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Public Relations

Most popular at the top

  • Online Public Relationsby David Phillips

    Kogan Page 2009; US$ 37.50

    Online Public Relations provides a practical guide to public relations and the Internet. Endorsed and supported by the Chartered Institute of Public Relations, the text covers up-to-date research and gives practical advice on every aspect of successful online public relations. more...

  • International Communications Strategyby Silvia Cambie; Yang-May Ooi

    Kogan Page 2009; US$ 49.95

    International Communications Strategy is about the cross-cultural challenges currently facing PR practitioners. Offshoring, globalisation and the rise of China and India have been triggering unprecedented change in the communication sector. New channels of global communications are also being opened up by social media tools, bringing different cultures... more...

  • Creativity in Public Relationsby Andy Green

    Kogan Page 2009; US$ 37.50

    Creativity in Public Relations includes brain storming techniques, innovations in public relations and techniques for stimulating ideas. This book will help PR practitioners develop greater understanding of the creative process. more...

  • Public Relations Strategyby Sandra Oliver

    Kogan Page 2009; US$ 37.50

    Public Relations Strategy links models and theories of strategic management to the PR function and discusses how globalization and the Internet are changing organizational PR strategy. more...

  • The AMA Handbook of Public Relationsby Robert L. DILENSCHNEIDER; Maria BARTIROMO

    AMACOM 2010; US$ 35.00

    Along with business?and the rest of the world?public relations has changed in the digital age. more...

  • Your Public Bestby Lillian Brown; Edwin Newman

    Newmarket Press 2009; US$ 16.95

    As you rise to shake hands with an interviewer, approach a podium, or greet an audience from a television set, you are being judged based on your appearance. These few seconds can mean the difference between making a vital connection with a person or audience and losing a job, viewers, or the respect you deserve. In this no-nonsense, definitive sourcebook,... more...

  • PR Practitioners Desktop Guideby Black Caroline

    Thorogood Publishing 2010; US$ 98.00

    Essential for anyone involved in the public relations function for any type of organisation. It is jargon free, easy to read and accessible. more...

  • Planning and Managing Public Relations Campaignsby Anne Gregory

    Kogan Page 2010; US$ 34.95

    Planning and Managing Public Relations Campaigns describes how to initiate and manage the development of a campaign, covering vital areas such as the role of PR organizations, starting the planning, research and analysis, setting objectives, publics and messages, strategy and tactics, timescales and resources and evaluation and review. more...

  • How to Win Campaignsby Chris Rose

    Taylor and Francis 2012; US$ 38.95

    First Published in 2010. Routledge is an imprint of Taylor & Francis, an informa company. more...

  • Dealing with the Mediaby Chris Rau

    University of New South Wales Press 2010; US$ 24.95

    Drawing from over two decades of journalism and media experience, this practical guide offers easy-to-follow advice on how to deal with the media—both traditional and electronic. With tips from Australian leaders in the field, such as Phillip Adams and David Marr, this thorough manual addresses a variety of issues, including how to develop a relationship... more...