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Most popular at the top
- Taylor and Francis 2014; US$ 59.95
"Cases in Advertising Management" offers a wide range of short, medium-length, and longer cases, all designed to illuminate the topics covered in an Advertising Management course. The book can stand alone, or, for instructors who wish to incorporate a combined casebook and textbook approach, it can be adopted alongside any standard text, including... more...
- Palgrave Macmillan 2014; US$ 45.00
Now, more than ever, customer experience plays a pivotal role in the success and longevity of a company. Based on rigorous scientific tools and global data, this book offers a simple but thorough guide on how to master the challenges of the market, and how to deliver superior performance through effective customer experience management. more...
- McGraw-Hill Education 2003; US$ 18.95
"No longer is being 'a good closer' the basis of sustainable success. Instead intakes the kind of strategic thinking Rick Page outlines in Hope Is Not a Strategy ."--Geoffrey Moore, author of Crossing the Chasm and Inside the Tornado Master of the complex sale, Rick Page is the author of the bestselling book, Hope Is Not a Strategy , and one... more...
- Wiley 2004; US$ 77.95
While Enterprise Resource Planning has been a factor in manufacturing since the early 1990s, most other industries are just now stepping up to the ERP implementation challenge. An effective ERP backbone is often a prerequisite to achieving the benefits from the new e-business applications. Both types of applications need to be implemented in shorter... more...
- Wiley 2011; US$ 75.00
Warehouses are often seen as a necessary evil: places that stop the flow of goods and thus increase costs without adding value. But the truth is that they have a critical part to play in supply chain management, and warehouse managers should be centrally involved in the strategic aspects of any business. Excellence in Warehouse Management covers everything... more...
- Edward Elgar Publishing 2006; US$ 60.00
In providing an insightful overview of a wide range of global human resource issues facing MNCs, this pathbreaking Handbook highlights emergent topics and new research findings that could shape the field of future IHRM research. Theoretical discussion of the variables and processes that affect IHRM policies and practices is provided by renowned contributors... more...
- Cyan Books 2006; US$ 17.95
Winning new clients is the most competitive activity in business today. Virtually all companies now find themselves having to pitch for work and business. And like any competitive activity ? sport, war, politics ? there can only be one winner. There are no prizes for coming second. Victory goes to the player who is best prepared, best equipped and... more...
- McGraw-Hill Education 2003; US$ 34.95
Bring the miracle of Lean Six Sigma improvement out of manufacturing and into services Much of the U.S. economy is now based on services rather than manufacturing. Yet the majority of books on Six Sigma and Lean--today's major quality improvement initiatives--explain only how to implement these techniques in a manufacturing environment. Lean... more...
- Berrett-Koehler Publishers 2006; US$ 47.95
The "Kirkpatrick Model" for evaluating training programs is the most widely used approach in the corporate, government, and academic worlds. First developed in 1959, it focuses on four key areas: reaction, learning, behavior, and results. "Evaluating Training Programs" provides a comprehensive guide to Kirkpatrick's four-level model, along with detailed... more...