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Business Aspects

  • How Star Wars Conquered the Universeby Chris Taylor

    Basic Books 2014; US$ 28.99

    How did a few notes scribbled on a legal pad in 1973 by George Lucas, a man who hated writing, turn into a four billion dollar franchise that has quite literally transformed the way we think about entertainment, merchandizing, politics, and even religion? A cultural touchstone and cinematic classic, Star Wars has a cosmic appeal that no other movie... more...

  • Open Book Theater Managementby Rafe Beckley

    John Hunt Publishing 2014; US$ 9.99

    How to run a low/no budget theatre company or production, without losing either your integrity or your shirt. more...

  • Warner Bros.by Steven Bingen; Marc Wanamaker; Doris Day

    Taylor Trade Publishing 2014; US$ 14.99

    Movie studios are the wondrous, almost magical locales where legends are created. Unfortunately, these celebrity playgrounds are, and always have been, largely closed to the public, save for tours which barely scrape the surface and never pass the soundstage wall. In this book, studio staff historian and Hollywood insider Steven Bingen is your guide... more...

  • The Birth of Korean Coolby Euny Hong

    Simon & Schuster UK 2014; Not Available

    How did a really unhip country suddenly become cool? How could a nation that once banned miniskirts, long hair on men and rock 'n' roll come to mass produce pop music and a K-pop star that would break the world record for the most YouTube hits? Who would have predicted that a South Korean company that used to sell fish and fruit (Samsung) would one... more...

  • Branding TVby Walter McDowell; Alan Batten

    Taylor and Francis 2014; US$ 58.95

    In an effort to halt increasing media competition and decreasing audience shares, Branding has become the new mantra among television station and network executives. Branding TV: Principles and Practices second edition goes beyond the jargon of branding to explain the essential principles underlying successful branding and offers many practical strategies... more...

  • Streaming and Digital Mediaby Dan Rayburn

    Taylor and Francis 2014; US$ 45.95

    Steaming and Digital Media gives you a concise and direct analysis to understand a scalable, profitable venture, as well as the common and hidden pitfalls to avoid in your business. By focusing on both the business implications and technical differences between online video and traditional broadcast distribution, you will learn how to gain significant... more...

  • Understanding Broadcast and Cable Financeby Broadcast Cable Financial Mana; Walter McDowell; Alan Batten

    Taylor and Francis 2014; US$ 39.95

    From on-air talent contracts and FCC regulations to syndicated program amortization to music licensing fees, electronic media deal with financial principles and jargon that are unique to American business. Understanding Broadcast and Cable Finance helps explain all the financial complexities of a modern electronic media enterprise. Whether you are... more...

  • Sports Mediaby Bradley Schultz

    Taylor and Francis 2014; US$ 51.95

    A uniquely comprehensive text, Sports Media emphasizes the skills that you will need in order to be successful in the industry. With extensive coverage on reporting, anchoring, and production, this text offers thorough and effective descriptions of the sports reporter and anchor's function in a broadcast environment. Going beyond the essential skills,... more...

  • The Birth of Korean Coolby Euny Hong

    Picador 2014; US$ 16.99

    A FRESH, FUNNY, UP-CLOSE LOOK AT HOW SOUTH KOREA REMADE ITSELF AS THE WORLD?S POP CULTURE POWERHOUSE OF THE TWENTY-FIRST CENTURY By now, everyone in the world knows the song ?Gangnam Style? and Psy, an instantly recognizable star. But the song?s international popularity is no passing fad. ?Gangnam Style? is only one tool in South Korea?s extraordinarily... more...

  • Making Media Workby Derek Johnson; Derek Kompare; Avi Santo

    NYU Press 2014; US$ 133.50

    In popular culture, management in the media industry is frequently understood as the work of network executives, studio developers, and market researchers—"the suits"—who oppose the more productive forces of creative talent and subject that labor to the inefficiencies and risk aversion of bureaucratic hierarchies. However, such... more...