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Public Relations

Most popular at the top

  • New Strategies for Reputation Managementby Andrew Griffin

    Kogan Page 2007; US$ 29.95

    This book explores the very important area of corporate communications and aims to delve into the most recent techniques and practices used in the public relations industry. New Strategies for Reputation Management demonstrates how our approach to crisis and issues management needs to change in light of recent terrorist threats, corporate scandals... more...

  • Give Your Elevator Speech a Lift!by Lorraine Howell

    Electronic & Database Publishing, Inc. 2006; US$ 12.95

    In "Give Your Elevator Speech a Lift!," media specialist Lorraine Howell guides you step by step through her unique process for creating a winning elevator speech. By using Lorraine’s method, not only can you explain what you do--in thirty seconds or less--you can also determine your listener’s need and interest, making your elevator... more...

  • Writing Marketingby Stephen Brown

    SAGE Publications 2005; US$ 60.00

    Marketing is a very diverse discipline, dealing with everything from the costs of globalization to the benefits of money-back guarantees. However, there is one thing that all marketing academics share. They are writers. They publish or perish. Their careers are advanced, and their reputations are enhanced, by the written word. Despite its importance,... more...

  • Becoming a Public Relations Writerby Ronald D. Smith

    Taylor and Francis 2010; US$ 72.95

    First Published in 2008. Routledge is an imprint of Taylor & Francis, an informa company. more...

  • The Global Public Relations Handbookby Krishnamurthy Sriramesh; Dejan Vercic

    Taylor and Francis 2003; US$ 79.95

    This handbook represents the state of the public relations profession throughout the world, with contributions from the Americas, Europe, Asia, and Africa. A resource for scholars and advanced students in public relations & international business. more...

  • Risk Issues and Crisis Management in Public Relationsby Michael Regester; Judy Larkin

    Kogan Page 2008; US$ 34.95

    The reputation of an organisation influences who we buy from, work for, supply to and invest in. Intangible assets, of which reputation forms an important part, account for well over 50 per cent of the value of the Fortune 500 and even more in the case of the FTSE 100. This fourth edition of Risk Issues and Crisis Management in Public Relations has... more...

  • Letting Go of the Wordsby Janice (Ginny) Redish

    Elsevier Science 2007; US$ 51.95

    "Redish has done her homework and created a thorough overview of the issues in writing for the Web. Ironically, I must recommend that you read her every word so that you can find out why your customers won't read very many words on your website -- and what to do about it." -- Jakob Nielsen, Principal, Nielsen Norman Group ?There are at least twelve... more...

  • Deconstructing Public Relationsby Thomas J. Mickey

    Taylor and Francis 2002; US$ 31.95

    This volume applies a cultural studies analysis to the practice of public relations. It is intended for students and scholars in public relations, cultural studies, and related areas. more...

  • Public Relations Worktextby Joseph M. Zappala; Ann R. Carden

    Taylor and Francis 2004; US$ 52.95

    Public Relations Worktext is a writing and planning resource for public relations students and practitioners. more...

  • Can We Do That!by Peter Shankman

    Wiley 2011; US$ 27.00

    This fun and friendly book looks at real-life PR stunts that will blow your mind and inspire you to develop innovative and creative ways to get your company noticed. PR guru Peter Shankman chronicles the most ridiculous, outrageous, and possibly crazy PR stunts of all time—explaining why some work and others don’t. This is a funny, insightful... more...