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Business and Commerce

Most popular at the top

  • Gen Y Nowby Buddy Hobart; Herb Sendek

    Wiley 2014; US$ 35.00

    Strategies for managing the real Generation Y A new generation of workers is forcing employers to rethink the workplace. Generation Y, or Millennials, bring new ideas, innovation, and energy as they enter the workforce AND their expectations and demands are unique. In Gen Y Now , top team leadership gurus Buddy Hobart and Herb Sendek explore all... more...

  • Facebook Marketing For Dummiesby John Haydon

    Wiley 2014; US$ 24.99 US$ 19.99

    Practical Facebook marketing strategies, tactics, and techniques This new edition of Facebook Marketing For Dummies arms novice to expert marketers with everything they need to plan, refine, execute, and maintain a successful Facebook marketing campaign. Fully updated to cover the latest tools and techniques of Facebook marketing, you'll find... more...

  • The New Global Historyby Bruce Mazlish

    Taylor and Francis 2006; US$ 38.95

    From a distinguished author in the field, The New Global History is a critical inquiry into the historical process of globalization, which is seen as a distinctly twentieth century phenomenon with its roots in the age of expansion of the early modern world. Cutting across disciplinary boundaries, The New Global History offers a fresh, overarching... more...

  • The Center for Creative Leadership Handbook of Leadership Developmentby Ellen Van Velsor; Cynthia D. McCauley; Marian N. Ruderman

    Wiley 2010; US$ 114.50

    Praise for The Center for Creative Leadership Handbook of Leadership Development "The most authoritative, comprehensive, and practical source for developing leadership ca- pability in any organization. The handbook integrates the very best of theory and practice, and serves as a valuable road map to creating a foundation of systemic... more...

  • International Tradeby Jonathan Reuvid; Jim Sherlock

    Kogan Page 2011; US$ 39.95

    International Trade provides readers with a full assessment of the issues involved in developing and managing overseas trade in the light of increasing globalisation, international law and risk management. more...

  • Content Marketing For Dummiesby Susan Gunelius

    Wiley 2011; US$ 24.99 US$ 19.99

    Get the whole picture and learn to create a successful online content marketing program Successful online marketing is about more than creating a Facebook page or writing a corporate blog. Brands need to build lasting connections with the right customers online through an effective online content marketing strategy, and this book shows you how.... more...

  • The Ultimate Sales Letterby Dan S. Kennedy

    F+W Media 2011; US$ 14.95

    Write Well to Sell Big! In the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling book, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that... more...

  • No B.S. Direct Marketingby Dan S. Kennedy

    Entrepreneur Press 2013; US$ 17.99

    Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing master plan from marketing master Kennedydelivers a short list of radically different, little-known, profit-proven direct mail strategies for ANY business. Strategies are illustrated... more...

  • The Handbook of Logistics and Distribution Managementby Alan Rushton; Phil Croucher; Peter Baker

    Kogan Page 2014; US$ 84.95

    The Handbook of Logistics and Distribution Management is the definitive introduction to all the main elements of modern logistics and distribution. An invaluable guide for distribution, logistics and supply-chain professionals as well as students it covers key topics such as planning for logistics, procurement and inventory decisions, warehousing,... more...

  • Business Process Changeby Paul Harmon

    Elsevier Science 2014; US$ 53.95

    Business Process Change , 3 rd Edition provides a balanced view of the field of business process change. Bestselling author Paul Harmon offers concepts, methods, cases for all aspects and phases of successful business process improvement. Updated and added for this edition is new material on the development of business models and business process... more...