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Most popular at the top
- Taylor and Francis 2007; US$ 58.95
Arts Marketing focuses on a variety of sectors within the arts and addresses the way in which marketing principles are applied within these, outlining both the similarities and the differences that occur. Relating policy to practice, this contributed text demonstrates the most effective means of marketing in specific areas of the arts, with each... more...
- University of Minnesota Press 1985; US$ 60.00
A guide to fiscal solvency for nonprofit arts organizations, which covers fundraising, alternative organizational structures, tax exemption, earned income, grants and gifts, cooperative efforts to save money, and the impact of technology. more...
- Taylor and Francis 2008; US$ 35.95
The Director?s Craft is a unique and completely indispensable step-by-step guide to directing for the stage. Written by one of the most adventurous and respected directors working today, this book will be an essential item in every student and practitioner?s kitbag. It provides detailed assistance with each aspect of the varied challenges... more...
- Gabal Verlag 2010; US$ 6.48
Was zeichnet eine Veranstaltung als Event aus, welche Dramaturgie macht sie für den Besucher zu etwas Besonderem? Was sind die Kernthemen (Keyfacts, Keymessages, Keyvisuals)? Was sagt die Gestaltung der Location aus? Wie schaut das Rahmenprogramm und der Service aus? Wie hüten Sie den Flohzirkus und halten das Tagungsmanagement unter Kontrolle? Was... more...
- Taylor and Francis 2013; US$ 66.95
'Arts, Entertainment and Tourism' is a pioneering text that, by focusing on the consumer, investigates the relationship between these 3 industries and how this relationship can be developed to its best competitive advantage. Issue-led, this text draws on appropriate disciplines rather than using one single approach, to examine issues in arts and... more...
- Wiley 2011; US$ 32.95
Audience behavior began to shift dramatically in the mid 1990s. Since then, people have become more spontaneous in purchasing tickets and increasingly prefer selecting specific programs to attend rather than buying a subscription series. Arts attenders also expect more responsive customer service than ever before. Because of these and other factors,... more...
- Echter Verlag 2011; US$ 7.56
Ob in der Familie oder in der Schule, im Betrieb oder im Verein, in der Pfarrei oder in der Ordensgemeinschaft - immer braucht es Menschen, die vorangehen und die Aufgabe der Leitung übernehmen. Das Buch versucht auf konkrete Weise zu zeigen, worauf beim Führen und Leiten von Menschen zu achten ist. Dabei bringt der Blick auf Ignatius von Loyola,... more...
- Taylor and Francis 2004; US$ 33.95
Fifty Key Theatre Directors covers the work of practitioners who have shaped and pushed back the boundaries of theatre and performance. The authors provide clear and insightful overviews of the approaches and impact of fifty of the most influential directors of the twentieth and twenty-first century from around the world. They include: Anne Bogart... more...
- Taylor and Francis 2007; US$ 65.95
Innovative Marketing Communications for Events Management provides students and event managers with a complete insight into the strategic and innovative marketing of events of all scales and nature. The book builds a conceptual framework for the development, planning, implementation and evaluation of innovative communication strategies for the marketing... more...
- Taylor and Francis 2013; US$ 40.95
Protecting the environment should be a priority of every theatrical production, but it can be challenging to mount an environmentally-friendly show with limited time, resources, and information. A Practical Guide to Greener Theatre: Introduce Sustainability Into Your Productions not only gives you the information you need to make greener decisions,... more...