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Public Relations

  • Media Promotion & Marketing for Broadcasting, Cable & the Internetby Susan Tyler Eastman; Douglas A. Ferguson; Robert Klein

    Taylor and Francis 2014; US$ 48.95

    This fifth edition of the successful Promotion and Marketing for Broadcasting, Cable, and the Web, 4ed takes an important, timely look at the newest media venue, the Internet. Under its new title, Media Promotion and Marketing for Broadcast, Cable and the Internet, 5ed it takes a fresh look at the industry and the latest strategies for media promotion... more...

  • Evaluating Public Relationsby Tom Watson; Paul Noble

    Kogan Page 2014; US$ 37.50

    Operating under tight budget constraints and with an ever increasing range of tools and technologies to choose from, PR professionals have never been under so much pressure to provide solid, meaningful results and to justify their decisions. Evaluating Public Relations advises PR practitioners at all levels on how to demonstrate clearly and objectively... more...

  • The PR Professional's Handbookby Caroline Black

    Kogan Page 2014; US$ 34.95

    At a time when rapid changes in communications technology are having a major impact on the way businesses choose to communicate, more people are having to understand the principles of modern PR and how they can underpin effective business management. Whether as a student (undergraduate or as part of ongoing professional development), consultant or... more...

  • Public Relationsby Jane Johnston; Mark Sheehan

    Allen & Unwin 2014; US$ 59.09

    The leading introduction to public relations has been thoroughly revised and updated to reflect best contemporary practice in this increasingly influential profession. more...

  • The PR Masterclassby Alex Singleton

    Wiley 2013; US$ 27.95

    The PR Masterclass is written by former newspaper, magazine and digital journalist Alex Singleton, who is now a prominent PR trainer and consultant. It reveals the secrets of effective PR and shows how to put in place a practical, reliable and successful media strategy for your product, business or activity – one that delivers the greatest... more...

  • Mastering Media Interviews in the 21st Centuryby Steve Cropper

    A & A Book Publishing 2013; US$ 9.99

    In the 21st century, more than ever before, we need to compose and deliver messages that stand out and reach the intended audience in a very crowded media space. It was always a challenge. But with the worldwide stampede towards social media and its thousands of channels, delivered through multiple devices, a spokesperson who cannot communicate their... more...

  • Corporate Public Relationsby Marvin N. Olasky

    Taylor and Francis 2013; US$ 49.95

    This volume presents a historical and objective overview of the field of public relations in the past century. It discusses some of the landmark cases in public relations, critiques the philosophies of innovators such as Ivy Lee and Edward Bernays, and explores how corporate public relations has affected economic and political trends. The author concludes... more...

  • Crisis Talesby Lanny J. Davis

    Threshold Editions 2013; US$ 16.00

    TELL IT ALL, TELL IT EARLY, TELL IT YOURSELF Nobody ever calls Lanny Davis to give him good news. As a legal crisis manager, he?s the man public figures such as Bill Clinton, Martha Stewart, U.S. representative Charlie Rangel, and companies such as Whole Foods, among many others, rely on to pull them through public scandal with their reputations... more...

  • The Public Relations Handbookby Alison Theaker

    Taylor and Francis 2013; US$ 49.95

    The Public Relations Handbook is a comprehensive and detailed introduction to the theories and practices of the public relations industry. It traces the history and development of public relations, explores ethical issues which affect the industry, examines its relationship with politics, lobbying organizations and journalism, assesses its professionalism... more...

  • Strategic Planning for Public Relations, Fourth Editionby Ronald D. Smith

    Taylor and Francis 2013; US$ 64.95

    This innovative and popular text provides a clear pathway to understanding and developing public relations campaigns and other types of strategic communication. Implementing the pragmatic, in-depth approach of the previous editions, author Ronald D. Smith presents a step-by-step unfolding of the strategic campaign process used in public relations... more...