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Most popular at the top
- Taylor and Francis 2004; US$ 44.00
This text examines and explains the job of the magazine editor in both its journalistic and managerial aspects. Written by an experienced journalist and former editor, it draws upon the experiences of a number of magazine professionals who were interviewed for this book. more...
- Taylor and Francis 2004; US$ 43.95
A new edition of the one and only 'must-read' for anyone training to be a successful editor. Gill Davies, whilst concentrating on essential commissioning skills, has also included other challenges which editors now face, including the demands of handling new lists following mergers and takeovers, and digital technology. more...
- Institute For Career Research 2007; US$ 15.00
Advertising is everywhere. Try to get through a day without seeing a printed advertisement, a television commercial, or a pop-up ad on a web site. Advertising is a dynamic, multi-billion dollar industry that helps us decide what we buy, what places to visit, where we eat, what we drive, and how we look. Advertising ranges from the smallest classified... more...
- McGraw-Hill Education 2003; US$ 12.95
More than 100 "opportunities" for students and job seekers! The most comprehensive career book series available, Opportunities in . . . covers a range of professions, from acting to writing, and encompasses traditional as well as cutting-edge careers. Each book offers job seekers essential information about a variety of careers within each field... more...
- McGraw-Hill Education 2004; US$ 15.95
This book provides a comprehensive guide for those seeking a career in communications Comprehensive coverage and well-organized chapters offer an overview of the career path, discussion of qualifications, employment settings, earnings, and interviews with people on-the-job. Packed with hard-hitting information on the variety of careers in communications... more...
- McGraw-Hill Education 2003; US$ 16.95
Tips for saying the right things when the cameras are rolling and the reporters are taking notes In today's media-saturated business arena, "good press" is vital for everything from proactive public relations to post-disaster damage control. One wrong move, or slip of the tongue, can be fatal. How to Make the Most Out of Every Media Appearance... more...
- Wiley 2006; US$ 24.99
Want to make money from your creativity? Here's how If you're a blogger or podcaster, an artist or musician, or someone who creates any other type of online content and dream of earning income from your creative efforts, you have endless options on the Internet. But to seize them, you must become part businessperson--a creative entrepreneur. If that... more...
- Taylor and Francis 2002; US$ 52.95
Anyone studying journalism, or training for the industry, will benefit from the broad scope of information and guidance packed into this textbook. Those already employed in journalism or related areas will also find it useful as a reference book. Essential techniques employed by journalists working across all media are supplemented with detailed sections... more...