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Public Relations

Most popular at the top

  • Corporate Reputation Decodedby Asha Kaul; Avani Desai

    SAGE Publications 2014; US$ 35.95

    Corporate Reputation Decoded  is the first book of its kind that traces the journey of Indian companies in building corporate reputation (CR). The book addresses CR in the Indian context and is in response to the growing interest of companies in this area.    The book explains the process of building, maintaining and strategising for CR. It also... more...

  • The Little Book of Big PRby Jennefer WITTER

    AMACOM 2014; US$ 6.95

    Any size business can benefit from public relations. You can gain attention for your own small business and help build your company's credibility and brand . . . if you know the tricks of the trade. The Little Book of Big PR gives you essential advice on how to use public relations effectively as a business-building tool, whether you're an established... more...

  • Naked Conversationsby Robert Scoble; Shel Israel

    Wiley 2006; US$ 24.95

    From the creator of the number one business blog comes a powerful exploration of how, and why, businesses had better be blogging: Naked Conversations. According to experts Robert Scoble and Shel Israel, blogs offer businesses something that has long been lacking in their communication with customers -- meaningful dialogue. Devoid of corporate-speak... more...

  • Evaluating Public Relationsby Tom Watson; Paul Noble

    Kogan Page 2007; US$ 37.50

    Evaluating Public Relations, now published with the CIPR to discuss a diverse range of evaluation methods and strategies, illustrated throughout with many award winning case studies and interviews. book allows practitioners to more closely monitor and evaluate their campaigns and helps them develop more robust campaign strategies. . more...

  • The Handbook of Crisis Communicationby W. Timothy Coombs; Sherry J. Holladay

    Wiley 2011; US$ 59.95

    Written as a tool for both researchers and communication managers, the Handbook of Crisis Communication is a comprehensive examination of the latest research, methods, and critical issues in crisis communication.  Includes in-depth analyses of well-known case studies in crisis communication, from terrorist attacks to Hurricane Katrina... more...

  • Effective Apologyby John Kador

    Berrett-Koehler Publishers 2009; US$ 19.95

    From JetBlue to Eliot Spitzer, John Edwards to Pete Rose, at some point everyone needs to know how to make an effective apology. This is a survival guide for all of us who find a need to apologize in our business or professional work, either for ourselves or for our organizations. It guides the reader through all aspects of making effective apologies... more...

  • Corporate Blogging For Dummiesby Douglas Karr; Chantelle Flannery

    Wiley 2010; US$ 19.99

    Establish a successful corporate blog to reach your customers Corporate blogs require careful planning and attention to legal and corporate policies in order for them to be productive and effective. This fun, friendly, and practical guide walks you through using blogging as a first line of communication to customers and explains how to protect your... more...

  • Develop Your PR Skillsby Lucy Laville

    Kogan Page 2010; US$ 14.95

    Develop Your PR Skills covers strategic PR, PR and the internet, working with the media, dealing with different stakeholders and customers, dealing with a crisis, using internal communications, using research to get a competitive edge, evaluating the success of your PR, and ethics and sustainability. more...

  • Listen First!by Stephen D. Rappaport

    Wiley 2011; US$ 24.95

    "This superb book synthesizes the industry's best thinking on the massive upside of listening. Listen First! is an invaluable resource for marketing executives and will help organizations create real competitive advantage." —Dave Hudson, CEO, NM Incite, a joint venture of McKinsey and Nielsen "Listening is a business imperative . . . especially... more...

  • The Business of Influenceby Philip Sheldrake

    Wiley 2011; US$ 34.95

    Media has most definitely evolved, as have the ways in which we contemplate, design, communicate and execute strategy. And rather than technological evolution, we’re plainly in the midst of a technological revolution. We have no choice then but to reframe marketing and PR in the context of 21st Century technology, 21st Century media and disintermediation,... more...