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#### Customer Experiences affect Customer Loyalty: An Empirical Investigation of the Starbucks Experience using Structural Equation Modeling

Diplomica Verlag 2014; US$ 32.40The study at hand investigates customer experiences at the American coffee company Starbucks and develops a new scale to measure customer experience quality on the basis of four dimensions: Service quality, atmosphere quality, flow quality and learning quality. The study reveals that product quality itself is a separate, but related construct to customer... more...

#### Structural Equation Modeling

Wiley 2007; US$ 146.00***Winner of the 2008 Ziegel Prize for outstanding new book of the year*** Structural equation modeling (SEM) is a powerful multivariate method allowing the evaluation of a series of simultaneous hypotheses about the impacts of latent and manifest variables on other variables, taking measurement errors into account. As SEMs have grown in popularity... more...

#### Structural Equation Modeling

Wiley 2012; US$ 113.00A reference guide for applications of SEM using M plus Structural Equation Modeling: Applications Using M plus is intended as both a teaching resource and a reference guide. Written in non-mathematical terms, this book focuses on the conceptual and practical aspects of Structural Equation Modeling (SEM). Basic concepts and examples of various... more...

#### Basic and Advanced Bayesian Structural Equation Modeling

Wiley 2012; US$ 113.00This book provides clear instructions to researchers on how to apply Structural Equation Models (SEMs) for analyzing the inter relationships between observed and latent variables. Basic and Advanced Bayesian Structural Equation Model ing introduces basic and advanced SEMs for analyzing various kinds of complex data, such as ordered and unordered... more...

#### A First Course in Structural Equation Modeling

Taylor and Francis 2012; US$ 49.95In this book, authors Tenko Raykov and George A. Marcoulides introduce students to the basics of structural equation modeling (SEM) through a conceptual, nonmathematical approach. For ease of understanding, the few mathematical formulas presented are used in a conceptual or illustrative nature, rather than a computational one. Featuring examples... more...

#### Introduction to Structural Equation Modelling Using SPSS and Amos

SAGE Publications 2008; US$ 48.00New software (Lisrel and AMOS) has made the techniques of Structural Equation Modelling (SEM) increasingly available to students and researchers, while the recent adoption of AMOS as part of the SPSS suite has improved access still further. As an alternative to existing books on the subject, which are customarily very long, very high-level and... more...

#### Structural Equation Modeling With EQS

Taylor and Francis 2013; US$ 59.95Readers who want a less mathematical alternative to the EQS manual will find exactly what they're looking for in this practical text. Written specifically for those with little to no knowledge of structural equation modeling (SEM) or EQS, the author's goal is to provide a non-mathematical introduction to the basic concepts of SEM by applying these... more...

#### Structural Equation Modeling with Mplus

Taylor and Francis 2013; US$ 53.95Modeled after Barbara Byrne?s other best-selling structural equation modeling (SEM) books, this practical guide reviews the basic concepts and applications of SEM using M plus Versions 5 & 6. The author reviews SEM applications based on actual data taken from her own research. Using non-mathematical language, it is written for the novice SEM user.... more...

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