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Most popular at the top
- Business Expert Press 2012; US$ 19.95
The chief communication officer at a Fortune 500, multi-national corporation today faces the challenges of a rapidly changing global economy, a revolution in communication channels fueled by the Internet, and a substantially transformed understanding of what a 21st century corporation stands for. This book investigates these forces and the specific... more...
- Hodder Education 2010; US$ 17.58
An up-to-date tool for developing effective PR strategies. Whether your interest is for your own business or for the field of media relations, Effective PR: Be Your Own Expert: Teach Yourself provides a straightforward guide to all the aspects of the field. more...
- SAGE Publications 2014; US$ 30.00
Corporate Reputation Decoded is the first book of its kind that traces the journey of Indian companies in building corporate reputation (CR). The book addresses CR in the Indian context and is in response to the growing interest of companies in this area. The book explains the process of building, maintaining and strategising for CR. It also... more...
- Wiley 2006; US$ 24.95
From the creator of the number one business blog comes a powerful exploration of how, and why, businesses had better be blogging: Naked Conversations. According to experts Robert Scoble and Shel Israel, blogs offer businesses something that has long been lacking in their communication with customers -- meaningful dialogue. Devoid of corporate-speak... more...
- Kogan Page 2007; US$ 37.50 US$ 28.13
Evaluating Public Relations, now published with the CIPR to discuss a diverse range of evaluation methods and strategies, illustrated throughout with many award winning case studies and interviews. book allows practitioners to more closely monitor and evaluate their campaigns and helps them develop more robust campaign strategies. . more...
- Wiley 2011; US$ 61.95
Written as a tool for both researchers and communication managers, the Handbook of Crisis Communication is a comprehensive examination of the latest research, methods, and critical issues in crisis communication. Includes in-depth analyses of well-known case studies in crisis communication, from terrorist attacks to Hurricane Katrina ... more...
- Berrett-Koehler Publishers 2009; US$ 19.95
From JetBlue to Eliot Spitzer, John Edwards to Pete Rose, at some point everyone needs to know how to make an effective apology. This is a survival guide for all of us who find a need to apologize in our business or professional work, either for ourselves or for our organizations. It guides the reader through all aspects of making effective apologies... more...
- Kogan Page 2010; US$ 14.95 US$ 11.21
Develop Your PR Skills covers strategic PR, PR and the internet, working with the media, dealing with different stakeholders and customers, dealing with a crisis, using internal communications, using research to get a competitive edge, evaluating the success of your PR, and ethics and sustainability. more...
- Wiley 2010; US$ 24.99 US$ 19.99
Establish a successful corporate blog to reach yourcustomers Corporate blogs require careful planning and attention to legaland corporate policies in order for them to be productive andeffective. This fun, friendly, and practical guide walks youthrough using blogging as a first line of communication tocustomers and explains how to protect your company... more...