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Business and Commerce

Most popular at the top

  • Permission Marketingby Seth Godin

    Simon & Schuster 1999; US$ 26.00

    The man Business Week calls "the ultimate entrepreneur for the Information Age" explains "Permission Marketing" -- the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it. Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts... more...

  • The Future of Human Resource Managementby Mike Losey; Sue Meisinger; Dave Ulrich

    Wiley 2007; US$ 55.00 US$ 33.00

    Sixty-three stellar academics, consultants, and practitioners look at the future of human resources The follow-up to the bestselling Tomorrow's HR Management (978-0-471-19714-0), this book presents an international panel of expert contributors who offer their views on the state of HR and what to expect in the future. Topics covered include HR... more...

  • Product and Services Managementby George J Avlonitis; Paulina Papastathopoulou

    SAGE Publications 2006; US$ 54.00

    Product and Services Management provides a holistic approach to the study of product and services management. Authors George Avlonitis and Paulina Papastathopoulou look at the key milestones within a product's or service life cycle and considers in detail three crucial areas within product management, namely product/service portfolio evaluation,... more...

  • BTEC National Business: Book 1by Lin Pilling; Naomi Birchall; Richard Cotterill

    Hodder Education 2010; US$ 41.58

    BTEC National Business will provide everything you need to secure the best results for BTEC National. The book is written by an experienced author team that has outstanding experience of delivering and assessing BTECs and is brought to you by the Number 1 in Business Studies. BTEC National Business Book 1 covers all the core units and a selection of... more...

  • Digital Marketing For Dummiesby Ben Carter; Gregory Brooks; Frank Catalano; Bud E. Smith

    Wiley 2011; US$ 27.95 US$ 22.36

    Thirty million online UK customers are just a click away, and Digital Marketing For Dummies shows you how to reach them. The author team of internet and marketing experts introduce you to the latest high-impact tools and techniques so you can promote your business with creativity and innovation, and stand out from your competitors. more...

  • Global Brand Powerby Barbara E. Kahn

    Wharton Digital Press 2013; US$ 9.99

    The branding bible for today?s globalized world Today, brands have become even more important than the products they represent: their stories travel with lightning speed through social media and the Internet and across countries and diverse cultures. A brand must be elastic enough to allow for reasonable category and product-line extensions,... more...

  • Manager As Coachby Jenny Rogers; Andrew Gilbert; Karen Whittleworth

    McGraw-Hill Education 2013; US$ 23.99

    In Manager as Coach, Jenny Rogers challenges many of the traditional assumptions about what works in management and shows you, step by step, how to be a brilliant manager and get fantastic results. more...

  • Selling For Dummiesby Tom Hopkins

    Wiley 2015; US$ 22.99 US$ 18.39

    Your guide to the most up-to-date selling strategies and techniques No matter your skill level, this new edition of Selling For Dummies helps you lay the foundation for sales success with the latest information on how to research your prospects, break down the steps of the sales process, follow up with customers, and so much more. Selling,... more...

  • What I Learned From Sam Waltonby Michael Bergdahl

    Wiley 2004; US$ 14.95 US$ 10.47

    Praise for WHAT I LEARNED FROM SAM WALTON "Michael Bergdahl's book presents unique insights into the staggering international success of Wal-Mart. Throughout the pages of this book, you can almost hear Sam Walton himself coaching and inspiring his legion of employees to greatness." -Tracy Mullin, President and CEO, National Retail Federation ... more...

  • The Fast Path to Corporate Growthby Marc H. Meyer

    Oxford University Press 2007; US$ 21.99 US$ 18.91

    Internally generated growth accomplished thorugh product line renewal and new service development is essential to the long-term vitality of business across industries. The Fast Path to Corporate Growth takes on the challenge large corporations face in developing new product lines that address new market applications and provide new streams of revenue.... more...