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Public Relations

  • Advertising and Public Relationsby Shelly Field

    Infobase Publishing 2005; US$ 49.50

    Career Opportunities in Advertising and Public Relations, Fourth Edition profiles more than 80 jobs. Each entry provides detailed information on salary ranges, employment and advancement prospects, and job duties. All material has been updated to reflect changes in the industry, new trends, and salary and employment information. more...

  • The Art of Perceptionby Robert Leaf

    Atlantic Books Ltd 2012; US$ 14.57

    The Art of Perception is the memoir of the man who has been at the forefront of the PR industry for almost fifty years. Robert Leaf, the first executive to bring PR to the Soviet and Chinese governments during the Cold War, has accomplished more than anyone else. He advised corporations and heads of state, rubbed shoulders with some of... more...

  • Becoming a Public Relations Writerby Ronald D. Smith

    Taylor and Francis 2010; US$ 72.95

    Becoming a Public Relations Writer guides you through the writing process for public relations practice. It leads you through the various steps and stages of writing, and helps you explore many of the formats and styles necessary for public relations writers. Using straightforward, no-nonsense language, realistic examples, easy-to-follow steps and... more...

  • Becoming a Public Relations Writerby Ronald D. Smith

    Taylor and Francis 2012; US$ 74.95

    Becoming a Public Relations Writer is a comprehensive guide to the writing process for public relations practice. Using straightforward, no-nonsense language, realistic examples, easy-to-follow steps and practical exercises, this text introduces the various formats and styles of writing you will encounter as a public relations practitioner. A focus... more...

  • The Business of Influenceby Philip Sheldrake

    Wiley 2011; US$ 38.00

    Media has most definitely evolved, as have the ways in which we contemplate, design, communicate and execute strategy. And rather than technological evolution, we?re plainly in the midst of a technological revolution. We have no choice then but to reframe marketing and PR in the context of 21st Century technology, 21st Century media and disintermediation,... more...

  • Campaign Communication and Political Marketingby Philippe J. Maarek

    Wiley 2011; US$ 52.95

    "Philippe Maarek has provided an acute, insightful survey and compelling analysis of how political marketing has developed and the consequences this has had for election campaigning. This is an accessible, succinct and engaging read that provides a comprehensive overview of a field which, by definition, is always evolving." ?Dominic Wring , Loughborough... more...

  • Can We Do That?!by Peter Shankman

    Wiley 2011; US$ 30.00

    What would you do to get your business noticed? Every day consumers are bombarded with advertising and public relations messages. With so many companies competing for limited consumer dollars, how can you get your company's message out? Sometimes, a successful PR stunt is just what the doctor ordered! Can We Do That?! looks at real-life PR stunts... more...

  • Case Studies in Crisis Communicationby Amiso M. George; Cornelius B. Pratt

    Taylor and Francis 2012; US$ 59.95

    Case Studies in Crisis Communication: International Perspectives on Hits and Misses was created to fill the gap for a much-needed textbook in case studies in crisis communication from international perspectives. The events of September 11, 2001, other major world crises, and the ongoing macroeconomic challenges of financial institutions, justify... more...

  • Corporate Blogging For Dummiesby Douglas Karr; Chantelle Flannery

    Wiley 2010; US$ 19.99

    Establish a successful corporate blog to reach yourcustomers Corporate blogs require careful planning and attention to legaland corporate policies in order for them to be productive andeffective. This fun, friendly, and practical guide walks youthrough using blogging as a first line of communication tocustomers and explains how to protect your company... more...

  • Corporate Communicationby Michael B. Goodman

    Business Expert Press 2012; US$ 19.95

    The chief communication officer at a Fortune 500, multi-national corporation today faces the challenges of a rapidly changing global economy, a revolution in communication channels fueled by the Internet, and a substantially transformed understanding of what a 21st century corporation stands for. This book investigates these forces and the specific... more...