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- Rowman & Littlefield Publishers 2014; US$ 37.99
Museum facility management is a vital part of running a museum, but can involve special challenges that even knowledgeable facility managers have not encountered before. Museum administrators who need to learn more about facility management and facility managers who are stepping into the museum environment for the first time will find this book is... more...
- AltaMira Press 2010; US$ 23.99
Consumer Research for Museum Marketers creatively instructs museum staff on how to study their visitors to make their museums, exhibits, and programs more appealing for all segments of the public. The author's approach explains how all museum personnel can participate in valuable consumer research without breaking the bank on expensive studies. more...
- AltaMira Press 2003; US$ 38.99
Museum Administration is the handbook for students, new professionals, and anyone who needs to know what goes into running a museum. The authors cover everything from basic organization to human resource management, with case studies and exercises to help reinforce the text. Includes an extensive bibliography and appendices. more...
- Taylor and Francis 2009; US$ 55.95
Museums have moved from a product to a marketing focus within the last ten years. This has entailed a painful reorientation of approaches to understanding visitors as ?customers?; new ways of fundraising and sponsorship as government funding decreases; and grappling with using the internet for marketing. This book brings the latest in marketing thinking... more...
- AltaMira Press 2009; US$ 48.99
The Manual of Museum Management presents a comprehensive and detailed analysis of the principles of museum organization, the ways in which people work together to accomplish museum objectives, and the ways in which museums, large and small, can function most effectively. more...
- Taylor and Francis 2004; US$ 49.95
Forward Planning provides a complete basic guide; from the principles on which planning is founded, through drawing up the plan itself, implementation and monitoring, through to the wider potentials that good planning permits. more...
- Taylor and Francis 2005; US$ 56.95
The result of a debate organized by the Museums Association in 1989, between some of the world's leading museum professionals, active politicians, economists and marketing specialists, looking at real problems faced now and in the future. more...