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Public Relations

Most popular at the top

  • The Reciprocity Advantageby Bob Johansen; Karl Ronn

    Berrett-Koehler Publishers 2014; US$ 27.95

    A powerful new kind of competitive advantage is now possible thanks to technological and social disruptions that are already occurring. These disruptions revolutionize how companies can partner to create new growth. The Reciprocity Advantage shares a model for creating that growth: define your right-of-way (the underutilized resources you already own... more...

  • Crisis Communication in a Digital Worldby Mark Sheehan; Deirdre Quinn-Allan

    Cambridge University Press 2015; US$ 56.00

    This book is an essential resource for those learning to apply communications and public relations to crisis situations. more...

  • Perspectives on Public Relations Researchby Danny Moss; Dejan Vercic; Gary Warnaby

    Taylor and Francis 2008; US$ 72.95

    The practice and study of public relations has grown significantly within Europe over the past decade, yet as a discipline, it remains a relatively unexplored field. This volume of papers brings together contributions from some of the leading international public relations academics and practitioners who provide valuable insights into the theories... more...

  • A Handbook of Corporate Communication and Public Relationsby Sandra Oliver

    Taylor and Francis 2004; US$ 54.95

    A bold addition to existing literature, this book provides an excellent overview of corporate communication. Taking an interdisciplinary approach, it offers readers the in-depth analysis required to truly understand corporate communication, corporate strategy and corporate affairs as well as the relevant public relations issues. With a refreshing... more...

  • The Easy Step by Step Guide to Building a Positive Media Profileby Pauline Rowson

    Rowmark 2004; US$ 17.99

    A discussion of how you can build a positive media profile for your organization. It examines how the media works and provides comprehensive information on the dos and don'ts of building good media relations. It also shows how to write a news release and how to conduct a radio or TV interview. more...

  • The New PR Toolkitby Deirdre K. Breakenridge; Thomas J. DeLoughry

    Pearson Education 2003; US$ 34.95

    The New PR Toolkit delivers proven strategies and tactics for using today's most powerful new online communications tools to strengthen any brand and every stakeholder relationship. Drawing on detailed case studies, the authors offer no-holds-barred assessments and practical guidelines for using e-mail, online newsletters, chat, Web newsrooms,... more...

  • How to Make the Most of Every Media Appearanceby George Merlis

    McGraw-Hill Education 2003; US$ 16.95

    Tips for saying the right things when the cameras are rolling and the reporters are taking notes In today's media-saturated business arena, "good press" is vital for everything from proactive public relations to post-disaster damage control. One wrong move, or slip of the tongue, can be fatal. How to Make the Most Out of Every Media Appearance... more...

  • Winning PR in the Wired Worldby Don Middleberg

    McGraw-Hill Education 2000; US$ 24.95

    No industry has been affected more permanently and positively by the Internet than public relations. Winning PR in the Wired World brings everyone from the CEO to the director of marketing up to cyberspeed by teaching them everything they need to know about PR in the new digital economy. Readers will learn how to implement communications guru Don... more...

  • New Media in Corporate Communicationsby Mic Cady

    Thorogood Publishing 1999; US$ 175.00

    New media offers unprecedented opportunities to improve (and possibly revolutionise) communications for all. This practical Report provides you with an overview of new media and its role in corporate communications. The Report suggests strategies and methodologies that will work for both external and internal communications. Whether you are planning... more...

  • New Strategies for Reputation Managementby Andrew Griffin

    Kogan Page 2007; US$ 29.95

    This book explores the very important area of corporate communications and aims to delve into the most recent techniques and practices used in the public relations industry. New Strategies for Reputation Management demonstrates how our approach to crisis and issues management needs to change in light of recent terrorist threats, corporate scandals... more...