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- McGraw-Hill Education 2013; US$ 12.00
Launch a business and ignite a movement with a powerhouse blog! Born to Blog is filled with practical, street-smart techniques and ideas to help you create and manage a winning business blog. Learn how to attract a loyal following, promote your blog, and write powerful content that generates new business. "If your dream is to launch a business... more...
- Hardie Grant Books 2012; US$ 7.99
Drawn from decades of media coverage this book serves up the best, most thought-provoking insights into who Rupert Murdoch is. More than two hundred quotations that are essential reading and a time-line that includes his apprenticeship under Lord Beaverbrook, doing over tycoon Robert Maxwell, losing a fortune on MySpace, entering the Asian media market... more...
- HarperCollins Publishers 2013; US$ 13.66
With Magazine Wars, a new ABC drama series from the makers of Paper Giants: The Birth of Cleo, set to recreate Nene King's heyday presiding over WOMAN'S DAY in the race for ratings, Peter FitzSimon's biography of Nene takes us behind the scenes of Nene's triumphs - and tragedies. It's 1987. Big hair and shoulderpads rule. Flamboyant deputy editor... more...
- Taylor and Francis 2013; US$ 39.95
The Magazines Handbook remains the comprehensive introduction to magazine journalism and the magazine industry. It describes the business of publishing magazines and explores the work of magazine journalists. Using examples from consumer magazines, trade journals, periodicals and specialist publications, Jenny McKay discusses the key jobs in the... more...
- Scribe Publications 2013; US$ 18.99
There is a story that no one in the media seems willing to tell, one in which journalists have a vested interest: the death of newspapers. Traditionally known to break the biggest headlines, to chase the rumours to their source, and to undertake the most in-depth reporting, newspapers are now grappling with the most formidable challenges since the... more...
- Wiley 2013; US$ 99.95
The book publishing industry is going through a period of profound and turbulent change brought about in part by the digital revolution. What is the role of the book in an age preoccupied with computers and the internet? How has the book publishing industry been transformed by the economic and technological upheavals of recent years, and how is it... more...
- Taylor and Francis 2013; US$ 59.95
The Book Publishing Industry focuses on consumer books (adult, juvenile, and mass market paperbacks) and reviews all major book categories to present a comprehensive overview of this diverse business. In addition to the insights and portrayals of the U.S. publishing industry, this book includes an appendix containing historical data on the industry... more...
- BRILL 2004; US$ 244.00
The printed book caused an explosion of knowledge and major changes in the perception of texts. In investigating how knowledge was presented to the early modern reader, this volume treats both book-historical issues and the intersections of layout with issues of genre, content and function. more...
- Wiley 2012; US$ 24.99
Publish, market, and sell your own e-book Although creating an e-book seems fairly straightforward, it is not. You need to select and create a variety of formats that will be read on a variety of e-reader devices--and market and sell your book in a variety of ways. Before you take the plunge, get this practical guide. With clear instruction and sensible... more...