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Most popular at the top
- Wiley 2012; US$ 63.95
Written from a real-world perspective by an award-winning copywriter/producer/director, this comprehensive guide is what every writer needs to create powerful, strategic ad copy. Focusing on strategy, technique, and the skills needed to write for different media, The Copywriter?s Toolkit book will sharpen your copywriting skills whatever your level.... more...
- Penguin Publishing Group 2013; US$ 17.00
Former private investigator and New York Times notable author David Corbett offers a unique and indispensable toolkit for creating characters that come vividly to life on the page and linger in memory. Corbett provides an inventive, inspiring, and vastly entertaining blueprint to all the elements of characterization-from initial inspiration to realization-with... more...
- Little, Brown and Company 2013; Not Available
America's most influential writing teacher offers an engaging and practical guide to effective short-form writing. In HOW TO WRITE SHORT, Roy Peter Clark turns his attention to the art of painting a thousand pictures with just a few words. Short forms of writing have always existed-from ship logs and telegrams to prayers and haikus. But in this... more...
- Pearson Education 2014; US$ 23.99
Whether you?re new to web writing, or you?re a professional writer looking to deepen your skills, this book is for you. You?ll learn how to write web copy that addresses your readers? needs and supports your business goals. Learn from real-world examples and interviews with people who put these ideas into action every day: Kristina Halvorson of Brain... more...
- Wiley 2014; US$ 25.00
Finally a go-to guide to creating and publishing the kind of content that will make your business thrive. Everybody Writes is a go-to guide to attracting and retaining customers through stellar online communication, because in our content-driven world, every one of us is, in fact, a writer. If you have a web site, you are a publisher. If you... more...
- Crown/Archetype 2002; US$ 14.00
As usual Bill Bryson says it best: ?English is a dazzlingly idiosyncratic tongue, full of quirks and irregularities that often seem willfully at odds with logic and common sense. This is a language where ?cleave? can mean to cut in half or to hold two halves together; where the simple word ?set? has 126 different meanings as a verb, 58 as a noun,... more...
- Crown/Archetype 2002; US$ 14.00
In college and graduate school, Jewell Parker Rhodes never encountered a single reading assignment or exercise that featured a person of color. Now she has made it her mission to rectify the situation, gathering advice and inspiring tips tailored for African Americans seeking to express their life experiences. Comprehensive and totally energizing,... more...
- Wiley 2010; US$ 19.95
Discover the secrets of written persuasion! "The principles of hypnosis, when applied to copywriting, add a new spin to selling. Joe Vitale has taken hypnotic words to set the perfect sales environment and then shows us how to use those words to motivate a prospect to take the action you want. This is truly a new and effective approach to copywriting,... more...
- Summersdale Publishers Ltd. 2007; US$ 8.99
When you've written a book you want to see it in print. You want people to read and enjoy it. This book explains everything you need to know to be able to convert your manuscript into a printed book and to get that book selling in the shops, or to sell it online as an eBook. more...