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Business Aspects

Most popular at the top

  • Sleepless in Hollywoodby Lynda Obst

    Simon & Schuster 2013; US$ 15.99

    The veteran producer and author of the bestseller Hello, He Lied takes a witty and critical look at the new Hollywood. Over the past decade, producer Lynda Obst gradually realized she was working in a Hollywood that was undergoing a drastic transformation. The industry where everything had once been familiar to her was suddenly disturbingly strange.... more...

  • So You Want to Be a Dancerby Matthew Shaffer

    Taylor Trade Publishing 2015; US$ 9.99

    Matthew Shaffer has more than twenty years of experience as a performer, choreographer, director, Broadway collaborator, writer, and producer. In this book, he discusses everything from how he got into the industry to practical advice on what to do when you get there?from how to audition and book a job to handling movie stars when you get there.... more...

  • Starmakerby Jay Bernstein; Larry Hamm

    ECW Press 2011; US$ 11.95

    His women were tens, his guns were .38s, and his collection of jewel-encrusted walking canes numbered in the hundreds. For nearly 50 years, Jay Bernstein was a Hollywood fixture, owning one of the most powerful PR firms in Hollywood, making stars of Farrah Fawcett and Suzanne Somers, and producing dozens of television films and series.Future Hollywood... more...

  • Wired TVby Denise Mann; Derek Johnson; Jonathan Gray; Will Brooker; Julie Levin Russo; Denise Mann; John T Caldwell; Robert V. Kozinets; M.J. Clarke; Vincent Brook; Katynka Z. Martínez; Henry Jenkins

    Rutgers University Press 2014; US$ 29.95

    Wired TV looks at the post?network television industry?s experiments with new forms of interactive storytelling that took place from 2005 to2010 as broadband was introduced into the majority of homes and the use of Facebook, YouTube, and Twitter soared. Essays address such issues as the networks? sporadic efforts to engage fans using transmedia... more...

  • Writing Movies for Fun and Profitby Thomas Lennon; Robert Ben Garant

    Touchstone 2011; US$ 17.00

    This is the only screenwriting guide by two guys who have actually done it (instead of some schmuck who just gives lectures about screenwriting at the airport Marriott); ?These guys are proof that with no training and little education, ANYONE can make it as a screenwriter? (Paul Rudd). Robert Ben Garant and Thomas Lennon?s movies have made over... more...

  • Act Like It's Your Businessby Jonathan Flom

    Scarecrow Press 2013; US$ 28.99

    In Act Like It?s Your Business: Branding and Marketing Strategies for Actors , Jonathan Flom helps actors and others in the arts understand the power of branding. This guide walks the reader through the process of creating a personal brand for his or her small business and then marketing that brand and broadcasting it through every step of the... more...

  • Anytime Playdateby Dade Hayes

    Atria Books 2008; US$ 16.99

    In this eye-opening book, the first to investigate the explosion of the multibillion-dollar preschool entertainment business and its effects on families, Dade Hayes -- an entertainment expert, author, and concerned father -- lifts the veil on the closely guarded process of marketing to the ultra-young and their parents. Like many parents, Dade... more...

  • Arts Marketing Insightsby Joanne Scheff Bernstein; Philip Kotler

    Wiley 2011; US$ 32.95

    Audience behavior began to shift dramatically in the mid 1990s. Since then, people have become more spontaneous in purchasing tickets and increasingly prefer selecting specific programs to attend rather than buying a subscription series. Arts attenders also expect more responsive customer service than ever before. Because of these and other factors,... more...

  • The Big Pictureby Edward Jay Epstein

    Random House Publishing Group 2005; US$ 15.95

    During the heyday of the studio system spanning the 1930s, ?40s, and ?50s, virtually all the American motion picture industry?s money, power, and prestige came from a single activity: selling tickets at the box office. Today, the movie business is just a small, highly visible outpost in a media universe controlled by six corporations?Sony, Time Warner,... more...

  • Branding TVby Walter McDowell; Alan Batten

    Taylor and Francis 2005; US$ 58.95

    In an effort to halt increasing media competition and decreasing audience shares, Branding has become the new mantra among television station and network executives. Branding TV: Principles and Practices second edition goes beyond the jargon of branding to explain the essential principles underlying successful branding and offers many practical strategies... more...