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Public Relations

  • Social Media Rules of Engagementby Nicole Matejic

    Wiley 2015; US$ 19.95

    Avoid becoming a #PRFail with a solid social media strategy Social Media Rules of Engagement guides you in the development of a bullet-proof social media strategy. You can manage any crisis effectively by having a plan before you actually need one—and by understanding and influencing your audience with military precision. This original,... more...

  • Crisis Communication in a Digital Worldby Mark Sheehan; Deirdre Quinn-Allan

    Cambridge University Press 2015; US$ 56.00

    This book is an essential resource for those learning to apply communications and public relations to crisis situations. more...

  • The Public Relations Firmby Stacey Smith

    Business Expert Press 2015; US$ 19.95

    The Public Relations Firm takes an in-depth look at the client/agency relationship by discussing what business leaders should expect of their public relations firms. It discusses how and why they should pick an agency along with the types of firms at their disposal. The book provides expert advice on everything from hiring a firm to defining output... more...

  • The Little Book of Big PRby Jennefer WITTER

    AMACOM 2014; US$ 6.95

    Any size business can benefit from public relations. You can gain attention for your own small business and help build your company's credibility and brand . . . if you know the tricks of the trade. The Little Book of Big PR gives you essential advice on how to use public relations effectively as a business-building tool, whether you're an established... more...

  • The Reciprocity Advantageby Bob Johansen; Karl Ronn

    Berrett-Koehler Publishers 2014; US$ 27.95

    A powerful new kind of competitive advantage is now possible thanks to technological and social disruptions that are already occurring. These disruptions revolutionize how companies can partner to create new growth. The Reciprocity Advantage shares a model for creating that growth: define your right-of-way (the underutilized resources you already own... more...

  • Evaluating Public Relationsby Tom Watson; Paul Noble

    Kogan Page 2014; US$ 37.50

    Operating under tight budget constraints and with an ever increasing range of tools and technologies to choose from, PR professionals have never been under so much pressure to provide solid, meaningful results and to justify their decisions. Evaluating Public Relations advises PR practitioners at all levels on how to demonstrate clearly and objectively... more...

  • Corporate Reputation Decodedby Asha Kaul; Avani Desai

    SAGE Publications 2014; US$ 38.00

    Corporate Reputation Decoded  is the first book of its kind that traces the journey of Indian companies in building corporate reputation (CR). The book addresses CR in the Indian context and is in response to the growing interest of companies in this area.    The book explains the process of building, maintaining and strategising for CR. It also... more...

  • The PR Professional's Handbookby Caroline Black

    Kogan Page 2014; US$ 34.95

    At a time when rapid changes in communications technology are having a major impact on the way businesses choose to communicate, more people are having to understand the principles of modern PR and how they can underpin effective business management. Whether as a student (undergraduate or as part of ongoing professional development), consultant or... more...

  • Public Relationsby Jane Johnston; Mark Sheehan

    Allen & Unwin 2014; US$ 59.09

    The leading introduction to public relations has been thoroughly revised and updated to reflect best contemporary practice in this increasingly influential profession. more...

  • The PR Masterclassby Alex Singleton

    Wiley 2013; US$ 27.95

    The PR Masterclass is written by former newspaper, magazine and digital journalist Alex Singleton, who is now a prominent PR trainer and consultant. It reveals the secrets of effective PR and shows how to put in place a practical, reliable and successful media strategy for your product, business or activity ? one that delivers the greatest results.... more...