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- Crown/Archetype 2008; US$ 16.00
Praise for Michael Wolff?s BURN RATE ? Burn Rate has a terrific feel for the crazy deals, the characters, and the clashing bicoastal cultures of the Internet.? ?Deborah Stead, New York Times ? Burn Rate is the real deal: a smart, thoughtful, funny, knowing, clear-eyed, candid and altogether exhilarating insider?s chronicle of the new media business?that... more...
- DK Publishing 2005; US$ 18.95
A practical guide for a booming market. Every aspiring self-published author needs this guide, which covers everything from design to sales. It reveals all the tools they'll need, including worksheets for estimating costs, timing, and resources; up-to-date information on production and design; formats for many genres; strategies for publicity... more...
- St. Martin's Press 2007; US$ 23.99
Myrna Blyth, former editor-in-chief of Ladies' Home Journal, was part of the Spin Sisters media elite for over twenty years. In Spin Sisters, she tells the truth about the business she knows so well---its power and influence, its manipulations, and frequently misguided politics. Spin Sisters is an eye-opener that will change the way you think about... more...
- F+W Media 2012; US$ 12.99
How to Blog a Book teaches you how to create a blog book with a well-honed and uniquely angled subject and targeted posts?and how to build the audience necessary to convince agents and publishers to make your blog into a book. Inside you'll find: Basic information on how to set up your blog and the essential plug-ins and other options necessary... more...
- Random House 2012; US$ 12.78
Murder has transfixed the popular press for centuries. But it was only in the second half of the twentieth century that murder began saturating front pages and making these monsters what we today recognise as modern celebrities. It was three serial killers, caught and executed in the few years after the end of the Second World War, who precipitated... more...
- F+W Media 2013; US$ 19.99
"PERSEVERANCE IS MUCH MORE IMPORTANT THAN TALENT. BECAUSE SO MANY TALENTED PEOPLE FALL BY THE WAYSIDE" --James Michener The history of writing is full of authors striving to succeed in a hyper-competetive publishing world, contending with agents, editors, publishers, critics, and sometimes the greatest challenge of all - overnight success. For... more...
- Chicago Review Press 2014; US$ 21.99
Publishing in the 21st century is a rapidly changing business, and this highly readable and comprehensive reference covers it all: editorial acquisition and process, the importance of metadata, operations procedures, financial benchmarks and methods, and personnel management as well as product development, production, and sales and marketing. Written... more...
- Taylor and Francis 2014; US$ 50.95
Inside Magazine Publishing is an engaging and practically-focused textbook exploring all aspects of the contemporary magazine industry. Editors David Stam and Andrew Scott present a detailed analysis of the key elements of the magazine business today with both a look back to the past and a projection of the future. The role of digital and new media... more...
- McFarland & Company, Inc., Publishers 2014; US$ 40.00
The impact of cyberspace on newsprint journalism is at the core of this text. After a brief history of U.S. news dailies and weeklies it turns attention to those journals' status today. A wide range of forces that impinge on their success and failure are explored, including the decline of their relevancy for an increasing percentage of the population.... more...
- Oxford University Press 1998; US$ 59.99
William Randolph Hearst was one of the most colorful and important figures of turn-of-the-century America, a man who changed the face of American journalism and whose influence extends to the present day. Now, in William Randolph Hearst, Ben Procter gives us the most authoritative account of Hearst's extraordinary career in newspapers and politics.... more...