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- University of New South Wales Press 2010; US$ 24.95
Drawing from over two decades of journalism and media experience, this practical guide offers easy-to-follow advice on how to deal with the media—both traditional and electronic. With tips from Australian leaders in the field, such as Phillip Adams and David Marr, this thorough manual addresses a variety of issues, including how to develop a relationship... more...
- Taylor and Francis 2012; US$ 69.95
This new text for students and practitioners in public relations has been built on the acclaimed Critical Perspectives in Public Relations, also edited by Jacquie L'Etang and Magda Pieczka, which is no longer in print. Many of the liveliest minds on the public relations scene have contributed fresh ideas and diverse perspectives: their locations... more...
- Wiley 2011; US$ 9.99
IN A 24/7/365, SECOND-BY-SECOND NEWS ENVIRONMENT, SAVVY OPERATERS REALIZE THERE ARE NEW WAYS TO GENERATE MEDIA ATTENTION. The rules have changed. The traditional PR model—sticking closely to a preset script and campaign timeline—no longer works the way it used to. Public discourse now moves so fast and so dynamically that all it... more...
- Taylor and Francis 2002; US$ 200.00
This topical book analyzes all aspects of public relations, challenging accepted views and examining the industry's position as a whole. Incorporating the latest facts and figures, it provides a fresh approach to a significant contemporary subject. more...
- Taylor and Francis 2012; US$ 69.95
The Crisis Manager offers wise counsel for anticipating and responding to crises as well as taking the steps required to reduce the impact of these events. Author Otto Lerbinger helps readers understand the ways of thinking required for successful crisis management in today?s world. more...
- Taylor and Francis 2008; US$ 72.95
This volume brings together some of the leading international public relations academics and practitioners to provide valuable insights into the theories underpinning current PR thinking and practice. more...
- Taylor and Francis 2004; US$ 49.95
A bold addition to existing literature, this book provides an excellent overview of corporate communication. Taking a refreshing interdisciplinary approach, it is an essential reference, offering in-depth analysis and contemporary case studies. more...
- Taylor and Francis 2012; US$ 54.95
Culture and Public Relations explores the impact of culture ? societal and organizational ? through the global lens of public relations. With contributors from Europe, Asia, Australia, and North America, this collection offers international perspectives on an increasingly important area. It is required reading for scholars, researchers, and students... more...
- Taylor and Francis 2012; US$ 74.95
Becoming a Public Relations Writer is a comprehensive guide to the writing process for public relations practice. Using straightforward, no-nonsense language, realistic examples, easy-to-follow steps and practical exercises, this text introduces the various formats and styles of public relations writing encountered as a public relations practitioner.... more...