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Public Relations

Most popular at the top

  • Share Thisby CIPR (Chartered Institute of Public Relations)

    Wiley 2012; US$ 28.00

    Share This  is a practical handbook to the biggestchanges taking place in the media and its professions by theChartered Institute of Public Relations (CIPR) Social Media Panel.The book was conceived and written by more than 20 public relationspractitioners representing a cross-section of public, private andvoluntary sector expertise using many... more...

  • Strategic Planning for Public Relationsby Ronald D. Smith

    Taylor and Francis 2013; US$ 69.95

    This innovative and popular text provides a clear pathway to developing public relations campaigns and other types of strategic communication. Implementing the pragmatic, in-depth approach of the previous editions, author Ronald D. Smith presents a step-by-step unfolding of the strategic campaign process used in public relations practice. Drawing... more...

  • Naked Conversationsby Robert Scoble; Shel Israel

    Wiley 2006; US$ 24.95

    From the creator of the number one business blog comes a powerful exploration of how, and why, businesses had better be blogging: Naked Conversations. According to experts Robert Scoble and Shel Israel, blogs offer businesses something that has long been lacking in their communication with customers -- meaningful dialogue. Devoid of corporate-speak... more...

  • Evaluating Public Relationsby Tom Watson; Paul Noble

    Kogan Page 2007; US$ 37.50

    Evaluating Public Relations, now published with the CIPR to discuss a diverse range of evaluation methods and strategies, illustrated throughout with many award winning case studies and interviews. book allows practitioners to more closely monitor and evaluate their campaigns and helps them develop more robust campaign strategies. . more...

  • Effective Apologyby John Kador

    Berrett-Koehler Publishers 2009; US$ 19.95

    From JetBlue to Eliot Spitzer, John Edwards to Pete Rose, at some point everyone needs to know how to make an effective apology. This is a survival guide for all of us who find a need to apologize in our business or professional work, either for ourselves or for our organizations. It guides the reader through all aspects of making effective apologies... more...

  • Corporate Blogging For Dummiesby Douglas Karr; Chantelle Flannery

    Wiley 2010; US$ 19.99

    Establish a successful corporate blog to reach yourcustomers Corporate blogs require careful planning and attention to legaland corporate policies in order for them to be productive andeffective. This fun, friendly, and practical guide walks youthrough using blogging as a first line of communication tocustomers and explains how to protect your company... more...

  • Develop Your PR Skillsby Lucy Laville

    Kogan Page 2010; US$ 14.95

    Develop Your PR Skills covers strategic PR, PR and the internet, working with the media, dealing with different stakeholders and customers, dealing with a crisis, using internal communications, using research to get a competitive edge, evaluating the success of your PR, and ethics and sustainability. more...

  • Listen First!by Stephen D. Rappaport

    Wiley 2011; US$ 24.95

    "This superb book synthesizes the industry's best thinking on themassive upside of listening. Listen First! is an invaluableresource for marketing executives and will help organizationscreate real competitive advantage." —Dave Hudson, CEO, NM Incite, a joint venture of McKinsey andNielsen "Listening is a business imperative . . . especially... more...

  • Social Media and Public Relationsby Deirdre K. Breakenridge

    Pearson Education 2012; US$ 26.99

    In Social Media and Public Relations: Eight New Practices for the PR Professional , social marketing pioneer Deirdre Breakenridge teaches and demonstrates the eight new skills and mindsets PR/marketing pros need to build brands and engage customers in a social world. This concise, action-oriented book shows practitioners how to systematically expand... more...

  • The Art of Perceptionby Robert Leaf

    Atlantic Books Ltd 2012; US$ 14.57

    The Art of Perception is the memoir of the man who has been at the forefront of the PR industry for almost fifty years. Robert Leaf, the first executive to bring PR to the Soviet and Chinese governments during the Cold War, has accomplished more than anyone else. He advised corporations and heads of state, rubbed shoulders with some of... more...