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Public Relations

Most popular at the top

  • The Crisis Managerby Otto Lerbinger

    Taylor and Francis 2012; US$ 76.95

    Responding to the era of crises in which we now live, The Crisis Manager offers wise counsel for anticipating and responding to crises as well as taking the steps required to reduce the impact of these events. Spotlighting the reality of crisis at levels ranging from local to global, author Otto Lerbinger helps readers understand the approaches... more...

  • Primer of Public Relations Research, Second Editionby Don W. Stacks

    Guilford Publications 2010; US$ 59.00

    This practical, comprehensive work is widely regarded as the standard course text and practitioner reference on public relations research. Don W. Stacks explains the key role of research in all aspects of contemporary PR practice, from planning a program or campaign to making strategic changes and measuring outcomes. Step-by-step guidelines and tools... more...

  • The New Rules of Marketing & PRby David Meerman Scott

    Wiley 2013; US$ 24.00

    The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success   The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international bestseller with more than 300,000 copies sold in over 25 languages. It offers... more...

  • Mastering Media Interviews in the 21st Centuryby Steve Cropper

    A & A Book Publishing 2013; US$ 9.99

    In the 21st century, more than ever before, we need to compose and deliver messages that stand out and reach the intended audience in a very crowded media space. It was always a challenge. But with the worldwide stampede towards social media and its thousands of channels, delivered through multiple devices, a spokesperson who cannot communicate their... more...

  • Evaluating Public Relationsby Tom Watson; Paul Noble

    Kogan Page 2014; US$ 37.50

    Operating under tight budget constraints and with an ever increasing range of tools and technologies to choose from, PR professionals have never been under so much pressure to provide solid, meaningful results and to justify their decisions. Evaluating Public Relations advises PR practitioners at all levels on how to demonstrate clearly and objectively... more...

  • Letting Go of the Wordsby Janice (Ginny) Redish

    Elsevier Science 2007; US$ 51.95

    "Redish has done her homework and created a thorough overview of the issues in writing for the Web. Ironically, I must recommend that you read her every word so that you can find out why your customers won't read very many words on your website -- and what to do about it." -- Jakob Nielsen, Principal, Nielsen Norman Group ?There are at least twelve... more...

  • Dealing with the Mediaby Chris Rau

    University of New South Wales Press 2010; US$ 24.95

    Drawing from over two decades of journalism and media experience, this practical guide offers easy-to-follow advice on how to deal with the media—both traditional and electronic. With tips from Australian leaders in the field, such as Phillip Adams and David Marr, this thorough manual addresses a variety of issues, including how to develop a relationship... more...

  • Writing Marketingby Stephen Brown

    SAGE Publications 2005; US$ 60.00

    Marketing is a very diverse discipline, dealing with everything from the costs of globalization to the benefits of money-back guarantees. However, there is one thing that all marketing academics share. They are writers. They publish or perish. Their careers are advanced, and their reputations are enhanced, by the written word. Despite its importance,... more...

  • The Easy Step by Step Guide to Building a Positive Media Profileby Pauline Rowson

    Rowmark 2004; US$ 17.99

    A discussion of how you can build a positive media profile for your organization. It examines how the media works and provides comprehensive information on the dos and don'ts of building good media relations. It also shows how to write a news release and how to conduct a radio or TV interview. more...

  • The Little Book of Big PRby Jennefer WITTER

    AMACOM 2014; US$ 6.95

    Any size business can benefit from public relations. You can gain attention for your own small business and help build your company's credibility and brand . . . if you know the tricks of the trade. The Little Book of Big PR gives you essential advice on how to use public relations effectively as a business-building tool, whether you're an established... more...