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Business and Commerce

Most popular at the top

  • International Perspectives on Nation Brandingby Keith Dinnie

    Emerald Group Publishing Limited 2010; US$ 199.00

    This e-book aims to advance the theoretical base of the nation branding domain by providing a forum for the sharing of research findings across multiple dimensions of the nation branding construct. Different perspectives, settings, and methodologies are brought together in order to deepen the intellectual base of the discipline and to share valuable... more...

  • The Consultant's Scorecard, Second Edition: Tracking ROI and Bottom-Line Impact of Consulting Projectsby Jack Phillips; Patti Phillips

    McGraw-Hill Education 2010; US$ 38.00

    Whether yours is a small one-person hop or a large mega-consulting powerhouse, the revised edition of The Consultant's Scorecard helps you move past the same old promises and provide cold, hard proof of success--which you must offer if you want to compete in today's fiercely competitive and fast-growing consulting industry. Jack and Patti Phillips... more...

  • Managing Opennessby Mona Haddad

    World Bank Publications 2011; US$ 34.99

    The global financial crisis triggered a broad reassessment of economic integration policies in developed and developing countries worldwide. The crisis-induced collapse in trade was the sharpest ever since World War II, affecting all countries and all product categories. A huge shock to the trading system, combined with severe macroeconomic instability,... more...

  • Mastering the World of Marketingby Eric Taylor; David Riklan

    Wiley 2011; US$ 19.95

    The best of the best strategies from leading marketers There are millions of ways to speak to your market today; this makes choosing the best approach all the more important. With methods, tricks, techniques, strategies, and platforms suited for companies and budgets of all sizes, Mastering the World of Marketing reveals how 50 of the top marketers... more...

  • Implementing Value Pricingby Ronald J. Baker

    Wiley 2010; US$ 78.95

    Praise for Implementing Value Pricing: A Radical Business Model for Professional Firms "Ron Baker is the most prolific and best writer when it comes to pricing services. This is a must-read for executives and partners in small to large firms. Ron provides the basics, the advanced ideas, the workbooks, the case studies—everything. This is... more...

  • Rethinking Undergraduate Business Educationby Anne Colby; Thomas Ehrlich; William M. Sullivan; Jonathan R. Dolle; Lee S. Shulman

    Wiley 2011; US$ 45.00

    Business is the largest undergraduate major in the United States and still growing. This reality, along with the immense power of the business sector and its significance for national and global well-being, makes quality education critical not only for the students themselves but also for the public good. The Carnegie Foundation for the Advancement... more...

  • Dangerous Ideasby Alf Rehn

    Marshall Cavendish International (Asia) Ptd Ltd 2011; US$ 20.79

    When was the last time you truly came up with a great idea? An idea which changed the direction of your sector, never mind your company? Creativity has been turned into an uncreative, pale imitation of itself. Today our brain tricks us into thinking that we’re creative when we really aren’t. Our potential is greater than we’re aware... more...

  • Competitive Intelligenceby Christopher West

    Palgrave Macmillan 2001; US$ 150.00

    To beat your competitors you must know exactly what they are doing. It is impossible to put together a successful competitive strategy if you are unsure what your competitors are doing, what they plan to do or even who your competitors really are. As markets evolve even more rapidly and companies adapt their plans much faster, the demand for competitive... more...

  • Shifts in Nordic Welfare Governanceby Viola Burau

    Emerald Group Publishing Limited 2011; US$ 199.00

    The concept of governance is intrinsically connected to the study of change. The relations between state and society are changing, and as the boundaries between the two become more blurred, governing societal affairs is getting more complex. Not surprisingly, over recent years, there has been a growing literature on welfare governance and change. Building... more...

  • Managing research in a business facultyby Paul Taylor

    Emerald Group Publishing Limited 2011; US$ 199.00

    Most of the papers in this ebook were written by members of the Business and Economics Faculty at Macquarie University in Sydney, Australia, and all of them investigate an aspect of student learning. But the most noteworthy feature they share is that they were all produced under a managed scheme for promoting research into learning and teaching in... more...