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Business Aspects

Most popular at the top

  • Sleepless in Hollywoodby Lynda Obst

    Simon & Schuster 2013; US$ 15.99

    The veteran producer and author of the bestseller Hello, He Lied takes a witty and critical look at the new Hollywood. Over the past decade, producer Lynda Obst gradually realized she was working in a Hollywood that was undergoing a drastic transformation. The industry where everything had once been familiar to her was suddenly disturbingly strange.... more...

  • Monster Loyaltyby Jackie Huba

    Penguin Publishing Group 2013; US$ 24.95

    "A thought-provoking, well-executed look at one of the biggest music sensations of this generation." ? Publishers Weekly ?The juxtaposition of Lady Gaga?s outré antics with Jackie?s useful, detailed, and actionable insights make for a breakthrough. This is a business book for fans and nonfans alike?for anyone who wants to build something and make... more...

  • The Man Who Seduced Hollywoodby B. James Gladstone; Robert Wagner

    Chicago Review Press 2013; US$ 22.99

    In Hollywood history, no other lawyer has achieved the movie star?like fame and glamour that Greg Bautzer enjoyed. This revealing biography tells, for the first time, the amazing story of a self-made man who for 50 years used his irresistible charm and prodigious legal talent to dominate the courtrooms, boardrooms, and bedrooms of Hollywood. Columnists... more...

  • Shoot to Sellby Rick Smith; Kim Miller

    Taylor and Francis 2013; US$ 33.95

    Producing and Distributing Special Interest Videos is a step-by-step, do-it-yourself guide for successfully producing, selling and marketing videos without a huge financial investment for anyone who has an idea or expertise that they want to showcase in video. Learn how to successfully create and market videos for carefully researched niche markets,... more...

  • Performing Arts Managementby Jessica Bathurst; Tobie S. Stein

    Allworth Press 2010; US$ 50.00

    Do you know what it takes to manage a performing arts organization today? In this comprehensive volume, more than 100 managers of top nonprofit and commercial venues share their winning strategies. * Financial management, building a funding base, labor relations, much more * Explores the realities of running a performing arts organization today ... more...

  • The Definitive Guide to Entertainment Marketingby Al Lieberman; Pat Esgate

    Pearson Education 2013; US$ 46.99

    Entertainment Marketing NOW: Every Platform, Technology, and Opportunity   Covers film, cable, broadcast, music, sports, publishing, social media, gaming, and more Reflects powerful trends ranging from smartphones to globalization Demonstrates breakthrough strategies integrating advertising, promotion, PR, and online content distribution... more...

  • Fair Play: Art, Performance and Neoliberalismby Jen Harvie

    Palgrave Macmillan 2013; US$ 29.00

    This book asks what is the quality of participation in contemporary art and performance? Has it been damaged by cultural policies which have 'entrepreneurialized' artists, cut arts funding and cultivated corporate philanthropy? Has it been fortified by crowdfunding, pop-ups and craftsmanship? And how can it help us to understand social welfare? more...

  • The Birth of Korean Coolby Euny Hong

    Picador 2014; US$ 16.99

    A FRESH, FUNNY, UP-CLOSE LOOK AT HOW SOUTH KOREA REMADE ITSELF AS THE WORLD'S POP CULTURE POWERHOUSE OF THE TWENTY-FIRST CENTURY By now, everyone in the world knows the song "Gangnam Style" and Psy, an instantly recognizable star. But the song's international popularity is no passing fad. "Gangnam Style" is only one tool in South Korea's extraordinarily... more...

  • Wired TVby Denise Mann; Derek Johnson; Jonathan Gray; Will Brooker; Julie Levin Russo; Denise Mann; John T Caldwell; Robert V. Kozinets; M.J. Clarke; Vincent Brook; Katynka Z. Martínez; Henry Jenkins

    Rutgers University Press 2014; US$ 29.95

    Wired TV looks at the post?network television industry?s experiments with new forms of interactive storytelling that took place from 2005 to2010 as broadband was introduced into the majority of homes and the use of Facebook, YouTube, and Twitter soared. Essays address such issues as the networks? sporadic efforts to engage fans using transmedia... more...

  • Starmakerby Jay Bernstein; Larry Hamm

    ECW Press 2011; US$ 11.95

    His women were tens, his guns were .38s, and his collection of jewel-encrusted walking canes numbered in the hundreds. For nearly 50 years, Jay Bernstein was a Hollywood fixture, owning one of the most powerful PR firms in Hollywood, making stars of Farrah Fawcett and Suzanne Somers, and producing dozens of television films and series.Future Hollywood... more...