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Business and Commerce

Most popular at the top

  • Perpetuating the Family Businessby John L. Ward

    Palgrave Macmillan 2004; US$ 37.00

    John L. Ward is a leading world expert on the family business. In this book he brings together a vast amount of experience to show the, 'best practices' of the most successful and long-lasting families in business. He provides a framework of five insights and four principles in which to position his 50 lessons for family businesses. This is the most... more...

  • Marketing 3.0by Philip Kotler; Hermawan Kartajaya; Iwan Setiawan

    Wiley 2010; US$ 24.95

    Understand the next level of marketing The new model for marketing- Marketing 3.0 -treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism. In Marketing 3.0 , world-leading... more...

  • Business Ethics by Manisha Paliwal

    New Age International Pvt. Ltd., Publishers 2006; US$ 20.00

    Manisha Paliwal is presently a lecturer at D.R.K. College of Commerce and Management, Kolhapur. She has been teaching the same subject to various prestigious colleges of Kolhapur. She has completed her B.Sc. from M.D.S. University, Ajmer (Rajasthan) with top rank and also has been a gold medalist by the University. She has also been awarded the Maharana... more...

  • Preparing Effective Business Plansby Bruce R. Barringer

    Pearson Education 2008; US$ 32.00

    For undergraduate and graduate courses in entrepreneurship This book is for the future entrepreneur who wants to understand the critical issues and feasibility of developing a business venture, while developing an extensive business plan. more...

  • Engaged Scholarshipby Andrew H. Van de Ven

    Oxford University Press, UK 2007; US$ 26.99

    A guide for organizational and social research in business studies and the social sciences, providing a clear framework for research design and methodology. It will be an invaluable tool for academics, researchers, and graduate students across the social sciences concerned with rigorous and relevant research in the contemporary world. - ;The relationship... more...

  • Insights from Accounting Historyby Stephen A. Zeff

    Taylor and Francis 2010; US$ 49.95

    This is a collection of 17 previously published articles on contemporary accounting history from 1962 to 2007, focusing mainly on the evolution of the standard-setting process, biographies of major accounting writers, and on the evolution of the accountancy profession and audit practice, together with a lengthy introduction by the author.  more...

  • The Social Media Marketing Bookby Dan Zarrella

    O'Reilly Media 2009; US$ 15.99

    Are you looking to take advantage of social media for your business or organization? With easy-to-understand introductions to blogging, forums, opinion and review sites, and social networks such as Twitter, Facebook, and LinkedIn, this book will help you choose the best -- and avoid the worst -- of the social web's unique marketing opportunities.... more...

  • Fire Them Up!by Carmine Gallo

    Wiley 2010; US$ 21.95

    Fire Them Up! will give you the astonishing communication skills that will help you enjoy more successful and fulfilling relationships with colleagues, clients, employees, or anyone else in your personal or professional life. It is full of stories and tactics from some of the world’s most influential people. More than two dozen of today’s... more...

  • The Ultimate Marketing Planby Dan S. Kennedy

    F+W Media 2011; US$ 14.95

    New marketing and communication techniques are transforming how companies do business. And in this shifting world, organizations have to find new ways to reach customers. In this new edition of his top-selling The Ultimate Marketing Plan , industry expert Dan S. Kennedy integrates such tools as social media, networking, and strategic memberships into... more...

  • No Thanks, I'm Just Lookingby Harry J. Friedman

    Wiley 2011; US$ 24.95

    Secrets of the trade from the master of retail selling and sales training No Thanks, I'm Just Looking gives anyone the inside scoop on how to skyrocket their selling career with a system of easy-to-learn practical money-making steps. By saving countless hours of trial-and-error experience, readers will be able to focus on the things that really... more...