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Most popular at the top

  • Principles of Advertisingby Monle Lee; Carla Johnson

    Taylor and Francis 2013; US$ 67.95

    "A complete and well-organized textbook on advertising" Educational Book Review Principles of Advertising: A Global Perspective, Second Edition updates the classic first edition of this exceptional classroom resource, selected as one of CHOICE magazine?s Outstanding Academic Titles for 1999. Ideal for use as an introductory textbook, the book presents... more...

  • The Content Makersby Margaret Simons

    Penguin Books Ltd 2007; US$ 15.98

    In The Content Makers Margaret Simons explains the changes taking place in the Australian media. She analyses audiences, our major media organisations, the role of government and the implications of all of these for our society and our democracy. Her examination leads her to the conclusion that the challenges facing the content providers in the modern... more...

  • Understanding Media Economicsby Gillian Doyle

    SAGE Publications 2013; US$ 32.00

    Long waited second edition of this popular exploration of media economics. Will be adopted on courses across media management, media policy and the creative industries. more...

  • The Content Machineby Michael Bhaskar

    Anthem Press 2013; US$ 16.99

    This ground-breaking study, the first of its kind, outlines a theory of publishing that allows publishing houses to focus on their core competencies in times of crisis. Tracing the history of publishing from the press works of fifteenth-century Germany to twenty-first-century Silicon Valley, via Venice, Beijing, Paris and London, and fusing media theory... more...

  • The Language of Televisionby Albert Hunt

    Taylor and Francis 2013; US$ 47.95

    The first part of this book assesses how television presents viewers with information - contrasting the ?official reality? of news and current affairs programmes with the anarchic view of the world put out by such as Morecambe and Wise and the two Ronnies. It challenges the politics of programme schedules and takes care to consider the language used... more...

  • The Ideological Octopusby Justin Lewis

    Taylor and Francis 2013; US$ 47.95

    Originally published in 1991, this introduction to studying the television audience discusses developments in semiology and cultural studies and their contribution to our understanding of the power of television. How, in the most precise and intricate sense, does television influence the way we think about the world? What ideological role does it... more...

  • Television News and the Elderlyby Michael L. Hilt

    Taylor and Francis 2013; US$ 47.95

    This concise survey investigates the television general managers? and news directors? attitudes towards the elderly in the United States. Originally published in 1997, it raises important issues of ageing in relation to the media with specific focus on the older viewer?s status as a viewing audience of the news and how they are presented in the news.... more...

  • Televising Democraciesby Bob Franklin

    Taylor and Francis 2013; US$ 47.95

    Published in 1992, this was the first book to assess the impact of television broadcasting on the House of Commons and its Member?s behaviour. It looks at the implications for political journalism as well as broader questions concerning the role of media in a democracy. Bringing together contributions from senior broadcasters, politicians from various... more...

  • China Turned Onby James Lull

    Taylor and Francis 2013; US$ 47.95

    The years following the Cultural Revolution saw the arrival of television as part of China?s effort to ?modernize? and open up to the West. Endorsed by the Deng Xiaoping regime as a ?bridge? between government and the people, television became at once the official mouthpiece of the Communist Party and the most popular form of entertainment for Chinese... more...

  • The Use and Abuse of Televisionby J. Mallory Wober

    Taylor and Francis 2013; US$ 47.95

    A critical review of the harms and benefits of television that also examines systems for maximizing television's benefits. The author breaks away from the conventional jargon of audience measurement and other traditional research methods, proposing instead new and alternative European and Australian methods of evaluating programming. Typical characterizations... more...