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Most popular at the top
- Wiley 2010; US$ 19.95 US$ 17.50
Discover the secrets of written persuasion! "The principles of hypnosis, when applied to copywriting, add a new spin to selling. Joe Vitale has taken hypnotic words to set the perfect sales environment and then shows us how to use those words to motivate a prospect to take the action you want. This is truly a new and effective approach to copywriting,... more...
- Wiley 2012; US$ 24.00 US$ 20.99
Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited... more...
- McGraw-Hill Education 2007; US$ 29.00
Incorporate the hottest new Web technologies into your blog! How to Do Everything with Your Web 2.0 Blog makes it easy to choose the blogging tools that are best for you and master the basics of blog design and template manipulation. You'll learn how to add different Web 2.0 services to your blog, including images, video, audio, forums, tags, wikis,... more...
- Knopf Doubleday Publishing Group 2008; US$ 16.95
From one of America's most beloved and bestselling authors, a wonderfully useful and readable guide to the problems of the English language most commonly encountered by editors and writers. What is the difference between ?immanent? and ?imminent?? What is the singular form of graffiti? What is the difference between ?acute? and ?chronic?? What is... more...
- AMACOM 2008; US$ 9.95
Language is the medium of business. To be successful, we need to communicate effectively in writing. That?s true whether we are providing instructions to our colleagues, communicating with our customers, or advising our direct reports. We must be able to deliver clear, accurate messages that inform, persuade and motivate. Unfortunately, people lapse... more...
- Wiley 2009; US$ 19.99 US$ 18.19
A complete guide to writing and selling your novel So you want to write a novel? Great! That’s a worthy goal, no matter what your reason. But don’t settle for just writing a novel. Aim high. Write a novel that you intend to sell to a publisher. Writing Fiction for Dummies is a complete guide designed to coach you every step along... more...
- Bitingduck Press 2010; US$ 6.95
Social networking sites such as Facebook, LinkedIn, Twitter and Blogger, provide an online space for authors to connect with and expand their audience no matter where the members of that audience reside. This guide will offer creative and innovative ways for authors to network and connect with their audiences using social networking sites. Each chapter... more...
- Taylor and Francis 2010; US$ 44.95
The Media Student's Book is a comprehensive introduction for students of media studies. It covers all the key topics and provides a detailed, lively and accessible guide to concepts and debates. Now in its fifth edition, this bestselling textbook has been thoroughly revised, re-ordered and updated, with many very recent examples and expanded coverage... more...