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- Wiley 2012; US$ 99.95
Written from a real-world perspective by an award-winning copywriter/producer/director, this comprehensive guide is what every writer needs to create powerful, strategic ad copy. Focusing on strategy, technique, and the skills needed to write for different media, The Copywriter?s Toolkit book will sharpen your copywriting skills whatever your level.... more...
- Penguin Publishing Group 2013; US$ 17.00
Praise for The Art of Character "David Corbett has written a wise, inspiring love letter to all the imaginary creatures inside our minds?so we might conjure them whole on the page. I predict that massively underscored copies of The Art of Character will rest close at hand on writers? desks for many years to come."? Cheryl Strayed , author of... more...
- Little, Brown and Company 2013; Not Available
America's most influential writing teacher offers an engaging and practical guide to effective short-form writing. In HOW TO WRITE SHORT, Roy Peter Clark turns his attention to the art of painting a thousand pictures with just a few words. Short forms of writing have always existed-from ship logs and telegrams to prayers and haikus. But in this... more...
- Wiley 2014; US$ 25.00
Finally a go-to guide to creating and publishing the kind of content that will make your business thrive. Everybody Writes is a go-to guide to attracting and retaining customers through stellar online communication, because in our content-driven world, every one of us is, in fact, a writer. If you have a web site, you are a publisher. If you... more...
- Penguin Publishing Group 2007; US$ 16.00
A treasure-trove of scene-writing wisdom from award-winning author and teacher Sandra Scofield To write a good scene, you have to know the following: • Every scene has an EVENT • Every scene has a FUNCTION in the narrative • Every scene has a STRUCTURE: a beginning, middle, and end • Every scene has a PULSE The Scene Book is a fundamental... more...
- Penguin Publishing Group 2010; US$ 16.00
Quickly established as an essential and enduring companion for aspiring writers when it was first published, Betsy Lerner's sharp, funny, and insightful guide has been meticulously updated and revised to address the dramatic changes that have reshaped the publishing industry in the decade since. From blank page to first glowing (or gutting) review,... more...
- Penguin Publishing Group 2004; US$ 15.95
Here is an expert's guide through the elements of a nonfiction book proposal, including the outline, chapter summaries, marketing/publicity, book and chapter titles, and more. Filled with exercises designed to help a writer conceive and create a desirable proposal, and checklists to keep track of the project's progress, The Art of the Book Proposal... more...
- Crown/Archetype 2002; US$ 14.00
As usual Bill Bryson says it best: ?English is a dazzlingly idiosyncratic tongue, full of quirks and irregularities that often seem willfully at odds with logic and common sense. This is a language where ?cleave? can mean to cut in half or to hold two halves together; where the simple word ?set? has 126 different meanings as a verb, 58 as a noun,... more...
- Crown/Archetype 2002; US$ 14.00
In college and graduate school, Jewell Parker Rhodes never encountered a single reading assignment or exercise that featured a person of color. Now she has made it her mission to rectify the situation, gathering advice and inspiring tips tailored for African Americans seeking to express their life experiences. Comprehensive and totally energizing,... more...