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- Wiley 2010; US$ 24.95
Promote your product using the most visceral form of social media-online video Learn how to create cost-effective videos, engage your customers, compel them to measurable behaviors (awareness, intent, and purchase), and sustain your brand online. Beyond Viral gives you the tools and tricks to successfully use online video to reach your business... more...
- Wiley 2013; US$ 29.99 US$ 23.99
The average blogger does not typically have experience with design or coding, but that shouldn't deter them from having a professional-looking blog design. This friendly and easy-to-understand guide provides you with the tools you need to establish a creative, unique, and aesthetically memorable blog without having to learn how to code beyond some... more...
- Wiley 2014; US$ 32.95
Computer games are one of the most exciting and rapidly evolving media of our time. Revenues from console and computer games have now overtaken those from Hollywood movies; and online gaming is one of the fastest-growing areas of the internet. Games are no longer just kids' stuff: the majority of players are now adults, and the market is constantly... more...
- HarperCollins 2014; US$ 11.99
Following the success of The Accidental Billionaires and Moneyball comes Console Wars ?a mesmerizing, behind-the-scenes business thriller that chronicles how Sega, a small, scrappy gaming company led by an unlikely visionary and a team of rebels, took on the juggernaut Nintendo and revolutionized the video game industry. In 1990, Nintendo... more...
- Taylor and Francis 2014; US$ 44.95
Digital Storytelling shows you how to create immersive, interactive narratives across a multitude of platforms, devices, and media. From age-old storytelling techniques to cutting-edge development processes, this book covers creating stories for all forms of New Media, including transmedia storytelling, video games, mobile apps, and second screen... more...
- Wiley 2004; US$ 34.99 US$ 27.99
“Save it in the edit” is a common saying among film professionals. Editing makes the difference between boring vacation movies and exciting travelogues…between the whole dull news conference and the highlights on the evening news. Whether you’re a budding Spielberg, a proud parent who wants two-year-old Junior’s every... more...
- Taylor and Francis 2012; US$ 57.95
Introduction to Media Production began years ago as an alternative text that would cover ALL aspects of media production, not just film or just tv or just radio. Kindem and Musburger needed a book that would show students how every form of media intersects with one another, and about how one needs to know the background history of how film affects... more...
- McGraw-Hill Education 2011; US$ 25.00
Learn cutting-edge MULTIMEDIA skills! Discover how to create impressive multimedia projects using state-of-the-art tools and techniques. Multimedia Demystified is filled with information on the latest technologies, as well as design and production guidelines. This practical guide provides a background on multimedia and then delves into the elements... more...
- St. Martin's Press 2013; US$ 17.99
While the global economy languishes, one place just keeps growing despite failing banks, uncertain markets, and high unemployment: Silicon Valley. In the last two years, more than 100 incubators have popped up there, and the number of angel investors has skyrocketed. Today, 40 percent of all venture capital investments in the United States come from... more...