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- Crown/Archetype 2002; US$ 14.00
As usual Bill Bryson says it best: ?English is a dazzlingly idiosyncratic tongue, full of quirks and irregularities that often seem willfully at odds with logic and common sense. This is a language where ?cleave? can mean to cut in half or to hold two halves together; where the simple word ?set? has 126 different meanings as a verb, 58 as a noun,... more...
- Crown/Archetype 2002; US$ 14.00
In college and graduate school, Jewell Parker Rhodes never encountered a single reading assignment or exercise that featured a person of color. Now she has made it her mission to rectify the situation, gathering advice and inspiring tips tailored for African Americans seeking to express their life experiences. Comprehensive and totally energizing,... more...
- Wiley 2010; US$ 19.95 US$ 13.97
Discover the secrets of written persuasion! "The principles of hypnosis, when applied to copywriting, add a new spin to selling. Joe Vitale has taken hypnotic words to set the perfect sales environment and then shows us how to use those words to motivate a prospect to take the action you want. This is truly a new and effective approach to copywriting,... more...
- Wiley 2012; US$ 24.00 US$ 14.40
Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited... more...
- McGraw-Hill Education 2007; US$ 29.00 US$ 23.78
Incorporate the hottest new Web technologies into your blog! How to Do Everything with Your Web 2.0 Blog makes it easy to choose the blogging tools that are best for you and master the basics of blog design and template manipulation. You'll learn how to add different Web 2.0 services to your blog, including images, video, audio, forums, tags, wikis,... more...
- Knopf Doubleday Publishing Group 2008; US$ 16.95
From one of America's most beloved and bestselling authors, a wonderfully useful and readable guide to the problems of the English language most commonly encountered by editors and writers. What is the difference between ?immanent? and ?imminent?? What is the singular form of graffiti? What is the difference between ?acute? and ?chronic?? What is... more...
- AMACOM 2008; US$ 9.95
Language is the medium of business. To be successful, we need to communicate effectively in writing. That?s true whether we are providing instructions to our colleagues, communicating with our customers, or advising our direct reports. We must be able to deliver clear, accurate messages that inform, persuade and motivate. Unfortunately, people lapse... more...
- Wiley 2009; US$ 19.99 US$ 15.99
A complete guide to writing and selling your novel So you want to write a novel? Great! That’s a worthy goal, no matter what your reason. But don’t settle for just writing a novel. Aim high. Write a novel that you intend to sell to a publisher. Writing Fiction for Dummies is a complete guide designed to coach you every step along... more...