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Business and Commerce

Most popular at the top

  • Challenging the Purpose of Business Schoolsby Howard Thomas

    Emerald Group Publishing Limited 2008; US$ 199.00

    This e-book is derived from the EFMD's Annual Deans and Directors Conference, 2007 and contains contributions by a number of high profile academics in the field of management development. The papers are offered to stimulate thoughts and insights about the future evolution of business schools and their curricula. more...

  • SuperCorpby Rosabeth Moss Kanter

    The Crown Publishing Group 2009; US$ 27.50

    Rosabeth Moss Kanter on the answer to the global crisis of business and American-style capitalism. Out of the ashes of conventional business models arises a set of companies using their power not only for profits and sustainable growth but also social good. If you think business corporations are doomed to be lumbering, bloated, and corrupt, think... more...

  • Project Governanceby Ross Garland

    Kogan Page 2009; US$ 49.95

    Effective project decision making is recognised as a key feature of successful projects. Ineffective decision making leads to project delay and failure. Project Governance takes readers through the logical steps required for the establishment of a project governance framework for a project or organisation. Starting with problems typical of ineffective... more...

  • One Strategyby Steven Sinofsky; Marco Iansiti

    Wiley 2009; US$ 39.95 US$ 34.99

    Learn from the concepts, capabilities, processes, and behaviors that aligned around one strategy with the hard-won, first-person wisdom found in One Strategy. Challenging traditional views of strategy and operational execution, this book-written by Microsoft executive Steven Sinofsky with Harvard Business School professor Marco Iansiti-describes... more...

  • Organizational Intelligenceby Kenneth H. Silber; Lynn Kearny

    Wiley 2009; US$ 66.95 US$ 58.02

    Essential resources for training and HR professionals Kenneth H. Silber and Lynn Kearny Organizational Intelligence A Guide to Understanding the business of your organization for HR, Training, and Performance Consulting Organizational Intelligence To succeed, those who practice as training, HPT, ID, OD, HR, or IT professionals must understand... more...

  • International Managementby Richard Mead; Tim G. Andrews

    Wiley 2009; US$ 73.95 US$ 64.09

    As in previous editions of this popular text on cross-cultural management, students will find here an invaluable guide to key management theories, linked to practical examples from all round the world. The book's key distinctive feature remains its truly international profile, with current examples from the US, Europe, Asia and new perspectives in... more...

  • 9 Brand Shaastrasby Jagdeep Kapoor

    SAGE India 2009; US$ 25.95

    Through this revised edition, brand guru Jagdeep Kapoor further strengthens his shaastra that Markets don’t decline, they shift. He presents nine key brand strategies which every marketeer must know in order to create healthy brands. Kapoor presents his ideas in a uniquely organised and engaging way, through recent and relevant examples, mapping... more...

  • KundenProfilingby Andreas Wenzlau; ; Ute fer; Marcus Siegert; Sabine Wohlrab

    Wiley 2007; US$ 37.50 US$ 32.50

    Eine der schwierigsten Aufgaben im Marketing und Vertrieb ist das Akquirieren neuer Kunden. Um sie gezielt angehen zu können, muss man wissen, welche Eigenschaften der Kunde hat, wie sein berufliches und persönliches Umfeld beschaffen ist, wie er denkt und was seine persönlichen Handlungsmotive sind. Mit KundenProfiling können... more...

  • Personalentwicklung als Kommunikationsaufgabeby ; Manfred cker; Bernhard Schelenz

    Wiley 2009; US$ 30.50 US$ 26.43

    Jedes Produkt der Personalentwicklung braucht Kommunikation. Mitarbeiterbefragungen, Karrieremodelle, Diversity Management werden nur dann richtig gelebt, wenn die Kommunikation dahinter stimmt. Erfolg oder Misserfolg hängen maßgeblich davon ab, wie die Verantwortlichen die mit diesen und anderen Produkten verbundenen Kommunikationsherausforderungen... more...

  • The 1% Windfallby Rafi Mohammed

    HarperCollins 2010; US$ 14.99

    Leading pricing expert Rafi Mohammed shows businesses how to reap a financial windfall and foster growth using the underutilized and often overlooked strategy of setting prices. The 1% Windfall reveals how modest incremental changes to an everyday business practice?pricing?can yield significant rewards. Illustrating the power of pricing, a study... more...