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Most popular at the top

  • Advertising and Consumer Behaviourby Himanshu Pant

    ABD Publishers 2007; US$ 40.00

    For decades the advertising business was dominated by large and full-service agencies. The advertising strategy for a national brand involved creating one or two commercials that could be run on network television, a few print ads that would run in general interest magazines, and some sales promotion support such as coupons or premium offers. Time... more...

  • The Handbook of Online and Social Media Researchby Ray Poynter

    Wiley 2010; US$ 70.00

    Drawing together the new techniques available to the market researcher into a single reference, The Handbook of Online and Social Media Research explores how these innovations are being used by the leaders in the field. This groundbreaking reference examines why traditional research is broken, both in theory and practice, and includes chapters on... more...

  • Chuck Klosterman on Media and Cultureby Chuck Klosterman

    Scribner 2010; US$ 26.00

    From Sex, Drugs, and Cocoa Puffs ; Chuck Klosterman IV ; and Eating the Dinosaur , these essays are now available in this ebook collection for fans of Klosterman?s writing on media and culture. more...

  • Social Media Is More Than Just YouTube, LinkedIn, Facebook, and Twitterby Jamie Turner; Reshma Shah

    Pearson Education 2010; US$ 1.99

    This Element is an excerpt from How to Make Money with Social Media: An Insider's Guide on Using New and Emerging Media to Grow Your Business (9780132100564) by Jamie Turner and Dr. Reshma Shah. Available in print and digital formats.   Understand the broad range of social media tools and platforms available to you?and how to weave together... more...

  • WIKIBRANDS: Reinventing Your Company in a Customer-Driven Marketplaceby Sean Moffitt; Mike Dover; Don Tapscott

    McGraw-Hill Education 2010; US$ 28.00

    Learn how today's hottest, most successful businesses are tapping into social media and other customer-driven tools and technologies to build, expand, or revive their brands Launched from branding guru Don Tapscott's landmark $10 million research project on the intersection of technology and business models, WikiBrands explain what your business... more...

  • Adventures & Letters of Richard Harding Davisby Richard Harding Davis; Charles Belmont Davis

    The Floating Press 1917; US$ 4.99

    Renowned American journalist Richard Harding Davis helped define the genre of front-line reporting with his first-hand accounts of battlefield action in the Spanish-American war. Later, Davis went on to cover several additional conflicts in his inimitable style. Upon his return to the United States, he worked as a newspaper columnist for several prominent... more...

  • Quality TVby Janet McCabe; Kim Akass

    I.B.Tauris 2007; US$ 27.00

    In his seminal book'Television?s Second Golden Age', Robert Thompson described quality TV as ?best defined by what it is not?: ?it is not ?regular? TV?. Audacious maybe, but his statement renewed debate on the meaning of this highly contentious term. Dealing primarily with the post-1996 era shaped by digital technologies and defined by consumer choice... more...

  • Spinning Disney's Worldby Charles Ridgway

    The Intrepid Traveler 2007; US$ 9.99

    Disney Legend Charles Ridgway looks back on over forty years of working with the Mouse, from Disneyland, to Walt Disney World, to Euro-Disney and beyond. Filled with light-hearted and hilarious reminiscences of famous people and outlandish publicity stunts, this memoir will delight Disney fans young and old. more...

  • The Archers Archivesby Chris Arnot; Simon Frith

    Ebury Publishing 2012; US$ 31.98

    The Archers Archives celebrates 60 years of the nation's favourite radio drama - looking back at the most dramatic events to happen over 16,000 episodes, complete with cast and crew interviews. Relive the defining moments in Archers history, from the devastating 1955 stables fire and the 1957 Tom Forrest manslaughter charge to the shocking imprisonment... more...

  • Introducing Public Relationsby Keith Butterick

    SAGE Publications 2011; US$ 47.00

    Exciting, engaging and dealing with both the theory and day-to-day practice of public relations, this is a conscise and approachable alternative to the larger, dryer and more expensive textbooks currently on the market. more...