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- University of New South Wales Press 2010; US$ 24.95
Drawing from over two decades of journalism and media experience, this practical guide offers easy-to-follow advice on how to deal with the media—both traditional and electronic. With tips from Australian leaders in the field, such as Phillip Adams and David Marr, this thorough manual addresses a variety of issues, including how to develop a relationship... more...
- Taylor and Francis 2012; US$ 72.95
This book is an overview of the large numbers of areas in which public relations has an element or influence around the world. The authors are well known scholars and their contributions are an excellent summary of contemporary debates and problems. more...
- Taylor and Francis 2012; US$ 59.95
Case Studies in Crisis Communication: International Perspectives on Hits and Misses was organized to fill the gap for a much-needed textbook in case studies in crisis communication from international perspectives. The events of September 11, 2001, other major world crises, and the ongoing macroeconomic challenges of financial institutions, justify... more...
- Taylor and Francis 2012; US$ 54.95
Culture and Public Relations explores the impact of culture ? societal and organizational ? through the global lens of public relations. With contributors from Europe, Asia, Australia, and North America, this collection offers international perspectives on an increasingly important area. It is required reading for scholars, researchers, and students... more...
- Taylor and Francis 2012; US$ 74.95
Becoming a Public Relations Writer is a comprehensive guide to the writing process for public relations practice. Using straightforward, no-nonsense language, realistic examples, easy-to-follow steps and practical exercises, this text introduces the various formats and styles of public relations writing encountered as a public relations practitioner.... more...
- Taylor and Francis 2012; US$ 76.95
The Crisis Manager offers wise counsel for anticipating and responding to crises as well as taking the steps required to reduce the impact of these events. Author Otto Lerbinger helps readers understand the ways of thinking required for successful crisis management in today?s world. more...
- Guilford Publications 2010; US$ 59.00
This practical, comprehensive work is widely regarded as the standard course text and practitioner reference on public relations research. Don W. Stacks explains the key role of research in all aspects of contemporary PR practice, from planning a program or campaign to making strategic changes and measuring outcomes. Step-by-step guidelines and tools... more...
- A & A Book Publishing 2013; US$ 9.99
In the 21st century, more than ever before, we need to compose and deliver messages that stand out and reach the intended audience in a very crowded media space. It was always a challenge. But with the worldwide stampede towards social media and its thousands of channels, delivered through multiple devices, a spokesperson who cannot communicate their... more...