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Most popular at the top
- DK Publishing 2006; US$ 18.95
Sit back, grab some popcorn, and let the credits roll. The Complete Idiot's Guide® to Classic Movies provides comprehensive information on the best classic films from the silent era up through 1969, cross-referenced several different ways for easy access. Also contains fun, "insider" trivia and facts about the movies, the stars, and factors... more...
- DK Publishing 2005; US$ 18.95
Designed for people who want to tell a story their way, 'The Complete Idiot's Guide to Indpendent Filmmaking explains everything a budding auteur needs to know, from literary development and financial and organizational pre-production to principal photography production, post-production assembly, exhibition and distribution, and more. The advent of... more...
- Rowman & Littlefield Publishers 2007; US$ 23.99
In the third edition of Provocateur, sociologist Anthony Cortese offers an in-depth critical analysis of modern advertising_perhaps the most powerful cultural and economic institution. Focusing on images of women and minorities, he unravels the ideologies of domination and control in contemporary commerce. The third edition includes updated advertisements... more...
- Pearson Education 2009; US$ 11.99
Sams Teach Yourself Twitter in 10 Minutes offers straightforward, practical answers for fast results. By working through the 10-minute lessons, you learn everything you need to know to use Twitter quickly and easily. Step-by-step instructions walk you through the most common questions, issues, and tasks. "Did You Know?" tips offer insider advice... more...
- Oxford University Press 2010; US$ 9.99
How advertising works is not a question that has a simple answer. Advertising is a diverse entity and different campaigns work (or fail to work) in a plethora of different ways. Most advertising persuades people to buy things, but how? And who does it aim to persuade? And how are these decisions made? In this Very Short Introduction Winston Fletcher,... more...
- ABD Publishers 2007; US$ 40.00
For decades the advertising business was dominated by large and full-service agencies. The advertising strategy for a national brand involved creating one or two commercials that could be run on network television, a few print ads that would run in general interest magazines, and some sales promotion support such as coupons or premium offers. Time... more...
- Mangalam Publishers 2009; US$ 45.00
Television its viewers and the ways it functions in society, are so multifarious that no tightly focused theoretical perspective can provide us with adequate insight. The theoretical and methodological roots of this hook lie in that loosely delineated area known as "cultural studies" which derives from particular inflections of Marxism, semiotics... more...
- Pearson Education 2010; US$ 1.99
This Element is an excerpt from How to Make Money with Social Media: An Insider's Guide on Using New and Emerging Media to Grow Your Business (9780132100564) by Jamie Turner and Dr. Reshma Shah. Available in print and digital formats. Understand the broad range of social media tools and platforms available to you?and how to weave together... more...
- Wings Press 2010; US$ 9.95
Following the life of journalist Bryan Woolley, this lively account paints a colorful and accurate picture of newspaper reporting on the Mexican border 50 years ago. From Woolley?s initiation at the El Paso Times to his smoking cigars with Andres Segovia and his pulling on the pant leg of Louie Armstrong to get an interview, this is the tale of... more...