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Most popular at the top
- HarperCollins 2010; US$ 14.99
Leading pricing expert Rafi Mohammed shows businesses how to reap a financial windfall and foster growth using the underutilized and often overlooked strategy of setting prices. The 1% Windfall reveals how modest incremental changes to an everyday business practice?pricing?can yield significant rewards. Illustrating the power of pricing, a study... more...
- ABC-CLIO 1998; US$ 84.00
Very little of marketing theory and knowledge has made its way into retailing practice, but its value in making profitable and effective retailing decisions is unquestioned. Samli, drawing upon three decades of experience and recognition as an expert in marketing research, offers retailing professionals and those who aspire to retailing careers a... more...
- Edward Elgar Publishing 2010; US$ 40.00
Offers a fresh perspective on how leaders and aspiring leaders can and should take personal responsibility for their own development. This book presents insights and practical recommendations on how individuals can actively self-manage through a number of typical leadership challenges. more...
- Edward Elgar Publishing 2010; US$ 40.00
'Watson addresses some of the most pervasive myths related to small business performance in an engaging manner, capturing the nuances of these important issues. His review of the definitions of business failure and study of the differences those definitions make for research outcomes is particularly striking and useful for policy makers, researchers,... more...
- Taylor and Francis 2010; US$ 45.00
Global Business Leadership discusses the urgent issues facing global business leaders and presents seven strategies found necessary for successful intercultural business ventures. It provides business professionals and students with insight into the failure of businesses to prepare leaders for stepping into complex cultural contexts. The Geoleadership... more...
- Elsevier Science & Technology 2006; US$ 57.95
The 2007 edition of CIMA's Official Learning Systems has been written in conjunction with the CIMA faculty to fully reflect what could be tested in the exam. Updated to incorporate syllabus changes with new readings and fully worked examples the 2007 Learning Systems provide complete study material for the May and November 2007 exams. The new edition... more...
- Berrett-Koehler Publishers 2010; US$ 32.95
With demographic shifts and globalization transforming the nature of relationships, interactions, and decision making, excellence in diversity management is more important than ever. However, the field of diversity has no established standard for evaluating what constitutes best practices, nor has there been any agreement on what the most fundamental... more...
- Wiley 2009; US$ 55.00 US$ 47.67
A must have for all practising and aspiring consultants and strategists, this book covers a wide range of consultancy tools and techniques that are well displayed, well described and well referenced. The tools and techniques are helpfully divided in to twenty recognisable skills sectors within management consultancy fields and specialisms. The... more...
- Profile Books 2010; US$ 9.31
Most of us are only too aware that, whatever roles we have in today's fast-moving world, much of our success lies in getting others to say 'Yes' to our requests. What many people might not be aware of, though, is the vast amount of research that has been conducted on the influence process. What factors cause one person to say 'Yes' to the request... more...
- Profile Books 2010; US$ 13.31
Buzz is the most valuable marketing tool there is - and yet it's under-researched and overlooked as a method of reaching customers. The groundbreaking The Anatomy of Buzz told us why buzz matters: studies and real-life phenomena from the iMac to Cold Mountain prove that consumer recommendations are the best form of advertising or marketing. Now... more...