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- Wiley 2012; US$ 24.00 US$ 20.99
Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited... more...
- St. Martin's Press 2003; US$ 6.79
Whether you're just starting out, considering going full-time, or are already a successful freelance writer, you'll find the information and insights needed to take your work to the next level in this smart, thorough guide. Compiled by the prestigious American Society of Journalists and Authors, the book's twenty-six chapters cover the business from... more...
- F+W Media 2009; US$ 17.99
Publishing Your Nonfiction Book In Publish Your Nonfiction Book , successful literary agent Sharlene Martin and noted novelist and nonfiction author Anthony Flacco draw on their years of experience to provide you with an in-depth understanding of what the publishing industry is really like and how to successfully navigate it in order to ensure a... more...
- Taylor and Francis 2015; US$ 39.95
Creativity and Feature Writing explores how to generate ideas in feature writing. Using clear explanations, examples and exercises, experienced feature writer and teacher Ellie Levenson highlights how feature writers, editors and bloggers can generate ideas and how to turn these into published, paid for articles. A variety of approaches to idea... more...
- Taylor and Francis 2002; US$ 58.95
How We Write is an accessible guide to the entire writing process, from forming ideas to formatting text. Combining new explanations of creativity with insights into writing as design, it offers a full account of the mental, physical and social aspects of writing. How We Write explores: how children learn to write the importance of reflective thinking... more...
- McGraw-Hill Education 2006; US$ 23.95
Packed with customizable editing tools--this practical, up-to-date reference includes the latest on writing and editing online The McGraw-Hill Desk Reference for Editors, Writers, and Proofreaders is an indispensable resource for writers, editors, proofreaders, and virtually everyone responsible for crafting clear, polished writing. Ideal for... more...
- Thorogood Publishing 2003; US$ 19.95
This guide to speechmaking covers: presentation and thinking on your feet; handling your audience; chairing meetings; dealing with the media; microphones and other practicalities; and impromptu speaking and other special occasions. more...
- HarperCollins 2009; US$ 9.49
?A splendid book for journalists (new or old), fiction writers, essayists, and critics. But it could also be of great use to the intelligent common reader, the man or woman who wonders why it?s impossible to finish reading certain stories and why others carry the reader in a vivid rush to the end.? ?Pete Hamill, author of A Drinking Life ... more...