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Most popular at the top
- Pearson Education 2014; US$ 23.99
Whether you?re new to web writing, or you?re a professional writer looking to deepen your skills, this book is for you. You?ll learn how to write web copy that addresses your readers? needs and supports your business goals. Learn from real-world examples and interviews with people who put these ideas into action every day: Kristina Halvorson of Brain... more...
- Taylor and Francis 2016; US$ 44.95
A Masterclass in Dramatic Writing addresses all three genres of dramatic writing - for theatre, film and TV - in a comprehensive, one-semester, 14-week masterclass for the dramatic writer. Including new material alongside revised, extended selections from Janet Neipris' original and much loved book To Be A Playwright, this volume takes the... more...
- Wiley 2010; US$ 24.99 US$ 21.99
Take your hobby to the next level and turn your blog into real income Anyone who blogs knows that it is a fun, creative way for sharing thoughts and opinions. Now imagine making money from that hobby! This practical, how-to guide shows you how you can get serious about using your blog and implement advertising, sponsorship, partnerships, and affiliate... more...
- Wiley 2011; US$ 19.99 US$ 17.50
Your hands-on, friendly guide to writing young adult fiction With young adult book sales rising, and bestselling authors like J.K. Rowling and Stephenie Meyer exploding onto the scene, aspiring YA writers are more numerous than ever. Are you interested in writing a young adult novel, but aren't sure how to fit the style that appeals to young readers?... more...
- Wiley 2011; US$ 19.99 US$ 17.50
Tips on writing to consumers and business-to-business Create captivating, results-oriented, sales-generating copy Need to produce winning copy for your business? This fast, fun guide takes you through every step of a successful copywriting project, from direct mail, print ads, and radio spots to Web sites, articles, and press releases. You'll... more...
- Wiley 2014; US$ 25.00 US$ 21.99
Finally a go-to guide to creating and publishing the kind of content that will make your business thrive. Everybody Writes is a go-to guide to attracting and retaining customers through stellar online communication, because in our content-driven world, every one of us is, in fact, a writer. If you have a web site, you are a publisher. If... more...
- Wiley 2012; US$ 65.95 US$ 57.16
Written from a real-world perspective by an award-winning copywriter/producer/director, this comprehensive guide is what every writer needs to create powerful, strategic ad copy. Focusing on strategy, technique, and the skills needed to write for different media, The Copywriter’s Toolkit book will sharpen your copywriting skills whatever your... more...
- Crown/Archetype 2002; US$ 14.00
One of the English language?s most skilled and beloved writers guides us all toward precise, mistake-free usage. As usual Bill Bryson says it best: ?English is a dazzlingly idiosyncratic tongue, full of quirks and irregularities that often seem willfully at odds with logic and common sense. This is a language where ?cleave? can mean to cut in half... more...
- McGraw-Hill Education 2007; US$ 29.00
Incorporate the hottest new Web technologies into your blog! How to Do Everything with Your Web 2.0 Blog makes it easy to choose the blogging tools that are best for you and master the basics of blog design and template manipulation. You'll learn how to add different Web 2.0 services to your blog, including images, video, audio, forums, tags, wikis,... more...