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- SAGE Publications 2011; US$ 48.00
This book is for academics and students studying the theory of publishing and for young professionals entering the practical reality of the industry. It provides historical context, describes industry processes and institutions and is packed full of real-life examples and advice for success in both print and digital publishing. more...
- SAGE Publications 2011; US$ 41.00
A much needed digest of magazine journalism that analyses the origins of this global format with a view to understanding the future directions of the magazine model. It takes an economic and policy focused stance to provide a comprehensive analysis of not just the magazine, but the magazine industry. more...
- McGraw-Hill Education 2013; US$ 12.00
Launch a business and ignite a movement with a powerhouse blog! Born to Blog is filled with practical, street-smart techniques and ideas to help you create and manage a winning business blog. Learn how to attract a loyal following, promote your blog, and write powerful content that generates new business. "If your dream is to launch a business... more...
- Wiley 2013; US$ 99.95
The book publishing industry is going through a period of profound and turbulent change brought about in part by the digital revolution. What is the role of the book in an age preoccupied with computers and the internet? How has the book publishing industry been transformed by the economic and technological upheavals of recent years, and how is it... more...
- Knopf Doubleday Publishing Group 2011; US$ 17.95
Winner of the 1998 Pulitzer Prize for Biography An extraordinarily frank, honest, and generous book by one of America's most famous and admired women, Personal History is, as its title suggests, a book composed of both personal memoir and history. It is the story of Graham's parents: the multimillionaire father who left private business and government... more...
- IP (Interactive Publications) 2011; US$ 9.99
A practical, hands-on guide into the essentials of composing and publishing for eBooks. The Kit provides advice and step-by-step instructions on how to set up a file for conversion into the dominant formats of ePub, xhtml and pdf and then how to package it for uploading to online distributors such as Amazon, Apple and Kobo by starting with a master... more...
- Scribe Publications 2013; US$ 18.99
There is a story that no one in the media seems willing to tell, one in which journalists have a vested interest: the death of newspapers. Traditionally known to break the biggest headlines, to chase the rumours to their source, and to undertake the most in-depth reporting, newspapers are now grappling with the most formidable challenges since the... more...
- Taylor and Francis 2012; US$ 35.95
A hugely beneficial introduction to students and professionals in print media and design, Designing for Newspapers and Magazines offers guidance on how to produce attractive publications and how to tailor them to their target audience using colour, text placement, typography and images. Written by an experienced journalist and designer, the book... more...
- Taylor and Francis 2002; US$ 50.95
Marketing in Publishing , offers a wealth of practical information on creative strategies to increase book sales in a competitive and rapidly-changing marketplace. It is the first comprehensive study in this area to be published since the ending of the Net Book Agreement. Patrick Forsyth, now a marketing consultant, draws in his many years' experience... more...
- Taylor and Francis 2013; US$ 43.95
The Magazines Handbook has firmly established itself as the essential introduction to the theories and practices of the modern magazine industry. This fully updated third edition comprehensively examines the business of publishing magazines today and the work of the contemporary magazine journalist. Jenny McKay draws examples from a broad range... more...