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- Taylor and Francis 2014; US$ 58.95
In an effort to halt increasing media competition and decreasing audience shares, Branding has become the new mantra among television station and network executives. Branding TV: Principles and Practices second edition goes beyond the jargon of branding to explain the essential principles underlying successful branding and offers many practical strategies... more...
- Taylor and Francis 2014; US$ 79.95
This book is for any telecommunications-convergence professional who needs to understand the structure of the industry, the structure of telephony networks and services, and the equipment involved.With the growing variety of networks and technologies now on offer it is inevitable that some convergence will take place between different networks, services... more...
- Wiley 2009; US$ 24.95
More than just another business self-help book, The Equation is a groundbreaking formula that looks at how all business is an art. The book will help business people rethink how they manage their art form and help businesses accelerate their productivity by creating a corporate culture driven by passion and zeal, as art is. The book will help entrepreneurs... more...
- Course Technology PTR 2008; US$ 34.99
Youve got the musicians together, youve written the songs, youve rehearsed, youve spent weeks in the studio, you can gig, and you have produced an album. So whats next? The business. If you dont deal with the business, you wont generate any income and you wont have a career. "Rocking Your Music Business"... more...
- McGraw-Hill Education 2006; US$ 18.95
?So useful you may whistle while you work?- Fortune The original edition of The Disney Way was awarded a coveted ?Best Business Book of the Year? by Fortune magazine. The world's foremost experts on Disney, Bill Capodagli and Lynn Jackson revealed Walt's secret success formula that propelled his company into the highest echelon of business,... more...
- St. Martin's Press 2008; US$ 18.99
The Indie Band Survival Guide (2008 edition) is a tremendous resource for musicians looking to record, distribute, market, and sell their music for less than most rock stars spend on green M&M's. Musicians and web gurus Randy Chertkow and Jason Feehan cover every step of the process. With nothing but creative talent and the Web, they've gotten tens... more...
- F+W Media 2012; US$ 49.95
Screenwriting Market Intel You Won't Find Anywhere Else Mailing out submissions based on some contact information you found on the Internet isn't enough to get your script sold. What's truly valuable to an aspiring screenwriter is the kind of specific details you can only get through years of Industry experience. That's why The Writers Store... more...
- Oxford University Press, USA 2013; US$ 26.99
The Art of Music Production is the first book to comprehensively analyze and describe the role of the music producer in creating successful music recordings. Now in its fourth edition, it is the definitive guide to the art and business of music production. Author and producer Richard James Burgess distills this complex field by defining the distinct... more...
- St. Martin's Press 2013; US$ 18.99
So your child wants to be a star? But what does it really take? Money? Looks? Tons of time? Not necessarily. Nancy Carson, a children's agent who has worked in the industry for more than twenty-five years and has guided the careers of such celebrities as Britney Spears, Mischa Barton, and even a young Cynthia Nixon, dishes the facts on what... more...
- ECW Press 2011; US$ 11.95
His women were tens, his guns were .38s, and his collection of jewel-encrusted walking canes numbered in the hundreds. For nearly 50 years, Jay Bernstein was a Hollywood fixture, owning one of the most powerful PR firms in Hollywood, making stars of Farrah Fawcett and Suzanne Somers, and producing dozens of television films and series.Future Hollywood... more...