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Public Relations

Most popular at the top

  • Can We Do That?!by Peter Shankman

    Wiley 2011; US$ 30.00

    This fun and friendly book looks at real-life PR stunts that will blow your mind and inspire you to develop innovative and creative ways to get your company noticed. PR guru Peter Shankman chronicles the most ridiculous, outrageous, and possibly crazy PR stunts of all time?explaining why some work and others don?t. This is a funny, insightful guide... more...

  • Strategic Communications for Nonprofitsby Kathy Bonk; Emily Tynes; Henry Griggs; Phil Sparks

    Wiley 2008; US$ 37.95

    This is a new edition of Strategic Communications for Nonprofits, which was first published in 1999. It is an up-dated, nuts-and-bolts guide to helping nonprofits design and implement successful communications strategies. The book offers a unique combination of step-by-step guidance on effective media relations and assistance in constructing and... more...

  • Routledge Handbook of Public Diplomacyby Nancy Snow; Philip M. Taylor

    Taylor and Francis 2008; US$ 68.95

    The Routledge Handbook of Public Diplomacy provides a comprehensive overview of public diplomacy and national image and perception management, from the efforts to foster pro-West sentiment during the Cold War to the post-9/11 campaign to "win the hearts and minds" of the Muslim world. Editors Nancy Snow and Philip Taylor present materials on public... more...

  • The Global Public Relations Handbook, Revised and Expanded Editionby Krishnamurthy Sriramesh; Dejan Vercic

    Taylor and Francis 2009; US$ 115.00

    Expanding on the theoretical framework for studying and practicing public relations around the world, The Global Public Relations Handbook, Revised and Expanded Edition extends the discussion in the first volume on the history, development, and current status of the public relations industry from a global perspective. This revised edition offers twenty... more...

  • The e-Policy Handbookby Nancy FLYNN

    AMACOM 2009; US$ 19.95

    A single off-color e-joke can land a company in court. Now updated, here is crucial protection against litigation, theft, and squandered resources. more...

  • Radically Transparentby Andy Beal; Judy Strauss

    Wiley 2009; US$ 29.99

    The explosion of social media blogs, social networking sites, and video sharing sites has ushered in a new era of digital transparency that puts the power to enhance or destroy a reputation in the hands of the consumer. This timely and practical book shows you how to harness the power of social media with crucial, proven tactics and strategies for... more...

  • Online Public Relationsby David Phillips

    Kogan Page 2009; US$ 37.50

    Online Public Relations provides a practical guide to public relations and the Internet. Endorsed and supported by the Chartered Institute of Public Relations, the text covers up-to-date research and gives practical advice on every aspect of successful online public relations. more...

  • International Communications Strategyby Silvia Cambie; Yang-May Ooi

    Kogan Page 2009; US$ 49.95

    International Communications Strategy is about the cross-cultural challenges currently facing PR practitioners. Offshoring, globalisation and the rise of China and India have been triggering unprecedented change in the communication sector. New channels of global communications are also being opened up by social media tools, bringing different cultures... more...

  • Creativity in Public Relationsby Andy Green

    Kogan Page 2009; US$ 37.50

    Creativity in Public Relations includes brain storming techniques, innovations in public relations and techniques for stimulating ideas. This book will help PR practitioners develop greater understanding of the creative process. more...

  • Public Relations Strategyby Sandra Oliver

    Kogan Page 2009; US$ 37.50

    Public Relations Strategy links models and theories of strategic management to the PR function and discusses how globalization and the Internet are changing organizational PR strategy. more...