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Public Relations

Most popular at the top

  • Corporate Blogging For Dummiesby Douglas Karr; Chantelle Flannery

    Wiley 2010; US$ 19.99

    Establish a successful corporate blog to reach your customers Corporate blogs require careful planning and attention to legal and corporate policies in order for them to be productive and effective. This fun, friendly, and practical guide walks you through using blogging as a first line of communication to customers and explains how to protect your... more...

  • Effective Apologyby John Kador

    Berrett-Koehler Publishers 2009; US$ 19.95

    From JetBlue to Eliot Spitzer, John Edwards to Pete Rose, at some point everyone needs to know how to make an effective apology. This is a survival guide for all of us who find a need to apologize in our business or professional work, either for ourselves or for our organizations. It guides the reader through all aspects of making effective apologies... more...

  • Rethinking Public Relationsby Dr Kevin Moloney

    Taylor and Francis 2002; US$ 200.00

    This topical book analyzes all aspects of public relations, challenging accepted views and examining the industry's position as a whole. Incorporating the latest facts and figures, it provides a fresh approach to a significant contemporary subject. more...

  • Perspectives on Public Relations Researchby Danny Moss; Dejan Vercic; Gary Warnaby

    Taylor and Francis 2008; US$ 72.95

    This volume brings together some of the leading international public relations academics and practitioners to provide valuable insights into the theories underpinning current PR thinking and practice. more...

  • The Easy Step by Step Guide to Building a Positive Media Profileby Pauline Rowson

    Rowmark 2004; US$ 17.99

    A discussion of how you can build a positive media profile for your organization. It examines how the media works and provides comprehensive information on the dos and don'ts of building good media relations. It also shows how to write a news release and how to conduct a radio or TV interview. more...

  • The New PR Toolkitby Deirdre K. Breakenridge; Thomas J. DeLoughry

    Pearson Education 2003; US$ 34.95

    The New PR Toolkit delivers proven strategies and tactics for using today's most powerful new online communications tools to strengthen any brand and every stakeholder relationship. Drawing on detailed case studies, the authors offer no-holds-barred assessments and practical guidelines for using e-mail, online newsletters, chat, Web newsrooms,... more...

  • Public Relations Handbookby Alison Theaker

    Routledge 2004; US$ 45.95

    The Public Relations Handbook is a comprehensive and detailed introduction to the theories and practices of the public relations industry. more...

  • A Handbook of Corporate Communication and Public Relationsby Sandra Oliver

    Taylor and Francis 2004; US$ 49.95

    A bold addition to existing literature, this book provides an excellent overview of corporate communication. Taking a refreshing interdisciplinary approach, it is an essential reference, offering in-depth analysis and contemporary case studies. more...

  • New Media in Corporate Communicationsby Mic Cady

    Thorogood Publishing 1999; US$ 175.00

    New media offers unprecedented opportunities to improve (and possibly revolutionise) communications for all. This practical Report provides you with an overview of new media and its role in corporate communications. The Report suggests strategies and methodologies that will work for both external and internal communications. Whether you are planning... more...

  • Give Your Elevator Speech a Lift!by Lorraine Howell

    Electronic & Database Publishing, Inc. 2006; US$ 12.95

    In "Give Your Elevator Speech a Lift!," media specialist Lorraine Howell guides you step by step through her unique process for creating a winning elevator speech. By using Lorraine’s method, not only can you explain what you do--in thirty seconds or less--you can also determine your listener’s need and interest, making your elevator... more...