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Public Relations

Most popular at the top

  • When the Headline Is Youby Jeff Ansell; Jeffrey Leeson

    Wiley 2010; US$ 29.95

    Proven strategies for managing all types of media encounters! Award-winning journalist and Fortune 500 consultant Jeff Ansell provides a how-to guide for leaders, executives, and other professionals whose high-visibility requires frequent contact with the media. Drawing on nearly four decades of media experience, Ansell presents tested techniques... more...

  • How to Win Campaignsby Chris Rose

    Taylor and Francis 2012; US$ 38.95

    First Published in 2010. Routledge is an imprint of Taylor & Francis, an informa company. more...

  • Dealing with the Mediaby Chris Rau

    University of New South Wales Press 2010; US$ 24.95

    Drawing from over two decades of journalism and media experience, this practical guide offers easy-to-follow advice on how to deal with the media—both traditional and electronic. With tips from Australian leaders in the field, such as Phillip Adams and David Marr, this thorough manual addresses a variety of issues, including how to develop a relationship... more...

  • Public Relationsby Jacquie L'Etang

    Taylor and Francis 2012; US$ 72.95

    This book is an overview of the large numbers of areas in which public relations has an element or influence around the world. The authors are well known scholars and their contributions are an excellent summary of contemporary debates and problems. more...

  • Talk Normalby Tim Phillips

    Kogan Page 2011; US$ 19.95

    Talk Normal is about corporate jargon, waffle and poor business communication. Full of shocking examples, it will help you to improve your own communication style whilst navigating the nightmare of management speak at work. more...

  • Case Studies in Crisis Communicationby Amiso M. George; Cornelius B. Pratt

    Taylor and Francis 2012; US$ 59.95

    Case Studies in Crisis Communication: International Perspectives on Hits and Misses  was organized to fill the gap for a much-needed textbook in case studies in crisis communication from international perspectives. The events of September 11, 2001, other major world crises, and the ongoing macroeconomic challenges of financial institutions,  justify... more...

  • Culture and Public Relationsby Krishnamurthy Sriramesh; Dejan Vercic

    Taylor and Francis 2012; US$ 54.95

    Culture and Public Relations explores the impact of culture ? societal and organizational ? through the global lens of public relations. With contributors from Europe, Asia, Australia, and North America, this collection offers international perspectives on an increasingly important area. It is required reading for scholars, researchers, and students... more...

  • Becoming a Public Relations Writerby Ronald D. Smith

    Taylor and Francis 2012; US$ 74.95

    Becoming a Public Relations Writer is a comprehensive guide to the writing process for public relations practice. Using straightforward, no-nonsense language, realistic examples, easy-to-follow steps and practical exercises, this text introduces the various formats and styles of public relations writing encountered as a public relations practitioner.... more...

  • The Crisis Managerby Otto Lerbinger

    Taylor and Francis 2012; US$ 76.95

    The Crisis Manager offers wise counsel for anticipating and responding to crises as well as taking the steps required to reduce the impact of these events. Author Otto Lerbinger helps readers understand the ways of thinking required for successful crisis management in today?s world. more...

  • Primer of Public Relations Research, Second Editionby Don W. Stacks

    Guilford Publications 2010; US$ 59.00

    This practical, comprehensive work is widely regarded as the standard course text and practitioner reference on public relations research. Don W. Stacks explains the key role of research in all aspects of contemporary PR practice, from planning a program or campaign to making strategic changes and measuring outcomes. Step-by-step guidelines and tools... more...