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- Taylor and Francis 2009; US$ 55.95
Museums have moved from a product to a marketing focus within the last ten years. This has entailed a painful reorientation of approaches to understanding visitors as ?customers?; new ways of fundraising and sponsorship as government funding decreases; and grappling with using the internet for marketing. This book brings the latest in marketing thinking... more...
- AltaMira Press 2010; US$ 23.99
Consumer Research for Museum Marketers creatively instructs museum staff on how to study their visitors to make their museums, exhibits, and programs more appealing for all segments of the public. The author's approach explains how all museum personnel can participate in valuable consumer research without breaking the bank on expensive studies. more...
- AltaMira Press 2009; US$ 48.99
The Manual of Museum Management presents a comprehensive and detailed analysis of the principles of museum organization, the ways in which people work together to accomplish museum objectives, and the ways in which museums, large and small, can function most effectively. more...
- AltaMira Press 2003; US$ 38.99
Museum Administration is the handbook for students, new professionals, and anyone who needs to know what goes into running a museum. The authors cover everything from basic organization to human resource management, with case studies and exercises to help reinforce the text. Includes an extensive bibliography and appendices. more...
- Rowman & Littlefield Publishers 2014; US$ 37.99
Museum facility management is a vital part of running a museum, but can involve special challenges that even knowledgeable facility managers have not encountered before. Museum administrators who need to learn more about facility management and facility managers who are stepping into the museum environment for the first time will find this book is... more...
- Taylor and Francis 2012; US$ 52.95
The current economic climate, coupled with an all embracing desire for museums to be respondent to 'the market' make a proper grounding in management essential. The 'bottom line' is one of the most powerful measures of management performance. Museums and galleries invariably have a neutral bottom line, they are not set up to make a profit and many... more...
- Taylor and Francis 2012; US$ 54.95
Marketing the Museum is the ideal guide to the ways in which museums can overcome the numerous hurdles on the route to truly achieving a marketing orientation. The history of the museum is one of shifting purposes and changing ideals and this volume asks if it is possible to define the 'product' which the modern museum can offer. This book explores... more...
- Taylor and Francis 2004; US$ 49.95
Forward planning is esential for most organizations, but especially so for museums and heritage bodies, with responsibilities stretching forward to infinity. Forwrd Planning provides a complete basic guide, from the principles on which planning is founded, through drawing up the plan itself, implementation and monitoring, through to the wider potentials... more...
- Taylor and Francis 2005; US$ 56.95
Museum and art galleries have never been so much in the news as they have been over the past decade. Yet public focus at both professional and non-specialist levels has been remarkable for what has been accidentally or deliberatley left out of recent debates. Moving beyond the narrow issues of professional practice, Museums 2000 probes the political,... more...
- Taylor and Francis 2005; US$ 57.95
Collecting a selection of essential writings by some of the leading authors in the field, Kevin Moore examines the developments in, and effectiveness of, museum management in a world dominated by new and exciting heritage and leisure attractions. The selected papers in Museum Management outline the development of museum management to date,... more...