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- Taylor and Francis 2013; US$ 39.95
The Magazines Handbook remains the comprehensive introduction to magazine journalism and the magazine industry. It describes the business of publishing magazines and explores the work of magazine journalists. Using examples from consumer magazines, trade journals, periodicals and specialist publications, Jenny McKay discusses the key jobs in the... more...
- Scribe Publications 2013; US$ 18.99
There is a story that no one in the media seems willing to tell, one in which journalists have a vested interest: the death of newspapers. Traditionally known to break the biggest headlines, to chase the rumours to their source, and to undertake the most in-depth reporting, newspapers are now grappling with the most formidable challenges since the... more...
- Taylor and Francis 2013; US$ 59.95
The Book Publishing Industry focuses on consumer books (adult, juvenile, and mass market paperbacks) and reviews all major book categories to present a comprehensive overview of this diverse business. In addition to the insights and portrayals of the U.S. publishing industry, this book includes an appendix containing historical data on the industry... more...
- BRILL 2004; US$ 244.00
The printed book caused an explosion of knowledge and major changes in the perception of texts. In investigating how knowledge was presented to the early modern reader, this volume treats both book-historical issues and the intersections of layout with issues of genre, content and function. more...
- SAGE Publications 2011; US$ 48.00
This book is for academics and students studying the theory of publishing and for young professionals entering the practical reality of the industry. It provides historical context, describes industry processes and institutions and is packed full of real-life examples and advice for success in both print and digital publishing. more...
- SAGE Publications 2011; US$ 41.00
A much needed digest of magazine journalism that analyses the origins of this global format with a view to understanding the future directions of the magazine model. It takes an economic and policy focused stance to provide a comprehensive analysis of not just the magazine, but the magazine industry. more...
- Wiley 2012; US$ 19.99
Publish, market, and sell your own e-book Although creating an e-book seems fairly straightforward, it is not. You need to select and create a variety of formats that will be read on a variety of e-reader devices--and market and sell your book in a variety of ways. Before you take the plunge, get this practical guide. With clear instruction and sensible... more...
- Wiley 2011; US$ 15.99
Covers budgeting, copyrighting, and marketing Know the pros and cons of self-publishing and get your work in print Thinking about self-publishing your book? This no-nonsense guide walks you through the entire process of going it alone, from preparing your manuscript and creating the perfect title to selling the final product. You'll see how to... more...
- McGraw-Hill Education 2013; US$ 12.00
Launch a business and ignite a movement with a powerhouse blog! Born to Blog is filled with practical, street-smart techniques and ideas to help you create and manage a winning business blog. Learn how to attract a loyal following, promote your blog, and write powerful content that generates new business. "If your dream is to launch a business... more...