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Public Relations

Most popular at the top

  • Creativity in Public Relationsby Andy Green

    Kogan Page 2009; US$ 37.50

    Creativity in Public Relations includes brain storming techniques, innovations in public relations and techniques for stimulating ideas. This book will help PR practitioners develop greater understanding of the creative process. more...

  • Public Relations Strategyby Sandra Oliver

    Kogan Page 2009; US$ 37.50

    Public Relations Strategy links models and theories of strategic management to the PR function and discusses how globalization and the Internet are changing organizational PR strategy. more...

  • The AMA Handbook of Public Relationsby Robert L. DILENSCHNEIDER; Maria BARTIROMO

    AMACOM 2010; US$ 35.00

    Along with business?and the rest of the world?public relations has changed in the digital age. more...

  • Your Public Bestby Lillian Brown; Edwin Newman

    Newmarket Press 2009; US$ 16.95

    As you rise to shake hands with an interviewer, approach a podium, or greet an audience from a television set, you are being judged based on your appearance. These few seconds can mean the difference between making a vital connection with a person or audience and losing a job, viewers, or the respect you deserve. In this no-nonsense, definitive sourcebook,... more...

  • PR Practitioners Desktop Guideby Black Caroline

    Thorogood Publishing 2010; US$ 98.00

    Essential for anyone involved in the public relations function for any type of organisation. It is jargon free, easy to read and accessible. more...

  • Planning and Managing Public Relations Campaignsby Anne Gregory

    Kogan Page 2010; US$ 34.95

    Planning and Managing Public Relations Campaigns describes how to initiate and manage the development of a campaign, covering vital areas such as the role of PR organizations, starting the planning, research and analysis, setting objectives, publics and messages, strategy and tactics, timescales and resources and evaluation and review. more...

  • When the Headline Is Youby Jeff Ansell; Jeffrey Leeson

    Wiley 2010; US$ 29.95

    Proven strategies for managing all types of media encounters! Award-winning journalist and Fortune 500 consultant Jeff Ansell provides a how-to guide for leaders, executives, and other professionals whose high-visibility requires frequent contact with the media. Drawing on nearly four decades of media experience, Ansell presents tested techniques... more...

  • How to Win Campaignsby Chris Rose

    Taylor and Francis 2012; US$ 38.95

    How to Win Campaigns is a practical guide for creating and running successful campaigns. Written for the new campaigner and the experienced communicator alike, it explores what works (and what doesn't) and shows how to use principles and strategy in campaigning as a new form of public politics. Applicable to any issue and from any point of view, the... more...

  • Public Relationsby Jacquie L'Etang

    Taylor and Francis 2012; US$ 72.95

    This book is an overview of the large numbers of areas in which public relations has an element or influence around the world. The authors are well known scholars and their contributions are an excellent summary of contemporary debates and problems. more...

  • Newsjackingby David Meerman Scott

    Wiley 2011; US$ 9.99

    IN A 24/7/365, SECOND-BY-SECOND NEWS ENVIRONMENT, SAVVY OPERATERS REALIZE THERE ARE NEW WAYS TO GENERATE MEDIA ATTENTION. The rules have changed. The traditional PR model—sticking closely to a preset script and campaign timeline—no longer works the way it used to.  Public discourse now moves so fast and so dynamically that all it... more...