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Public Relations

Most popular at the top

  • Public Relations: The Basicsby Ron Smith

    Taylor and Francis 2013; US$ 25.95

    Public Relations: The Basics is a highly readable introduction to one of the most exciting and fast-paced media industries. Both the practice and profession of public relations are explored and the focus is on those issues which will be most relevant to those new to the field: The four key phases of public relations campaigns: research, strategy,... more...

  • Corporate Public Relationsby Marvin N. Olasky

    Taylor and Francis 2013; US$ 54.95

    This volume presents a historical and objective overview of the field of public relations in the past century. It discusses some of the landmark cases in public relations, critiques the philosophies of innovators such as Ivy Lee and Edward Bernays, and explores how corporate public relations has affected economic and political trends. The author concludes... more...

  • The Reciprocity Advantageby Bob Johansen; Karl Ronn

    Berrett-Koehler Publishers 2014; US$ 27.95

    A powerful new kind of competitive advantage is now possible thanks to technological and social disruptions that are already occurring. These disruptions revolutionize how companies can partner to create new growth. The Reciprocity Advantage shares a model for creating that growth: define your right-of-way (the underutilized resources you already... more...

  • Crisis Communication in a Digital Worldby Mark Sheehan; Deirdre Quinn-Allan

    Cambridge University Press 2015; US$ 56.00 US$ 45.92

    This book is an essential resource for those learning to apply communications and public relations to crisis situations. more...

  • TED Talksby Chris Anderson

    Houghton Mifflin Harcourt 2016; US$ 28.00

    The definitive practical guide to public speaking, by Chris Anderson, the heralded curator of TED Talks, offering pragmatic tips and advice to anyone who wants to develop, polish, and refine their ability to deliver a powerful presentation. The work is based upon the author?s longtime association with the world?s most popular TED speakers, and features... more...

  • Perspectives on Public Relations Researchby Danny Moss; Dejan Vercic; Gary Warnaby

    Taylor and Francis 2008; US$ 72.95

    The practice and study of public relations has grown significantly within Europe over the past decade, yet as a discipline, it remains a relatively unexplored field. This volume of papers brings together contributions from some of the leading international public relations academics and practitioners who provide valuable insights into the theories... more...

  • The New PR Toolkitby Deirdre K. Breakenridge; Thomas J. DeLoughry

    Pearson Education 2003; US$ 34.95

    The New PR Toolkit delivers proven strategies and tactics for using today's most powerful new online communications tools to strengthen any brand and every stakeholder relationship. Drawing on detailed case studies, the authors offer no-holds-barred assessments and practical guidelines for using e-mail, online newsletters, chat, Web newsrooms,... more...

  • A Handbook of Corporate Communication and Public Relationsby Sandra Oliver

    Taylor and Francis 2004; US$ 54.95

    A bold addition to existing literature, this book provides an excellent overview of corporate communication. Taking an interdisciplinary approach, it offers readers the in-depth analysis required to truly understand corporate communication, corporate strategy and corporate affairs as well as the relevant public relations issues. With a refreshing... more...

  • How to Make the Most of Every Media Appearanceby George Merlis

    McGraw-Hill Education 2003; US$ 16.95 US$ 13.90

    Tips for saying the right things when the cameras are rolling and the reporters are taking notes In today's media-saturated business arena, "good press" is vital for everything from proactive public relations to post-disaster damage control. One wrong move, or slip of the tongue, can be fatal. How to Make the Most Out of Every Media Appearance... more...

  • Winning PR in the Wired World: Powerful Communications Strategies for the Noisy Digital Spaceby Don Middleberg

    McGraw-Hill Education 2000; US$ 24.95 US$ 20.46

    No industry has been affected more permanently and positively by the Internet than public relations. Winning PR in the Wired World brings everyone from the CEO to the director of marketing up to cyberspeed by teaching them everything they need to know about PR in the new digital economy. Readers will learn how to implement communications guru Don... more...