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Most popular at the top
- Pearson Education 2013; US$ 46.99
Entertainment Marketing NOW: Every Platform, Technology, and Opportunity Covers film, cable, broadcast, music, sports, publishing, social media, gaming, and more Reflects powerful trends ranging from smartphones to globalization Demonstrates breakthrough strategies integrating advertising, promotion, PR, and online content distribution... more...
- Rutgers University Press 2014; US$ 29.95
Wired TV looks at the post?network television industry?s experiments with new forms of interactive storytelling that took place from 2005 to2010 as broadband was introduced into the majority of homes and the use of Facebook, YouTube, and Twitter soared. Essays address such issues as the networks? sporadic efforts to engage fans using transmedia... more...
- ECW Press 2011; US$ 11.95
His women were tens, his guns were .38s, and his collection of jewel-encrusted walking canes numbered in the hundreds. For nearly 50 years, Jay Bernstein was a Hollywood fixture, owning one of the most powerful PR firms in Hollywood, making stars of Farrah Fawcett and Suzanne Somers, and producing dozens of television films and series.Future Hollywood... more...
- Ebury Publishing 2014; US$ 42.29
This essential and highly acclaimed guide, now updated and revised in its sixth edition, explains the business of the British music industry. Drawing on her extensive experience as a media lawyer, Ann Harrison offers a unique, expert opinion on the deals, the contracts and the business as a whole. She examines in detail the changing face of the... more...
- Dunham Books 2014; US$ 12.99
""In the future, everyone will be world-famous for 15 minutes."" Andy Warhol coined that prophetic line in 1968. Ironically, in today's modern society, Warhol's statement is arguably more famous than its author. Forty-plus years after he made his seemingly outrageous pronouncement, most people would probably agree that his... more...
- NYU Press 2014; US$ 22.00
In popular culture, management in the media industry isfrequently understood as the work of network executives, studio developers, andmarket researchers??the suits??who oppose the more productive forces ofcreative talent and subject that labor to the inefficiencies and risk aversionof bureaucratic hierarchies. However, such portrayals belie the realityof... more...
- Palgrave Macmillan 2014; US$ 105.00
The Poetic Organization explores the inherent aspects of organization that revolve around poetic processes. This book is a commentary on poetic elements in organization that are critical to developmental areas of organizations, yet poetics are rarely given the attention deserved. more...
- Taylor Trade Publishing 2015; US$ 9.99
Matthew Shaffer has more than twenty years of experience as a performer, choreographer, director, Broadway collaborator, writer, and producer. In this book, he discusses everything from how he got into the industry to practical advice on what to do when you get there?from how to audition and book a job to handling movie stars when you get there.... more...
- Taylor and Francis 2003; US$ 43.95
This book is a comprehensive guide to a career in the music industry. Offering advice as to how to get into the business, it explains the main features of a wide range of jobs, such as management, production, promotion and merchandise through to the working lives of recording artists and session musicians. more...
- Crown/Archetype 2004; US$ 19.00
Luciano Pavarotti?s longtime manager and friend tells all. All . The King and I is the story of the thirty-six-year-old business relationship between Luciano Pavarotti and his manager, Herbert Breslin, during which Breslin guided what he calls, justifiably, ?the greatest career in classical music.? During that career, Breslin moved Pavarotti... more...