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Business and Commerce

Most popular at the top

  • International Managementby Richard Mead; Tim G. Andrews

    Wiley 2009; US$ 73.95 US$ 64.09

    As in previous editions of this popular text on cross-cultural management, students will find here an invaluable guide to key management theories, linked to practical examples from all round the world. The book's key distinctive feature remains its truly international profile, with current examples from the US, Europe, Asia and new perspectives in... more...

  • 9 Brand Shaastrasby Jagdeep Kapoor

    SAGE India 2009; US$ 25.95

    Through this revised edition, brand guru Jagdeep Kapoor further strengthens his shaastra that Markets don’t decline, they shift. He presents nine key brand strategies which every marketeer must know in order to create healthy brands. Kapoor presents his ideas in a uniquely organised and engaging way, through recent and relevant examples, mapping... more...

  • KundenProfilingby Andreas Wenzlau; ; Ute fer; Marcus Siegert; Sabine Wohlrab

    Wiley 2007; US$ 37.50 US$ 32.50

    Eine der schwierigsten Aufgaben im Marketing und Vertrieb ist das Akquirieren neuer Kunden. Um sie gezielt angehen zu können, muss man wissen, welche Eigenschaften der Kunde hat, wie sein berufliches und persönliches Umfeld beschaffen ist, wie er denkt und was seine persönlichen Handlungsmotive sind. Mit KundenProfiling können... more...

  • Personalentwicklung als Kommunikationsaufgabeby Manfred Böcker; Bernhard Schelenz

    Wiley 2009; US$ 30.50 US$ 26.43

    Jedes Produkt der Personalentwicklung braucht Kommunikation. Mitarbeiterbefragungen, Karrieremodelle, Diversity Management werden nur dann richtig gelebt, wenn die Kommunikation dahinter stimmt. Erfolg oder Misserfolg hängen maßgeblich davon ab, wie die Verantwortlichen die mit diesen und anderen Produkten verbundenen Kommunikationsherausforderungen... more...

  • The 1% Windfallby Rafi Mohammed

    HarperCollins 2010; US$ 14.99

    Leading pricing expert Rafi Mohammed shows businesses how to reap a financial windfall and foster growth using the underutilized and often overlooked strategy of setting prices. The 1% Windfall reveals how modest incremental changes to an everyday business practice?pricing?can yield significant rewards. Illustrating the power of pricing, a study... more...

  • Strategic Marketing for Success in Retailingby A. Samli

    ABC-CLIO 1998; US$ 84.00

    Very little of marketing theory and knowledge has made its way into retailing practice, but its value in making profitable and effective retailing decisions is unquestioned. Samli, drawing upon three decades of experience and recognition as an expert in marketing research, offers retailing professionals and those who aspire to retailing careers a... more...

  • Global Business Leadershipby E.S. Wibbeke

    Taylor and Francis 2008; US$ 45.00

    Global Business Leadership discusses the urgent issues facing global business leaders and presents seven strategies found necessary for successful intercultural business ventures. It provides business professionals and students with insight into the failure of businesses to prepare leaders for stepping into complex cultural contexts. The Geoleadership... more...

  • Self-Management and Leadership Developmentby Mitchell G. Rothstein; Ronald J. Burke

    Edward Elgar Publishing 2010; US$ 40.00

    Offers a fresh perspective on how leaders and aspiring leaders can and should take personal responsibility for their own development. This book presents insights and practical recommendations on how individuals can actively self-manage through a number of typical leadership challenges. more...

  • SME Performanceby J. Watson

    Edward Elgar Publishing 2010; US$ 40.00

    'Watson addresses some of the most pervasive myths related to small business performance in an engaging manner, capturing the nuances of these important issues. His review of the definitions of business failure and study of the differences those definitions make for research outcomes is particularly striking and useful for policy makers, researchers,... more...

  • Armstrong's Handbook of Reward Management Practiceby Michael Armstrong

    Kogan Page 2010; US$ 65.00

    Armstrong's Handbook of Reward Management Practice is the definitive guide for practitioners involved in developing and managing reward strategies, policies and processes, and for students of employee reward. more...