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Business and Commerce

Most popular at the top

  • Sticky Brandingby Jeremy Miller

    Dundurn 2015; US$ 1.99

    Stand out, attract customers and grow your company into a sticky brand. Sticky Branding provides practical, tactical ideas of how mid-market companies ? companies with a marketing budget, but not a vast one ? are challenging the status quo and growing sticky brands. more...

  • How to Measure Anythingby Douglas W. Hubbard

    Wiley 2014; US$ 50.00

    Now updated with new measurement methods and new examples, How to Measure Anything shows managers how to inform themselves in order to make less risky, more profitable business decisions This insightful and eloquent book will show you how to measure those things in your own business, government agency or other organization that, until now, you... more...

  • Digital Brandingby Daniel Rowles

    Kogan Page 2014; US$ 29.95

    Digital Branding gives step-by-step, practical guidance on how to build a brand online. Through exploring topics like content marketing, social media, search optimisation and web analytics, Daniel Rowles develops a robust framework for brand planning, channel selection and measuring the effectiveness of your brand campaigns. Digital Branding contains... more...

  • HRD Auditby T V Rao

    SAGE Publications 2014; US$ 35.95

    Human capital is an essential component of the market value as well as brand value of every organization.  HRD Audit  presents the first-ever comprehensive approach to evaluating and re-designing human resource development (HRD) function and interventions, and maximizing their contribution to business goals and human capital formation. A unique feature... more...

  • Corporate Social Responsibility and Human Resource Managementby M. Karatas-Ozkan; K. Nicolopoulou; M. Ozbilgin

    Edward Elgar Publishing 2014; US$ 40.00

    ‘A valuable guide to combine so far separate strands of thinking on CSR, DM and HRM. With its global focus, this book cuts through the claims and assumptions of existing understanding and provides data from a large set of countries. It will certainly stimulate insightful thoughts and practices of CSR in HRM’- Sibel YAMAK, Galatasaray University,... more...

  • The Naked CEOby Alex Malley

    Wiley 2014; US$ 22.95

    The Naked CEO's guide to achieving your dream, starting now From suspended schoolboy to disruptive CEO, Alex Malley, The Naked CEO, has led a life rich in successes and mistakes. Through it all he has learned a lot about what it takes to successfully build not only a big career, but also a big life. Gain insights from a successful CEO who's lived... more...

  • A Beautiful Constraintby Adam Morgan; Mark Barden

    Wiley 2015; US$ 30.00

    An inspiring yet practical guide for transforming limitations into opportunities A Beautiful Constraint: How to Transform Your Limitations Into Advantages And Why It's Everyone's Business Now is a book about everyday, practical inventiveness, designed for the constrained times in which we live. It describes how to take the kinds of issues that... more...

  • Fast Secondby Paul A. Geroski; Constantinos C. Markides

    Wiley 2004; US$ 32.95

    “This is more than just an interesting new business book. It is a bold challenge of the pervasive conventional wisdom of building breakthrough, innovative capability as a foundation stone of competitive advantage. Through their strong and clear argument and their richly detailed examples, these leading strategic thinkers present a provocative... more...

  • Implementing the Four Levelsby Donald L. Kirkpatrick; James D. Kirkpatrick

    Berrett-Koehler Publishers 2007; US$ 36.95

    Training legend Donald Kirkpatrick presents the companion book to his bestselling EVALUATING TRAINING PROGRAMS (over 47,000 copies sold across three editions) where he offers a practical 7-key methodology for putting his well-known four levels for training validation and effectiveness into practice. more...

  • The 25 Sales Habits of Highly Successful Salespeopleby Stephan Schiffman

    F+W Media 2008; US$ 6.95

    Now you can join the hundreds of thousands of salespeople who have followed Stephen Schiffman's advice and watch your performance soar. Schiffman lets you in on the industry's best-kept secrets. Learn how to convert leads to sales, motivate yourself and motivate others, give killer presentations, and keep your sense of humor. This new edition... more...