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Most popular at the top
- Taylor and Francis 2012; US$ 76.95
As a comprehensive overview of all aspects of marketing in the sector, Creative Arts Marketing remains unrivalled, and in addition this edition gives new coverage of- * Current knowledge and best practice about marketing and advertising through new media * The impact of Relationship Marketing techniques * A wholly revised and enhanced set of cases... more...
- Taylor and Francis 2007; US$ 43.95
Why has it taken so long to make computers work for the museum sector? And why are museums still having some of the same conversations about digital technology that they began back in the late 1960s? Does there continue to be a basic ?incompatibility? between the practice of the museum and the functions of the computer that explains this... more...
- Taylor and Francis 2007; US$ 51.95
Drawing together a selection of high quality, intellectually robust and stimulating articles on both theoretical and practice-based developments in the field, this Reader investigates the closely linked areas of management and marketing in the museum. The articles, from established and world-renowned contributors, practitioners and writers at... more...
- Taylor and Francis 2011; US$ 47.95
Visitors to museums, galleries, heritage sites and other not for profit attractions receive their information in changing ways. Communications channels are shifting and developing all the time, presenting new challenges to cultural PR and Marketing teams. Marketing and Public Relations for Museums, Galleries, Cultural and Heritage Attractions , as... more...
- AltaMira Press 2011; US$ 31.99
Small museums need affordable ways to provide care for their collections and the tools to lobby for additional funds for their long-term health. In this book, we offer practical tips for collections care, including preservation strategies for historic properties, strategies for managing collections, developing policies, and planning for the future... more...
- Left Coast Press 2013; US$ 84.00
Museum professionals' increased focus on visitors in recent years has been demonstrated by, among other things, the enhanced practice of evaluation and the development of interpretive plans. Yet too often, these efforts function independent of one another. This book helps museums integrate visitors' perspectives into interpretive planning by recognizing,... more...
- Taylor and Francis 2005; US$ 47.95
An anthology of writings on exhibition practice from artists, critics, curators and art historians plus artist-curators. It addresses the contradictions posed by museum and gallery sited exhibitions, as well as investigating the challenge of staging art presentations, displays or performances, in settings outside of traditional museum or gallery locales. more...
- AltaMira Press 2008; US$ 29.99
The Green Museum shows museum professionals how they can incorporate green design into new construction and day to day operations, using sustainable practices to save on operating costs and make museums attractive to new fundraising sources. more...
- Taylor and Francis 2010; US$ 57.95
In recent years, there have been significant shifts in arts marketing, both as a practice and an academic discipline. The relationship between art and the market is increasingly complex and dynamic, requiring a transformation in the way the arts are marketed. Marketing the Arts argues that arts marketing is not about the simple application... more...
- Ashgate Publishing Ltd 2010; US$ 109.95
Visits to museums have long been recognised as an important aspect of the education of young people. Graeme K. Talboys offers a comprehensive introduction for students, practising teachers and other educators to all that is required to make good educational use of museums. He shares his wealth of experience as a teacher and a museum educator offering... more...