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- Taylor and Francis 2014; US$ 49.95
Media Firms presents studies applying the company level approach to media and communication firms. It explores differences among missions, strategies, organizational choices, and other business decisions. Reviewing economic factors and pressures on media and communications companies, this book seeks to improve understanding of how these elements... more...
- Wiley 2008; US$ 117.95
With a lively and engaging style, Myths for the Masses provides a critical, interdisciplinary, and historically informed statement about communication in contemporary life. Written by Hanno Hardt, one of the world’s leading authorities on the subject. Offers a comprehensive appraisal of mass communication. Provides a critical perspective... more...
- Taylor and Francis 2005; US$ 41.95
Brings together leading media critics from around the world to address central questions in the study of media. Essential reading for anyone who wants to understand the relationship between mass communication and society. more...
- Taylor and Francis 2005; US$ 70.95
Using a variety of print advertisements,this exciting and provocative study explores how the consumer is created in terms of sex, race and class. Essential reading for all those interested in issues of consumption, citizenship and gender. more...
- Taylor and Francis 2006; US$ 77.95
The fifth edition of a classic text features important updates that reflect the enormous changes that have taken place in recent years - the Internet as an important information transmission format that is here to stay and convergence among media. This edition features thorough discussions on the Internet and convergence, as well as reflects the latest... more...
- Taylor and Francis 2007; US$ 45.95
Journalists used to rely on their notepad and pen. Today, professional journalists rely on the computer-and not just for the writing. Much, if not all, of a journalist's research happens on a computer. If you are journalist of any kind, you need to know how to find the information you need online. This book will show you how to find declassified... more...
- Intellect 2008; US$ 10.00
Concentrates on analysing and explaining how European countries are slowly conceding control of the media from the government to the market, professional and public forces. This volume provides an examination of various aspects of media governance, including media ownership structures, government policies, and citizen's organisations. more...
- University of Chicago Press 2007; US$ 25.00
Combining shrewd analysis of contemporary practices with a historical perspective, Breaking Up America traces the momentous shift that began in the mid-1970s when advertisers rejected mass marketing in favor of more aggressive target marketing. Turow shows how advertisers exploit differences between consumers based on income, age, gender, race,... more...
- University of Chicago Press 2009; US$ 17.50
To succeed in foreign policy, U.S. presidents have to sell their versions or framings of political events to the news media and to the public. But since the end of the Cold War, journalists have increasingly resisted presidential views, even offering their own spin on events. What, then, determines whether the media will accept or reject the White... more...