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Most popular at the top

  • 2013 Guide to Literary Agentsby Chuck Sambuchino

    F+W Media 2012; US$ 29.99

    The Best Resource Available for Finding a Literary Agent! No matter what you're writing--fiction or nonfiction, books for kids or adults--you need a literary agent to secure a book deal. The 2013 Guide to Literary Agents is your essential resource for finding that literary agent--without fear of being scammed--and getting your book published.... more...

  • Brutal Simplicity of Thoughtby Maurice Saatchi; M&C Saatchi

    St. Martin's Press 2013; US$ 19.99

    The principles of creativity in stunningly simple words and pictures by the man behind the world?s most successful advertising agency   How did two wheels emancipate women? How can a pie save thousands of lives? How can a useless piece of fabric determine social status? How can you make night day?   Simplicity looks easy. It's not. It's easier... more...

  • The Complete Idiot's Guide to Pinterest Marketingby Christine Martinez; Barbara Boyd

    DK Publishing 2012; US$ 18.95

    Pinterest is a social media site that enables users to create online pinboards of compelling images they find online by "pinning" the images and curating them into various categories. It has exploded into American consciousness with big media attention and exponential growth-most notably reaching 10 million unique monthly visitors more quickly than... more...

  • Principles of Advertisingby Monle Lee; Carla Johnson

    Taylor and Francis 2013; US$ 67.95

    Principles of Advertising: A Global Perspective, Second Edition updates the classic first edition of this exceptional classroom resource, selected as one of CHOICE magazine's Outstanding Academic Titles for 1999. Ideal for use as an introductory textbook, the book presents an integrated marketing approach that's essential for keeping up with the... more...

  • The Revolution Was Televisedby Alan Sepinwall

    Touchstone 2013; US$ 16.99

    A phenomenal account of how twelve innovative television dramas from The Sopranos to Breaking Bad transformed the medium and the culture at large from TV critic Alan Sepinwall. In The Revolution Was Televised, celebrated TV critic Alan Sepinwall chronicles the remarkable transformation of the small screen over the past fifteen years. Focusing... more...

  • Jab, Jab, Jab, Right Hookby Gary Vaynerchuk

    HarperCollins 2013; US$ 20.99

    New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works. ... more...

  • The Content Makersby Margaret Simons

    Penguin Books Ltd 2007; Not Available

    In The Content Makers Margaret Simons explains the changes taking place in the Australian media. She analyses audiences, our major media organisations, the role of government ? and the implications of all of these for our society and our democracy. Her examination leads her to the conclusion that the challenges facing the content providers in the... more...

  • Speaking of Journalismby William Zinsser

    HarperCollins 2013; US$ 10.99

    Veteran journalist and writing teacher William Zinsser, whose books on writing have sold more than 700,000 copies, presents 11 of his most successful students discussing what it is like to work as a journalist in the 1990s. more...

  • Understanding Media Economicsby Gillian Doyle

    SAGE Publications 2013; US$ 37.00

    Long waited second edition of this popular exploration of media economics. Will be adopted on courses across media management, media policy and the creative industries. more...

  • The Content Machineby Michael Bhaskar

    Anthem Press 2013; US$ 20.40

    This ground-breaking study, the first of its kind, outlines a theory of publishing that allows publishing houses to focus on their core competencies in times of crisis. Tracing the history of publishing from the press works of fifteenth-century Germany to twenty-first-century Silicon Valley, via Venice, Beijing, Paris and London, and fusing media... more...