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- ABD Publishers 2007; US$ 40.00
For decades the advertising business was dominated by large and full-service agencies. The advertising strategy for a national brand involved creating one or two commercials that could be run on network television, a few print ads that would run in general interest magazines, and some sales promotion support such as coupons or premium offers. Time... more...
- Mangalam Publishers 2009; US$ 45.00
Television its viewers and the ways it functions in society, are so multifarious that no tightly focused theoretical perspective can provide us with adequate insight. The theoretical and methodological roots of this hook lie in that loosely delineated area known as "cultural studies" which derives from particular inflections of Marxism, semiotics... more...
- Crown Publishing Group 2011; US$ 14.00
Yes, it?s true: you can learn how to be a verbal wizard! Ever hear someone utter an unforgettable phrase and feel yourself reacting with with?well, awe? Ever read a great quote and think I could never come up with anything that clever ? Daunting as it may seem, there?s nothing mystical about witcraft. Crafting memorable lines doesn?t... more...
- The Floating Press 1917; US$ 4.99
Renowned American journalist Richard Harding Davis helped define the genre of front-line reporting with his first-hand accounts of battlefield action in the Spanish-American war. Later, Davis went on to cover several additional conflicts in his inimitable style. Upon his return to the United States, he worked as a newspaper columnist for several prominent... more...
- Ebury Publishing 2012; US$ 27.24
The Archers Archives celebrates 60 years of the nation's favourite radio drama - looking back at the most dramatic events to happen over 16,000 episodes, complete with cast and crew interviews. Relive the defining moments in Archers history, from the devastating 1955 stables fire and the 1957 Tom Forrest manslaughter charge to the shocking imprisonment... more...
- Oldcastle Books 2010; US$ 16.98
Since the late 1990s, a subtle, subversive element has been at work within the staid confines of the Hollywood dream factory. Young filmmakers like Spike Jonze, Wes Anderson, Michel Gondry, David O. Russell, Richard Linklater, and Sofia Coppola rode in on the coattails of the independent film movement that blossomed in the early 1990s and have managed... more...
- Intellect 2011; US$ 20.00
Participation has become fashionable again, but at the same time it has always played a crucial role in our contemporary societies, and it has been omnipresent in a surprisingly large number of societal fields. In the case of the media sphere, the present-day media conjuncture is now considered to be the most participatory ever, but media participation... more...
- Random House 2011; US$ 25.85
At the end of the nineteenth century, audiences were enthralled by the flickering image of an oncoming train in a Lumière Brothers' short film; more than a hundred years later the immersive fantasy of Avatar enveloped audiences around the globe. Film is a communal dream in which our fears and fantasies are revealed, often to startling... more...
- McFarland & Company, Inc., Publishers 2011; US$ 45.00
This bibliographic guide covers the "Buffyverse"--the fictional worlds of the acclaimed television series Buffy the Vampire Slayer (1997-2003) and its spinoff Angel (1999-2004), as well as the original Buffy feature film of 1992. It is the largest and most inclusive work of its kind. The author organizes and describes both the original texts... more...