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Business and Commerce

Most popular at the top

  • KundenProfilingby Andreas Wenzlau; ; Ute fer; Marcus Siegert; Sabine Wohlrab

    Wiley 2007; US$ 37.50 US$ 32.50

    Eine der schwierigsten Aufgaben im Marketing und Vertrieb ist das Akquirieren neuer Kunden. Um sie gezielt angehen zu k?nnen, muss man wissen, welche Eigenschaften der Kunde hat, wie sein berufliches und pers?nliches Umfeld beschaffen ist, wie er denkt und was seine pers?nlichen Handlungsmotive sind. Mit KundenProfiling k?nnen Sie potenzielle Kunden... more...

  • Personalentwicklung als Kommunikationsaufgabeby ; Manfred cker; Bernhard Schelenz

    Wiley 2009; US$ 30.50 US$ 26.43

    Jedes Produkt der Personalentwicklung braucht Kommunikation. Mitarbeiterbefragungen, Karrieremodelle, Diversity Management werden nur dann richtig gelebt, wenn die Kommunikation dahinter stimmt. Erfolg oder Misserfolg h?ngen ma?geblich davon ab, wie die Verantwortlichen die mit diesen und anderen Produkten verbundenen Kommunikationsherausforderungen... more...

  • The 1% Windfallby Rafi Mohammed

    HarperCollins 2010; US$ 14.99

    Leading pricing expert Rafi Mohammed shows businesses how to reap a financial windfall and foster growth using the underutilized and often overlooked strategy of setting prices. The 1% Windfall reveals how modest incremental changes to an everyday business practice—pricing—can yield significant rewards. Illustrating the power of pricing, a study... more...

  • Strategic Marketing for Success in Retailingby A. Samli

    ABC-CLIO 1998; US$ 84.00

    Very little of marketing theory and knowledge has made its way into retailing practice, but its value in making profitable and effective retailing decisions is unquestioned. Samli, drawing upon three decades of experience and recognition as an expert in marketing research, offers retailing professionals and those who aspire to retailing careers a... more...

  • Global Business Leadershipby E.S. Wibbeke

    Taylor and Francis 2010; US$ 45.00

    Global Business Leadership discusses the urgent issues facing global business leaders and presents seven strategies found necessary for successful intercultural business ventures. It provides business professionals and students with insight into the failure of businesses to prepare leaders for stepping into complex cultural contexts. The Geoleadership... more...

  • Self-Management and Leadership Developmentby Mitchell G. Rothstein; Ronald J. Burke

    Edward Elgar Publishing 2010; US$ 40.00

    Offers a fresh perspective on how leaders and aspiring leaders can and should take personal responsibility for their own development. This book presents insights and practical recommendations on how individuals can actively self-manage through a number of typical leadership challenges. more...

  • SME Performanceby J. Watson

    Edward Elgar Publishing 2010; US$ 40.00

    'Watson addresses some of the most pervasive myths related to small business performance in an engaging manner, capturing the nuances of these important issues. His review of the definitions of business failure and study of the differences those definitions make for research outcomes is particularly striking and useful for policy makers, researchers,... more...

  • World Class Diversity Managementby Roosevelt Thomas

    Berrett-Koehler Publishers 2010; US$ 32.95

    With demographic shifts and globalization transforming the nature of relationships, interactions, and decision making, excellence in diversity management is more important than ever. However, the field of diversity has no established standard for evaluating what constitutes best practices, nor has there been any agreement on what the most fundamental... more...

  • The Essential Management Toolboxby Simon Burtonshaw-Gunn

    Wiley 2009; US$ 55.00 US$ 47.67

    A must have for all practising and aspiring consultants and strategists, this book covers a wide range of consultancy tools and techniques that are well displayed, well described and well referenced. The tools and techniques are helpfully divided in to twenty recognisable skills sectors within management consultancy fields and specialisms. The... more...

  • Yes!by Noah Goldstein; Robert B. Cialdini; Steve Martin

    Profile Books 2010; US$ 9.31

    Most of us are only too aware that, whatever roles we have in today's fast-moving world, much of our success lies in getting others to say 'Yes' to our requests. What many people might not be aware of, though, is the vast amount of research that has been conducted on the influence process. What factors cause one person to say 'Yes' to the request... more...