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Public Relations

Most popular at the top

  • Corporate Public Relationsby Marvin N. Olasky

    Taylor and Francis 2013; US$ 54.95

    This volume presents a historical and objective overview of the field of public relations in the past century. It discusses some of the landmark cases in public relations, critiques the philosophies of innovators such as Ivy Lee and Edward Bernays, and explores how corporate public relations has affected economic and political trends. The author concludes... more...

  • Naked Conversationsby Robert Scoble; Shel Israel

    Wiley 2006; US$ 24.95

    "Talk WITH me." Today's consumer craves human contact. We're sick to death of voicemail. Menus of options that never offer the option we need. A deluge of carefully spun "information" designed not to answer our concerns, but to influence our decisions. Mechanical voices telling us our call is important to them even as they refuse to answer it.... more...

  • The Business of Influenceby Philip Sheldrake

    Wiley 2011; US$ 38.00

    The Business of Influence provides answers to the pressing questions facing everyone in business in this digital age: Following the rise and rise of social media, how can we make sense of the noise in our marketplace to help us achieve our objectives and beat our competitors? How should the influence processes permeate the organization more... more...

  • The Handbook of Crisis Communicationby W. Timothy Coombs; Sherry J. Holladay

    Wiley 2011; US$ 61.95

    "This superb book reflects the scholarship, passion, and intellectual excitement that the field of crisis communication has generated during the past two decades.  Most importantly, this thoughtful work recognizes the genesis of crisis communication as a subfield of public relations and management, and its potential to stand as an independent... more...

  • The New PR Toolkitby Deirdre K. Breakenridge; Thomas J. DeLoughry

    Pearson Education 2003; US$ 34.95

    The New PR Toolkit delivers proven strategies and tactics for using today's most powerful new online communications tools to strengthen any brand and every stakeholder relationship. Drawing on detailed case studies, the authors offer no-holds-barred assessments and practical guidelines for using e-mail, online newsletters, chat, Web newsrooms,... more...

  • The Easy Step by Step Guide to Building a Positive Media Profileby Pauline Rowson

    Rowmark 2004; US$ 17.99

    A discussion of how you can build a positive media profile for your organization. It examines how the media works and provides comprehensive information on the dos and don'ts of building good media relations. It also shows how to write a news release and how to conduct a radio or TV interview. more...

  • New Media in Corporate Communicationsby Mic Cady

    Thorogood Publishing 1999; US$ 175.00

    New media offers unprecedented opportunities to improve (and possibly revolutionise) communications for all. This practical Report provides you with an overview of new media and its role in corporate communications. The Report suggests strategies and methodologies that will work for both external and internal communications. Whether you are planning... more...

  • Give Your Elevator Speech a Lift!by Lorraine Howell

    Electronic & Database Publishing, Inc. 2006; US$ 12.95

    In "Give Your Elevator Speech a Lift!," media specialist Lorraine Howell guides you step by step through her unique process for creating a winning elevator speech. By using Lorraine’s method, not only can you explain what you do--in thirty seconds or less--you can also determine your listener’s need and interest, making your elevator... more...

  • New Strategies for Reputation Managementby Andrew Griffin

    Kogan Page 2007; US$ 29.95

    This book explores the very important area of corporate communications and aims to delve into the most recent techniques and practices used in the public relations industry. New Strategies for Reputation Management demonstrates how our approach to crisis and issues management needs to change in light of recent terrorist threats, corporate scandals... more...

  • Becoming a Public Relations Writerby Ronald D. Smith

    Taylor and Francis 2010; US$ 72.95

    Becoming a Public Relations Writer guides you through the writing process for public relations practice. It leads you through the various steps and stages of writing, and helps you explore many of the formats and styles necessary for public relations writers. Using straightforward, no-nonsense language, realistic examples, easy-to-follow steps and... more...