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Most popular at the top
- Taylor and Francis 2013; US$ 25.95
Public Relations: The Basics is a highly readable introduction to one of the most exciting and fast-paced media industries. Both the practice and profession of public relations are explored and the focus is on those issues which will be most relevant to those new to the field: The four key phases of public relations campaigns: research, strategy,... more...
- Wiley 2013; US$ 24.00
The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international bestseller with more than 300,000 copies sold in over 25 languages. It offers... more...
- Guilford Publications 2010; US$ 59.00
This practical, comprehensive work is widely regarded as the standard course text and practitioner reference on public relations research. Don W. Stacks explains the key role of research in all aspects of contemporary PR practice, from planning a program or campaign to making strategic changes and measuring outcomes. Step-by-step guidelines and tools... more...
- Pocket Essentials 2007; US$ 7.99
So you want recognition for your organisation? Your products? Your services? Your good cause? Or maybe you want it for yourself ? Then learn to do your own press relations and become your own a PR expert. There?s more to PR than reading your name in the papers or seeing your face on telly. Good press relations is the secret of achieving recognition... more...
- Thorogood Publishing 1999; US$ 16.95
This pocketbook offers advice on effective public relations. From the role of the PR officer to fees and costs and the effective use of PR in radio and television, the text details the "rules" and steps to be taken in order to develop successful media relations. more...
- HarperCollins 2009; US$ 12.99
The world's most widely used and seminal introduction to public relations?now fully revised and updated for the 21st century with online strategies that work Every Fortune 500 corporation, movie star, and scandal queen knows that a good publicist is essential to building success and maintaining public support. But if you're a small business owner,... more...
- The Intrepid Traveler 2007; US$ 9.99
Disney Legend Charles Ridgway looks back on over forty years of working with the Mouse, from Disneyland, to Walt Disney World, to Euro-Disney and beyond. Filled with light-hearted and hilarious reminiscences of famous people and outlandish publicity stunts, this memoir will delight Disney fans young and old. more...
- Wiley 2013; US$ 27.95
The PR Masterclass is written by former newspaper, magazine and digital journalist Alex Singleton, who is now a prominent PR trainer and consultant. It reveals the secrets of effective PR and shows how to put in place a practical, reliable and successful media strategy for your product, business or activity – one that delivers the greatest... more...
- Taylor and Francis 2006; US$ 74.95
This second edition of Erica Weintraub Austin and Bruce E. Pinkleton?s popular text, Strategic Public Relations Management, helps readers move from a tactical public relations approach to a strategic management style. Building on the first edition, it demonstrates skillful use of research and planning techniques, providing updated research methods... more...
- Wiley 2011; US$ 15.99
Proven techniques that maximize media exposure for yourbusiness A seasoned PR pro shows you how to get people talking When it comes to public relations, nothing beats good word ofmouth. Want to get customers talking? This friendly guide combinesthe best practical tools with insight and flair to provide guidanceon every aspect of PR, so you can launch... more...