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Mass Media

Most popular at the top

  • Argumentationby Frans H. van Eemeren; Rob Grootendorst; A. Francisca Sn Henkemans

    Taylor and Francis 2002; US$ 49.95

    This book concentrates on argumentation as it emerges in ordinary discourse, whether the discourse is institutionalized or strictly informal. Crucial concepts from the theory of argumentation are systematically discussed and explained with the help of examples from real-life discourse and texts. The basic principles are explained that are instrumental... more...

  • Investigations in Clinical Phonetics and Linguisticsby Fay Windsor; M. Louise Kelly; Nigel Hewlett

    Taylor and Francis 2012; US$ 54.95

    Investigations in Clinical Phonetics and Linguistics is a sequel to the eighth meeting of the International Clinical Phonetics and Linguistics Association, attended by delegates from 26 different countries. This book reflects the scope of the subject area of clinical phonetics and linguistics, the balance of input into it with respect to the different... more...

  • Media Firmsby Robert G. Picard

    Taylor and Francis 2014; US$ 54.95

    Media Firms presents studies applying the company level approach to media and communication firms. It explores differences among missions, strategies, organizational choices, and other business decisions. Reviewing economic factors and pressures on media and communications companies, this book seeks to improve understanding of how these elements... more...

  • Electronic Media Managementby Peter Pringle; Michael F Starr

    Taylor and Francis 2013; US$ 77.95

    The fifth edition of a classic text features important updates that reflect the enormous changes that have taken place in recent years - the Internet as an important information transmission format that is here to stay and convergence among media. This edition features thorough discussions on the Internet and convergence, as well as reflects the latest... more...

  • Madison & Vineby Scott Donaton

    McGraw-Hill Education 2004; US$ 21.95

    From the sharp decline in CD sales to the fragmentation of network TV audiences, the business models of the entertainment and advertising industries are showing severe cracks. Advertising Age editor Scott Donaton-- who coined the term Madison & Vine TM --lays out a case for why these industries will need to converge to survive, overcoming hurdles... more...

  • Online Newsgatheringby Stephen Quinn; Stephen Lamble

    Taylor and Francis 2012; US$ 45.95

    Journalists used to rely on their notepad and pen. Today, professional journalists rely on the computer-and not just for the writing. Much, if not all, of a journalist's research happens on a computer. If you are journalist of any kind, you need to know how to find the information you need online. This book will show you how to find declassified... more...

  • European Media Governanceby Georgios Terzis

    Intellect Books Ltd 2008; US$ 32.00

    A multitude of factors affect how the European media industry is governed, including commercialisation, concentration, convergence and globalisation. George Terzis? collection, European Media Governance, is the first volume to concentrate on analysing and explaining how European countries are slowly conceding control of the media from the government... more...

  • Breaking Up Americaby Joseph Turow

    University of Chicago Press 2007; US$ 25.00

    Combining shrewd analysis of contemporary practices with a historical perspective, Breaking Up America traces the momentous shift that began in the mid-1970s when advertisers rejected mass marketing in favor of more aggressive target marketing. Turow shows how advertisers exploit differences between consumers based on income, age, gender, race,... more...

  • The Star Machineby Jeanine Basinger

    Knopf Doubleday Publishing Group 2008; US$ 18.95

    From one of our most distinguished film scholars, comes a rich, penetrating, amusing book about the golden age of movies and how the studios worked to manufacture stars. With revelatory insights and delightful asides, Jeanine Basinger shows us how the studio ?star machine? worked when it worked, how it failed when it didn't, and how irrelevant it... more...

  • Projections of Powerby Robert M. Entman

    University of Chicago Press 2009; US$ 20.00

    To succeed in foreign policy, U.S. presidents have to sell their versions or framings of political events to the news media and to the public. But since the end of the Cold War, journalists have increasingly resisted presidential views, even offering their own spin on events. What, then, determines whether the media will accept or reject the White... more...