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Most popular at the top
- Wiley 2012; US$ 24.00
Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited... more...
- Penguin Publishing Group 2007; US$ 15.00
When Jeffrey Stepakoff was graduating with an MFA in playwriting, he imagined a life in the New York theater, wearing a beret and smoking clove cigarettes. Writing for the "boob tube" didn?t even cross his mind. But he ended up in L.A. in the late 80?s, when television writers were experiencing their equivalent of a gold rush. After the billion- dollar... more...
- McGraw-Hill Education 2007; US$ 29.00
Incorporate the hottest new Web technologies into your blog! How to Do Everything with Your Web 2.0 Blog makes it easy to choose the blogging tools that are best for you and master the basics of blog design and template manipulation. You'll learn how to add different Web 2.0 services to your blog, including images, video, audio, forums, tags, wikis,... more...
- Knopf Doubleday Publishing Group 2008; US$ 16.95
From one of America's most beloved and bestselling authors, a wonderfully useful and readable guide to the problems of the English language most commonly encountered by editors and writers. What is the difference between ?immanent? and ?imminent?? What is the singular form of graffiti? What is the difference between ?acute? and ?chronic?? What is... more...
- Chambers Harrap Publishers Ltd 2004; US$ 13.99
Compiled by experienced language trainers; Packed with practical examples and tips; Explanations of points that often create problems, eg confusing words such as &osq;immigrate&csq; and &osq;emigrate&csq;. Chambers Good Writing Guide gives advice on not only how to write English correctly, but also how to write it well. The book explains everything... more...
- DK Publishing 2009; US$ 14.95
At a loss for words? The gift of understanding power words and phrases will allow readers to set themselves apart, be more assertive, and impress and inspire others. The Complete Idiot's Guide® to Power Words also discusses how to develop and encourage clear-headed attention between parties, proactive listening techniques, genuine interest, and... more...
- Penguin Publishing Group 2009; US$ 16.95
A fun, practical guide that reveals the essentials of good fiction and memoir writing by exposing the most common mistakes literary writers make. All great works of fiction and memoir are unique-but most bad novels, stories, and memoirs have a lot in common. From clunky dialogue to poorly sketchedout characters, sagging pacing to exaggerated prose,... more...
- Bitingduck Press 2010; US$ 6.95
Social networking sites such as Facebook, LinkedIn, Twitter and Blogger, provide an online space for authors to connect with and expand their audience no matter where the members of that audience reside. This guide will offer creative and innovative ways for authors to network and connect with their audiences using social networking sites. Each chapter... more...