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Most popular at the top
- Taylor and Francis 2013; US$ 67.95
"A complete and well-organized textbook on advertising"— Educational Book Review Principles of Advertising: A Global Perspective, Second Edition updates the classic first edition of this exceptional classroom resource, selected as one of CHOICE magazine?s Outstanding Academic Titles for 1999. Ideal for use as an introductory textbook, the book... more...
- HarperCollins 2013; US$ 20.99
New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works. ... more...
- Penguin Books Ltd 2007; Not Available
In The Content Makers Margaret Simons explains the changes taking place in the Australian media. She analyses audiences, our major media organisations, the role of government ? and the implications of all of these for our society and our democracy. Her examination leads her to the conclusion that the challenges facing the content providers in the... more...
- HarperCollins 2013; US$ 10.99
Veteran journalist and writing teacher William Zinsser, whose books on writing have sold more than 700,000 copies, presents 11 of his most successful students discussing what it is like to work as a journalist in the 1990s. more...
- HarperCollins 2009; Not Available
During a two-year urban adventure through the world of commerce, journalist Alex Frankel proudly wore the brown uniform of the UPS driver, folded endless stacks of T-shirts at Gap, brewed espressos for the hordes at Starbucks, interviewed (but failed to get hired) at Whole Foods, enrolled in management training at Enterprise Rent-A-Car, and sold iPods... more...
- Skyhorse Publishing 2011; US$ 24.95
How many sportscasters working today can say that they?ve interviewed both Babe Ruth and Derek Jeter? The answer is one, and his name is Bob Wolff. Having called everything from the World Series to the Westminster Kennel Club Show on both TV and radio, Wolff is uniquely qualified to write a comprehensive guide to the art of sportscasting. And in... more...
- Edinburgh University Press 2012; US$ 30.99
Is reality TV a coherent genre? This book addresses this question by examining the characteristics, contexts and breadth of reality TV through a history of its programming trends. Paying attention to stylistic connections as well as key concepts, this study breaks reality television down into three main 'generations': the camcorder generation,... more...
- Edinburgh University Press 2011; US$ 32.00
Action cinema is a popular and familiar form which reflects the cultural, industrial and historical landscape from which it emerges. Lisa Purse analyses the genre's pleasures and complexities in the light of both its cinematic history and the latest critical debates. Focussing on action cinema of the 2000s, this book explores issues of visual style,... more...
- Edinburgh University Press 2011; US$ 38.99
The concept of 'heritage cinema' is now firmly established as an influential - as well as much-debated and contested - critical framework for the discussion of period or historical representation in film, most prominently with reference to British heritage and 'post-heritage' film successes since the 1980s, but also to comparable examples... more...