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Mass Media

Most popular at the top

  • Media Firmsby Robert G. Picard

    Taylor and Francis 2014; US$ 49.95

    Media Firms presents studies applying the company level approach to media and communication firms. It explores differences among missions, strategies, organizational choices, and other business decisions. Reviewing economic factors and pressures on media and communications companies, this book seeks to improve understanding of how these elements... more...

  • Myths for the Massesby Hanno Hardt

    Wiley 2008; US$ 117.95

    With a lively and engaging style, Myths for the Masses provides a critical, interdisciplinary, and historically informed statement about communication in contemporary life. Written by Hanno Hardt, one of the world’s leading authorities on the subject. Offers a comprehensive appraisal of mass communication. Provides a critical perspective... more...

  • De-Westernizing Media Studiesby James Curran; Myung-Jin Park

    Taylor and Francis 2005; US$ 41.95

    Brings together leading media critics from around the world to address central questions in the study of media. Essential reading for anyone who wants to understand the relationship between mass communication and society. more...

  • Advertising and Consumer Citizenshipby Anne M. Cronin

    Taylor and Francis 2005; US$ 70.95

    Using a variety of print advertisements,this exciting and provocative study explores how the consumer is created in terms of sex, race and class. Essential reading for all those interested in issues of consumption, citizenship and gender. more...

  • Electronic Media Managementby Peter Pringle; Michael F Starr

    Taylor and Francis 2006; US$ 77.95

    The fifth edition of a classic text features important updates that reflect the enormous changes that have taken place in recent years - the Internet as an important information transmission format that is here to stay and convergence among media. This edition features thorough discussions on the Internet and convergence, as well as reflects the latest... more...

  • Online Newsgatheringby Stephen Quinn; Stephen Lamble

    Taylor and Francis 2007; US$ 45.95

    Journalists used to rely on their notepad and pen. Today, professional journalists rely on the computer-and not just for the writing. Much, if not all, of a journalist's research happens on a computer. If you are journalist of any kind, you need to know how to find the information you need online. This book will show you how to find declassified... more...

  • European Media Governanceby Georgios Terzis

    Intellect 2008; US$ 10.00

    Concentrates on analysing and explaining how European countries are slowly conceding control of the media from the government to the market, professional and public forces. This volume provides an examination of various aspects of media governance, including media ownership structures, government policies, and citizen's organisations. more...

  • Breaking Up Americaby Joseph Turow

    University of Chicago Press 2007; US$ 25.00

    Combining shrewd analysis of contemporary practices with a historical perspective, Breaking Up America traces the momentous shift that began in the mid-1970s when advertisers rejected mass marketing in favor of more aggressive target marketing. Turow shows how advertisers exploit differences between consumers based on income, age, gender, race,... more...

  • Roll! Shooting TV Newsby Rich Underwood

    Taylor and Francis 2007; US$ 51.95

    First Published in 2007. Routledge is an imprint of Taylor & Francis, an informa company. more...

  • Casanova Was A Book Loverby John Maxwell Hamilton

    LSU Press 2000; US$ 15.95

    Everyone knows which books people buy; they can just look at the best-seller lists. But who knows which books people steal? Who, for that matter, knows that authors ruin the book market by writing too much? Or why book critics are not critical? Or why librarians need to throw out more books? Who, indeed, knows the answer to that all-important question... more...