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Most popular at the top
- Taylor and Francis 2014; US$ 54.95
Media Firms presents studies applying the company level approach to media and communication firms. It explores differences among missions, strategies, organizational choices, and other business decisions. Reviewing economic factors and pressures on media and communications companies, this book seeks to improve understanding of how these elements... more...
- Taylor and Francis 2005; US$ 70.95
Using a variety of print advertisements, this exciting and provocative study explores how the consumer is created by advertisements in terms of: * Sex * Class * Race. It also explores the figure of the citizen and how this identity is produced by contemporary political discourses. Advertising and Consumer Citizenship will be essential reading for... more...
- Taylor and Francis 2005; US$ 41.95
De-Westernizing Media Studies brings together leading media critics from around the world to address central questions in the study of the media. How do the media connect to power in society? Who and what influence the media? How is globalization changing both society and the media? more...
- Taylor and Francis 2013; US$ 77.95
The fifth edition of a classic text features important updates that reflect the enormous changes that have taken place in recent years - the Internet as an important information transmission format that is here to stay and convergence among media. This edition features thorough discussions on the Internet and convergence, as well as reflects the latest... more...
- McGraw-Hill Education 2004; US$ 21.95
From the sharp decline in CD sales to the fragmentation of network TV audiences, the business models of the entertainment and advertising industries are showing severe cracks. Advertising Age editor Scott Donaton-- who coined the term Madison & Vine TM --lays out a case for why these industries will need to converge to survive, overcoming hurdles... more...
- Taylor and Francis 2012; US$ 45.95
Journalists used to rely on their notepad and pen. Today, professional journalists rely on the computer-and not just for the writing. Much, if not all, of a journalist's research happens on a computer. If you are journalist of any kind, you need to know how to find the information you need online. This book will show you how to find declassified... more...
- Intellect Books Ltd 2008; US$ 32.00
A multitude of factors affect how the European media industry is governed, including commercialisation, concentration, convergence and globalisation. George Terzis? collection, European Media Governance, is the first volume to concentrate on analysing and explaining how European countries are slowly conceding control of the media from the government... more...
- Knopf Doubleday Publishing Group 2008; US$ 18.95
From one of our most distinguished film scholars, comes a rich, penetrating, amusing book about the golden age of movies and how the studios worked to manufacture stars. With revelatory insights and delightful asides, Jeanine Basinger shows us how the studio ?star machine? worked when it worked, how it failed when it didn't, and how irrelevant it... more...
- University of Chicago Press 2007; US$ 25.00
Combining shrewd analysis of contemporary practices with a historical perspective, Breaking Up America traces the momentous shift that began in the mid-1970s when advertisers rejected mass marketing in favor of more aggressive target marketing. Turow shows how advertisers exploit differences between consumers based on income, age, gender, race,... more...
- University of Chicago Press 2009; US$ 23.00
To succeed in foreign policy, U.S. presidents have to sell their versions or framings of political events to the news media and to the public. But since the end of the Cold War, journalists have increasingly resisted presidential views, even offering their own spin on events. What, then, determines whether the media will accept or reject the White... more...