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Business and Commerce

Most popular at the top

  • Problems in Marketingby Luiz A M Moutinho; Charles S Chien

    SAGE Publications 2007; US$ 66.00

    Fully revised and updated, Problems in Marketing includes over 50 new problems. With a wide range of problems that cover every area of marketing practice, this book is ideal for students who want to test their marketing knowledge. Each problem concentrates on a single concept or technique of marketing management. Areas covered include amongst... more...

  • The Vest Pocket Controllerby Steven M. Bragg

    Wiley 2010; US$ 29.95

    The all-new fast-reference problem solver for controllers The Vest Pocket Controller is the handy pocketproblem-solver that gives today's busy executives and accountantsthe helpful information they need in a quick-reference format. Whether in public practice or private industry, professionalswill always have this reliable reference tool at their... more...

  • The Political Economy of Merchant Empiresby James D. Tracy

    Cambridge University Press 1991; US$ 52.00

    This book focuses on why Europe became the dominant economic force in global trade between 1450 and 1750. more...

  • Entrepreneurship Marketingby Sonny Nwankwo; Tunji Gbadamosi

    Taylor and Francis 2010; US$ 73.95

    Small and medium-sized enterprises (SMEs) dominate the market in terms of sheer number of organizations. Their role in the business world is difficult to overstate. Despite this, there is a high failure rate among smaller organizations, which can be explained to a significant degree by a lack of marketing understanding in this sector. Introducing... more...

  • Success Secrets of the Social Media Marketing Superstarsby Mitch Meyerson

    Entrepreneur Press 2010; US$ 21.95

    Online marketing expert Mitch Meyerson presents you with an unmatched advantage into the world of social media – the priceless secrets, strategies, tactics and insights of more than 20 of today?s social media elite. Handpicked to cover almost every aspect of social media marketing, Meyerson and this distinguished team of experts open their playbooks... more...

  • Marketingby Chris Hackley

    SAGE Publications 2009; US$ 55.00

    An unrivalled and entertaining introduction to the essentials of critical theory in marketing more...

  • Strategic Retail Managementby Joachim Zentes; Dirk Morschett; Hanna Schramm-Klein

    Springer 2012; US$ 59.95

    This is not a traditional textbook or collection of case studies, but is intended to demonstrate the complex and manifold questions of retail management in the form of 18 lessons that provide a thematic overview of key issues and illustrate them with the help of comprehensive case studies. In the second edition, all chapters were revised and updated.... more...

  • The New Rules of Lead Generationby David T. Scott; Roth

    AMACOM 2013; US$ 24.95

    Results-driven strategies for lead-generation marketing success. more...

  • Words That Winby Don Gabor

    Conversation Arts Media 2013; US$ 2.99

    When it comes to getting what you want, communication is the key. Now Don Gabor -- Don Gabor-America's "small-talk expert" tells you what to say and how to say it so you can get what you want—-from a raise at work to a better table at a restaurant. If you've ever struggled for the right things to say at work, home and as a consumer, Words That... more...

  • The Accidental Scholarby Jagdish N. Sheth; John Yow

    SAGE Publications 2014; US$ 30.00

    ?Professor Jagdish Sheth is a brilliant and talented scholar in consumer behavior, strategy, and marketing theory. The most amazing part of the story is Jag?s insightful account of how he became what he is, a huge influence in marketing and business, by accident.? more...