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Business and Commerce

Most popular at the top

  • Pricing: Segmentation and Analyticsby Tudor Bodea

    Business Expert Press 2012; US$ 19.95

    Pricing analytics uses historical sales data with mathematical optimization to set and update prices offered through various channels in order to maximize profit. With this outstanding contribution to this subject, you will learn just how to identify and exploit pricing opportunities in different business contexts. Each chapter looks at pricing from... more...

  • Strategic Retail Managementby Joachim Zentes; Dirk Morschett; Hanna Schramm-Klein

    Springer 2012; US$ 59.95

    This is not a traditional textbook or collection of case studies, but is intended to demonstrate the complex and manifold questions of retail management in the form of 18 lessons that provide a thematic overview of key issues and illustrate them with the help of comprehensive case studies. In the second edition, all chapters were revised and updated.... more...

  • OCR Business Studies for GCSEby Peter Kennerdell; Alan Williams; Mike Schofield

    Hodder Education 2009; US$ 23.98

    New edition of the bestselling OCR GCSE Business Studies textbook, published in partnership with OCR more...

  • Excel 2013 Bibleby Walkenbach

    Wiley 2013; US$ 49.99

    John Walkenbach (aka "Mr. Spreadsheet") is a leading authority on spreadsheet software, creator of the award-winning Power Utility Pak, and principal of J-Walk and Associates, Inc. He is a bestselling Excel author who has published more than 50 books about spreadsheets. He maintains the popular Spreadsheet Page at www.spreadsheetpage.com. more...

  • 80/20 Sales and Marketingby Perry Marshall; Richard Koch

    Entrepreneur Press 2013; US$ 21.95

    Guided by famed marketing consultant and best-selling author Perry Marshall, sales and marketing professionals save 80 percent of their time and money by zeroing in on the right 20 percent of their market then apply 80/202 and 80/203 to gain 10X, even 100X the success. With a powerful 80/20 software tool (online, included with the book), sellers... more...

  • Secrets of Question-Based Sellingby Thomas Freese

    Sourcebooks 2013; US$ 16.99

    "After I sent my team to the Question Based Selling program, not only was the feedback from the training outstanding, but we experienced an immediate positive impact in results."?Jim Cusick, vice president of sales, SAP America, Inc. "Following the program, even our most experienced salespeople raved, saying QBS was the best sales training... more...

  • Marketing Automation with Eloquaby Ben Griffith

    Packt Publishing 2013; US$ 20.99

    This book is a practical guide following a step by step approach to create, edit, customize and upload your marketing campaign using Eloqua.If you are a marketing professional or business analyst who wants to use Eloqua to manage demand generation, lead scoring, e-mail marketing, and build digital marketing campaigns, this book is ideal for you. No... more...

  • Business Secrets from the Bibleby Daniel Lapin

    Wiley 2014; US$ 29.95

    Find success in finance, friendships, , and spirituality with the advice of a well-known expert It's safe to say that nearly everyone is seeking a happier, more successful life. So then why do so few attain it? Business Secrets from the Bible proposes a new way to view and approach success—one based upon key concepts from the Bible that are... more...

  • The Retargeting Playbookby Adam Berke; Gregory Fulton; Lauren Vaccarello

    Wiley 2014; US$ 30.00

    How to reach the 98 percent of people who leave your website without converting sales The Retargeting Playbook is a complete guide for digital marketers about how to reach the 95 to 98 percent of people who leave a brand's website without converting. Retargeting gives advertisers the ability to stay in front of those people to bring them back and... more...

  • Predictive Analytics and Data Miningby Vijay Kotu; Bala Deshpande

    Elsevier Science 2014; US$ 59.95

    Put Predictive Analytics into Action Learn the basics of Predictive Analysis and Data Mining through an easy to understand conceptual framework and immediately practice the concepts learned using the open source RapidMiner tool. Whether you are brand new to Data Mining or working on your tenth project, this book will show you how to analyze data,... more...