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- Taylor and Francis 2012; US$ 80.95
As a comprehensive overview of all aspects of marketing in the sector, Creative Arts Marketing remains unrivalled, and in addition this edition gives new coverage of- * Current knowledge and best practice about marketing and advertising through new media * The impact of Relationship Marketing techniques * A wholly revised and enhanced set of cases... more...
- Taylor and Francis 2007; US$ 47.95
Why has it taken so long to make computers work for the museum sector? And why are museums still having some of the same conversations about digital technology that they began back in the late 1960s? Does there continue to be a basic ?incompatibility? between the practice of the museum and the functions of the computer that explains this... more...
- Taylor and Francis 2007; US$ 54.95
Drawing together a selection of high quality, intellectually robust and stimulating articles on both theoretical and practice-based developments in the field, this Reader investigates the closely linked areas of management and marketing in the museum. The articles, from established and world-renowned contributors, practitioners and writers at the... more...
- Taylor and Francis 2011; US$ 53.95
Visitors to museums, galleries, heritage sites and other not for profit attractions receive their information in changing ways. Communications channels are shifting and developing all the time, presenting new challenges to cultural PR and Marketing teams. Marketing and Public Relations for Museums, Galleries, Cultural and Heritage Attractions , as... more...
- AltaMira Press 2011; US$ 34.99
Small museums need affordable ways to provide care for their collections and the tools to lobby for additional funds for their long-term health. In this book, we offer practical tips for collections care, including preservation strategies for historic properties, strategies for managing collections, developing policies, and planning for the future... more...
- AltaMira Press 2009; US$ 52.99
The Manual of Museum Management presents a comprehensive and detailed analysis of the principles of museum organization, the ways in which people work together to accomplish museum objectives, and the ways in which museums, large and small, can function most effectively. more...
- AltaMira Press 2004; US$ 52.99
Reinventing the Museum gathers 35 seminal articles reflecting over 100 years of dialogue within the musem community about what it means to be a high-quality, relevant institution. Important reading for museum professionals, students, and anyone interested in museums and their development. more...
- AltaMira Press 2008; US$ 32.99
The Green Museum shows museum professionals how they can incorporate green design into new construction and day to day operations, using sustainable practices to save on operating costs and make museums attractive to new fundraising sources. more...
- Taylor and Francis 2010; US$ 61.95
In recent years, there have been significant shifts in arts marketing, both as a practice and an academic discipline. The relationship between art and the market is increasingly complex and dynamic, requiring a transformation in the way the arts are marketed. Marketing the Arts argues that arts marketing is not about the simple application... more...
- Ashgate Publishing Ltd 2012; US$ 149.95
Visits to museums have long been an important aspect of the education of young people and in recent years it has been increasingly recognised that education is core to the purpose of the museum. Not only do they introduce students to the many and varied forms of our material culture, they also introduce them to social, historical and scientific encounters... more...