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Mass Media

Most popular at the top

  • Advertising and Consumer Citizenshipby Anne M. Cronin

    Taylor and Francis 2005; US$ 70.95

    Using a variety of print advertisements, this exciting and provocative study explores how the consumer is created by advertisements in terms of: * Sex * Class * Race. It also explores the figure of the citizen and how this identity is produced by contemporary political discourses. Advertising and Consumer Citizenship will be essential reading for... more...

  • De-Westernizing Media Studiesby James Curran; Myung-Jin Park

    Taylor and Francis 2005; US$ 41.95

    De-Westernizing Media Studies brings together leading media critics from around the world to address central questions in the study of the media. How do the media connect to power in society? Who and what influence the media? How is globalization changing both society and the media? more...

  • Electronic Media Managementby Peter Pringle; Michael F Starr

    Taylor and Francis 2013; US$ 77.95

    The fifth edition of a classic text features important updates that reflect the enormous changes that have taken place in recent years - the Internet as an important information transmission format that is here to stay and convergence among media. This edition features thorough discussions on the Internet and convergence, as well as reflects the latest... more...

  • Madison & Vineby Scott Donaton

    McGraw-Hill Education 2004; US$ 21.95

    From the sharp decline in CD sales to the fragmentation of network TV audiences, the business models of the entertainment and advertising industries are showing severe cracks. Advertising Age editor Scott Donaton-- who coined the term Madison & Vine TM --lays out a case for why these industries will need to converge to survive, overcoming hurdles... more...

  • Online Newsgatheringby Stephen Quinn; Stephen Lamble

    Taylor and Francis 2012; US$ 45.95

    Journalists used to rely on their notepad and pen. Today, professional journalists rely on the computer-and not just for the writing. Much, if not all, of a journalist's research happens on a computer. If you are journalist of any kind, you need to know how to find the information you need online. This book will show you how to find declassified... more...

  • European Media Governanceby Georgios Terzis

    Intellect 2008; US$ 10.00

    Concentrates on analysing and explaining how European countries are slowly conceding control of the media from the government to the market, professional and public forces. This volume provides an examination of various aspects of media governance, including media ownership structures, government policies, and citizen's organisations. more...

  • The Star Machineby Jeanine Basinger

    Knopf Doubleday Publishing Group 2008; US$ 18.95

    From one of our most distinguished film scholars, comes a rich, penetrating, amusing book about the golden age of movies and how the studios worked to manufacture stars. With revelatory insights and delightful asides, Jeanine Basinger shows us how the studio ?star machine? worked when it worked, how it failed when it didn't, and how irrelevant it... more...

  • Breaking Up Americaby Joseph Turow

    University of Chicago Press 2007; US$ 25.00

    Combining shrewd analysis of contemporary practices with a historical perspective, Breaking Up America traces the momentous shift that began in the mid-1970s when advertisers rejected mass marketing in favor of more aggressive target marketing. Turow shows how advertisers exploit differences between consumers based on income, age, gender, race,... more...

  • Projections of Powerby Robert M. Entman

    University of Chicago Press 2009; US$ 20.00

    To succeed in foreign policy, U.S. presidents have to sell their versions or framings of political events to the news media and to the public. But since the end of the Cold War, journalists have increasingly resisted presidential views, even offering their own spin on events. What, then, determines whether the media will accept or reject the White... more...

  • Roll! Shooting TV Newsby Rich Underwood

    Taylor and Francis 2007; US$ 51.95

    Roll! Shells fly overhead as night-scopes capture deadly fire fights with an eerie green hue, a category 5 hurricane devastates the Big Easy, hidden cameras enter a Cambodian village of brothels and a veteran journalist interviews himself throughout his own brain surgery. Part non-fiction drama, part trade publication, part text book, all woven together... more...