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Most popular at the top
- Taylor and Francis 2013; US$ 43.95
The Magazines Handbook has firmly established itself as the essential introduction to the theories and practices of the modern magazine industry. This fully updated third edition comprehensively examines the business of publishing magazines today and the work of the contemporary magazine journalist. Jenny McKay draws examples from a broad range... more...
- Taylor and Francis 2002; US$ 50.95
Marketing in Publishing , offers a wealth of practical information on creative strategies to increase book sales in a competitive and rapidly-changing marketplace. It is the first comprehensive study in this area to be published since the ending of the Net Book Agreement. Patrick Forsyth, now a marketing consultant, draws in his many years' experience... more...
- Taylor and Francis 2012; US$ 35.95
A hugely beneficial introduction to students and professionals in print media and design, Designing for Newspapers and Magazines offers guidance on how to produce attractive publications and how to tailor them to their target audience using colour, text placement, typography and images. Written by an experienced journalist and designer, the book... more...
- Taylor and Francis 2013; US$ 59.95
The Book Publishing Industry focuses on consumer books (adult, juvenile, and mass market paperbacks) and reviews all major book categories to present a comprehensive overview of this diverse business. In addition to the insights and portrayals of the U.S. publishing industry, this book includes an appendix containing historical data on the industry... more...
- Faber & Faber 2014; US$ 27.99
At first, it seemed like a small story. The royal editor of the News of the World was caught listening to the voicemail messages of staff at Buckingham Palace. He and a private investigator were jailed, and the case was closed. But Nick Davies, special correspondent for The Guardian , knew that it didn't add up. He began to investigate, and ended... more...
- SAGE Publications 2011; US$ 41.00
A much needed digest of magazine journalism that analyses the origins of this global format with a view to understanding the future directions of the magazine model. It takes an economic and policy focused stance to provide a comprehensive analysis of not just the magazine, but the magazine industry. more...
- The Crown Publishing Group 2002; US$ 27.50
If you want to understand how modern media has changed the world, this is the one book you must read. Rupert Murdoch is the man everyone talks about but no one knows. He?s everywhere, a larger-than-life media titan who has spent a lifetime building his company, News Corporation, from a small, struggling newspaper business in Australia into an international... more...
- St. Martin's Press 2011; US$ 19.99
Forbes: the legendary name in finance journalism. Synonymous with wealth, grand excess, glamour, and fun as well as style, insight, gossip, and hard-nosed reporting, the media empire and the family behind it form a remarkable story that has never been told. Now, in The Fall of the House of Forbes, veteran journalist Stewart Pinkerton reveals the... more...
- Taylor and Francis 2009; US$ 37.95
Magazine Production is a guide to the practical processes of taking a magazine from initial idea to final print, and is aimed at those who wish to produce a title as part of their studies or for distribution on a small scale. It gives readers an overview of the essential elements to take into consideration when creating a magazine, including legal... more...
- Wiley 2012; US$ 21.59
Ali Luke is an e-book author, an editor, and a publisher as well as a writing coach. She has written more than a dozen e-books, and has worked with clients on every step of creating and publishing their e-books. Visit her website at www.aliventures.com and join her 4,000 Twitter followers at @aliventures. more...