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Mass Media

Most popular at the top

  • Breaking Up Americaby Joseph Turow

    University of Chicago Press 2007; US$ 25.00

    Combining shrewd analysis of contemporary practices with a historical perspective, Breaking Up America traces the momentous shift that began in the mid-1970s when advertisers rejected mass marketing in favor of more aggressive target marketing. Turow shows how advertisers exploit differences between consumers based on income, age, gender, race,... more...

  • Casanova Was A Book Loverby John Maxwell Hamilton

    LSU Press 2000; US$ 15.95

    Everyone knows which books people buy; they can just look at the best-seller lists. But who knows which books people steal? Who, for that matter, knows that authors ruin the book market by writing too much? Or why book critics are not critical? Or why librarians need to throw out more books? Who, indeed, knows the answer to that all-important question... more...

  • Coordination Theory and Collaboration Technologyby Gary M. Olson; Thomas W. Malone; John B. Smith

    Taylor and Francis 2013; US$ 52.95

    The National Science Foundation funded the first Coordination Theory and Collaboration Technology initiative to look at systems that support collaborations in business and elsewhere. This book explores the global revolution in human interconnectedness. It will discuss the various collaborative workgroups and their use in technology. The initiative... more...

  • Crimes Against Logic: Exposing the Bogus Arguments of Politicians, Priests, Journalists, and Other Serial Offendersby Jamie Whyte

    McGraw-Hill Education 2004; US$ 15.00

    Uncover the truth under all the BS In the daily battle for our hearts and minds--not to mention our hard-earned cash--the truth is usually the first casualty. It's time we learned how to see through the rhetoric, faulty reasoning, and misinformation that we're subjected to from morning to night by talk-radio hosts, op-ed columnists, advertisers,... more...

  • De-Westernizing Media Studiesby James Curran; Myung-Jin Park

    Taylor and Francis 2005; US$ 41.95

    De-Westernizing Media Studies brings together leading media critics from around the world to address central questions in the study of the media. How do the media connect to power in society? Who and what influence the media? How is globalization changing both society and the media? more...

  • Electronic Media Managementby Peter Pringle; Michael F Starr

    Taylor and Francis 2013; US$ 77.95

    The fifth edition of a classic text features important updates that reflect the enormous changes that have taken place in recent years - the Internet as an important information transmission format that is here to stay and convergence among media. This edition features thorough discussions on the Internet and convergence, as well as reflects the latest... more...

  • European Media Governanceby Georgios Terzis

    Intellect Books Ltd 2008; US$ 32.00

    A multitude of factors affect how the European media industry is governed, including commercialisation, concentration, convergence and globalisation. George Terzis? collection, European Media Governance, is the first volume to concentrate on analysing and explaining how European countries are slowly conceding control of the media from the government... more...

  • Fans, Bloggers, and Gamersby Henry Jenkins

    NYU Press 2006; US$ 22.10

    Henry Jenkins at Authors@Google (video) Henry Jenkins?s pioneering work in the early 1990s promoted the idea that fans are among the most active, creative, critically engaged, and socially connected consumers of popular culture and that they represent the vanguard of a new relationship with mass media. Though marginal and largely invisible to the... more...

  • A Handbook of Qualitative Methodologies for Mass Communication Researchby Nicholas W. Jankowski; Klaus Bruhn Jensen

    Taylor and Francis 2002; US$ 45.95

    First published in 1991. Routledge is an imprint of Taylor & Francis, an informa company. more...

  • Hollywood, Interruptedby Andrew Breitbart; Mark Ebner

    Wiley 2004; US$ 25.95

    Hollywood, Interrupted is a sometimes frightening, occasionally sad, and frequently hysterical odyssey into the darkest realms of showbiz pathology, the endless stream of meltdowns and flameouts, and the inexplicable behavior on the part of show business personalities. Charting celebrities from rehab to retox, to jails, cults, institutions, near-death... more...