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Most popular at the top
- Taylor and Francis 2002; US$ 50.95
Marketing in Publishing , offers a wealth of practical information on creative strategies to increase book sales in a competitive and rapidly-changing marketplace. It is the first comprehensive study in this area to be published since the ending of the Net Book Agreement. Patrick Forsyth, now a marketing consultant, draws in his many years' experience... more...
- Taylor and Francis 2004; US$ 43.95
Since its first publication, this essential guide to book commissioning has established itself as the one and only 'must-read' for any successful editor, and the core training text used both within publishing houses and on publishing courses worldwide. In this new edition, Davies concentrates on the essential skills of commissioning, as well as other... more...
- University of California Press 2002; US$ 34.95
This innovative cultural history investigates an intriguing, thrilling, and often lurid assortment of sensational literature that was extremely popular in the United States in 1848--including dime novels, cheap story paper literature, and journalism for working-class Americans. Shelley Streeby uncovers themes and images in this "literature of sensation"... more...
- Crown/Archetype 2005; US$ 15.00
Self-help: To millions of Americans it seems like a godsend. To many others it seems like a joke. But as investigative reporter Steve Salerno reveals in this groundbreaking book, it?s neither?in fact it?s much worse than a joke. Going deep inside the Self-Help and Actualization Movement (fittingly, the words form the acronym SHAM), Salerno offers the... more...
- Taylor and Francis 2001; US$ 36.95
Time, Change, and the American Newspaper focuses on newspapers as organizations, examining the role of change in the newspaper industry and providing a model from which to view and respond to change. Authors George Sylvie and Patricia D. Witherspoon discuss environmental and organizational influences on contemporary newspapers, and they analyze newspapers... more...
- University of California Press 2005; US$ 26.95
Hollywood celebrities feared her. William Randolph Hearst adored her. Between 1915 and 1960, Louella Parsons was America's premier movie gossip columnist and in her heyday commanded a following of more than forty million readers. This first full-length biography of Parsons tells the story of her reign over Hollywood during the studio era, her lifelong... more...
- Taylor and Francis 2012; US$ 49.95
This is the first book in the English language to examine the tangled web of relationships linking newspaper owners, editors and reporters, with leading politicians and power-holders. Duncan McCargo has been granted unique access to the editorial meetings of Thailand's leading newspapers, and drawing on this, the book uncovers the contradictions and... more...
- Intellect Books Ltd 2007; US$ 44.00
Against the claims of increasing sexualisation of culture, one truism is constantly rehearsed ? that women have little taste for pornography. In One for the Girls!, a new basis for understanding women?s pleasures in sexually explicit materials is offered focusing on the production and consumption of For Women magazine. This thought-provoking book argues... more...
- Chicago Review Press 2006; US$ 13.99
The ultimate biography of National Lampoon and its cofounder Doug Kenney, this book offers the first complete history of the immensely popular magazine and its brilliant and eccentric characters. With wonderful stories of the comedy scene in New York City in the 1970s and National Lampoon ?s place at the center of it, this chronicle shares how... more...