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- Taylor and Francis 2012; US$ 35.95
A hugely beneficial introduction to students and professionals in print media and design, Designing for Newspapers and Magazines offers guidance on how to produce attractive publications and how to tailor them to their target audience using colour, text placement, typography and images. Written by an experienced journalist and designer, the book... more...
- Taylor and Francis 2002; US$ 50.95
Marketing in Publishing , offers a wealth of practical information on creative strategies to increase book sales in a competitive and rapidly-changing marketplace. It is the first comprehensive study in this area to be published since the ending of the Net Book Agreement. Patrick Forsyth, now a marketing consultant, draws in his many years' experience... more...
- Taylor and Francis 2013; US$ 43.95
The Magazines Handbook has firmly established itself as the essential introduction to the theories and practices of the modern magazine industry. This fully updated third edition comprehensively examines the business of publishing magazines today and the work of the contemporary magazine journalist. Jenny McKay draws examples from a broad range... more...
- Taylor and Francis 2009; US$ 37.95
Magazine Production is a guide to the practical processes of taking a magazine from initial idea to final print, and is aimed at those who wish to produce a title as part of their studies or for distribution on a small scale. It gives readers an overview of the essential elements to take into consideration when creating a magazine, including legal... more...
- Taylor and Francis 2002; US$ 115.00
The fourth edition of this authoritative handbook is a practical and accessible guide to all aspects of selling rights and co-publications. It has been updated to include recent changes in technology, sales and distribution and legislation. more...
- University of California Press 2002; US$ 36.95
This innovative cultural history investigates an intriguing, thrilling, and often lurid assortment of sensational literature that was extremely popular in the United States in 1848--including dime novels, cheap story paper literature, and journalism for working-class Americans. Shelley Streeby uncovers themes and images in this "literature of sensation"... more...
- University of California Press 2005; US$ 12.95
Hollywood celebrities feared her. William Randolph Hearst adored her. Between 1915 and 1960, Louella Parsons was America's premier movie gossip columnist and in her heyday commanded a following of more than forty million readers. This first full-length biography of Parsons tells the story of her reign over Hollywood during the studio era, her lifelong... more...
- Intellect 2007; US$ 10.00
Against the claims of increasing sexualisation of culture, one truism is constantly rehearsed ? that women have little taste for pornography. In One for the Girls!, a new basis for understanding women?s pleasures in sexually explicit materials is offered focusing on the production and consumption of For Women magazine. more...