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Public Relations

Most popular at the top

  • Writing Marketingby Stephen Brown

    SAGE Publications 2005; US$ 48.00

    Marketing is a very diverse discipline, dealing with everything from the costs of globalization to the benefits of money-back guarantees. However, there is one thing that all marketing academics share. They are writers. They publish or perish. Their careers are advanced, and their reputations are enhanced, by the written word. Despite its importance,... more...

  • Letting Go of the Wordsby Janice (Ginny) Redish

    Elsevier Science 2007; US$ 51.95

    "Redish has done her homework and created a thorough overview of the issues in writing for the Web. Ironically, I must recommend that you read her every word so that you can find out why your customers won't read very many words on your website -- and what to do about it." -- Jakob Nielsen, Principal, Nielsen Norman Group ?There are at least twelve... more...

  • Risk Issues and Crisis Management in Public Relationsby Michael Regester; Judy Larkin

    Kogan Page 2008; US$ 34.95

    The reputation of an organisation influences who we buy from, work for, supply to and invest in. Intangible assets, of which reputation forms an important part, account for well over 50 per cent of the value of the Fortune 500 and even more in the case of the FTSE 100. This fourth edition of Risk Issues and Crisis Management in Public Relations has... more...

  • Deconstructing Public Relationsby Thomas J. Mickey

    Taylor and Francis 2003; US$ 35.95

    This volume provides a critical look at public relations practice, utilizing case studies from public relations, advertising, and marketing to illustrate the deconstruction and analysis of public relations campaigns. Author Thomas J. Mickey uses a cultural studies approach and demonstrates how it can be used as a critical theory for public relations... more...

  • Strategic Communications for Nonprofitsby Kathy Bonk; Emily Tynes; Henry Griggs; Phil Sparks

    Wiley 2008; US$ 37.95

    This is a new edition of Strategic Communications for Nonprofits, which was first published in 1999. It is an up-dated, nuts-and-bolts guide to helping nonprofits design and implement successful communications strategies. The book offers a unique combination of step-by-step guidance on effective media relations and assistance in constructing and... more...

  • Routledge Handbook of Public Diplomacyby Nancy Snow; Philip M. Taylor

    Taylor and Francis 2008; US$ 68.95

    The Routledge Handbook of Public Diplomacy provides a comprehensive overview of public diplomacy and national image and perception management, from the efforts to foster pro-West sentiment during the Cold War to the post-9/11 campaign to "win the hearts and minds" of the Muslim world. Editors Nancy Snow and Philip Taylor present materials on public... more...

  • Can We Do That!by Peter Shankman

    Wiley 2011; US$ 30.00

    This fun and friendly book looks at real-life PR stunts that will blow your mind and inspire you to develop innovative and creative ways to get your company noticed. PR guru Peter Shankman chronicles the most ridiculous, outrageous, and possibly crazy PR stunts of all time—explaining why some work and others don’t. This is a funny, insightful... more...

  • The Global Public Relations Handbook, Revised and Expanded Editionby Krishnamurthy Sriramesh; Dejan Vercic

    Taylor and Francis 2009; US$ 115.00

    Expanding on the theoretical framework for studying and practicing public relations around the world, The Global Public Relations Handbook, Revised and Expanded Edition extends the discussion in the first volume on the history, development, and current status of the public relations industry from a global perspective. This revised edition offers twenty... more...

  • The e-Policy Handbookby Nancy FLYNN

    AMACOM 2009; US$ 19.95

    A single off-color e-joke can land a company in court. Now updated, here is crucial protection against litigation, theft, and squandered resources. more...

  • Radically Transparentby Andy Beal; Judy Strauss

    Wiley 2009; US$ 29.99

    The explosion of social media blogs, social networking sites, and video sharing sites has ushered in a new era of digital transparency that puts the power to enhance or destroy a reputation in the hands of the consumer. This timely and practical book shows you how to harness the power of social media with crucial, proven tactics and strategies for... more...