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- McGraw-Hill Education 2003; US$ 16.95
George Merlis an Emmy awardwinner, is the former executive producer of "Good Morning America", "CBS Morning News," and other network programs. He has been involved with more than 10,000 interviews and on-camera demonstrations. more...
- McGraw-Hill Education 2000; US$ 24.95
No industry has been affected more permanently and positively by the digital revolution than public relations. The speed and reach of the Internet have forever transformed the communications landscape, altering the practice of public relations and magnifying its power. But to many PR professionals, the Internet remains uncharted territory. The destination... more...
- Thorogood Publishing 1999; US$ 175.00
New media offers unprecedented opportunities to improve (and possibly revolutionise) communications for all. This practical Report provides you with an overview of new media and its role in corporate communications. The Report suggests strategies and methodologies that will work for both external and internal communications. Whether you are planning... more...
- Electronic & Database Publishing, Inc. 2006; US$ 12.95
In "Give Your Elevator Speech a Lift!," media specialist Lorraine Howell guides you step by step through her unique process for creating a winning elevator speech. By using Lorraines method, not only can you explain what you do--in thirty seconds or less--you can also determine your listeners need and interest, making your elevator... more...
- Kogan Page 2007; US$ 29.95
This book explores the very important area of corporate communications and aims to delve into the most recent techniques and practices used in the public relations industry. New Strategies for Reputation Management demonstrates how our approach to crisis and issues management needs to change in light of recent terrorist threats, corporate scandals... more...
- Taylor and Francis 2010; US$ 72.95
Becoming a Public Relations Writer guides you through the writing process for public relations practice. It leads you through the various steps and stages of writing, and helps you explore many of the formats and styles necessary for public relations writers. Using straightforward, no-nonsense language, realistic examples, easy-to-follow steps and... more...
- SAGE Publications 2005; US$ 60.00
Marketing is a very diverse discipline, dealing with everything from the costs of globalization to the benefits of money-back guarantees. However, there is one thing that all marketing academics share. They are writers. They publish or perish. Their careers are advanced, and their reputations are enhanced, by the written word. Despite its importance,... more...
- Elsevier Science 2007; US$ 51.95
"Redish has done her homework and created a thorough overview of the issues in writing for the Web. Ironically, I must recommend that you read her every word so that you can find out why your customers won't read very many words on your website -- and what to do about it." -- Jakob Nielsen, Principal, Nielsen Norman Group ?There are at least twelve... more...
- Kogan Page 2008; US$ 34.95
The reputation of an organisation influences who we buy from, work for, supply to and invest in. Intangible assets, of which reputation forms an important part, account for well over 50 per cent of the value of the Fortune 500 and even more in the case of the FTSE 100. This fourth edition of Risk Issues and Crisis Management in Public Relations has... more...
- Taylor and Francis 2008; US$ 68.95
The Routledge Handbook of Public Diplomacy provides a comprehensive overview of public diplomacy and national image and perception management, from the efforts to foster pro-West sentiment during the Cold War to the post-9/11 campaign to "win the hearts and minds" of the Muslim world. Editors Nancy Snow and Philip Taylor present materials on public... more...