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Most popular at the top
- Taylor and Francis 2013; US$ 67.95
"A complete and well-organized textbook on advertising"— Educational Book Review Principles of Advertising: A Global Perspective, Second Edition updates the classic first edition of this exceptional classroom resource, selected as one of CHOICE magazine?s Outstanding Academic Titles for 1999. Ideal for use as an introductory textbook, the book... more...
- HarperCollins 2013; US$ 15.99
New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works. ... more...
- HarperCollins 2013; US$ 10.99
Veteran journalist and writing teacher William Zinsser, whose books on writing have sold more than 700,000 copies, presents 11 of his most successful students discussing what it is like to work as a journalist in the 1990s. more...
- Penguin Books Ltd 2007; US$ 15.98
In The Content Makers Margaret Simons explains the changes taking place in the Australian media. She analyses audiences, our major media organisations, the role of government and the implications of all of these for our society and our democracy. Her examination leads her to the conclusion that the challenges facing the content providers in the modern... more...
- Anthem Press 2013; US$ 20.40
This ground-breaking study, the first of its kind, outlines a theory of publishing that allows publishing houses to focus on their core competencies in times of crisis. Tracing the history of publishing from the press works of fifteenth-century Germany to twenty-first-century Silicon Valley, via Venice, Beijing, Paris and London, and fusing media... more...
- Taylor and Francis 2013; US$ 105.00
The first part of this book assesses how television presents viewers with information - contrasting the ?official reality? of news and current affairs programmes with the anarchic view of the world put out by such as Morecambe and Wise and the two Ronnies. It challenges the politics of programme schedules and takes care to consider the language used... more...
- Taylor and Francis 2013; US$ 120.00
Originally published in 1991, this introduction to studying the television audience discusses developments in semiology and cultural studies and their contribution to our understanding of the power of television. How, in the most precise and intricate sense, does television influence the way we think about the world? What ideological role does it... more...