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- Taylor and Francis 2007; US$ 54.95
Drawing together a selection of high quality, intellectually robust and stimulating articles on both theoretical and practice-based developments in the field, this Reader investigates the closely linked areas of management and marketing in the museum. The articles, from established and world-renowned contributors, practitioners and writers at... more...
- Taylor and Francis 2011; US$ 49.95
Visitors to museums, galleries, heritage sites and other not for profit attractions receive their information in changing ways. Communications channels are shifting and developing all the time, presenting new challenges to cultural PR and Marketing teams. Marketing and Public Relations for Museums, Galleries, Cultural and Heritage Attractions , as... more...
- AltaMira Press 2011; US$ 31.99
Small museums need affordable ways to provide care for their collections and the tools to lobby for additional funds for their long-term health. In this book, we offer practical tips for collections care, including preservation strategies for historic properties, strategies for managing collections, developing policies, and planning for the future... more...
- Taylor and Francis 2012; US$ 54.95
Marketing the Museum is the ideal guide to the ways in which museums can overcome the numerous hurdles on the route to truly achieving a marketing orientation. The history of the museum is one of shifting purposes and changing ideals and this volume asks if it is possible to define the 'product' which the modern museum can offer. This book explores... more...
- Taylor and Francis 2012; US$ 52.95
The current economic climate, coupled with an all embracing desire for museums to be respondent to 'the market' make a proper grounding in management essential. The 'bottom line' is one of the most powerful measures of management performance. Museums and galleries invariably have a neutral bottom line, they are not set up to make a profit and many... more...
- Taylor and Francis 2012; US$ 80.95
As a comprehensive overview of all aspects of marketing in the sector, Creative Arts Marketing remains unrivalled, and in addition this edition gives new coverage of- * Current knowledge and best practice about marketing and advertising through new media * The impact of Relationship Marketing techniques * A wholly revised and enhanced set of cases... more...
- Taylor and Francis 2005; US$ 51.95
An anthology of writings on exhibition practice from artists, critics, curators and art historians plus artist-curators. It addresses the contradictions posed by museum and gallery sited exhibitions, as well as investigating the challenge of staging art presentations, displays or performances, in settings outside of traditional museum or gallery locales. more...
- AltaMira Press 2008; US$ 29.99
The Green Museum shows museum professionals how they can incorporate green design into new construction and day to day operations, using sustainable practices to save on operating costs and make museums attractive to new fundraising sources. more...
- Taylor and Francis 2010; US$ 61.95
Marketing the Arts offers new and exciting ways to study and practice arts marketing, moving away from traditional managerial marketing to embrace other areas of marketing theory, including branding and consumer culture theory. more...
- Taylor and Francis 2012; US$ 50.95
The Routledge Companion to Museum Ethics examines contemporary museum ethics through the prism of those disciplines and methods that have shaped it most. It argues for a museum ethics discourse defined by social responsibility, radical transparency and shared guardianship of heritage, and demonstrates the moral agency of museums. more...