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Public Relations

Most popular at the top

  • Public Relations: The Basicsby Ron Smith

    Taylor and Francis 2013; US$ 24.95

    Public Relations: The Basics is a highly readable introduction to one of the most exciting and fast-paced media industries. Both the practice and profession of public relations are explored and the focus is on those issues which will be most relevant to those new to the field: The four key phases of public relations campaigns: research, strategy,... more...

  • The Routledge Handbook of Public Diplomacyby Nancy Snow; Philip M. Taylor

    Taylor and Francis 2008; US$ 64.95

    The Routledge Handbook of Public Diplomacy provides a comprehensive overview of public diplomacy and national image and perception management, from the efforts to foster pro-West sentiment during the Cold War to the post-9/11 campaign to "win the hearts and minds" of the Muslim world. Editors Nancy Snow and Philip Taylor present materials on public... more...

  • Strategic Public Relations Managementby Bruce E Pinkleton; Erica Weintraub Austin; Bruce E. Pinkleton

    Taylor and Francis 2006; US$ 74.95

    This second edition of Erica Weintraub Austin and Bruce E. Pinkleton?s popular text, Strategic Public Relations Management, helps readers move from a tactical public relations approach to a strategic management style. Building on the first edition, it demonstrates skillful use of research and planning techniques, providing updated research methods... more...

  • Public Relations Techniques That Workby Jim Dunn

    Thorogood Publishing 1999; US$ 16.95

    This pocketbook offers advice on effective public relations. From the role of the PR officer to fees and costs and the effective use of PR in radio and television, the text details the "rules" and steps to be taken in order to develop successful media relations. more...

  • Guerrilla P.R. 2.0by Michael Levine

    HarperCollins 2009; US$ 12.99

    The world's most widely used and seminal introduction to public relations?now fully revised and updated for the 21st century with online strategies that work Every Fortune 500 corporation, movie star, and scandal queen knows that a good publicist is essential to building success and maintaining public support. But if you're a small business owner,... more...

  • The PR Masterclassby Alex Singleton

    Wiley 2013; US$ 27.95

    The PR Masterclass is written by former newspaper, magazine and digital journalist Alex Singleton, who is now a prominent PR trainer and consultant. It reveals the secrets of effective PR and shows how to put in place a practical, reliable and successful media strategy for your product, business or activity – one that delivers the greatest... more...

  • Do Your Own PRby Richard Milton

    Pocket Essentials 2007; US$ 7.99

    So you want recognition for your organisation? Your products? Your services? Your good cause? Or maybe you want it for yourself ? Then learn to do your own press relations and become your own a PR expert. There?s more to PR than reading your name in the papers or seeing your face on telly. Good press relations is the secret of achieving recognition... more...

  • Spinning Disney's Worldby Charles Ridgway

    The Intrepid Traveler 2007; US$ 9.99

    Disney Legend Charles Ridgway looks back on over forty years of working with the Mouse, from Disneyland, to Walt Disney World, to Euro-Disney and beyond. Filled with light-hearted and hilarious reminiscences of famous people and outlandish publicity stunts, this memoir will delight Disney fans young and old. more...

  • Introducing Public Relationsby Keith Butterick

    SAGE Publications 2011; US$ 47.00

    Exciting, engaging and dealing with both the theory and day-to-day practice of public relations, this is a conscise and approachable alternative to the larger, dryer and more expensive textbooks currently on the market. more...

  • Public Relations For Dummiesby Eric Yaverbaum; Robert W. Bly; Ilise Benun; Richard Kirshenbaum

    Wiley 2011; US$ 15.99

    Proven techniques that maximize media exposure for your business A seasoned PR pro shows you how to get people talking When it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so you can... more...