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Public Relations

Most popular at the top

  • Risk Issues and Crisis Management in Public Relationsby Michael Regester; Judy Larkin

    Kogan Page 2008; US$ 34.95

    The reputation of an organisation influences who we buy from, work for, supply to and invest in. Intangible assets, of which reputation forms an important part, account for well over 50 per cent of the value of the Fortune 500 and even more in the case of the FTSE 100. This fourth edition of Risk Issues and Crisis Management in Public Relations has... more...

  • Letting Go of the Wordsby Janice (Ginny) Redish

    Elsevier Science 2007; US$ 51.95

    "Redish has done her homework and created a thorough overview of the issues in writing for the Web. Ironically, I must recommend that you read her every word so that you can find out why your customers won't read very many words on your website -- and what to do about it." -- Jakob Nielsen, Principal, Nielsen Norman Group ?There are at least twelve... more...

  • Strategic Communications for Nonprofitsby Kathy Bonk; Emily Tynes; Henry Griggs; Phil Sparks

    Wiley 2008; US$ 39.95

    This is a new edition of Strategic Communications for Nonprofits, which was first published in 1999. It is an up-dated, nuts-and-bolts guide to helping nonprofits design and implement successful communications strategies. The book offers a unique combination of step-by-step guidance on effective media relations and assistance in constructing and... more...

  • Radically Transparentby Andy Beal; Judy Strauss

    Wiley 2009; US$ 29.99

    The explosion of social media blogs, social networking sites, and video sharing sites has ushered in a new era of digital transparency that puts the power to enhance or destroy a reputation in the hands of the consumer. This timely and practical book shows you how to harness the power of social media with crucial, proven tactics and strategies for... more...

  • Online Public Relationsby David Phillips

    Kogan Page 2009; US$ 37.50

    Online Public Relations provides a practical guide to public relations and the Internet. Endorsed and supported by the Chartered Institute of Public Relations, the text covers up-to-date research and gives practical advice on every aspect of successful online public relations. more...

  • International Communications Strategyby Silvia Cambie; Yang-May Ooi

    Kogan Page 2009; US$ 49.95

    International Communications Strategy is about the cross-cultural challenges currently facing PR practitioners. Offshoring, globalisation and the rise of China and India have been triggering unprecedented change in the communication sector. New channels of global communications are also being opened up by social media tools, bringing different cultures... more...

  • Creativity in Public Relationsby Andy Green

    Kogan Page 2009; US$ 37.50

    Creativity in Public Relations includes brain storming techniques, innovations in public relations and techniques for stimulating ideas. This book will help PR practitioners develop greater understanding of the creative process. more...

  • Public Relations Strategyby Sandra Oliver

    Kogan Page 2009; US$ 37.50

    Public Relations Strategy links models and theories of strategic management to the PR function and discusses how globalization and the Internet are changing organizational PR strategy. more...

  • Your Public Bestby Lillian Brown; Edwin Newman

    Newmarket Press 2009; US$ 16.95

    As you rise to shake hands with an interviewer, approach a podium, or greet an audience from a television set, you are being judged based on your appearance. These few seconds can mean the difference between making a vital connection with a person or audience and losing a job, viewers, or the respect you deserve. In this no-nonsense, definitive sourcebook,... more...

  • PR Practitioners Desktop Guideby Black Caroline

    Thorogood Publishing 2010; US$ 98.00

    Essential for anyone involved in the public relations function for any type of organisation. It is jargon free, easy to read and accessible. more...