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- McGraw-Hill Education 2003; US$ 16.95
Tips for saying the right things when the cameras are rolling and the reporters are taking notes In today's media-saturated business arena, "good press" is vital for everything from proactive public relations to post-disaster damage control. One wrong move, or slip of the tongue, can be fatal. How to Make the Most Out of Every Media Appearance... more...
- Wiley 2006; US$ 24.99 US$ 21.99
Want to make money from your creativity? Here's how If you're a blogger or podcaster, an artist or musician, or someone who creates any other type of online content and dream of earning income from your creative efforts, you have endless options on the Internet. But to seize them, you must become part businessperson--a creative entrepreneur. If... more...
- Taylor and Francis 2013; US$ 52.95
Anyone studying journalism, or training for the industry, will benefit from the broad scope of information and guidance packed into this textbook. Those already employed in journalism or related areas will also find it useful as a reference book. Essential techniques employed by journalists working across all media are supplemented with detailed sections... more...
- McGraw-Hill Education 1999; US$ 14.95
Careers in Journalism offers all the information career seekers need to explore and choose a profession and then narrow it down to a job that suits them. The book provides an overview of journalism, outlines job options, and shows how to plan and prepare for a career. more...
- McGraw-Hill Education 2003; US$ 10.95
Strong, impressive resumes that lead to the right job! This series helps job seekers write resumes that hit the target every time. Each book offers essential advice plus nearly 100 sample resumes and 20 cover letters tailored to a job seeker's needs or field of interest. Includes a variety of resume formats, tips on highlighting strengths and using... more...
- Taylor and Francis 2012; US$ 48.95
This full-color and amply illustrated book is written for film, television, and theatre makeup artists who need to know the basics on how to accomplish flawless makeup applications. It begins with fundamental practices and continues through more complex techniques usually known only by Hollywood makeup artists. Written by two expert authors who have... more...
- Taylor and Francis 2009; US$ 79.95
Media Management: A Casebook Approach provides a detailed look at the major areas of responsibility that fall to the managers of media organizations, including leadership, motivation, planning, marketing, and strategic management. It provides media-based cases that promote the development of critical thinking and problem-solving skills. Addressing... more...