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- Taylor and Francis 2005; US$ 70.95
Using a variety of print advertisements,this exciting and provocative study explores how the consumer is created in terms of sex, race and class. Essential reading for all those interested in issues of consumption, citizenship and gender. more...
- Taylor and Francis 2004; US$ 45.95
The current rapid growth of TV platforms in terrestrial, sattelite, and cable formats will soon move into digital transmission, offering opportunities for greater commercialization through advertising on media that have not previously been exploited. In more...
- Random House Publishing Group 2011; US$ 16.00
For most of us, it was just another horrible headline. But for Deborah Spungen, the mother of Nancy, who was stabbed to death at the Chelsea Hotel, it was both a relief and a tragedy. Here is the incredible story of an infant who never stopped screaming, a toddler who attacked people, a teenager addicted to drugs, violence, and easy sex, a daughter... more...
- Taylor and Francis 2002; US$ 47.95
This text offers an introduction to analyzing, evaluating, and presenting oral and written argumentation, based on the pragma-dialetical theory of argument. It is intended for students of argumentation, applied linguistics, communication, or philosophy. more...
- Wiley 2008; US$ 140.95
This groundbreaking collection of original essays provides new perspectives in Asian media studies. The volume covers a diverse range of topics from media policy to globalization, using lively examples from various countries and media. more...
- Manchester University Press 2003; US$ 74.95
Comparing and contrasting Serbian and Croatian propaganda from 1986 to 1999, this text analyses each group's contemporary interpretations of history and current events, offering a discussion of holocaust imagery and the history of victim-centred writing in nationalist theory. more...
- University of Chicago Press 2007; US$ 25.00
Combining shrewd analysis of contemporary practices with a historical perspective, Breaking Up America traces the momentous shift that began in the mid-1970s when advertisers rejected mass marketing in favor of more aggressive target marketing. Turow shows how advertisers exploit differences between consumers based on income, age, gender, race,... more...
- Taylor and Francis 2001; US$ 110.00
This book reports findings from a major, multidisciplinary study of the impact of broadcast television on the remote island community of St. Helena in the South Atlantic Ocean. Broadcast television was introduced to the island for the first time in March 1995. This introduction represented a major event on the island, whose only televisual experience... more...
- LSU Press 2000; US$ 15.95
Everyone knows which books people buy; they can just look at the best-seller lists. But who knows which books people steal? Who, for that matter, knows that authors ruin the book market by writing too much? Or why book critics are not critical? Or why librarians need to throw out more books? Who, indeed, knows the answer to that all-important question... more...
- Taylor and Francis 2004; US$ 51.95
Volume examines the work assessing the impact of educational television, thus presenting the positive effects that television can have on children's lives. For scholars in media studies & effects, education, media ed, child dev/dev psych. & related areas more...