Crafting memorable lines doesn?t... more...

  • Adventures & Letters of Richard Harding Davisby Richard Harding Davis; Charles Belmont Davis

    The Floating Press 1917; US$ 4.99

    Renowned American journalist Richard Harding Davis helped define the genre of front-line reporting with his first-hand accounts of battlefield action in the Spanish-American war. Later, Davis went on to cover several additional conflicts in his inimitable style. Upon his return to the United States, he worked as a newspaper columnist for several prominent... more...

  • Quality TVby Janet McCabe; Kim Akass

    I.B.Tauris 2007; US$ 27.00

    In his seminal book'Television?s Second Golden Age', Robert Thompson described quality TV as ?best defined by what it is not?: ?it is not ?regular? TV?. Audacious maybe, but his statement renewed debate on the meaning of this highly contentious term. Dealing primarily with the post-1996 era shaped by digital technologies and defined by consumer choice... more...