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Public Relations

Most popular at the top

  • PR 2.0by Deirdre K. Breakenridge

    Pearson Education 2008; US$ 26.99

    Praise for PR 2.0   ?An ?easy read? filled with practical examples of how marketing professionals can leverage these new tools to enhance PR activities. The ?Interviews with the Experts? sections were especially useful in helping to highlight how companies have benefited from PR2.0 .? Maura Mahoney , Senior Director, RCN Metro Optical... more...

  • Public Relationsby Paul Baines; John Egan; Frank Jefkins

    Taylor and Francis 2007; US$ 67.95

    Public Relations: contemporary issues and techniques offers a definitive guide to public relations management. It provides comprehensive analysis and explanation of a full range of modern PR techniques, spanning both inhouse and agency practice. The text has involved fundamental restructuring and updating of existing material and the incorporation... more...

  • Public Relationsby Jane Johnston; Mark Sheehan

    Allen & Unwin 2014; US$ 59.09

    The leading introduction to public relations has been thoroughly revised and updated to reflect best contemporary practice in this increasingly influential profession. more...

  • The Public Relations Writer's Handbookby Merry Aronson; Don Spetner; Carol Ames

    Wiley 2010; US$ 40.00

    The second edition of the Public Relations Writer’s Handbook offers a simple, step-by-step approach to creating a wide range of writing, from basic news releases, pitch letters, biographies, and media alerts, to more complex and sophisticated speeches, media campaign proposals, crisis responses, and in-house publications. In addition,... more...

  • Putting the Public Back in Public Relationsby Brian Solis; Deirdre K. Breakenridge

    Pearson Education 2009; US$ 29.99

    Forget the "pitch": Yesterday's PR techniques just don't work anymore. That's the bad news. Here's the great news: Social Media and Web 2.0 offer you an unprecedented opportunity to make PR work better than ever before. This book shows how to reinvent PR around two-way conversations, bring the "public" back into public relations and get results that... more...

  • Social Media and Public Relationsby Judy Motion; Robert L. Heath; Shirley Leitch

    Taylor and Francis 2015; US$ 54.95

    Social media is having a profound, but not yet fully understood impact on public relations. In the 24/7 world of perpetually connected publics, will public relations function as a dark art that spins (or tweets) self-interested variations of the truth for credulous audiences? Or does the full glare of the internet and the increasing expectations of... more...

  • The Art of Perceptionby Robert Leaf

    Atlantic Books 2012; US$ 14.57

    The Art of Perception is the memoir of the man who has been at the forefront of the PR industry for almost fifty years. Robert Leaf, the first executive to bring PR to the Soviet and Chinese governments during the Cold War, has accomplished more than anyone else. He advised corporations and heads of state, rubbed shoulders with some of the twentieth... more...

  • Corporate Blogging For Dummiesby Douglas Karr; Chantelle Flannery

    Wiley 2010; US$ 24.99 US$ 19.99

    Establish a successful corporate blog to reach your customers Corporate blogs require careful planning and attention to legal and corporate policies in order for them to be productive and effective. This fun, friendly, and practical guide walks you through using blogging as a first line of communication to customers and explains how to protect... more...

  • Corporate Public Relationsby Marvin N. Olasky

    Taylor and Francis 2013; US$ 54.95

    This volume presents a historical and objective overview of the field of public relations in the past century. It discusses some of the landmark cases in public relations, critiques the philosophies of innovators such as Ivy Lee and Edward Bernays, and explores how corporate public relations has affected economic and political trends. The author concludes... more...

  • Crisis Communication in a Digital Worldby Mark Sheehan; Deirdre Quinn-Allan

    Cambridge University Press 2015; US$ 56.00

    This book is an essential resource for those learning to apply communications and public relations to crisis situations. more...