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Business and Commerce

Most popular at the top

  • Managing Customer Relationshipsby Don Peppers; Martha Rogers

    Wiley 2010; US$ 89.50 US$ 77.57

    MANAGING CUSTOMER RELATIONSHIPS A Strategic Framework Praise for the first edition: "Peppers and Rogers do a beautiful job of integrating actionable frameworks, the thinking of other leaders in the field, and best practices from leading-edge companies. "—Dr. Hugh J. Watson, C. Herman and Mary Virginia Terry Chair of Business Administration,... more...

  • Resonateby Nancy Duarte

    Wiley 2013; US$ 29.95 US$ 20.96

    Reveals the underlying story form of all great presentations that will not only create impact, but will move people to action Presentations are meant to inform, inspire, and persuade audiences. So why then do so many audiences leave feeling like they've wasted their time? All too often, presentations don't resonate with the audience and move them... more...

  • The Marketing Agency Blueprintby Paul Roetzer

    Wiley 2011; US$ 29.95 US$ 20.96

    Build a disruptive marketing agency for the modern age The marketing services industry is on the cusp of a truly transformational period. The old guard, rooted in tradition and resistant to change, will fall and new leaders will emerge. Hybrid marketing agencies that are more nimble, tech savvy, and collaborative will redefine the industry. Digital... more...

  • Human Resources Management for Public and Nonprofit Organizationsby Joan E. Pynes

    Wiley 2013; US$ 100.00 US$ 86.67

    Since the first edition was published in 1997, Human Resources Management for Public and Nonprofit Organizations has become the go-to reference for public and nonprofit human resources professionals. Now in its fourth edition, the text has been significantly revised and updated to include information that reflects changes in the field due to the... more...

  • Profitable Customer Engagementby V. Kumar

    SAGE Publications 2013; US$ 26.00

    The concept of customer engagement has evolved as a powerful tool for building a profitable approach to customer management. Profitable Customer Engagement is an authoritative book that communicates the fundamentals of profitable customer engagement by proposing a customer engagement value (CEV) framework. It is a first-of-its-kind book that outlines... more...

  • Internal Control Audit and Complianceby Lynford Graham

    Wiley 2015; US$ 95.00 US$ 57.00

    Ease the transition to the new COSO framework with practical strategy Internal Control Audit and Compliance provides complete guidance toward the latest framework established by the Committee of Sponsoring Organizations (COSO). With clear explanations and expert advice on implementation, this helpful guide shows auditors and accounting managers... more...

  • Handbook of Research on Customer Equity in Marketingby V. Kumar; D. Shah

    Edward Elgar Publishing 2015; US$ 60.00

    Customer equity has emerged as the most important metric to manage firm performance. This Handbook covers a broad range of strategic and tactical issues related to defining, measuring, managing, and implementing the customer equity metric for maximizing firm performance. Drawing upon the wisdom of a global pool of leading scholars, the book serves... more...

  • Handbook of Human Resource Management in Emerging Marketsby F. Horwitz; P. Budhwar

    Edward Elgar Publishing 2015; US$ 60.00

    Bringing together a diverse set of key HRM themes such as talent management, global careers and employee engagement, this remarkably wide ranging work on managing human resources in more than 20 emerging markets is written by world-leading experts in HRM in emerging markets and based on leading-edge research and practice. more...

  • Business Ethics Through Moviesby Wanda Teays

    Wiley 2015; US$ 34.95 US$ 30.29

    Business Ethics Through Movies: A Case Study Approach examines a wide range of ethical dilemmas, principles and moral reasoning that arise in contemporary business through a series of popular films and real-world case studies. Engages readers in learning about ethical theory by using movies and both national and international case studies... more...

  • Project and Report Writingby Institute of Leadership & Management

    Taylor and Francis 2007; US$ 37.95

    With forty well structured and easy to follow topics to choose from, each workbook has a wide range of case studies, questions and activities to meet both an individual or organization's training needs. Whether studying for an ILM qualification or looking to enhance the skills of your employees, Super Series provides essential solutions, frameworks... more...