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Public Relations

  • TED Talksby Chris Anderson

    Houghton Mifflin Harcourt 2016; US$ 28.00

    The definitive practical guide to public speaking, by Chris Anderson, the heralded curator of TED Talks, offering pragmatic tips and advice to anyone who wants to develop, polish, and refine their ability to deliver a powerful presentation. The work is based upon the author?s longtime association with the world?s most popular TED speakers, and features... more...

  • The Art of Digital Marketingby Ian Dodson

    Wiley 2016; US$ 50.00

    The premier guide to digital marketing that works, and a solid framework for success The Art of Digital Marketing  is the comprehensive guide to cracking the digital marketing 'code,' and reaching, engaging, and serving the empowered consumer. Based on the industry's leading certification from the Digital Marketing Institute (DMI), this book... more...

  • Social Media and Public Relationsby Judy Motion; Robert L. Heath; Shirley Leitch

    Taylor and Francis 2015; US$ 54.95

    Social media is having a profound, but not yet fully understood impact on public relations. In the 24/7 world of perpetually connected publics, will public relations function as a dark art that spins (or tweets) self-interested variations of the truth for credulous audiences? Or does the full glare of the internet and the increasing expectations of... more...

  • The New Rules of Marketing and PRby David Meerman Scott

    Wiley 2015; US$ 24.00

    The most updated edition yet of the benchmark guide to marketing and PR, with the latest social media, marketing, and sales trends, tools, and real-world examples of success This is the fifth edition of the pioneering guide to the future of marketing. The New Rules of Marketing & PR is an international bestseller with more than 350,000 copies... more...

  • Social Media Rules of Engagementby Nicole Matejic

    Wiley 2015; US$ 19.95

    Avoid becoming a #PRFail with a solid social media strategy Social Media Rules of Engagement guides you in the development of a bullet-proof social media strategy. You can manage any crisis effectively by having a plan before you actually need one—and by understanding and influencing your audience with military precision. This original,... more...

  • Crisis Communication in a Digital Worldby Mark Sheehan; Deirdre Quinn-Allan

    Cambridge University Press 2015; US$ 56.00

    This book is an essential resource for those learning to apply communications and public relations to crisis situations. more...

  • The Public Relations Firmby Stacey Smith

    Business Expert Press 2015; US$ 19.95

    The Public Relations Firm takes an in-depth look at the client/agency relationship by discussing what business leaders should expect of their public relations firms. It discusses how and why they should pick an agency along with the types of firms at their disposal. The book provides expert advice on everything from hiring a firm to defining output... more...

  • The Little Book of Big PRby Jennefer WITTER

    AMACOM 2014; US$ 6.95

    Any size business can benefit from public relations. You can gain attention for your own small business and help build your company's credibility and brand . . . if you know the tricks of the trade. The Little Book of Big PR gives you essential advice on how to use public relations effectively as a business-building tool, whether you're an established... more...

  • The Reciprocity Advantageby Bob Johansen; Karl Ronn

    Berrett-Koehler Publishers 2014; US$ 27.95

    A powerful new kind of competitive advantage is now possible thanks to technological and social disruptions that are already occurring. These disruptions revolutionize how companies can partner to create new growth. The Reciprocity Advantage shares a model for creating that growth: define your right-of-way (the underutilized resources you already... more...

  • Evaluating Public Relationsby Tom Watson; Paul Noble

    Kogan Page 2014; US$ 37.50

    Operating under tight budget constraints and with an ever increasing range of tools and technologies to choose from, PR professionals have never been under so much pressure to provide solid, meaningful results and to justify their decisions. Evaluating Public Relations advises PR practitioners at all levels on how to demonstrate clearly and objectively... more...