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- Wiley 2010; US$ 39.95 US$ 27.96
A nonprofit's real-world survival guide and nitty-gritty how-to handbook This down-to-earth book shows how to hack through the bewildering jungle of marketing options and miles-long to-do lists to clear a marketing path that's right for your organization, no matter how understaffed or underfunded. You'll see how to shape a marketing program that... more...
- Wharton Digital Press 2012; US$ 11.99
Not all customers are created equal. Despite what the tired old adage says, the customer is not always right. Not all customers deserve your best efforts: in the world of customer centricity, there are good customersand then there is pretty much everybody else. Upending some of our most fundamental beliefs, renowned behavioral data expert Peter... more...
- SAGE Publications 2011; US$ 34.00 US$ 28.90
This guide to business ethics provides key terms and concepts related to business ethics in a short, easy-to-use format. It provides objective coverage of theories, corporate social responsibility, human resources issues, consumer protection, and ethical issues in marketing and advertising. It is an ideal supplement for business ethics courses or as... more...
- Hodder Education 2013; US$ 14.38
Get your best grades with this Cambridge International AS and A Level Business Studies Revision Guide . - Manage your own revision with step-by-step support from experienced examiners Sandie Harrison and David Milner. - Maintain an appropriate international focus in exams with examples and case studies from around the world. - Get the top marks by... more...
- Zed Books 2015; US$ 12.95
In this remarkable and provocative book, Greek Finance Minister Yanis Varoufakis explodes the myth that financialisation, ineffectual regulation of banks, greed and globalisation were the root causes of the global economic crisis. more...
- Wiley 2015; US$ 27.95 US$ 19.57
Break free to make real change for yourself and others Have you ever felt like your progress was being blocked, not just by your own circumstances, but by the presence and actions of others? Freedom to Change releases you from the trap of constantly telling yourself that you'd be more successful at teaching, leading, or contributing to an organization... more...
- Edward Elgar Publishing 2009; US$ 60.00
Pricing is an essential aspect of the marketing mix for brands and products. This book covers the various developments and concepts as applied to tackling pricing problems. It is suitable for academics and doctoral students in marketing and applied economics, as well as pricing-focused business practitioners and consultants. more...
- O'Reilly Media 2007; US$ 23.99
Millions of users create and share Excel spreadsheets every day, but few go deeply enough to learn the techniques that will make their work much easier. There are many ways to take advantage of Excel's advanced capabilities without spending hours on advanced study. Excel Hacks provides more than 130 hacks -- clever tools, tips and techniques --... more...
- Taylor & Francis 2008; US$ 54.95
Project Management for Business, Engineering and Technology, 3rd edition is a direct response to the ever-increasing need for better project management. First covering the essential background, from origins and philosophy to methodology, the main bulk of the book is dedicated to the concepts and techniques of practical application, including project... more...