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Business Aspects

  • Branding TVby Walter McDowell; Alan Batten

    Taylor and Francis 2014; US$ 58.95

    In an effort to halt increasing media competition and decreasing audience shares, Branding has become the new mantra among television station and network executives. Branding TV: Principles and Practices second edition goes beyond the jargon of branding to explain the essential principles underlying successful branding and offers many practical strategies... more...

  • Streaming and Digital Mediaby Dan Rayburn

    Taylor and Francis 2014; US$ 45.95

    Steaming and Digital Media gives you a concise and direct analysis to understand a scalable, profitable venture, as well as the common and hidden pitfalls to avoid in your business. By focusing on both the business implications and technical differences between online video and traditional broadcast distribution, you will learn how to gain significant... more...

  • Understanding Broadcast and Cable Financeby Broadcast Cable Financial Mana; Walter McDowell; Alan Batten

    Taylor and Francis 2014; US$ 39.95

    From on-air talent contracts and FCC regulations to syndicated program amortization to music licensing fees, electronic media deal with financial principles and jargon that are unique to American business. Understanding Broadcast and Cable Finance helps explain all the financial complexities of a modern electronic media enterprise. Whether you are... more...

  • Sports Mediaby Bradley Schultz

    Taylor and Francis 2014; US$ 51.95

    A uniquely comprehensive text, Sports Media emphasizes the skills that you will need in order to be successful in the industry. With extensive coverage on reporting, anchoring, and production, this text offers thorough and effective descriptions of the sports reporter and anchor's function in a broadcast environment. Going beyond the essential skills,... more...

  • Making Media Workby Derek Johnson; Derek Kompare; Avi Santo

    NYU Press 2014; US$ 133.50

    In popular culture, management in the media industry is frequently understood as the work of network executives, studio developers, and market researchers—"the suits"—who oppose the more productive forces of creative talent and subject that labor to the inefficiencies and risk aversion of bureaucratic hierarchies. However, such... more...

  • Make the Cutby Lori Coleman; Diana Friedberg

    Taylor and Francis 2014; US$ 29.95

    First published in 2010. Routledge is an imprint of Taylor & Francis, an informa company. more...

  • Web Marketing for the Music Businessby Tom Hutchison

    Taylor and Francis 2014; US$ 31.95

    Interested in promoting, selling and distributing music online, got the website but not sure what to do next? is Web Marketing for the Music Business designed to help develop the essential internet presence they want and need. Looking at how the web has developed, providing instructions on how to set up a web site as well as how to use the Internet... more...

  • Management and the Artsby William Byrnes

    Taylor and Francis 2014; US$ 49.95

    Management and the Arts, Fourth Edition provides you with theory and practical applications from all management perspectives including planning, marketing, finance, economics, organizational, staffing, and group dynamics ALL related to an arts organization. Whether you are a manager in a theatre, museum, dance company, or opera, you will gain useful... more...

  • Film Production Managementby Bastian Cleve

    Taylor and Francis 2014; US$ 34.95

    Film Production Management will tell you in step-by-step detail how to produce a screenplay and get it onto the big screen. Whether you are an aspiring or seasoned film professional, this book will be an indispensable resource for you on a day-to-day basis. This updated edition remains true to the practical, hands-on approach that has made previous... more...

  • The Cable and Telecommunications Professionals' Referenceby Goff Hill

    Taylor and Francis 2014; US$ 79.95

    This book is for any telecommunications-convergence professional who needs to understand the structure of the industry, the structure of telephony networks and services, and the equipment involved.With the growing variety of networks and technologies now on offer it is inevitable that some convergence will take place between different networks, services... more...