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- Taylor and Francis 2007; US$ 58.95
Arts Marketing focuses on a variety of sectors within the arts and addresses the way in which marketing principles are applied within these, outlining both the similarities and the differences that occur. Relating policy to practice, this contributed text demonstrates the most effective means of marketing in specific areas of the arts, with each... more...
- University of Minnesota Press 1985; US$ 60.00
A guide to fiscal solvency for nonprofit arts organizations, which covers fundraising, alternative organizational structures, tax exemption, earned income, grants and gifts, cooperative efforts to save money, and the impact of technology. more...
- Taylor and Francis 2008; US$ 35.95
The Director?s Craft is a unique and completely indispensable step-by-step guide to directing for the stage. Written by one of the most adventurous and respected directors working today, this book will be an essential item in every student and practitioner?s kitbag. It provides detailed assistance with each aspect of the varied challenges... more...
- Taylor and Francis 2004; US$ 33.95
Fifty Key Theatre Directors covers the work of practitioners who have shaped and pushed back the boundaries of theatre and performance. The authors provide clear and insightful overviews of the approaches and impact of fifty of the most influential directors of the twentieth and twenty-first century from around the world. They include: Anne... more...
- Wiley 2011; US$ 32.95
Audience behavior began to shift dramatically in the mid 1990s. Since then, people have become more spontaneous in purchasing tickets and increasingly prefer selecting specific programs to attend rather than buying a subscription series. Arts attenders also expect more responsive customer service than ever before. Because of these and other factors,... more...
- Taylor and Francis 2013; US$ 66.95
'Arts, Entertainment and Tourism' is a pioneering text that, by focusing on the consumer, investigates the relationship between these 3 industries and how this relationship can be developed to its best competitive advantage. Issue-led, this text draws on appropriate disciplines rather than using one single approach, to examine issues in arts and... more...
- Taylor and Francis 2007; US$ 65.95
Innovative Marketing Communications for Events Management provides students and event managers with a complete insight into the strategic and innovative marketing of events of all scales and nature. The book builds a conceptual framework for the development, planning, implementation and evaluation of innovative communication strategies for the marketing... more...
- Taylor and Francis 2012; US$ 54.95
Stagecraft Fundamentals Second Edition tackles every aspect of theatre production with Emmy Award-winning author Rita Kogler Carver's signature witty and engaging voice. The history of stagecraft, safety precautions, lighting, costumes, scenery, career planning tips, and more are discussed, illustrated by beautiful color examples that display step-by-step... more...
- Allworth Press 2012; US$ 19.95
The best practices that consistently lead to successful theater operation are now revealed in this comprehensive resource. Culled from surveys and interviews with theater managers and experts in crucial functional areas, this guide provides important tips for all people who work or want to work in regional, campus and community-based theaters. Proven... more...
- Allworth Press 2002; US$ 19.95
The entire range of individuals involved in entertainment—performers, writers, and directors to box office managers, theater board members, and theater owners—will find comprehensive answers to questions on every aspect of theater business and law. Written by attorney, producer, and playwright, this book reveals hundreds of insider strategies for... more...