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Most popular at the top
- Taylor and Francis 2005; US$ 57.95
This invaluable introduction to key issues, controversies and debates collects essential writings by some of the leading authors in the field, and examines museum management in a world dominated by new and exciting heritage and leisure attractions. more...
- Taylor and Francis 2012; US$ 80.95
As a comprehensive overview of all aspects of marketing in the sector, Creative Arts Marketing remains unrivalled, and in addition this edition gives new coverage of- * Current knowledge and best practice about marketing and advertising through new media * The impact of Relationship Marketing techniques * A wholly revised and enhanced set of cases... more...
- Taylor and Francis 2007; US$ 54.95
Drawing together a selection of high quality, intellectually robust and stimulating articles on both theoretical and practice-based developments in the field, this Reader investigates the closely linked areas of management and marketing in the museum. more...
- AltaMira Press 2011; US$ 31.99
Small museums need affordable ways to provide care for their collections and the tools to lobby for additional funds for their long-term health. In this book, we offer practical tips for collections care, including preservation strategies for historic properties, strategies for managing collections, developing policies, and planning for the future... more...
- Left Coast Press 2013; US$ 84.00
Museum professionals' increased focus on visitors in recent years has been demonstrated by, among other things, the enhanced practice of evaluation and the development of interpretive plans. Yet too often, these efforts function independent of one another. This book helps museums integrate visitors' perspectives into interpretive planning by recognizing,... more...
- Taylor and Francis 2005; US$ 51.95
An anthology of writings on exhibition practice from artists, critics, curators and art historians which address the contradictions posed by museum and gallery staged exhibitions, and the challenge of staging art presentations and displays. more...
- AltaMira Press 2008; US$ 29.99
The Green Museum shows museum professionals how they can incorporate green design into new construction and day to day operations, using sustainable practices to save on operating costs and make museums attractive to new fundraising sources. more...
- Taylor and Francis 2010; US$ 61.95
Marketing the Arts offers new and exciting ways to study and practice arts marketing, moving away from traditional managerial marketing to embrace other areas of marketing theory, including branding and consumer culture theory. more...