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Public Relations

Most popular at the top

  • How to Win Campaignsby Chris Rose

    Taylor and Francis 2012; US$ 38.95

    How to Win Campaigns is a practical guide for creating and running successful campaigns. Written for the new campaigner and the experienced communicator alike, it explores what works (and what doesn't) and shows how to use principles and strategy in campaigning as a new form of public politics. Applicable to any issue and from any point of view, the... more...

  • Dealing with the Mediaby Chris Rau

    University of New South Wales Press 2010; US$ 24.95

    Drawing from over two decades of journalism and media experience, this practical guide offers easy-to-follow advice on how to deal with the media—both traditional and electronic. With tips from Australian leaders in the field, such as Phillip Adams and David Marr, this thorough manual addresses a variety of issues, including how to develop a relationship... more...

  • Public Relationsby Jacquie L'Etang

    Taylor and Francis 2012; US$ 72.95

    This new text for students and practitioners in public relations has been built on the acclaimed Critical Perspectives in Public Relations, also edited by Jacquie L'Etang and Magda Pieczka, which is no longer in print. Many of the liveliest minds on the public relations scene have contributed fresh ideas and diverse perspectives: their locations... more...

  • Listen First!by Stephen D. Rappaport

    Wiley 2011; US$ 24.95

    "This superb book synthesizes the industry's best thinking on themassive upside of listening. Listen First! is an invaluableresource for marketing executives and will help organizationscreate real competitive advantage." —Dave Hudson, CEO, NM Incite, a joint venture of McKinsey andNielsen "Listening is a business imperative . . . especially... more...

  • The Business of Influenceby Philip Sheldrake

    Wiley 2011; US$ 38.00

    Media has most definitely evolved, as have the ways in which we contemplate, design, communicate and execute strategy. And rather than technological evolution, we?re plainly in the midst of a technological revolution. We have no choice then but to reframe marketing and PR in the context of 21st Century technology, 21st Century media and disintermediation,... more...

  • Talk Normalby Tim Phillips

    Kogan Page 2011; US$ 19.95

    Talk Normal is about corporate jargon, waffle and poor business communication. Full of shocking examples, it will help you to improve your own communication style whilst navigating the nightmare of management speak at work. more...

  • Newsjackingby David Meerman Scott

    Wiley 2011; US$ 9.99

    IN A 24/7/365, SECOND-BY-SECOND NEWS ENVIRONMENT, SAVVY OPERATERS REALIZE THERE ARE NEW WAYS TO GENERATE MEDIA ATTENTION. The rules have changed. The traditional PR model—sticking closely to a preset script and campaign timeline—no longer works the way it used to.  Public discourse now moves so fast and so dynamically that all... more...

  • Case Studies in Crisis Communicationby Amiso M. George; Cornelius B. Pratt

    Taylor and Francis 2012; US$ 59.95

    Case Studies in Crisis Communication: International Perspectives on Hits and Misses was created to fill the gap for a much-needed textbook in case studies in crisis communication from international perspectives. The events of September 11, 2001, other major world crises, and the ongoing macroeconomic challenges of financial institutions, justify... more...

  • Culture and Public Relationsby Krishnamurthy Sriramesh; Dejan Vercic

    Taylor and Francis 2012; US$ 54.95

    Culture and Public Relations explores the impact of culture ? societal and organizational ? through the global lens of public relations. Structuring the volume around three themes -- culture as an environment for public relations; the culture of PR globally; and the impact of PR on culture -- the editors bring together compelling discussions on... more...

  • Becoming a Public Relations Writerby Ronald D. Smith

    Taylor and Francis 2012; US$ 74.95

    Becoming a Public Relations Writer is a comprehensive guide to the writing process for public relations practice. Using straightforward, no-nonsense language, realistic examples, easy-to-follow steps and practical exercises, this text introduces the various formats and styles of writing you will encounter as a public relations practitioner. A focus... more...