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Most popular at the top

  • Advertisingby Winston Fletcher

    Oxford University Press 2010; US$ 9.99

    How advertising works is not a question that has a simple answer. Advertising is a diverse entity and different campaigns work (or fail to work) in a plethora of different ways. Most advertising persuades people to buy things, but how? And who does it aim to persuade? And how are these decisions made? In this Very Short Introduction Winston Fletcher,... more...

  • Television Field Production and Reportingby Arshad Ansari

    Mangalam Publishers 2009; US$ 45.00

    Television its viewers and the ways it functions in society, are so multifarious that no tightly focused theoretical perspective can provide us with adequate insight. The theoretical and methodological roots of this hook lie in that loosely delineated area known as "cultural studies" which derives from particular inflections of Marxism, semiotics... more...

  • Advertising and Consumer Behaviourby Himanshu Pant

    ABD Publishers 2007; US$ 40.00

    For decades the advertising business was dominated by large and full-service agencies. The advertising strategy for a national brand involved creating one or two commercials that could be run on network television, a few print ads that would run in general interest magazines, and some sales promotion support such as coupons or premium offers. Time... more...

  • Chuck Klosterman on Media and Cultureby Chuck Klosterman

    Scribner 2010; US$ 26.00

    From Sex, Drugs, and Cocoa Puffs ; Chuck Klosterman IV ; and Eating the Dinosaur , these essays are now available in this ebook collection for fans of Klosterman?s writing on media and culture. more...

  • The Wonderful Roomby Bryan Woolley

    Wings Press 2010; US$ 9.95

    Following the life of journalist Bryan Woolley, this lively account paints a colorful and accurate picture of newspaper reporting on the Mexican border 50 years ago. From Woolley?s initiation at the El Paso Times to his smoking cigars with Andres Segovia and his pulling on the pant leg of Louie Armstrong to get an interview, this is the tale of... more...

  • The Handbook of Online and Social Media Researchby Ray Poynter

    Wiley 2010; US$ 70.00

    Drawing together the new techniques available to the market researcher into a single reference, The Handbook of Online and Social Media Research explores how these innovations are being used by the leaders in the field. This groundbreaking reference examines why traditional research is broken, both in theory and practice, and includes chapters on... more...

  • WIKIBRANDS: Reinventing Your Company in a Customer-Driven Marketplaceby Sean Moffitt; Mike Dover; Don Tapscott

    McGraw-Hill Education 2010; US$ 28.00

    REINVENTING YOUR COMPANY IN A CUSTOMER-DRIVEN MARKETPLACE FOREWORD BY DON TAPSCOTT, Bestselling author of Wikinomics "A must-read for business leaders, managers, and just about anyone who wants to recognize and tap into the incredible creative energy of customers and stakeholders." -- Richard Florida, bestselling author of The Rise of... more...

  • Word Heroby Jay Heinrichs

    Crown Publishing Group 2011; US$ 14.00

    Yes, it?s true: you can learn how to be a verbal wizard!   Ever hear someone utter an unforgettable phrase and feel yourself reacting with with?well, awe?  Ever read a great quote and think I could never come up with anything that clever ?     Daunting as it may seem, there?s nothing mystical about witcraft.  Crafting memorable lines doesn?t... more...

  • Adventures & Letters of Richard Harding Davisby Richard Harding Davis; Charles Belmont Davis

    The Floating Press 1917; US$ 4.99

    Renowned American journalist Richard Harding Davis helped define the genre of front-line reporting with his first-hand accounts of battlefield action in the Spanish-American war. Later, Davis went on to cover several additional conflicts in his inimitable style. Upon his return to the United States, he worked as a newspaper columnist for several prominent... more...

  • Dexterby Douglas L. Howard

    I.B.Tauris 2010; US$ 17.00

    Based upon the successful Jeff Lindsay novel 'Darkly Dreaming Dexter', Showtime's and FX's 'Dexter' continues to raise the bar on television drama, as it chronicles the grisly exploits of a police blood spatter expert who moonlights as a serial killer (or vice versa). Unlike other serial killers, however, Dexter only kills the bad guys, a distinction... more...