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Most popular at the top
- Wiley 2011; US$ 27.95 US$ 19.57
George Kohlrieser?an international leadership professor, consultant, and veteran hostage negotiator?explains that it is only by openly facing conflict that we can truly progress through the most difficult business challenges. In this provocative book, he reveals how the proven techniques and psychological insights used in hostage negotiation can be... more...
- Wiley 2013; US$ 34.95 US$ 24.46
Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need Business Model Generation .... more...
- Wiley 2015; US$ 45.95 US$ 32.16
Ace the GMAT with the only official study guide from the creators of the exam With 25% brand new content, The Official Guide for the GMAT Review 2016 delivers more than 900 retired questions from the official GMAT exam, complete with answer explanations and a 100-question diagnostic exam to help focus your test preparation efforts. Also... more...
- Edward Elgar Publishing 2010; US$ 60.00
The Handbook of Employee Engagement contains cutting edge contributions from a wide array of world-class scholars and consultants on state-of-the-art topics key to the science and the practice of employee engagement. The volume presents comprehensive and global perspectives to help researchers and practitioners identify, understand, evaluate and apply... more...
- Wiley 2011; US$ 27.95 US$ 22.36
Thirty million online UK customers are just a click away, and Digital Marketing For Dummies shows you how to reach them. The author team of internet and marketing experts introduce you to the latest high-impact tools and techniques so you can promote your business with creativity and innovation, and stand out from your competitors. more...
- Orbit Media Studios, Inc 2014; US$ 9.99
The result of thousands of conversations about web marketing with hundreds of companies, this handbook is a compilation of the most important and effective lessons and advice about the power of search engine optimization, social media, and email marketing. The first and only comprehensive guide to content marketing, this book explains the social,... more...
- Oxford University Press 1997; US$ 13.99 US$ 12.03
Entertaining and down-to-earth, The Plain English Approach to Business Writing shows busy professionals of all backgrounds--corporate, government, financial, legal--how to write clearly and effectively. It can be read in an hour, and used for the rest of one's life. more...
- SAGE Publications 2010; US$ 76.00 US$ 64.60
This book shows students and practitioners how to develop social marketing programs through a simple, six-step process of strategic planning and design. Nedra Kline Weinreich starts by introducing the concept of social marketing and then walks the reader through each of the six steps of the process: analysis, strategy development, program and communication... more...
- Taylor and Francis 2011; US$ 80.95
Leadership, adaptability, value creation. These are the skills necessary for tomorrow?s managers. Allen Amason approaches the topic of strategic management with these traits in mind. Rather than simply teaching theory and research, he seeks to communicate to them the fundamental keys to how strategy works. This book is designed to help students think... more...