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- Smithsonian 2013; US$ 27.95
In Museum Governance , Marie Malaro addresses a range of issues facing museum administrators and trustees, arguing they can handle their duties intelligently only if they understand two points?why our country sustains a nonprofit sector and what constitutes trusteeship. Armed with this knowledge, trustees can sort out knotty problems relating to corporate... more...
- AltaMira Press 2004; US$ 48.99
Reinventing the Museum gathers 35 seminal articles reflecting over 100 years of dialogue within the musem community about what it means to be a high-quality, relevant institution. Important reading for museum professionals, students, and anyone interested in museums and their development. more...
- AltaMira Press 2007; US$ 31.99
While some view strategic planning with trepidation, it is one of a museum's strongest tools for improving quality, motivating staff and board members, adapting to environmental changes, and preparing the groundwork for future initiatives. The Manual of Strategic Planning for Museums offers proven methods for successful strategic planning in museums... more...
- Taylor and Francis 2013; US$ 130.00
This book considers key ethical questions in museum policy and practice, particularly those related to issues of collection and display. What does a collection signify in the twenty-first century museum? How does an engagement with immateriality challenge museums? concept of ownership, and how does that immateriality translate into the design of exhibitions... more...
- Taylor and Francis 2007; US$ 49.95
At the beginning of the 21st century museums are challenged on a number of fronts. The prioritisation of learning in museums in the context of demands for social justice and cultural democracy combined with cultural policy based on economic rationalism forces museums to review their educational purposes, redesign their pedagogies and account for their... more...
- Wiley 2008; US$ 66.00
This newly revised and updated edition of the classic resource on museum marketing and strategy provides a proven framework for examining marketing and strategic goals in relation to a museum's mission, resources, opportunities, and challenges. Museum Marketing and Strategy examines the full range of marketing techniques and includes the most current... more...
- Taylor and Francis 2009; US$ 45.95
Are Museums Irrelevant? Museums are rarely acknowledged in the global discussion of climate change, environmental degradation, the inevitability of depleted fossil fuels, and the myriad local issues concerning the well-being of particular communities ? suggesting the irrelevance of museums as social institutions. At the same time, there is... more...
- Taylor and Francis 2009; US$ 55.95
Museums have moved from a product to a marketing focus within the last ten years. This has entailed a painful reorientation of approaches to understanding visitors as ?customers?; new ways of fundraising and sponsorship as government funding decreases; and grappling with using the internet for marketing. This book brings the latest in marketing thinking... more...
- AltaMira Press 2010; US$ 23.99
Consumer Research for Museum Marketers creatively instructs museum staff on how to study their visitors to make their museums, exhibits, and programs more appealing for all segments of the public. The author's approach explains how all museum personnel can participate in valuable consumer research without breaking the bank on expensive studies. more...