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Public Relations

Most popular at the top

  • Give Your Elevator Speech a Lift!by Lorraine Howell

    Electronic & Database Publishing, Inc. 2006; US$ 12.95

    In "Give Your Elevator Speech a Lift!," media specialist Lorraine Howell guides you step by step through her unique process for creating a winning elevator speech. By using Lorraine’s method, not only can you explain what you do--in thirty seconds or less--you can also determine your listener’s need and interest, making your elevator... more...

  • Becoming a Public Relations Writerby Ronald D. Smith

    Taylor and Francis 2010; US$ 72.95

    Becoming a Public Relations Writer guides you through the writing process for public relations practice. It leads you through the various steps and stages of writing, and helps you explore many of the formats and styles necessary for public relations writers. Using straightforward, no-nonsense language, realistic examples, easy-to-follow steps and... more...

  • Deconstructing Public Relationsby Thomas J. Mickey

    Taylor and Francis 2003; US$ 35.95

    This volume provides a critical look at public relations practice, utilizing case studies from public relations, advertising, and marketing to illustrate the deconstruction and analysis of public relations campaigns. Author Thomas J. Mickey uses a cultural studies approach and demonstrates how it can be used as a critical theory for public relations... more...

  • Risk Issues and Crisis Management in Public Relationsby Michael Regester; Judy Larkin

    Kogan Page 2008; US$ 34.95

    The reputation of an organisation influences who we buy from, work for, supply to and invest in. Intangible assets, of which reputation forms an important part, account for well over 50 per cent of the value of the Fortune 500 and even more in the case of the FTSE 100. This fourth edition of Risk Issues and Crisis Management in Public Relations has... more...

  • Can We Do That!by Peter Shankman

    Wiley 2011; US$ 27.00

    This fun and friendly book looks at real-life PR stunts that will blow your mind and inspire you to develop innovative and creative ways to get your company noticed. PR guru Peter Shankman chronicles the most ridiculous, outrageous, and possibly crazy PR stunts of all time—explaining why some work and others don’t. This is a funny, insightful... more...

  • Strategic Communications for Nonprofitsby Kathy Bonk; Emily Tynes; Henry Griggs; Phil Sparks

    Wiley 2008; US$ 39.95

    This is a new edition of Strategic Communications for Nonprofits, which was first published in 1999. It is an up-dated, nuts-and-bolts guide to helping nonprofits design and implement successful communications strategies. The book offers a unique combination of step-by-step guidance on effective media relations and assistance in constructing and... more...

  • The Global Public Relations Handbook, Revised Editionby Krishnamurthy Sriramesh; Dejan Vercic

    Taylor and Francis 2009; US$ 109.95

    Expanding on the theoretical framework for studying and practicing public relations around the world, The Global Public Relations Handbook, Revised and Expanded Edition extends the discussion in the first volume on the history, development, and current status of the public relations industry from a global perspective. This revised edition offers twenty... more...

  • The e-Policy Handbookby Nancy FLYNN

    AMACOM 2009; US$ 19.95

    A single off-color e-joke can land a company in court. Now updated, here is crucial protection against litigation, theft, and squandered resources. more...

  • Online Public Relationsby David Phillips

    Kogan Page 2009; US$ 37.50

    Online Public Relations provides a practical guide to public relations and the Internet. Endorsed and supported by the Chartered Institute of Public Relations, the text covers up-to-date research and gives practical advice on every aspect of successful online public relations. more...

  • Radically Transparentby Andy Beal; Judy Strauss

    Wiley 2009; US$ 29.99

    The explosion of social media blogs, social networking sites, and video sharing sites has ushered in a new era of digital transparency that puts the power to enhance or destroy a reputation in the hands of the consumer. This timely and practical book shows you how to harness the power of social media with crucial, proven tactics and strategies for... more...