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Most popular at the top
- Profile Books 2010; US$ 13.31
Buzz is the most valuable marketing tool there is - and yet it's under-researched and overlooked as a method of reaching customers. The groundbreaking The Anatomy of Buzz told us why buzz matters: studies and real-life phenomena from the iMac to Cold Mountain prove that consumer recommendations are the best form of advertising or marketing. Now... more...
- Wiley 2010; US$ 65.00 US$ 56.99
A practical framework for effectively managing performance in today's complex, competitive and risky global markets The Third Edition provides a complete framework for building best practice management processes for today's complex and uncertain world. Fully updated to reflect the events of the global economic crisis, this book provides further... more...
- Wiley 2010; US$ 27.95 US$ 24.50
Make diversity your competitive advantage To reap the full benefits of diversity and inclusion, today's forward thinking companies look past "diversity" training towards a more comprehensive, holistic business approach. These leaders incorporate diversity and inclusion into every aspect of business culture, employee engagement, talent management... more...
- Wiley 2010; US$ 29.95 US$ 26.50
A radical new management model for twenty-first century leaders Organizations today face a crisis. The crisis is of long standing and its signs are widespread. Most proposals for improving management address one element of the crisis at the expense of the others. The principles described by award-winning author Stephen Denning simultaneously inspire... more...
- ReadHowYouWant 2006; US$ 3.99
A highly entertaining and edifying book by one of the greatest showmen of all times - P.T. Barnum. In this book he gives a set of rules guaranteed to ensure success. It is simply amazing that these rules are as applicable today as they were in the 19th century. Barnum's colourful narrative adds special flavour to this must-have book. more...
- Kogan Page 2010; US$ 19.95
Strategic Leadership, from the renowned leadership expert John Adair, explores the sources and fundamentals of strategic leadership. It also describes the skills necessary to be effective in the role, and the seven generic functions that make up the role of the strategic leader. more...
- Taylor and Francis 2012; US$ 34.95
This classic volume achieves a remarkable width of appeal without sacrificing scientific accuracy or depth of analysis. It is a valuable contribution to the study of business efficiency which should be read by anyone wanting information about the developments and place of management, and it is as relevant today as when it was first written. This... more...
- Taylor and Francis 2012; US$ 36.95
Management Challenges in the 21st Century looks afresh at the future of management thinking and practice. The content revolves around two fundamental issues that are occuring simultaneously: changes in the world economy, and shifts in the practice of management. These developments, especially in developed countries are crucial in exploring and understanding... more...
- Wiley 2010; US$ 32.95 US$ 28.99
Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of brand relevance using dozens of case studies-Prius, Whole Foods, Westin, iPad and more-and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats... more...