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- Kogan Page 2007; US$ 39.95
Branded Entertainment explains how product placement, a long-time phenomenon in films, has gone beyond this to now embrace all media. Citing examples from film, to music video, to computer games, the author explains the: history and development of product placement; advantages of this form of brand advertising; methods employed by different brands.... more...
- The Crown Publishing Group 2010; US$ 19.00
Every so often an author explains our culture in such a new and original way that from that day on we see the world around us in a new light. From Understanding Media by Marshall McLuhan through Nicholas Negroponte's Being Digital. the books that have shown us the clearest vision of the future have been those that recognize the central role of mass... more...
- Simon & Schuster 2010; US$ 23.00
In Body Politic , David Shields looks at contemporary America and its mythology through the lens of professional and college sports. The result is an unusually insightful and provocative book about an empire in denial. Shields relentlessly examines the way we tell our sports stories (both fictional and nonfictional), considers the kinds of athletes... more...
- For Beginners 2007; US$ 14.95
Noam Chomsky has written some 30 books, he is one of the most-quoted authors on Earth, The New York Times calls him ?arguably the most important intellectual alive? ? yet most people have no idea who he is or what he?s about. Chomsky For Beginners tells you what he?s about: Chomsky is known for his work in two distinct areas ? Linguistics and...... more...
- ABC-CLIO 2014; US$ 48.00
? Provides a compelling and unique perspective of American politics through the early adoptions of technology by the press, especially in the era of electronic broadcasting and information technology in the 20th century ? Thoroughly documents the early emergence of the uses of radio, television, and the Internet across history ? Offers up-to-date... more...
- Wiley 2013; US$ 69.95
The last quarter of a century has seen an unprecedented wave of democratization around the globe. In these transitions from authoritarian rule to a more democratic order, the media have played a key role both by facilitating, but frequently also inhibiting, democratic practices to take root. This book provides an accessible and systematic introduction... more...
- Penguin Publishing Group 2009; US$ 17.00
If Rupert Murdoch and Sumner Redstone are so smart, why are their stocks long-term losers? We live in the age of big Media, with the celebrity moguls telling us that "content is king." But for all the excitement, glamour, drama, and publicity they produce, why can't these moguls and their companies manage to deliver better returns than you'd... more...
- Oxford University Press, USA 2010; US$ 16.99
Rupert Murdoch's multibillion-dollar purchase of the Wall Street Journal in 2007 was but one more chapter in an untold story: the rise of an integrated conservative media machine that all began with Rush Limbaugh in the 1980s. Kathleen Hall Jamieson and Joseph Cappella--two of the nation's foremost experts on politics and communications--here... more...
- Beacon Press 2014; US$ 26.00
When the first edition of The Media Monopoly was published in 1983, critics called Ben Bagdikian's warnings about the chilling effects of corporate ownership and mass advertising on the nation's news "alarmist." Since then, the number of corporations controlling most of America's daily newspapers, magazines, radio and television stations, book publishers,... more...
- Knopf Doubleday Publishing Group 2012; US$ 15.00
Based on the meticulous research of the news watchdog organization Media Matters for America, David Brock and Ari Rabin-Havt show how Fox News, under its president Roger Ailes, changed from a right-leaning news network into a partisan advocate for the Republican Party. The Fox Effect follows the career of Ailes from his early work as a television... more...