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- Taylor and Francis 2005; US$ 70.95
Using a variety of print advertisements, this exciting and provocative study explores how the consumer is created by advertisements in terms of: * Sex * Class * Race. It also explores the figure of the citizen and how this identity is produced by contemporary political discourses. Advertising and Consumer Citizenship will be essential reading for... more...
- Taylor and Francis 2004; US$ 45.95
Concern is growing about the effectiveness of television advertising regulation in the light of technological developments in the media. The current rapid growth of TV platforms in terrestrial, sattelite, and cable formats will soon move into digital transmission. These all offer opportunities for greater commercialization through advertising on media... more...
- Random House Publishing Group 2011; US$ 17.00
For most of us, it was just another horrible headline. But for Deborah Spungen, the mother of Nancy, who was stabbed to death at the Chelsea Hotel, it was both a relief and a tragedy. Here is the incredible story of an infant who never stopped screaming, a toddler who attacked people, a teenager addicted to drugs, violence, and easy sex, a daughter... more...
- Taylor and Francis 2002; US$ 49.95
This book concentrates on argumentation as it emerges in ordinary discourse, whether the discourse is institutionalized or strictly informal. Crucial concepts from the theory of argumentation are systematically discussed and explained with the help of examples from real-life discourse and texts. The basic principles are explained that are instrumental... more...
- Wiley 2008; US$ 150.00 US$ 130.00
This groundbreaking collection of original essays provides new perspectives in Asian media studies. The volume covers a diverse range of topics from media policy to globalization, using lively examples from various countries and media. more...
- University of Chicago Press 2007; US$ 25.00
Combining shrewd analysis of contemporary practices with a historical perspective, Breaking Up America traces the momentous shift that began in the mid-1970s when advertisers rejected mass marketing in favor of more aggressive target marketing. Turow shows how advertisers exploit differences between consumers based on income, age, gender, race,... more...
- Taylor and Francis 2002; US$ 54.95
This book reports findings from a major, multidisciplinary study of the impact of broadcast television on the remote island community of St. Helena in the South Atlantic Ocean. Broadcast television was introduced to the island for the first time in March 1995. This introduction represented a major event on the island, whose only televisual experience... more...
- LSU Press 2000; US$ 15.95
Everyone knows which books people buy; they can just look at the best-seller lists. But who knows which books people steal? Who, for that matter, knows that authors ruin the book market by writing too much? Or why book critics are not critical? Or why librarians need to throw out more books? Who, indeed, knows the answer to that all-important question... more...
- Taylor and Francis 2014; US$ 51.95
At its best, educational television can provide children with enormous opportunities and can serve as a window to new experiences, enrich academic knowledge, enhance attitudes and motivation, and nurture social skills. This volume documents the impact of educational television in a variety of subject areas and proposes mechanisms to explain its effects.... more...
- Taylor and Francis 2013; US$ 52.95
The National Science Foundation funded the first Coordination Theory and Collaboration Technology initiative to look at systems that support collaborations in business and elsewhere. This book explores the global revolution in human interconnectedness. It will discuss the various collaborative workgroups and their use in technology. The initiative... more...