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Most popular at the top
- Wharton Digital Press 2013; US$ 9.99
The branding bible for today?s globalized world Today, brands have become even more important than the products they represent: their stories travel with lightning speed through social media and the Internet and across countries and diverse cultures. A brand must be elastic enough to allow for reasonable category and product-line extensions,... more...
- Princeton University Press 2015; US$ 19.95
Are antisemitism and white supremacy manifestations of a general phenomenon? Why didn't racism appear in Europe before the fourteenth century, and why did it flourish as never before in the eighteenth and nineteenth centuries? Why did the twentieth century see institutionalized racism in its most extreme forms? Why are egalitarian societies particularly... more...
- Workman Publishing Company 2014; US$ 12.95
In his New York Times bestseller Steal Like an Artist , Austin Kleon showed readers how to unlock their creativity by ?stealing? from the community of other movers and shakers. Now, in an even more forward-thinking and necessary book, he shows how to take that critical next step on a creative journey?getting known. Show Your Work! is about... more...
- Edward Elgar Publishing 2013; US$ 40.00
For many years commentators have described what is wrong with business schools - characterizing them as the breeding grounds of a culture of greed and self-enrichment in global business at the expense of the rest of society and of nature. Management Education for the World is a response to this critique and a handbook for those seeking to educate and... more...
- Wiley 2013; US$ 26.99 US$ 21.59
Score your highest in Operations Management Operations management is an important skill for current and aspiring business leaders to develop and master. It deals with the design and management of products, processes, services, and supply chains. Operations management is a growing field and a required course for most undergraduate business majors... more...
- Wiley 2015; US$ 35.00
The authors of the international bestseller Business Model Generation explain how to create value propositions customers can’t resist Value Proposition Design helps you tackle a core challenge of every business — creating compelling products and services customers want to buy. This practical book, paired with its online companion,... more...
- Wiley 2007; US$ 55.00
Sixty-three stellar academics, consultants, and practitioners look at the future of human resources The follow-up to the bestselling Tomorrow's HR Management (978-0-471-19714-0), this book presents an international panel of expert contributors who offer their views on the state of HR and what to expect in the future. Topics covered include HR... more...
Unlock Behavior, Unleash Profits: Developing Leadership Behavior That Drives Profitability in Your OrganizationMcGraw-Hill Education 2007; US$ 32.00
This book gives away tools and methods used by the largest behaviorally based management consulting firm in the world-CLG (www.clg.com). It is filled with client stories, case studies, testimonials, and-most importantly-the secrets to what has led to personal and organizational transformations in blue-chip companies: Behavioral Science applied to... more...
- Wiley 2011; US$ 29.99 US$ 23.99
Are you overwhelmed by the complexities of Microsoft Office? Are you feeling as if you’re not getting the most out of your applications? Have you not the slightest idea what FrontPage is for? With Office2003 All-in-One Desk Reference For Dummies , you’ll find all the answers you need to take advantage of this popular software suite and... more...