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Most popular at the top
- Electronic & Database Publishing, Inc. 2006; US$ 12.95
In "Give Your Elevator Speech a Lift!," media specialist Lorraine Howell guides you step by step through her unique process for creating a winning elevator speech. By using Lorraines method, not only can you explain what you do--in thirty seconds or less--you can also determine your listeners need and interest, making your elevator... more...
- Taylor and Francis 2009; US$ 115.00
Expanding on the theoretical framework for studying and practicing public relations around the world, The Global Public Relations Handbook, Revised and Expanded Edition extends the discussion in the first volume on the history, development, and current status of the public relations industry from a global perspective. This revised edition offers twenty... more...
- McGraw-Hill Education 2003; US$ 16.10
Tips for saying the right things when the cameras are rolling and the reporters are taking notes In today's media-saturated business arena, "good press" is vital for everything from proactive public relations to post-disaster damage control. One wrong move, or slip of the tongue, can be fatal. How to Make the Most Out of Every Media Appearance... more...
- Taylor and Francis 2012; US$ 38.95
How to Win Campaigns is a practical guide for creating and running successful campaigns. Written for the new campaigner and the experienced communicator alike, it explores what works (and what doesn't) and shows how to use principles and strategy in campaigning as a new form of public politics. Applicable to any issue and from any point of view, the... more...
- Kogan Page 2009; US$ 49.95
International Communications Strategy is about the cross-cultural challenges currently facing PR practitioners. Offshoring, globalisation and the rise of China and India have been triggering unprecedented change in the communication sector. New channels of global communications are also being opened up by social media tools, bringing different cultures... more...
- Elsevier Science 2007; US$ 51.95
"Redish has done her homework and created a thorough overview of the issues in writing for the Web. Ironically, I must recommend that you read her every word so that you can find out why your customers won't read very many words on your website -- and what to do about it." -- Jakob Nielsen, Principal, Nielsen Norman Group ?There are at least twelve... more...
- Wiley 2011; US$ 24.95
"This superb book synthesizes the industry's best thinking on the massive upside of listening. Listen First! is an invaluable resource for marketing executives and will help organizations create real competitive advantage." —Dave Hudson, CEO, NM Incite, a joint venture of McKinsey and Nielsen "Listening is a business imperative . . . especially... more...
- AMACOM 2014; US$ 6.95
Any size business can benefit from public relations. You can gain attention for your own small business and help build your company's credibility and brand . . . if you know the tricks of the trade. The Little Book of Big PR gives you essential advice on how to use public relations effectively as a business-building tool, whether you're an established... more...
- A & A Book Publishing 2013; US$ 9.99
In the 21st century, more than ever before, we need to compose and deliver messages that stand out and reach the intended audience in a very crowded media space. It was always a challenge. But with the worldwide stampede towards social media and its thousands of channels, delivered through multiple devices, a spokesperson who cannot communicate their... more...
- Thorogood Publishing 1999; US$ 175.00
New media offers unprecedented opportunities to improve (and possibly revolutionise) communications for all. This practical Report provides you with an overview of new media and its role in corporate communications. The Report suggests strategies and methodologies that will work for both external and internal communications. Whether you are planning... more...