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- Taylor and Francis 2005; US$ 70.95
Using a variety of print advertisements,this exciting and provocative study explores how the consumer is created in terms of sex, race and class. Essential reading for all those interested in issues of consumption, citizenship and gender. more...
- Taylor and Francis 2004; US$ 41.95
The current rapid growth of TV platforms in terrestrial, sattelite, and cable formats will soon move into digital transmission, offering opportunities for greater commercialization through advertising on media that have not previously been exploited. In more...
- Hyperion 2004; US$ 14.99
"I'm Terry Gross and this is Fresh Air . . ." Now available in paperback -- a selection of revealing interviews from the award-winning National Public Radio show Originating from WHYY-FM in Philadelphia and heard on more than 450 NPR stations, Fresh Air with Terry Gross has become a daily habit with millions of listeners nationwide -- a... more...
- Random House Publishing Group 2011; US$ 16.00
For most of us, it was just another horrible headline. But for Deborah Spungen, the mother of Nancy, who was stabbed to death at the Chelsea Hotel, it was both a relief and a tragedy. Here is the incredible story of an infant who never stopped screaming, a toddler who attacked people, a teenager addicted to drugs, violence, and easy sex, a daughter... more...
- Taylor and Francis 2002; US$ 44.95
This text offers an introduction to analyzing, evaluating, and presenting oral and written argumentation, based on the pragma-dialetical theory of argument. It is intended for students of argumentation, applied linguistics, communication, or philosophy. more...
- Wiley 2008; US$ 140.95
This groundbreaking collection of original essays provides new perspectives in Asian media studies. The volume covers a diverse range of topics from media policy to globalization, using lively examples from various countries and media. more...
- Manchester University Press 2003; US$ 74.95
Comparing and contrasting Serbian and Croatian propaganda from 1986 to 1999, this text analyses each group's contemporary interpretations of history and current events, offering a discussion of holocaust imagery and the history of victim-centred writing in nationalist theory. more...
- University of Chicago Press 2007; US$ 25.00
Combining shrewd analysis of contemporary practices with a historical perspective, Breaking Up America traces the momentous shift that began in the mid-1970s when advertisers rejected mass marketing in favor of more aggressive target marketing. Turow shows how advertisers exploit differences between consumers based on income, age, gender, race,... more...
- Taylor and Francis 2012; US$ 59.95
Broadcast Announcing Worktext provides you with the skills, techniques, and procedures necessary to enter this highly competitive field of broadcast performance. In addition to the principles of good performance, this book addresses the importance of audience and how messages change to communicate effectively to various groups. Television and radio... more...