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- Wiley 2012; US$ 19.99
Publish, market, and sell your own e-book Although creating an e-book seems fairly straightforward, it is not. You need to select and create a variety of formats that will be read on a variety of e-reader devices--and market and sell your book in a variety of ways. Before you take the plunge, get this practical guide. With clear instruction and sensible... more...
- Sourcebooks 2012; US$ 17.95
What do you need to know to break in to the flourishing young adult (YA) market? With humor and a solid grounding in reality, author Victoria Hanley helps readers understand the ins and outs of the YA genre, how to stay inspired, and how to avoid common mistakes writers make in trying to reach teens. The book includes unique writing exercises to help... more...
- Taylor and Francis 2012; US$ 35.95
A hugely beneficial introduction to students and professionals in print media and design, Designing for Newspapers and Magazines offers guidance on how to produce attractive publications and how to tailor them to their target audience using colour, text placement, typography and images. Written by an experienced journalist and designer, the book... more...
- McGraw-Hill Education 2013; US$ 12.00
Launch a business and ignite a movement with a powerhouse blog! Born to Blog is filled with practical, street-smart techniques and ideas to help you create and manage a winning business blog. Learn how to attract a loyal following, promote your blog, and write powerful content that generates new business. "If your dream is to launch a business... more...
- Hardie Grant Books 2012; US$ 7.99
Drawn from decades of media coverage this book serves up the best, most thought-provoking insights into who Rupert Murdoch is. More than two hundred quotations that are essential reading and a time-line that includes his apprenticeship under Lord Beaverbrook, doing over tycoon Robert Maxwell, losing a fortune on MySpace, entering the Asian media market... more...
- HarperCollins Publishers 2013; US$ 12.78
With Magazine Wars, a new ABC drama series from the makers of Paper Giants: The Birth of Cleo, set to recreate Nene King's heyday presiding over WOMAN'S DAY in the race for ratings, Peter FitzSimon's biography of Nene takes us behind the scenes of Nene's triumphs - and tragedies. It's 1987. Big hair and shoulderpads rule. Flamboyant deputy editor... more...
- Taylor and Francis 2013; US$ 43.95
The Magazines Handbook has firmly established itself as the essential introduction to the theories and practices of the modern magazine industry. This fully updated third edition comprehensively examines the business of publishing magazines today and the work of the contemporary magazine journalist. Jenny McKay draws examples from a broad range... more...
- Taylor and Francis 2013; US$ 59.95
The Book Publishing Industry focuses on consumer books (adult, juvenile, and mass market paperbacks) and reviews all major book categories to present a comprehensive overview of this diverse business. In addition to the insights and portrayals of the U.S. publishing industry, this book includes an appendix containing historical data on the industry... more...
- Scribe Publications 2013; US$ 18.99
There is a story that no one in the media seems willing to tell, one in which journalists have a vested interest: the death of newspapers. Traditionally known to break the biggest headlines, to chase the rumours to their source, and to undertake the most in-depth reporting, newspapers are now grappling with the most formidable challenges since the... more...