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- Taylor and Francis 2012; US$ 50.95
Hit the Headlines charts out a series of fun and inspiring, cross-curricular journalism workshops that enhance key skills and confidence in areas such as: Writing and editing. Critical assessment. Interviewing and observation. Mental flexibility and resourcefulness. Role-playing and teamwork. This book will... more...
- Taylor and Francis 2013; US$ 74.95
MediaWriting is an introductory, hands-on textbook for students preparing to write in the current multimedia environment. Rather than just talk about the differences among the styles of print, broadcast, and public relations, MediaWriting sythensizes and integrates them, while weaving in basic principles of Internet writing and social media reporting.... more...
- Taylor and Francis 2013; US$ 59.95
This dictionary of grammatical terms covers both current and traditional terminology in syntax and morphology. It includes descriptive terms, the major theoretical concepts of the most influential grammatical frameworks, and the chief terms from mathematical and computational linguistics. It contains over 1500 entries, providing definitions and examples,... more...
- Taylor and Francis 2003; US$ 39.95
Does grammar bother you? Does it first inspire boredom, then fear? Since the virtual removal of formal grammar teaching from our schools' standard curriculum forty years ago, such negative responses have increasingly characterised students and professionals alike. As this lively and user-friendly book sets out to prove, that is both unfortunate and... more...
- Taylor and Francis 2008; US$ 57.95
Editing for Today's Newsroom provides training, support and advice for prospective news editors. Through history, analyses, and anecdotes, this book offers a solid grounding to prepare potential editors for the full range of their responsibilities in today's newsrooms: developing ideas; evaluating and editing copy; working with writers; determining... more...
- Taylor and Francis 2002; US$ 54.95
* Examines how language works, accounting for its nature, its use, its study and its history * Two comprehensive indexes of Topics and Technical Terms, and Names * Carefully illustrated to explain key points in the text `This rich repository of information on all aspects of language is a must for all libraries in higher education, schools and larger... more...
- Henry Holt and Co. 2007; US$ 20.99
The classic guide to copywriting, now in an entirely updated third edition This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials,... more...
- Pocket Books 2001; US$ 24.99
Are you guilty of e-mail "trigger finger"? Do you constantly "cc" people you never even see? What are today's rules for conducting business over the Internet? Now, The Elements of Style meets "the Miss Manners of memos" in the ultimate writing guide for the digital age. In an era when written communication in the workplace is more crucial than... more...
- Simon & Schuster 2003; US$ 23.99
There is no wittier, more amiable or more astute word maven than Pulitzer Prizewinning columnist William Safire. For many people, the first item on the agenda for Sunday morning is to sit down and read Safire's "On Language" column in The New York Times Magazine, then to compose a "Gotcha" letter to the Times. Each of his books on language is... more...