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- Rowman & Littlefield Publishers 2014; US$ 54.99
Marketing and Social Media: A Guide for Libraries, Archives, and Museums is a much-needed guide to marketing for libraries, archives, and museum professionals in the social media age. Each chapter includes explanatory topical content designed to build a framework of marketing and social media management understanding including discussion questions... more...
- Rowman & Littlefield Publishers 2014; US$ 37.99
Museum facility management is a vital part of running a museum, but can involve special challenges that even knowledgeable facility managers have not encountered before. Museum administrators who need to learn more about facility management and facility managers who are stepping into the museum environment for the first time will find this book is... more...
- Taylor and Francis 2013; US$ 130.00
This book considers key ethical questions in museum policy and practice, particularly those related to issues of collection and display. What does a collection signify in the twenty-first century museum? How does an engagement with immateriality challenge museums? concept of ownership, and how does that immateriality translate into the design of exhibitions... more...
- Smithsonian 2013; US$ 27.95
In Museum Governance , Marie Malaro addresses a range of issues facing museum administrators and trustees, arguing they can handle their duties intelligently only if they understand two points?why our country sustains a nonprofit sector and what constitutes trusteeship. Armed with this knowledge, trustees can sort out knotty problems relating to corporate... more...
- AltaMira Press 2013; US$ 36.99
The Green Museum remains the leading handbook for museums seeking to learn ways to implement environmentally sustainable practices at their institutions. This new edition features updated standards, techniques, and new case studies to help achieve these goals. more...
- Left Coast Press 2013; US$ 84.00
Museum professionals' increased focus on visitors in recent years has been demonstrated by, among other things, the enhanced practice of evaluation and the development of interpretive plans. Yet too often, these efforts function independent of one another. This book helps museums integrate visitors' perspectives into interpretive planning by recognizing,... more...
- Taylor and Francis 2012; US$ 54.95
Marketing the Museum is the ideal guide to the ways in which museums can overcome the numerous hurdles on the route to truly achieving a marketing orientation. The history of the museum is one of shifting purposes and changing ideals and this volume asks if it is possible to define the 'product' which the modern museum can offer. This book explores... more...
- Taylor and Francis 2012; US$ 52.95
The current economic climate, coupled with an all embracing desire for museums to be respondent to 'the market' make a proper grounding in management essential. The 'bottom line' is one of the most powerful measures of management performance. Museums and galleries invariably have a neutral bottom line, they are not set up to make a profit and many... more...
- Taylor and Francis 2012; US$ 80.95
As a comprehensive overview of all aspects of marketing in the sector, Creative Arts Marketing remains unrivalled, and in addition this edition gives new coverage of- * Current knowledge and best practice about marketing and advertising through new media * The impact of Relationship Marketing techniques * A wholly revised and enhanced set of cases... more...
- Taylor and Francis 2012; US$ 50.95
The Routledge Companion to Museum Ethics examines contemporary museum ethics through the prism of those disciplines and methods that have shaped it most. It argues for a museum ethics discourse defined by social responsibility, radical transparency and shared guardianship of heritage, and demonstrates the moral agency of museums. more...