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Business Aspects

  • Make the Cutby Lori Coleman; Diana Friedberg

    Taylor and Francis 2014; US$ 29.95

    First published in 2010. Routledge is an imprint of Taylor & Francis, an informa company. more...

  • Web Marketing for the Music Businessby Tom Hutchison

    Taylor and Francis 2014; US$ 31.95

    Interested in promoting, selling and distributing music online, got the website but not sure what to do next? is Web Marketing for the Music Business designed to help develop the essential internet presence they want and need. Looking at how the web has developed, providing instructions on how to set up a web site as well as how to use the Internet... more...

  • Management and the Artsby William Byrnes

    Taylor and Francis 2014; US$ 49.95

    Management and the Arts, Fourth Edition provides you with theory and practical applications from all management perspectives including planning, marketing, finance, economics, organizational, staffing, and group dynamics ALL related to an arts organization. Whether you are a manager in a theatre, museum, dance company, or opera, you will gain useful... more...

  • Film Production Managementby Bastian Cleve

    Taylor and Francis 2014; US$ 34.95

    Film Production Management will tell you in step-by-step detail how to produce a screenplay and get it onto the big screen. Whether you are an aspiring or seasoned film professional, this book will be an indispensable resource for you on a day-to-day basis. This updated edition remains true to the practical, hands-on approach that has made previous... more...

  • Branding TVby Walter McDowell; Alan Batten

    Taylor and Francis 2014; US$ 58.95

    In an effort to halt increasing media competition and decreasing audience shares, Branding has become the new mantra among television station and network executives. Branding TV: Principles and Practices second edition goes beyond the jargon of branding to explain the essential principles underlying successful branding and offers many practical strategies... more...

  • The Cable and Telecommunications Professionals' Referenceby Goff Hill

    Taylor and Francis 2014; US$ 79.95

    This book is for any telecommunications-convergence professional who needs to understand the structure of the industry, the structure of telephony networks and services, and the equipment involved.With the growing variety of networks and technologies now on offer it is inevitable that some convergence will take place between different networks, services... more...

  • Hands-On Guide to Webcastingby Steve Mack; Dan Rayburn

    Taylor and Francis 2014; US$ 34.95

    In "Hands-On Guide to Webcasting," industry experts address the fastest-growing application for streaming media - broadcasting live audio and video on the Internet. Used in all industry verticals from corporate to entertainment, this book provides an end-to-end technical overview of the webcasting process. Providing you with step-by-step instructions... more...

  • Streaming and Digital Mediaby Dan Rayburn

    Taylor and Francis 2014; US$ 45.95

    Steaming and Digital Media gives you a concise and direct analysis to understand a scalable, profitable venture, as well as the common and hidden pitfalls to avoid in your business. By focusing on both the business implications and technical differences between online video and traditional broadcast distribution, you will learn how to gain significant... more...

  • Hands-On Guide to Windows Mediaby Joe Follansbee

    Taylor and Francis 2014; US$ 34.95

    Hands-On Guide to Windows Media is a practical guide that teaches how to distribute audio and video efficiently and effectively over computer networks. This book enables you to get up and running quickly and focuses on one of the most popular tools in the streaming media universe, Windows Media. This book will help you to understand the unique characteristics... more...

  • Sports Mediaby Bradley Schultz

    Taylor and Francis 2014; US$ 51.95

    A uniquely comprehensive text, Sports Media emphasizes the skills that you will need in order to be successful in the industry. With extensive coverage on reporting, anchoring, and production, this text offers thorough and effective descriptions of the sports reporter and anchor's function in a broadcast environment. Going beyond the essential skills,... more...