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Public Relations

Most popular at the top

  • The AMA Handbook of Public Relationsby Robert L. DILENSCHNEIDER; Maria BARTIROMO

    AMACOM 2010; US$ 35.00

    Along with business?and the rest of the world?public relations has changed in the digital age. more...

  • Your Public Bestby Lillian Brown; Edwin Newman

    Newmarket Press 2009; US$ 16.95

    As you rise to shake hands with an interviewer, approach a podium, or greet an audience from a television set, you are being judged based on your appearance. These few seconds can mean the difference between making a vital connection with a person or audience and losing a job, viewers, or the respect you deserve. In this no-nonsense, definitive sourcebook,... more...

  • PR Practitioners Desktop Guideby Black Caroline

    Thorogood Publishing 2010; US$ 98.00

    Essential for anyone involved in the public relations function for any type of organisation. It is jargon free, easy to read and accessible. more...

  • Planning and Managing Public Relations Campaignsby Anne Gregory

    Kogan Page 2010; US$ 34.95 US$ 26.21

    Planning and Managing Public Relations Campaigns describes how to initiate and manage the development of a campaign, covering vital areas such as the role of PR organizations, starting the planning, research and analysis, setting objectives, publics and messages, strategy and tactics, timescales and resources and evaluation and review. more...

  • When the Headline Is Youby Jeff Ansell; Jeffrey Leeson

    Wiley 2010; US$ 29.95

    Proven strategies for managing all types of media encounters! Award-winning journalist and Fortune 500 consultant Jeff Ansell provides a how-to guide for leaders, executives, and other professionals whose high-visibility requires frequent contact with the media. Drawing on nearly four decades of media experience, Ansell presents tested techniques... more...

  • How to Win Campaignsby Chris Rose

    Taylor and Francis 2012; US$ 38.95

    How to Win Campaigns is a practical guide for creating and running successful campaigns. Written for the new campaigner and the experienced communicator alike, it explores what works (and what doesn't) and shows how to use principles and strategy in campaigning as a new form of public politics. Applicable to any issue and from any point of view, the... more...

  • Dealing with the Mediaby Chris Rau

    University of New South Wales Press 2010; US$ 24.95

    Drawing from over two decades of journalism and media experience, this practical guide offers easy-to-follow advice on how to deal with the mediaboth traditional and electronic. With tips from Australian leaders in the field, such as Phillip Adams and David Marr, this thorough manual addresses a variety of issues, including how to develop a relationship... more...

  • Listen First!by Stephen D. Rappaport

    Wiley 2011; US$ 24.95

    "This superb book synthesizes the industry's best thinking on the massive upside of listening. Listen First! is an invaluable resource for marketing executives and will help organizations create real competitive advantage." —Dave Hudson, CEO, NM Incite, a joint venture of McKinsey and Nielsen "Listening is a business imperative . . . especially... more...

  • Public Relationsby Jacquie L'Etang

    Taylor and Francis 2012; US$ 72.95

    This new text for students and practitioners in public relations has been built on the acclaimed Critical Perspectives in Public Relations, also edited by Jacquie L'Etang and Magda Pieczka, which is no longer in print. Many of the liveliest minds on the public relations scene have contributed fresh ideas and diverse perspectives: their locations... more...

  • The Business of Influenceby Philip Sheldrake

    Wiley 2011; US$ 38.00

    Media has most definitely evolved, as have the ways in which we contemplate, design, communicate and execute strategy. And rather than technological evolution, we?re plainly in the midst of a technological revolution. We have no choice then but to reframe marketing and PR in the context of 21st Century technology, 21st Century media and disintermediation,... more...