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- Rough Guides 2012; US$ 11.99
If you haven't joined the social media revolution yet don't fret, there's still time! But with so much out there where do you even start? Something more than a text message, something less than a phone call, not engaging in these new types of online social messaging could mean you are missing out on the action without either "friends" or "followers".... more...
- F+W Media 2012; US$ 29.99
The Best Resource Available for Finding a Literary Agent! No matter what you're writing--fiction or nonfiction, books for kids or adults--you need a literary agent to secure a book deal. The 2013 Guide to Literary Agents is your essential resource for finding that literary agent--without fear of being scammed--and getting your book published.... more...
- St. Martin's Press 2013; US$ 19.99
The principles of creativity in stunningly simple words and pictures by the man behind the world's most successful advertising agency How did two wheels emancipate women? How can a pie save thousands of lives? How can a useless piece of fabric determine social status? How can you make night day? Simplicity looks easy. It's not. It's easier to complicate... more...
- DK Publishing 2012; US$ 18.95
Pinterest is a social media site that enables users to create online pinboards of compelling images they find online by "pinning" the images and curating them into various categories. It has exploded into American consciousness with big media attention and exponential growth-most notably reaching 10 million unique monthly visitors more quickly than... more...
Strategic Digital Marketing: Top Digital Experts Share the Formula for Tangible Returns on Your Marketing InvestmentMcGraw-Hill Education 2013; US$ 30.00
THE ULTIMATE CRASH COURSE IN DIGITAL MARKETING The digital age is here?and it?s developing rapidly. Regardless of your industry, sector, or geography, you need to understand the power of digital strategies to market your brand, reach your audience, and broaden your framework for success. This comprehensive, all-in-one guide combines the collective... more...
- Taylor and Francis 2013; US$ 67.95
"A complete and well-organized textbook on advertising"— Educational Book Review Principles of Advertising: A Global Perspective, Second Edition updates the classic first edition of this exceptional classroom resource, selected as one of CHOICE magazine?s Outstanding Academic Titles for 1999. Ideal for use as an introductory textbook, the book... more...
- HarperCollins 2013; US$ 17.99
New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works. ... more...
- Penguin Books Ltd 2007; US$ 15.98
In The Content Makers Margaret Simons explains the changes taking place in the Australian media. She analyses audiences, our major media organisations, the role of government and the implications of all of these for our society and our democracy. Her examination leads her to the conclusion that the challenges facing the content providers in the modern... more...
- HarperCollins 2013; US$ 9.99
Veteran journalist and writing teacher William Zinsser, whose books on writing have sold more than 700,000 copies, presents 11 of his most successful students discussing what it is like to work as a journalist in the 1990s. more...