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Public Relations

Most popular at the top

  • When the Headline Is Youby Jeff Ansell; Jeffrey Leeson

    Wiley 2010; US$ 29.95

    Proven strategies for managing all types of media encounters! Award-winning journalist and Fortune 500 consultant Jeff Ansell provides a how-to guide for leaders, executives, and other professionals whose high-visibility requires frequent contact with the media. Drawing on nearly four decades of media experience, Ansell presents tested techniques... more...

  • How to Make the Most out of Every Media Appearanceby George Merlis

    McGraw-Hill Education 2003; US$ 16.95

    Tips for saying the right things when the cameras are rolling and the reporters are taking notes In today's media-saturated business arena, "good press" is vital for everything from proactive public relations to post-disaster damage control. One wrong move, or slip of the tongue, can be fatal. How to Make the Most Out of Every Media Appearance... more...

  • The e-Policy Handbookby Nancy FLYNN

    AMACOM 2009; US$ 19.95

    A single off-color e-joke can land a company in court. Now updated, here is crucial protection against litigation, theft, and squandered resources. more...

  • The AMA Handbook of Public Relationsby Robert L. DILENSCHNEIDER; Maria BARTIROMO

    AMACOM 2010; US$ 35.00

    Along with business?and the rest of the world?public relations has changed in the digital age. more...

  • Culture and Public Relationsby Krishnamurthy Sriramesh; Dejan Vercic

    Taylor and Francis 2012; US$ 54.95

    Culture and Public Relations explores the impact of culture ? societal and organizational ? through the global lens of public relations. Structuring the volume around three themes -- culture as an environment for public relations; the culture of PR globally; and the impact of PR on culture -- the editors bring together compelling discussions on... more...

  • Becoming a Public Relations Writerby Ronald D. Smith

    Taylor and Francis 2012; US$ 74.95

    Becoming a Public Relations Writer is a comprehensive guide to the writing process for public relations practice. Using straightforward, no-nonsense language, realistic examples, easy-to-follow steps and practical exercises, this text introduces the various formats and styles of writing you will encounter as a public relations practitioner. A focus... more...

  • The Crisis Managerby Otto Lerbinger

    Taylor and Francis 2012; US$ 76.95

    Responding to the era of crises in which we now live, The Crisis Manager offers wise counsel for anticipating and responding to crises as well as taking the steps required to reduce the impact of these events. Spotlighting the reality of crisis at levels ranging from local to global, author Otto Lerbinger helps readers understand the approaches... more...

  • Perspectives on Public Relations Researchby Danny Moss; Dejan Vercic; Gary Warnaby

    Taylor and Francis 2008; US$ 72.95

    The practice and study of public relations has grown significantly within Europe over the past decade, yet as a discipline, it remains a relatively unexplored field. This volume of papers brings together contributions from some of the leading international public relations academics and practitioners who provide valuable insights into the theories... more...

  • How to Win Campaignsby Chris Rose

    Taylor and Francis 2012; US$ 38.95

    How to Win Campaigns is a practical guide for creating and running successful campaigns. Written for the new campaigner and the experienced communicator alike, it explores what works (and what doesn't) and shows how to use principles and strategy in campaigning as a new form of public politics. Applicable to any issue and from any point of view, the... more...

  • Deconstructing Public Relationsby Thomas J. Mickey

    Taylor and Francis 2003; US$ 35.95

    This volume provides a critical look at public relations practice, utilizing case studies from public relations, advertising, and marketing to illustrate the deconstruction and analysis of public relations campaigns. Author Thomas J. Mickey uses a cultural studies approach and demonstrates how it can be used as a critical theory for public relations... more...