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- Henry Holt and Co. 2007; US$ 20.99
The classic guide to copywriting, now in an entirely updated third edition This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials,... more...
- Basic Books 2002; US$ 15.00
From the editors at the world-renowned Associated Press, a guide to research, writing style, and reporting using the Internet more...
- Taylor and Francis 2012; US$ 50.95
Hit the Headlines charts out a series of fun and inspiring, cross-curricular journalism workshops that enhance key skills and confidence in areas such as: Writing and editing. Critical assessment. Interviewing and observation. Mental flexibility and resourcefulness. Role-playing and teamwork. This book will... more...
- Taylor and Francis 2013; US$ 79.95
MediaWriting is an introductory, hands-on textbook for students preparing to write in the current multimedia environment. Rather than just talk about the differences among the styles of print, broadcast, and public relations, MediaWriting sythensizes and integrates them, while weaving in basic principles of Internet writing and social media reporting.... more...
- Little, Brown and Company 2013; Not Available
America's most influential writing teacher offers an engaging and practical guide to effective short-form writing. In HOW TO WRITE SHORT, Roy Peter Clark turns his attention to the art of painting a thousand pictures with just a few words. Short forms of writing have always existed-from ship logs and telegrams to prayers and haikus. But in this... more...
- Pocket Books 2001; US$ 24.99
Are you guilty of e-mail "trigger finger"? Do you constantly "cc" people you never even see? What are today's rules for conducting business over the Internet? Now, The Elements of Style meets "the Miss Manners of memos" in the ultimate writing guide for the digital age. In an era when written communication in the workplace is more crucial than... more...
- Simon & Schuster 2003; US$ 23.99
There is no wittier, more amiable or more astute word maven than Pulitzer Prizewinning columnist William Safire. For many people, the first item on the agenda for Sunday morning is to sit down and read Safire's "On Language" column in The New York Times Magazine, then to compose a "Gotcha" letter to the Times. Each of his books on language is... more...
- Taylor and Francis 2004; US$ 45.95
New Media Language brings leading media figures and scholars together to debate the shifting relations between today's media and contemporary language. From newspapers and television to email, the Internet and text messaging, there are ever increasing media conduits for news. This book investigates how developments in world media have affected, and... more...