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Most popular at the top
- Taylor and Francis 2006; US$ 59.95
Analyzing Media Messages provides a comprehensive and comprehensible guide to conducting content analysis research. It establishes a formal definition of quantitative content analysis; gives step-by-step instruction on designing a content analysis study; and explores in depth research questions that recur in content analysis, in such areas as measurement,... more...
- Taylor and Francis 2014; US$ 52.95
Analyzing Media Messages is a primer for learning the technique of systematic, quantitative analysis of communication content. Rich with examples of recent and classic applications, it provides solutions to problems encountered in conducting content analysis, and it is written so that students can readily understand and apply the techniques. ... more...
- Wiley 2002; US$ 29.95
Classic radio ad campaigns from the last fifty years, and how they used humor to win over audiences And Now a Few Laughs from Our Sponsor offers an in-depth look at some of the most successful and entertaining radio ads from the last half century, presented by advertising veteran Larry Oakner. An accompanying CD-ROM allows readers to listen to the... more...
- Wiley 2014; US$ 30.00
The world's most comprehensive guide to international press freedom Every day, journalists around the world face incredible risks?from imprisonment and assassination to simply just "disappearing"?all for the ethical practice of their profession. Caught between wars and uprisings and corrupt police and drug cartels, as well as increasingly oppressive... more...
- University of Minnesota Press 1995; US$ 72.00
A provocative reading of the use and manipulation of the body in advertising under Italian fascism, Bodily Regimes offers an enlightening look at the relationship between fascism and capitalism. It is unique in its focus on the intertwined relations of race, class, and gender in the construction of the Italian subject. more...
- Intellect 2006; US$ 10.00
Broadcasting is arguably the most influential and powerful industry operating today. The media impose an inescapable presence in contemporary life and infuse all areas of public communication. But what is the quality of the relationship between ?broadcaster? and ?citizen?? Do the media and media authorities take the audience's interests seriously into... more...
- Taylor and Francis 2004; US$ 32.95
The past several decades have witnessed thousands of studies into children and the media. Yet, much academic research is still in its infancy when it comes to our knowledge about the uses, preferences, and effects of different media. This distinctive volume moves the field forward in this regard, with its insights into the latest theories and research... more...
- Greenwood Publishing Group 2000; US$ 125.00
A comparison of communication in the US presidential primaries of the 20th century. It examines the role of the candidates and the media during primary elections and the communication patterns that transcend time regarding political image, horse race coverage and negative campaigning. more...
- Rowman & Littlefield Publishers 2003; US$ 45.99
Contesting Media Power explores the worldwide growth of alternative media that challenge the power concentration in large media corporations. Media scholars and political scientists analyze alternative media in Australia, Chile, China, Indonesia, Malaysia, Russia, Sweden, South Africa, the United Kingdom, and the United States. Topics include independent... more...