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Most popular at the top
- SAGE Publications 2006; US$ 60.00
This is a book about the art of writing for newspapers and magazine, but doesn't look at punctuation, spelling, and the stylistic conventions of ?everyday? journalism. Instead, Good Writing For Journalists presents extended examples of writing which are powerful, memorable, colorful, or funny. Each piece is contextualized and analyzed encouraging... more...
- Crown Publishing Group 2010; US$ 18.00
THE ULTIMATE INSIDER?S LOOK AT THE FINE ART OF INTERVIEWING ?I had a fantasy the other night that this interview is so great that they no longer want me to act?just do interviews. I thought of us going all over the world doing interviews?we?ve signed for three interviews a day for six weeks.? ?Al Pacino, in an interview with Lawrence Grobel Highly... more...
- Crown Publishing Group 2001; US$ 15.00
In July 1997, twenty-five of America's most influential journalists sat down to try and discover what had happened to their profession in the years between Watergate and Whitewater. What they knew was that the public no longer trusted the press as it once had. They were keenly aware of the pressures that advertisers and new technologies were putting... more...
- Henry Holt and Co. 2007; US$ 20.99
The classic guide to copywriting, now in an entirely updated third edition This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials,... more...
- Taylor and Francis 2012; US$ 51.95
Writing for Visual Media looks at the fundamental problems a writer faces in learning to create content for media that is to be seen rather than read. It takes you from basic concepts to practice through a seven-step method that helps you identify a communications problem, think it through, and find a resolution before beginning to write. Through... more...
- Taylor and Francis 2004; US$ 45.95
New Media Language brings leading media figures and scholars together to debate the shifting relations between today's media and contemporary language. From newspapers and television to email, the Internet and text messaging, there are ever increasing media conduits for news. This book investigates how developments in world media have affected, and... more...
- Taylor and Francis 2009; US$ 66.95
Designed for those preparing to write in the current multimedia environment, MediaWriting explores: the linkages between print, broadcast, and public relations styles outlines the nature of good writing synthesizes and integrates professional skills and concepts Complete with interesting real-world examples and exercises, this textbook... more...
- Wiley 2011; US$ 55.95
This fully revised and updated edition of Feature and Magazine Writing covers everything from finding original ideas to locating expert sources. With fresh perspectives and advice from professional writers and editors, this colorfully-written introduction is required reading for anyone who wishes to become a strong feature writer. Includes chapters... more...