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Business and Commerce

Most popular at the top

  • Trump University Marketing 101by Don Sexton; Donald J. Trump

    Wiley 2006; US$ 21.95 US$ 13.17

    Trump University Marketing 101 combines the biggest name in business with the 40-year teaching experience of one of the most well-known marketing thinkers in academia. Without an MBA in marketing, how can today’s entrepreneurs and business owners stay on top of what’s happening in marketing? How can they find the best new ideas and avoid... more...

  • Career Planning and Developmentby Jon C Warner

    Worldwide Center for Organizational Development 2007; US$ 17.50

    As part of the Janus Performance Management System, ?Career Planning & Developing Future Performance? is a practical 36-page workbook that describes the career planning approach that can be taken by the manager and the appraisee to prepare for the employee's own future growth and development. As effective people planning is a fundamental part of best... more...

  • Whale Huntingby Tom Searcy; Barbara Weaver Smith

    Wiley 2008; US$ 24.95 US$ 14.97

    Using the ancient Inuit whale hunt as a metaphor for big sales, Whale Hunting gives you a clear nine-phase model for successfully finding, landing, and harvesting whale-sized sales accounts—the kind of sales that transform your business. Here, you’ll learn how to turn the dangerous endeavor of selling to large companies and big contracts... more...

  • Subliminal Persuasionby Dave Lakhani

    Wiley 2008; US$ 24.95 US$ 14.97

    If you're an entrepreneur, salesperson, advertiser, or business owner, understanding the art of subliminal persuasion will give your bottom line a big boost. In Subliminal Persuasion , master marketer Dave Lakhani reveals in step-by-step detail the exact techniques that really work in persuading and influencing others. It's not about lying or tricking... more...

  • The Unemployed Millionaireby Matt Morris

    Wiley 2009; US$ 22.95 US$ 16.07

    A self-made millionaire shows you how to make millions while living life on your own terms At just eighteen years old, Matt Morris founded his first marketing business. At twenty, he dropped out of college to pursue business full-time. At twenty-one, he was homeless and deeply in debt, living out of his car. It was then that he made a life-changing... more...

  • Cover Letter Magicby Wendy Enelow; Louise Kursmark

    JIST Publishing 2010; US$ 18.95

    Professional resume and cover letter writers reveal their inside secrets for creating phenomenal cover letters that get attention and land interviews. Features more than 130 sample cover letters written for all types of job seekers, including the Before-and-After transformations that can make boring letters fabulous. more...

  • The Nordstrom Way to Customer Service Excellenceby Robert Spector; Patrick D. McCarthy

    Wiley 2012; US$ 19.95 US$ 11.97

    The Nordstrom Way shows the direct link between empowering your employees and creating a long-term relationship with your customers. More businesses should follow Nordstrom's example. — Howard Schultz , Chairman, Starbucks Coffee Virtually every company wants to be the Nordstrom of their industry. Nordstrom is one of only five companies... more...

  • The Founder's Dilemmasby Noam Wasserman

    Princeton University Press 2012; US$ 19.95 US$ 15.96

    Often downplayed in the excitement of starting up a new business venture is one of the most important decisions entrepreneurs will face: should they go it alone, or bring in cofounders, hires, and investors to help build the business? More than just financial rewards are at stake. Friendships and relationships can suffer. Bad decisions at the inception... more...

  • OCR Business Studies for GCSEby Peter Kennerdell; Alan Williams; Mike Schofield

    Hodder Education 2009; US$ 23.98

    New edition of the bestselling OCR GCSE Business Studies textbook, published in partnership with OCR more...

  • Selling to Winby Richard Denny

    Kogan Page 2013; US$ 19.95

    Put winning techniques into practice with this world-renowned guide to selling. more...