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Public Relations

Most popular at the top

  • Effective PRby Angela Murray

    Hodder Education 2010; US$ 17.58

    An up-to-date tool for developing effective PR strategies. Whether your interest is for your own business or for the field of media relations, Effective PR: Be Your Own Expert: Teach Yourself provides a straightforward guide to all the aspects of the field. more...

  • Naked Conversationsby Robert Scoble; Shel Israel

    Wiley 2006; US$ 24.95

    "Talk WITH me." Today's consumer craves human contact. We're sick to death of voicemail. Menus of options that never offer the option we need. A deluge of carefully spun "information" designed not to answer our concerns, but to influence our decisions. Mechanical voices telling us our call is important to them even as they refuse to answer it.... more...

  • Evaluating Public Relationsby Tom Watson; Paul Noble

    Kogan Page 2007; US$ 37.50

    Evaluating Public Relations, now published with the CIPR to discuss a diverse range of evaluation methods and strategies, illustrated throughout with many award winning case studies and interviews. book allows practitioners to more closely monitor and evaluate their campaigns and helps them develop more robust campaign strategies. . more...

  • The Handbook of Crisis Communicationby W. Timothy Coombs; Sherry J. Holladay

    Wiley 2011; US$ 61.95

    "This superb book reflects the scholarship, passion, and intellectual excitement that the field of crisis communication has generated during the past two decades.  Most importantly, this thoughtful work recognizes the genesis of crisis communication as a subfield of public relations and management, and its potential to stand as an independent... more...

  • Effective Apologyby John Kador

    Berrett-Koehler Publishers 2009; US$ 19.95

    From JetBlue to Eliot Spitzer, John Edwards to Pete Rose, at some point everyone needs to know how to make an effective apology. This is a survival guide for all of us who find a need to apologize in our business or professional work, either for ourselves or for our organizations. It guides the reader through all aspects of making effective apologies... more...

  • Corporate Blogging For Dummiesby Douglas Karr; Chantelle Flannery

    Wiley 2010; US$ 19.99

    Establish a successful corporate blog to reach yourcustomers Corporate blogs require careful planning and attention to legaland corporate policies in order for them to be productive andeffective. This fun, friendly, and practical guide walks youthrough using blogging as a first line of communication tocustomers and explains how to protect your company... more...

  • Develop Your PR Skillsby Lucy Laville

    Kogan Page 2010; US$ 14.95

    Develop Your PR Skills covers strategic PR, PR and the internet, working with the media, dealing with different stakeholders and customers, dealing with a crisis, using internal communications, using research to get a competitive edge, evaluating the success of your PR, and ethics and sustainability. more...

  • Listen First!by Stephen D. Rappaport

    Wiley 2011; US$ 24.95

    "This superb book synthesizes the industry's best thinking on themassive upside of listening. Listen First! is an invaluableresource for marketing executives and will help organizationscreate real competitive advantage." —Dave Hudson, CEO, NM Incite, a joint venture of McKinsey andNielsen "Listening is a business imperative . . . especially... more...

  • The Business of Influenceby Philip Sheldrake

    Wiley 2011; US$ 38.00

    The Business of Influence provides answers to the pressing questions facing everyone in business in this digital age: Following the rise and rise of social media, how can we make sense of the noise in our marketplace to help us achieve our objectives and beat our competitors? How should the influence processes permeate the organization more... more...

  • Social Media and Public Relationsby Deirdre K. Breakenridge

    Pearson Education 2012; US$ 26.99

    In Social Media and Public Relations: Eight New Practices for the PR Professional , social marketing pioneer Deirdre Breakenridge teaches and demonstrates the eight new skills and mindsets PR/marketing pros need to build brands and engage customers in a social world. This concise, action-oriented book shows practitioners how to systematically expand... more...