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Most popular at the top

  • Hey, Whipple, Squeeze Thisby Luke Sullivan

    Wiley 2008; US$ 19.95

    In this new edition of the irreverent, celebrated bestseller, master copywriter Luke Sullivan looks at the history of advertising, from the good, to the bad, to the ugly. Updated to cover online advertising, this edition gives you the best advertising guidance for traditional media and all the possibilities of new media and technologies. You’ll... more...

  • Always On: Advertising, Marketing, and Media in an Era of Consumer Controlby Christopher Vollmer; Geoffrey Precourt

    McGraw-Hill Education 2008; US$ 17.95

    The Wall Street Journal Bestseller The Future is Now--Get Ready to Reap the Profits. We stand at the beginning of a consumer-centric age--an era with potentially enormous returns for leaders in marketing, advertising and media--if they get their approach right. The new media environment is ?always on,? digitally accessible to audiences... more...

  • Guerrilla P.R. 2.0by Michael Levine

    HarperCollins 2009; US$ 12.99

    The world's most widely used and seminal introduction to public relations?now fully revised and updated for the 21st century with online strategies that work Every Fortune 500 corporation, movie star, and scandal queen knows that a good publicist is essential to building success and maintaining public support. But if you're a small business owner,... more...

  • Luxury Fashion Brandingby Uché Okonkwo

    Palgrave Macmillan 2007; US$ 59.00

    This groundbreaking fashion branding and management text brings an analytical business dimension to the marketing and corporate techniques of the luxury fashion goods industry. It will make engaging reading for anyone who wishes to learn about the captivating business of turning functional products into objects of desire. more...

  • The Complete Idiot's Guide to Classic Moviesby Lee Pfeiffer

    DK Publishing 2006; US$ 18.95

    Sit back, grab some popcorn, and let the credits roll. The Complete Idiot's Guide® to Classic Movies provides comprehensive information on the best classic films from the silent era up through 1969, cross-referenced several different ways for easy access. Also contains fun, "insider" trivia and facts about the movies, the stars, and factors... more...

  • The Complete Idiot's Guide to Independent Filmmakingby Josef Steiff

    DK Publishing 2005; US$ 18.95

    Designed for people who want to tell a story their way, 'The Complete Idiot's Guide to Indpendent Filmmaking explains everything a budding auteur needs to know, from literary development and financial and organizational pre-production to principal photography production, post-production assembly, exhibition and distribution, and more. The advent of... more...

  • Provocateurby Anthony J. Cortese

    Rowman & Littlefield Publishers 2007; US$ 23.99

    In the third edition of Provocateur, sociologist Anthony Cortese offers an in-depth critical analysis of modern advertising_perhaps the most powerful cultural and economic institution. Focusing on images of women and minorities, he unravels the ideologies of domination and control in contemporary commerce. The third edition includes updated advertisements... more...

  • Sams Teach Yourself Twitter in 10 Minutesby Tee Morris

    Pearson Education 2009; US$ 11.99

    Sams Teach Yourself Twitter in 10 Minutes offers straightforward, practical answers for fast results. By working through the 10-minute lessons, you learn everything you need to know to use Twitter quickly and easily. Step-by-step instructions walk you through the most common questions, issues, and tasks. "Did You Know?" tips offer insider advice... more...

  • Advertisingby Winston Fletcher

    Oxford University Press 2010; US$ 9.99

    How advertising works is not a question that has a simple answer. Advertising is a diverse entity and different campaigns work (or fail to work) in a plethora of different ways. Most advertising persuades people to buy things, but how? And who does it aim to persuade? And how are these decisions made? In this Very Short Introduction Winston Fletcher,... more...

  • Chuck Klosterman on Media and Cultureby Chuck Klosterman

    Scribner 2010; US$ 26.00

    From Sex, Drugs, and Cocoa Puffs ; Chuck Klosterman IV ; and Eating the Dinosaur , these essays are now available in this ebook collection for fans of Klosterman?s writing on media and culture. more...