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Most popular at the top
- Taylor and Francis 2013; US$ 33.95
Producing and Distributing Special Interest Videos is a step-by-step, do-it-yourself guide for successfully producing, selling and marketing videos without a huge financial investment for anyone who has an idea or expertise that they want to showcase in video. Learn how to successfully create and market videos for carefully researched niche markets,... more...
- Allworth Press 2010; US$ 49.99
Do you know what it takes to manage a performing arts organization today? In this comprehensive volume, more than 100 managers of top nonprofit and commercial venues share their winning strategies. * Financial management, building a funding base, labor relations, much more * Explores the realities of running a performing arts organization today From... more...
- Palgrave Macmillan 2013; US$ 29.00
This book asks what is the quality of participation in contemporary art and performance? Has it been damaged by cultural policies which have 'entrepreneurialized' artists, cut arts funding and cultivated corporate philanthropy? Has it been fortified by crowdfunding, pop-ups and craftsmanship? And how can it help us to understand social welfare? more...
- Pearson Education 2013; US$ 46.99
Entertainment Marketing NOW: Every Platform, Technology, and Opportunity Covers film, cable, broadcast, music, sports, publishing, social media, gaming, and more Reflects powerful trends ranging from smartphones to globalization Demonstrates breakthrough strategies integrating advertising, promotion, PR, and online content distribution... more...
- Rutgers University Press 2014; US$ 29.95
Wired TV looks at the post?network television industry?s experiments with new forms of interactive storytelling that took place from 2005 to2010 as broadband was introduced into the majority of homes and the use of Facebook, YouTube, and Twitter soared. Essays address such issues as the networks? sporadic efforts to engage fans using transmedia... more...
- ECW Press 2011; US$ 11.95
His women were tens, his guns were .38s, and his collection of jewel-encrusted walking canes numbered in the hundreds. For nearly 50 years, Jay Bernstein was a Hollywood fixture, owning one of the most powerful PR firms in Hollywood, making stars of Farrah Fawcett and Suzanne Somers, and producing dozens of television films and series.Future Hollywood... more...
- Ebury Publishing 2014; US$ 42.29
This essential and highly acclaimed guide, now updated and revised in its sixth edition, explains the business of the British music industry. Drawing on her extensive experience as a media lawyer, Ann Harrison offers a unique, expert opinion on the deals, the contracts and the business as a whole. She examines in detail the changing face of the... more...
- Dunham Books 2014; US$ 12.99
""In the future, everyone will be world-famous for 15 minutes."" Andy Warhol coined that prophetic line in 1968. Ironically, in today's modern society, Warhol's statement is arguably more famous than its author. Forty-plus years after he made his seemingly outrageous pronouncement, most people would probably agree that his... more...
- NYU Press 2014; US$ 26.00
In popular culture, management in the media industry isfrequently understood as the work of network executives, studio developers, andmarket researchers??the suits??who oppose the more productive forces ofcreative talent and subject that labor to the inefficiencies and risk aversionof bureaucratic hierarchies. However, such portrayals belie the realityof... more...
- Palgrave Macmillan 2014; US$ 105.00
The Poetic Organization explores the inherent aspects of organization that revolve around poetic processes. This book is a commentary on poetic elements in organization that are critical to developmental areas of organizations, yet poetics are rarely given the attention deserved. more...