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Public Relations

Most popular at the top

  • Advertising and Public Relationsby Shelly Field

    Infobase Publishing 2005; US$ 49.50

    Career Opportunities in Advertising and Public Relations, Fourth Edition profiles more than 80 jobs. Each entry provides detailed information on salary ranges, employment and advancement prospects, and job duties. All material has been updated to reflect changes in the industry, new trends, and salary and employment information. more...

  • Putting the Public Back in Public Relationsby Brian Solis; Deirdre K. Breakenridge

    Pearson Education 2009; US$ 29.99

    Forget the "pitch": Yesterday's PR techniques just don't work anymore. That's the bad news. Here's the great news: Social Media and Web 2.0 offer you an unprecedented opportunity to make PR work better than ever before. This book shows how to reinvent PR around two-way conversations, bring the "public" back into public relations and get results that... more...

  • Crisis Talesby Lanny J. Davis

    Threshold Editions 2013; US$ 16.00

    TELL IT ALL, TELL IT EARLY, TELL IT YOURSELF Nobody ever calls Lanny Davis to give him good news. As a legal crisis manager, he?s the man public figures such as Bill Clinton, Martha Stewart, U.S. representative Charlie Rangel, and companies such as Whole Foods, among many others, rely on to pull them through public scandal with their reputations... more...

  • Corporate Communicationby Michael B. Goodman

    Business Expert Press 2012; US$ 19.95

    The chief communication officer at a Fortune 500, multi-national corporation today faces the challenges of a rapidly changing global economy, a revolution in communication channels fueled by the Internet, and a substantially transformed understanding of what a 21st century corporation stands for. This book investigates these forces and the specific... more...

  • The Public Relations Handbookby Alison Theaker

    Taylor and Francis 2013; US$ 49.95

    The Public Relations Handbook is a comprehensive and detailed introduction to the theories and practices of the public relations industry. It traces the history and development of public relations, explores ethical issues which affect the industry, examines its relationship with politics, lobbying organizations and journalism, assesses its professionalism... more...

  • Share Thisby CIPR (Chartered Institute of Public Relations)

    Wiley 2012; US$ 28.00

    Share This  is a practical handbook to the biggest changes taking place in the media and its professions by the Chartered Institute of Public Relations (CIPR) Social Media Panel. The book was conceived and written by more than 20 public relations practitioners representing a cross-section of public, private and voluntary sector expertise using... more...

  • Strategic Planning for Public Relations, Fourth Editionby Ronald D. Smith

    Taylor and Francis 2013; US$ 64.95

    This innovative and popular text provides a clear pathway to understanding and developing public relations campaigns and other types of strategic communication. Implementing the pragmatic, in-depth approach of the previous editions, author Ronald D. Smith presents a step-by-step unfolding of the strategic campaign process used in public relations... more...

  • Public Relationsby Jane Johnston; Mark Sheehan

    Allen & Unwin 2014; US$ 59.09

    The leading introduction to public relations has been thoroughly revised and updated to reflect best contemporary practice in this increasingly influential profession. more...

  • Naked Conversationsby Robert Scoble; Shel Israel

    Wiley 2006; US$ 24.95

    From the creator of the number one business blog comes a powerful exploration of how, and why, businesses had better be blogging: Naked Conversations. According to experts Robert Scoble and Shel Israel, blogs offer businesses something that has long been lacking in their communication with customers -- meaningful dialogue. Devoid of corporate-speak... more...

  • Evaluating Public Relationsby Tom Watson; Paul Noble

    Kogan Page 2007; US$ 37.50

    Evaluating Public Relations, now published with the CIPR to discuss a diverse range of evaluation methods and strategies, illustrated throughout with many award winning case studies and interviews. book allows practitioners to more closely monitor and evaluate their campaigns and helps them develop more robust campaign strategies. . more...