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Public Relations

Most popular at the top

  • Putting the Public Back in Public Relationsby Brian Solis; Deirdre K. Breakenridge

    Pearson Education 2009; US$ 29.99

    Forget the "pitch": Yesterday's PR techniques just don't work anymore. That's the bad news. Here's the great news: Social Media and Web 2.0 offer you an unprecedented opportunity to make PR work better than ever before. This book shows how to reinvent PR around two-way conversations, bring the "public" back into public relations and get results that... more...

  • Corporate Communicationby Michael B. Goodman

    Business Expert Press 2012; US$ 19.95

    The chief communication officer at a Fortune 500, multi-national corporation today faces the challenges of a rapidly changing global economy, a revolution in communication channels fueled by the Internet, and a substantially transformed understanding of what a 21st century corporation stands for. This book investigates these forces and the specific... more...

  • Effective PRby Angela Murray

    Hodder Education 2010; US$ 17.58

    An up-to-date tool for developing effective PR strategies. Whether your interest is for your own business or for the field of media relations, Effective PR: Be Your Own Expert: Teach Yourself provides a straightforward guide to all the aspects of the field. more...

  • Strategic Planning for Public Relationsby Ronald D. Smith

    Taylor and Francis 2013; US$ 84.95

    This innovative and popular text provides a clear pathway to developing public relations campaigns and other types of strategic communication. Implementing the pragmatic, in-depth approach of the previous editions, author Ronald D. Smith presents a step-by-step unfolding of the strategic campaign process used in public relations practice. Drawing... more...

  • Public Relationsby Jane Johnston; Mark Sheehan

    Allen & Unwin 2014; US$ 59.09

    The leading introduction to public relations has been thoroughly revised and updated to reflect best contemporary practice in this increasingly influential profession. more...

  • Corporate Reputation Decodedby Asha Kaul; Avani Desai

    SAGE Publications 2014; US$ 32.00

    Corporate Reputation Decoded  is the first book of its kind that traces the journey of Indian companies in building corporate reputation (CR). The book addresses CR in the Indian context and is in response to the growing interest of companies in this area.    The book explains the process of building, maintaining and strategising for CR. It also... more...

  • Applied Crisis Communication and Crisis Managementby W. (William) Timothy Coombs

    SAGE Publications 2013; US$ 60.00 US$ 51.00

    Guides students through cases and exercises that explore crisis communication and management in action, building the necessary skills for effective crisis management. more...

  • Social Media and Public Relationsby Judy Motion; Robert L. Heath; Shirley Leitch

    Taylor and Francis 2015; US$ 54.95

    Social media is having a profound, but not yet fully understood impact on public relations. In the 24/7 world of perpetually connected publics, will public relations function as a dark art that spins (or tweets) self-interested variations of the truth for credulous audiences? Or does the full glare of the internet and the increasing expectations of... more...

  • The Art of Digital Marketingby Ian Dodson

    Wiley 2016; US$ 50.00 US$ 35.00

    The premier guide to digital marketing that works, and a solid framework for success The Art of Digital Marketing  is the comprehensive guide to cracking the digital marketing 'code,' and reaching, engaging, and serving the empowered consumer. Based on the industry's leading certification from the Digital Marketing Institute (DMI), this book... more...

  • Naked Conversationsby Robert Scoble; Shel Israel

    Wiley 2006; US$ 24.95 US$ 17.46

    From the creator of the number one business blog comes a powerful exploration of how, and why, businesses had better be blogging: Naked Conversations. According to experts Robert Scoble and Shel Israel, blogs offer businesses something that has long been lacking in their communication with customers -- meaningful dialogue. Devoid of corporate-speak... more...