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- Crown Publishing Group 2001; US$ 15.00
In July 1997, twenty-five of America's most influential journalists sat down to try and discover what had happened to their profession in the years between Watergate and Whitewater. What they knew was that the public no longer trusted the press as it once had. They were keenly aware of the pressures that advertisers and new technologies were putting... more...
- Henry Holt and Co. 2007; US$ 20.99
The classic guide to copywriting, now in an entirely updated third edition This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials,... more...
- Crown Publishing Group 2011; US$ 14.00
Yes, it?s true: you can learn how to be a verbal wizard! Ever hear someone utter an unforgettable phrase and feel yourself reacting with with?well, awe? Ever read a great quote and think I could never come up with anything that clever ? Daunting as it may seem, there?s nothing mystical about witcraft. Crafting memorable lines doesn?t... more...
- Pearson Education 2014; US$ 23.99
Whether you?re new to web writing, or you?re a professional writer looking to deepen your skills, this book is for you. You?ll learn how to write web copy that addresses your readers? needs and supports your business goals. Learn from real-world examples and interviews with people who put these ideas into action every day: Kristina Halvorson of Brain... more...
- Taylor and Francis 2014; US$ 54.95
Writing and Editing for Digital Media , 2 nd edition, teaches students how to write effectively for digital spaces?whether crafting a story for a website, blogging or using Twitter to cover a breaking news story or event. The lessons and exercises in each chapter help students build a solid understanding of the ways that digital communications have... more...
- Penguin Group US 2002; US$ 15.95
Sign the contract?then write the book. The good news is that almost every nonfiction book published is sold by a proposal. In this comprehensive yet accessible guide, you will learn exactly what a proposal is, what it must contain, and how to pull yours together into an informative, persuasive selling package. Already a favorite for thousands of aspiring... more...
- F+W Media 2009; US$ 17.99
Publishing Your Nonfiction Book In Publish Your Nonfiction Book , successful literary agent Sharlene Martin and noted novelist and nonfiction author Anthony Flacco draw on their years of experience to provide you with an in-depth understanding of what the publishing industry is really like and how to successfully navigate it in order to ensure a... more...
- Wiley 2012; US$ 99.95
Written from a real-world perspective by an award-winning copywriter/producer/director, this comprehensive guide is what every writer needs to create powerful, strategic ad copy. Focusing on strategy, technique, and the skills needed to write for different media, The Copywriter’s Toolkit book will sharpen your copywriting skills whatever your... more...
- DK Publishing 2000; US$ 18.95
You're no idiot, of course. You know how to tap out an email to your boss, scrawl a note to your sweetheart, even throw in an extra flourish when you sign a greeting card. But when it comes to really writing that excruciating process of transferring your thoughts to paper without inventing some strange new language well, let's just say you think you... more...
- Taylor and Francis 2002; US$ 58.95
How We Write is an accessible guide to the entire writing process, from forming ideas to formatting text. Combining new explanations of creativity with insights into writing as design, it offers a full account of the mental, physical and social aspects of writing. How We Write explores: how children learn to write the importance of reflective thinking... more...