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- Wiley 2010; US$ 24.95
Promote your product using the most visceral form of social media-online video Learn how to create cost-effective videos, engage your customers, compel them to measurable behaviors (awareness, intent, and purchase), and sustain your brand online. Beyond Viral gives you the tools and tricks to successfully use online video to reach your business... more...
- Course Technology PTR 2008; US$ 39.99
Webcomics 2.0: An Insider's Guide to Writing, Drawing, and Promoting Your Own Webcomics is your comprehensive guide to webcomics creation, from initial concept to publication, and everything in between. Beginning with a brief introduction to get you familiar with webcomics-a comic book or comic strip that can be found on the internet-youll... more...
- Pearson Education 2011; US$ 23.99
With Writing for the Web , you?ll learn everything you need to know to create effective Web content using words, pictures, and sound. Follow along as instructor and writer Lynda Felder combines easy-to-follow guidelines with photographs, lists, and tables to illustrate the key concepts behind writing nonlinear, interactive stories; creating succinct... more...
- Taylor and Francis 2014; US$ 44.95
Digital Storytelling shows you how to create immersive, interactive narratives across a multitude of platforms, devices, and media. From age-old storytelling techniques to cutting-edge development processes, this book covers creating stories for all forms of New Media, including transmedia storytelling, video games, mobile apps, and second screen... more...
- Taylor and Francis 2010; US$ 48.95
Writing for Digital Media teaches students how to write effectively for online audiences?whether they are crafting a story for the website of a daily newspaper or a personal blog. The lessons and exercises in each chapter help students build a solid understanding of the ways that the Internet has introduced new opportunities for dynamic storytelling... more...
- Taylor and Francis 2012; US$ 57.95
Introduction to Media Production began years ago as an alternative text that would cover ALL aspects of media production, not just film or just tv or just radio. Kindem and Musburger needed a book that would show students how every form of media intersects with one another, and about how one needs to know the background history of how film affects... more...
- McGraw-Hill Education 2007; US$ 27.00
Create great videos and post them on the Web Here is the ultimate guide to planning, creating, editing, and sharing video content online. You will discover how to shoot professional-quality videos, edit the files, prepare clips for posting online, and share video projects through a variety of websites, blogs, and podcasts. Hands-on tutorials... more...
- John Wiley & Sons, Inc. 2004; US$ 16.99
Get HDTV and get connected without getting confused! Buy wisely, surround yourself with sound, watch your movies in HD, and more. If HDTV looks appealing but the mountain of mumbo-jumbo has you peeling out the door, take heart! Finally, here's a plain-English explanation of what HDTV is and how to choose one, hook it up, locate and access programming... more...
- SAGE Publications 2005; US$ 57.00
This book provides an accessible and much needed introduction to the diversity of multimedia appearing and proliferating in our society. The phenomenal growth of multimedia has given rise to debates on the role of technology, the skills required for their production and use, and the ethics and politics involved in these new embodied interactions. more...
- SAGE Publications 2006; US$ 60.00
Combining theoretical and empirical analysis of the production, content and consumption of computer games, Aphra Kerr explores this all-pervasive, but under-theorized, aspect of our media environment. Kerr examines: games as a new media form; design, development and marketing of games; and the use of games in public and private spaces. more...