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Business Aspects

Most popular at the top

  • Monster Loyaltyby Jackie Huba

    Penguin Publishing Group 2013; US$ 24.95

    "A thought-provoking, well-executed look at one of the biggest music sensations of this generation." ? Publishers Weekly ?The juxtaposition of Lady Gaga?s outré antics with Jackie?s useful, detailed, and actionable insights make for a breakthrough. This is a business book for fans and nonfans alike?for anyone who wants to build something and make... more...

  • The King and Iby Herbert Breslin; Anne Midgette

    Crown/Archetype 2004; US$ 19.00

    Luciano Pavarotti?s longtime manager and friend tells all. All . The King and I is the story of the thirty-six-year-old business relationship between Luciano Pavarotti and his manager, Herbert Breslin, during which Breslin guided what he calls, justifiably, ?the greatest career in classical music.? During that career, Breslin moved Pavarotti... more...

  • The Big Pictureby Edward Jay Epstein

    Random House Publishing Group 2005; US$ 15.95

    During the heyday of the studio system spanning the 1930s, ?40s, and ?50s, virtually all the American motion picture industry?s money, power, and prestige came from a single activity: selling tickets at the box office. Today, the movie business is just a small, highly visible outpost in a media universe controlled by six corporations?Sony, Time Warner,... more...

  • A Concise Handbook of Movie Industry Economicsby Charles C. Moul

    Cambridge University Press 2005; US$ 52.00

    An overview of what is known and what remains to be learned about the movie industry. more...

  • PC Recording Studios For Dummiesby Jeff Strong

    Wiley 2011; US$ 23.99

    Jeff Strong is the author of Home Recording for Musicians For Dummies as well as Pro Tools All-in-One Desk Reference For Dummies and is President of the REI Institute, a MusicMedicine research organization and therapy provider. Jeff graduated from the Percussion Institute of Technology at the Musician’s Institute in Los Angeles in 1983,... more...

  • Film Production Managementby Bastian Cleve

    Taylor and Francis 2012; US$ 34.95

    Film Production Management will tell you in step-by-step detail how to produce a screenplay and get it onto the big screen. Whether you are an aspiring or seasoned film professional, this book will be an indispensable resource for you on a day-to-day basis. This updated edition remains true to the practical, hands-on approach that has made previous... more...

  • Branding TVby Walter McDowell; Alan Batten

    Taylor and Francis 2005; US$ 58.95

    In an effort to halt increasing media competition and decreasing audience shares, Branding has become the new mantra among television station and network executives. Branding TV: Principles and Practices second edition goes beyond the jargon of branding to explain the essential principles underlying successful branding and offers many practical strategies... more...

  • Tech Termsby Jeff Rutenbeck

    Taylor and Francis 2012; US$ 56.95

    An avalanche of acronyms, terms-of-art, buzz words, and short-hand phraseology confronts today's busy communications professionals. Now in its 3rd edition, Tech Terms is an invaluable learning tool to help grasp key aspects of the television and video, PC hardware and software markets, multimedia authoring tools, and the exploding wireless Internet... more...

  • Arts Marketing Insightsby Joanne Scheff Bernstein; Philip Kotler

    Wiley 2011; US$ 32.95

    Audience behavior began to shift dramatically in the mid 1990s.Since then, people have become more spontaneous in purchasingtickets and increasingly prefer selecting specific programs toattend rather than buying a subscription series. Arts attendersalso expect more responsive customer service than ever before.Because of these and other factors, many... more...

  • Filmmakers and Financingby Louise Levison

    Taylor and Francis 2006; US$ 29.95

    The first, most crucial step in making a film is finding the funds to do it. Let Louise Levison, who wrote the innovative business plan for "The Blair Witch Project," show you how. Whether you're planning a feature, short, documentary, or large format film, this unique guide teaches you how to create a business plan that can be presented to a potential... more...