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Public Relations

Most popular at the top

  • Listen First!by Stephen D. Rappaport

    Wiley 2011; US$ 24.95 US$ 20.99

    "This superb book synthesizes the industry's best thinking on the massive upside of listening. Listen First! is an invaluable resource for marketing executives and will help organizations create real competitive advantage." —Dave Hudson, CEO, NM Incite, a joint venture of McKinsey and Nielsen "Listening is a business imperative . . . especially... more...

  • The Business of Influenceby Philip Sheldrake

    Wiley 2011; US$ 38.00 US$ 32.93

    Media has most definitely evolved, as have the ways in which we contemplate, design, communicate and execute strategy. And rather than technological evolution, we’re plainly in the midst of a technological revolution. We have no choice then but to reframe marketing and PR in the context of 21st Century technology, 21st Century media and disintermediation,... more...

  • Newsjackingby David Meerman Scott

    Wiley 2011; US$ 9.99 US$ 8.50

    IN A 24/7/365, SECOND-BY-SECOND NEWS ENVIRONMENT, SAVVY OPERATERS REALIZE THERE ARE NEW WAYS TO GENERATE MEDIA ATTENTION. The rules have changed. The traditional PR model—sticking closely to a preset script and campaign timeline—no longer works the way it used to.  Public discourse now moves so fast and so dynamically that all... more...

  • Case Studies in Crisis Communicationby Amiso M. George; Cornelius B. Pratt

    Taylor and Francis 1997; US$ 59.95

    Case Studies in Crisis Communication: International Perspectives on Hits and Misses was created to fill the gap for a much-needed textbook in case studies in crisis communication from international perspectives. The events of September 11, 2001, other major world crises, and the ongoing macroeconomic challenges of financial institutions, justify... more...

  • Culture and Public Relationsby Krishnamurthy Sriramesh; Dejan Vercic

    Taylor and Francis 2012; US$ 54.95

    Culture and Public Relations explores the impact of culture ? societal and organizational ? through the global lens of public relations. Structuring the volume around three themes -- culture as an environment for public relations; the culture of PR globally; and the impact of PR on culture -- the editors bring together compelling discussions on... more...

  • Becoming a Public Relations Writerby Ronald D. Smith

    Taylor and Francis 2012; US$ 79.95

    Becoming a Public Relations Writer is a comprehensive guide to the writing process for public relations practice. Using straightforward, no-nonsense language, realistic examples, easy-to-follow steps and practical exercises, this text introduces the various formats and styles of writing you will encounter as a public relations practitioner. A focus... more...

  • The Crisis Managerby Otto Lerbinger

    Taylor and Francis 2012; US$ 79.95

    Responding to the era of crises in which we now live, The Crisis Manager offers wise counsel for anticipating and responding to crises as well as taking the steps required to reduce the impact of these events. Spotlighting the reality of crisis at levels ranging from local to global, author Otto Lerbinger helps readers understand the approaches... more...

  • The PR Professional's Handbookby Caroline Black

    Kogan Page 2014; US$ 34.95

    Plan and implement effective communications programmes and campaigns with this ultimate introduction for practitioners and students endorsed by the CIPR. more...

  • Mastering Media Interviews in the 21st Centuryby Steve Cropper

    A & A Book Publishing 2013; US$ 9.99

    In the 21st century, more than ever before, we need to compose and deliver messages that stand out and reach the intended audience in a very crowded media space. It was always a challenge. But with the worldwide stampede towards social media and its thousands of channels, delivered through multiple devices, a spokesperson who cannot communicate their... more...

  • Evaluating Public Relationsby Tom Watson; Paul Noble

    Kogan Page 2014; US$ 37.50

    Provide stakeholders with solid, meaningful results with this best practice guide to planning, research and evaluation. more...