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Public Relations

Most popular at the top

  • Give Your Elevator Speech a Lift!by Lorraine Howell

    Electronic & Database Publishing, Inc. 2006; US$ 12.95

    In "Give Your Elevator Speech a Lift!," media specialist Lorraine Howell guides you step by step through her unique process for creating a winning elevator speech. By using Lorraine’s method, not only can you explain what you do--in thirty seconds or less--you can also determine your listener’s need and interest, making your elevator... more...

  • New Strategies for Reputation Managementby Andrew Griffin

    Kogan Page 2007; US$ 29.95

    This book explores the very important area of corporate communications and aims to delve into the most recent techniques and practices used in the public relations industry. New Strategies for Reputation Management demonstrates how our approach to crisis and issues management needs to change in light of recent terrorist threats, corporate scandals... more...

  • Writing Marketingby Stephen Brown

    SAGE Publications 2005; US$ 60.00

    Marketing is a very diverse discipline, dealing with everything from the costs of globalization to the benefits of money-back guarantees. However, there is one thing that all marketing academics share. They are writers. They publish or perish. Their careers are advanced, and their reputations are enhanced, by the written word. Despite its importance,... more...

  • Risk Issues and Crisis Management in Public Relationsby Michael Regester; Judy Larkin

    Kogan Page 2008; US$ 34.95

    The reputation of an organisation influences who we buy from, work for, supply to and invest in. Intangible assets, of which reputation forms an important part, account for well over 50 per cent of the value of the Fortune 500 and even more in the case of the FTSE 100. This fourth edition of Risk Issues and Crisis Management in Public Relations has... more...

  • Letting Go of the Wordsby Janice (Ginny) Redish

    Elsevier Science 2007; US$ 51.95

    "Redish has done her homework and created a thorough overview of the issues in writing for the Web. Ironically, I must recommend that you read her every word so that you can find out why your customers won't read very many words on your website -- and what to do about it." -- Jakob Nielsen, Principal, Nielsen Norman Group ?There are at least twelve... more...

  • Routledge Handbook of Public Diplomacyby Nancy Snow; Philip M. Taylor

    Taylor and Francis 2008; US$ 64.95

    This Handbook  provides a comprehensive overview of public diplomacy and national image and perception management, from the efforts to foster pro-West sentiment during the Cold War to the post-9/11 campaign to "win the hearts and minds" of the Muslim world. more...

  • Deconstructing Public Relationsby Thomas J. Mickey

    Taylor and Francis 2002; US$ 35.95

    This volume applies a cultural studies analysis to the practice of public relations. It is intended for students and scholars in public relations, cultural studies, and related areas. more...

  • Strategic Communications for Nonprofitsby Kathy Bonk; Emily Tynes; Henry Griggs; Phil Sparks

    Wiley 2008; US$ 39.95

    This is a new edition of Strategic Communications for Nonprofits, which was first published in 1999. It is an up-dated, nuts-and-bolts guide to helping nonprofits design and implement successful communications strategies. The book offers a unique combination of step-by-step guidance on effective media relations and assistance in constructing and... more...

  • The Global Public Relations Handbook, Revised and Expanded Editionby Krishnamurthy Sriramesh; Dejan Vercic

    Taylor and Francis 2010; US$ 109.95

    This Handbook represents the state of the public relations profession throughout the world, with contributions from the Americas, Europe, Asia, and Africa. A resource for scholars and advanced students in public relations & international business. more...

  • The e-Policy Handbookby Nancy FLYNN

    AMACOM 2009; US$ 19.95

    A single off-color e-joke can land a company in court. Now updated, here is crucial protection against litigation, theft, and squandered resources. more...