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Most popular at the top
- Wiley 2012; US$ 63.95
Written from a real-world perspective by an award-winning copywriter/producer/director, this comprehensive guide is what every writer needs to create powerful, strategic ad copy. Focusing on strategy, technique, and the skills needed to write for different media, The Copywriter?s Toolkit book will sharpen your copywriting skills whatever your level.... more...
- F+W Media 2010; US$ 14.99
Vivid and memorable characters aren't born : they have to be made This book is a set of tools: literary crowbars, chisels, mallets, pliers and tongs. Use them to pry, chip, yank and sift good characters out of the place where they live in your imagination. Award-winning author Orson Scott Card explains in depth the techniques of inventing,... more...
- HarperCollins 2009; US$ 7.99
?A splendid book for journalists (new or old), fiction writers, essayists, and critics. But it could also be of great use to the intelligent common reader, the man or woman who wonders why it?s impossible to finish reading certain stories and why others carry the reader in a vivid rush to the end.? ?Pete Hamill, author of A Drinking Life ... more...
- Wiley 2014; US$ 25.00
Finally a go-to guide to creating and publishing the kind of content that will make your business thrive. Everybody Writes is a go-to guide to attracting and retaining customers through stellar online communication, because in our content-driven world, every one of us is, in fact, a writer. If you have a web site, you are a publisher. If... more...
- Taylor and Francis 2002; US$ 58.95
How We Write is an accessible guide to the entire writing process, from forming ideas to formatting text. Combining new explanations of creativity with insights into writing as design, it offers a full account of the mental, physical and social aspects of writing. How We Write explores: how children learn to write the importance of reflective thinking... more...
- Thorogood Publishing 2003; US$ 19.95
This guide to speechmaking covers: presentation and thinking on your feet; handling your audience; chairing meetings; dealing with the media; microphones and other practicalities; and impromptu speaking and other special occasions. more...
- McGraw-Hill Education 2006; US$ 23.95
Packed with customizable editing tools--this practical, up-to-date reference includes the latest on writing and editing online The McGraw-Hill Desk Reference for Editors, Writers, and Proofreaders is an indispensable resource for writers, editors, proofreaders, and virtually everyone responsible for crafting clear, polished writing. Ideal for... more...
- Pearson Education 2014; US$ 23.99
Whether you?re new to web writing, or you?re a professional writer looking to deepen your skills, this book is for you. You?ll learn how to write web copy that addresses your readers? needs and supports your business goals. Learn from real-world examples and interviews with people who put these ideas into action every day: Kristina Halvorson of Brain... more...
- Wiley 2010; US$ 24.99 US$ 19.99
Take your hobby to the next level and turn your blog into real income Anyone who blogs knows that it is a fun, creative way for sharing thoughts and opinions. Now imagine making money from that hobby! This practical, how-to guide shows you how you can get serious about using your blog and implement advertising, sponsorship, partnerships, and affiliate... more...
- F+W Media 2011; US$ 17.99
What makes a good story or a screenplay great? The vast majority of writers begin the storytelling process with only a partial understanding where to begin. Some labor their entire lives without ever learning that successful stories are as dependent upon good engineering as they are artistry. But the truth is, unless you are master of the form,... more...