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Most popular at the top

  • The Piano Player in the Brothelby Jean Luis Cebrian; Eduardo Schmid

    Overlook 2011; US$ 11.99

    The book's title refers to the classic joke in which a father tells his son that anything is better than being a journalist, including being a piano player in the brothel. The Piano Player in the Brothel is a reflection on the practice of journalism and the responsibility it entails in the interpretation of an ever-changing and increasingly complex... more...

  • The Magnificent Medillsby Megan McKinney

    HarperCollins 2011; Not Available

    The riveting story of the country?s first media dynasty, the Medills of Chicago, whose power and influence shaped the story of America and American journalism for four generations When thirty-two-year-old former lawyer Joseph Medill bought a controlling stake in the bankrupt Chicago Daily Tribune in 1855, he had no way of foreseeing the unparalleled... more...

  • The Rough Guide to Social Media for Beginnersby Sean Mahoney

    Rough Guides 2012; US$ 11.99

    If you haven't joined the social media revolution yet don't fret, there's still time! But with so much out there where do you even start? Something more than a text message, something less than a phone call, not engaging in these new types of online social messaging could mean you are missing out on the action without either "friends" or "followers".... more...

  • 2013 Guide to Literary Agentsby Chuck Sambuchino

    F+W Media 2012; US$ 29.99

    The Best Resource Available for Finding a Literary Agent! No matter what you're writing--fiction or nonfiction, books for kids or adults--you need a literary agent to secure a book deal. The 2013 Guide to Literary Agents is your essential resource for finding that literary agent--without fear of being scammed--and getting your book published.... more...

  • The Complete Idiot's Guide to Pinterest Marketingby Barbara Boyd; Christine Martinez

    DK Publishing 2012; US$ 18.95

    Pinterest is a social media site that enables users to create online pinboards of compelling images they find online by "pinning" the images and curating them into various categories. It has exploded into American consciousness with big media attention and exponential growth-most notably reaching 10 million unique monthly visitors more quickly than... more...

  • Strategic Digital Marketing: Top Digital Experts Share the Formula for Tangible Returns on Your Marketing Investmentby Eric Greenberg; Alexander Kates

    McGraw-Hill Education 2013; US$ 30.00

    THE ULTIMATE CRASH COURSE IN DIGITAL MARKETING The digital age is here?and it?s developing rapidly. Regardless of your industry, sector, or geography, you need to understand the power of digital strategies to market your brand, reach your audience, and broaden your framework for success. This comprehensive, all-in-one guide combines the collective... more...

  • Principles of Advertisingby Monle Lee; Carla Johnson

    Taylor and Francis 2013; US$ 67.95

    "A complete and well-organized textbook on advertising" Educational Book Review Principles of Advertising: A Global Perspective, Second Edition updates the classic first edition of this exceptional classroom resource, selected as one of CHOICE magazine?s Outstanding Academic Titles for 1999. Ideal for use as an introductory textbook, the book... more...

  • Jab, Jab, Jab, Right Hookby Gary Vaynerchuk

    HarperCollins 2013; US$ 20.99

    New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works.... more...

  • The Content Makersby Margaret Simons

    Penguin Books Ltd 2007; Not Available

    In The Content Makers Margaret Simons explains the changes taking place in the Australian media. She analyses audiences, our major media organisations, the role of government ? and the implications of all of these for our society and our democracy. Her examination leads her to the conclusion that the challenges facing the content providers in the... more...

  • Speaking of Journalismby William Zinsser

    HarperCollins 2013; US$ 10.99

    Veteran journalist and writing teacher William Zinsser, whose books on writing have sold more than 700,000 copies, presents 11 of his most successful students discussing what it is like to work as a journalist in the 1990s. more...