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Business Aspects

Most popular at the top

  • Sleepless in Hollywoodby Lynda Obst

    Simon & Schuster 2013; US$ 15.99

    The veteran producer and author of the bestseller Hello, He Lied takes a witty and critical look at the new Hollywood. Over the past decade, producer Lynda Obst gradually realized she was working in a Hollywood that was undergoing a drastic transformation. The industry where everything had once been familiar to her was suddenly disturbingly strange.... more...

  • Monster Loyaltyby Jackie Huba

    Penguin Group US 2013; US$ 14.99

    ?WE IDENTIFY WITH EACH OTHER. I SEE MYSELF IN MY FANS AND MY FANS SEE THEMSELVES IN ME. I CALL THEM LITTLE MONSTERS BECAUSE THEY ARE MY INSPIRATION.? ?LADY GAGA Famous for her avant-garde outfits, over-the-top per­formances, and addictive dance beats, Lady Gaga is one of the most successful pop musicians of all time. But behind her showmanship... more...

  • Shoot to Sellby Rick Smith; Kim Miller

    Taylor and Francis 2013; US$ 29.95

    Producing and Distributing Special Interest Videos is a step-by-step, do-it-yourself guide for successfully producing, selling and marketing videos without a huge financial investment for anyone who has an idea or expertise that they want to showcase in video. Learn how to successfully create and market videos for carefully researched niche markets,... more...

  • Performing Arts Managementby Jessica Bathurst; Tobie S. Stein

    Allworth Press 2010; US$ 35.00

    Do you know what it takes to manage a performing arts organization today? In this comprehensive volume, more than 100 managers of top nonprofit and commercial venues share their winning strategies. * Financial management, building a funding base, labor relations, much more * Explores the realities of running a performing arts organization today ... more...

  • Wired TVby Denise Mann; Derek Johnson; Jonathan Gray; Will Brooker; Julie Levin Russo; Denise Mann; John T Caldwell; Robert V. Kozinets; M.J. Clarke; Vincent Brook; Katynka Z. Martínez; Henry Jenkins

    Rutgers University Press 2014; US$ 29.95

    Wired TV looks at the post?network television industry?s experiments with new forms of interactive storytelling that took place from 2005 to2010 as broadband was introduced into the majority of homes and the use of Facebook, YouTube, and Twitter soared. Essays address such issues as the networks? sporadic efforts to engage fans using transmedia... more...

  • The 16th Minute of Fameby Darrell Miller; Angela Bassett; Blair Underwood

    Dunham Books 2014; US$ 12.99

    ""In the future, everyone will be world-famous for 15 minutes."" Andy Warhol coined that prophetic line in 1968. Ironically, in today's modern society, Warhol's statement is arguably more famous than its author. Forty-plus years after he made his seemingly outrageous pronouncement, most people would probably agree that his... more...

  • The Definitive Guide to Entertainment Marketingby Al Lieberman; Pat Esgate

    Pearson Education 2013; US$ 54.99

    Entertainment Marketing NOW: Every Platform, Technology, and Opportunity   Covers film, cable, broadcast, music, sports, publishing, social media, gaming, and more Reflects powerful trends ranging from smartphones to globalization Demonstrates breakthrough strategies integrating advertising, promotion, PR, and online content distribution... more...

  • Sell Your Own Damn Movie!by Lloyd Kaufman

    Taylor and Francis 2012; US$ 19.95

    This is the 3 rd volume in Mr. Kaufman's hilarious, how-to series for hard-working self-starters and hard-laughing, cheeky filmmakers. "Sell Your Own Damn Movie!" covers everything you need to do to get your finished film seen by festival-goers, movie-goers, DVD-buyers and web-goers around the world. You will be lead through a primer on the history... more...

  • How to Sell Your Screenplayby Carl Sautter

    New Chapter Press 1992; US$ 9.99

    An Emmy Award nominee and former Moonlighting story editor gives smart, timely inside information on how to successfully market a film or TV screenplay in this handy guide. Abridged edition. more...

  • Sing For Your Supperby David Rovics

    PM Press 2008; US$ 4.95

    Succinct and to the point, David Rovics demystifies the very different skills necessary to cultivate the arts of songwriting, guitar-playing and tour booking. In an era when the truly independent record label is virtually a thing of the past, Rovics explains how itas possible to make a living as a recording artist without a label. At a time when... more...