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Most popular at the top
- Crown Publishing Group 2002; US$ 14.00
In college and graduate school, Jewell Parker Rhodes never encountered a single reading assignment or exercise that featured a person of color. Now she has made it her mission to rectify the situation, gathering advice and inspiring tips tailored for African Americans seeking to express their life experiences. Comprehensive and totally energizing,... more...
- Wiley 2010; US$ 19.95
Discover the secrets of written persuasion! "The principles of hypnosis, when applied to copywriting, add a newspin to selling. Joe Vitale has taken hypnotic words to set theperfect sales environment and then shows us how to use those wordsto motivate a prospect to take the action you want. This is truly anew and effective approach to copywriting,... more...
- Wiley 2011; US$ 15.99
Turn your knack for language into a lucrative career Must-know techniques and resources for maximizing youraccuracy and speed Interested in becoming a copyeditor or proofreader? Want to knowmore about what each job entails? This friendly guide helps youposition yourself for success. Polish your skills, build a winningrésumé and land... more...
- Wiley 2012; US$ 24.00
Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited... more...
- Penguin Publishing Group 2007; US$ 15.00
When Jeffrey Stepakoff was graduating with an MFA in playwriting, he imagined a life in the New York theater, wearing a beret and smoking clove cigarettes. Writing for the "boob tube" didn?t even cross his mind. But he ended up in L.A. in the late 80?s, when television writers were experiencing their equivalent of a gold rush. After the billion- dollar... more...
- McGraw-Hill Education 2007; US$ 29.00
Incorporate the hottest new Web technologies into your blog! How to Do Everything with Your Web 2.0 Blog makes it easy to choose the blogging tools that are best for you and master the basics of blog design and template manipulation. You'll learn how to add different Web 2.0 services to your blog, including images, video, audio, forums, tags, wikis,... more...
- Knopf Doubleday Publishing Group 2008; US$ 16.95
From one of America's most beloved and bestselling authors, a wonderfully useful and readable guide to the problems of the English language most commonly encountered by editors and writers. What is the difference between ?immanent? and ?imminent?? What is the singular form of graffiti? What is the difference between ?acute? and ?chronic?? What is... more...
- Chambers Harrap Publishers Ltd 2004; US$ 13.99
Compiled by experienced language trainers; Packed with practical examples and tips; Explanations of points that often create problems, eg confusing words such as &osq;immigrate&csq; and &osq;emigrate&csq;. Chambers Good Writing Guide gives advice on not only how to write English correctly, but also how to write it well. The book explains everything... more...
- DK Publishing 2009; US$ 14.95
At a loss for words? The gift of understanding power words and phrases will allow readers to set themselves apart, be more assertive, and impress and inspire others. The Complete Idiot's Guide® to Power Words also discusses how to develop and encourage clear-headed attention between parties, proactive listening techniques, genuine interest,... more...