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Business and Commerce

Most popular at the top

  • Uncensored Sales Strategiesby Dan S. Kennedy

    Entrepreneur Press 2012; US$ 19.95

    Sex Sells? With a gift for sales, Sydney Biddle Barrows, once known infamously as the Mayflower Madam, found wealth in selling her customers exactly what they wanted ? and shockingly, it wasn?t sex! Yes, ultimately ?a sure thing? was involved, but if that was really her clients? main objective, they could have gone elsewhere for a lot less. The business... more...

  • Brand Relevanceby David A. Aaker

    Wiley 2010; US$ 32.95

    Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of brand relevance using dozens of case studies-Prius, Whole Foods, Westin, iPad and more-and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats... more...

  • Decision Making Using Game Theoryby Anthony Kelly

    Cambridge University Press 2003; US$ 28.00

    Originally published in 2003, this book explains how game theory can predict the outcome of complex decision-making processes. more...

  • Getting Nakedby Patrick M. Lencioni

    Wiley 2009; US$ 24.95

    Another extraordinary business fable from the New York Times bestselling author Patrick Lencioni Written in the same dynamic style as his previous bestsellers including The Five Dysfunctions of a Team , Lencioni illustrates the principles of inspiring client loyalty through a fascinating business fable. He explains the theory of vulnerability... more...

  • Cambridge International AS and A Level Business Studies: Revision Guideby Sandie Harrison; David Milner

    Hodder Education 2013; US$ 14.38

    Get your best grades with this Cambridge International AS and A Level Business Studies Revision Guide . - Manage your own revision with step-by-step support from experienced examiners Sandie Harrison and David Milner. - Maintain an appropriate international focus in exams with examples and case studies from around the world. - Get the top marks by... more...

  • The Politics of Promotionby Bonnie Marcus

    Wiley 2015; US$ 28.00

    Break into the power circle and build relationships that advance careers The Politics of Promotion offers women the tools and guidance they need to successfully navigate the realities of their organization, emphasizing the need to understand office politics to get the promotions and recognition they deserve. Written by Bonnie Marcus, a professional... more...

  • Value Proposition Designby Alexander Osterwalder; Yves Pigneur; Gregory Bernarda; Alan Smith; Trish Papadakos

    Wiley 2015; US$ 35.00

    The authors of the international bestseller Business Model Generation explain how to create value propositions customers can’t resist Value Proposition Design helps you tackle a core challenge of every business — creating compelling products and services customers want to buy. This practical book, paired with its online companion,... more...

  • Business Model Generationby Alexander Osterwalder; Yves Pigneur

    Wiley 2013; US$ 34.95

    Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need Business Model Generation .... more...

  • International Business and Government Relations in the 21st Centuryby Robert Grosse

    Cambridge University Press 2005; US$ 48.00

    This 2005 book offers an outlook on relations in the twenty-first century between national governments and multinational companies. more...

  • Franchising For Dummiesby Michael Seid; Dave Thomas

    Wiley 2007; US$ 24.99 US$ 19.99

    If you want to own your business but don’t want to start from scratch, maybe buying into a franchise is the right choice for you! Franchising can be a great way to get started in small business without taking the huge risk of founding and building a company on your own. But before you jump in there’s plenty you need to know in order to... more...