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Business and Commerce

Most popular at the top

  • Advertising and Societyby Carol J. Pardun

    Wiley 2013; US$ 41.95

    Now revised and updated to reflect the impact of emerging technologies, this new edition of Advertising and Society: Controversies and Consequences examines the evolution of advertising and its influence on society. Expanded with five new chapters covering the impact of emerging technologies, including the evolution of Direct to Consumer (DTC)... more...

  • Super Service: Seven Keys to Delivering Great Customer Service...Even When You Don't Feel Like It!...Even When They Don't Deserve It!, Completely Revised and Expandedby Jeff Gee; Val Gee

    McGraw-Hill Education 2009; US$ 18.95

    Val and Jeff Gee are founders of the McNeil & Johnson Learning Company, a million-dollar training firm with offices in the United States, Australia, Egypt, Guatemala, and the United Kingdom. For more information, go to www.mjlearning.com. more...

  • Financial Accounting For Dummiesby Maire Loughran

    Wiley 2011; US$ 19.99

    Maire Loughran , CPA, is a member of the American Institute of Certified Public Accountants. An adjunct professor of auditing, accounting, and taxation courses, she is also the author of Auditing For Dummies . more...

  • Key Account Managementby Diana Woodburn; Malcolm McDonald

    Wiley 2012; US$ 71.00

    "The authors work with us here in the European Institute of Purchasing Management (EIPM) and have an in-depth understanding of the buying side of Key Account Management. This book, therefore, is a true and realistic version of how suppliers can work effectively and profitably with their major customers. I commend it to you." Bernard Gracia , Director... more...

  • The Enthusiastic Employeeby David Sirota; Louis A. Mischkind; Michael Irwin Meltzer

    Pearson Education 2005; US$ 27.99

    Enthusiastic employees far out-produce and outperform the average workforce:they step up to do the hard, even 'impossible' jobs.  Most people are enthusiastic when they're hired: hopeful, ready to work hard, eager to contribute. What happens? Management, that's what. The authors tell you what managers do wrong, and what they need to do instead. It's... more...

  • Retail Strategyby Christine Cuthbertson; Dr Jonathan Reynolds

    Taylor and Francis 2007; US$ 73.95

    The book is made distinctive by the presentation of practitioner insight allied with academic underpinning to create a powerful new framework of unusual breadth and depth. The book communicates contemporary retail thought from the perspectives of both senior international retailers and expert observers. It is structured around four sections: * Section... more...

  • Succeeding at Interviewsby Judith Verity

    How To Books 2004; US$ 17.00

    Interviewees need the right skills for the interview as well as the right skills for the job. This book covers preparation and follow-up as well as 'inside the interview' techniques, enabling candidates to tune in to the interviewer and excel on the day. This edition is revised and updated. more...

  • Employee Moraleby David Bowles; Professor Cary Cooper

    Palgrave Macmillan 2009; US$ 57.00

    Performance is the key outcome of high morale, and the reason why it should be taken so seriously: with research gathered from some of the world's largest employee opinion databases and best academic centres, the authors lay out the morale-performance connection. more...

  • International Perspectives on Competence Developmentby Knud Illeris

    Taylor and Francis 2012; US$ 54.95

    In today?s complex and ever-changing world it has become obvious that even highly developed knowledge and skills are no longer sufficient to meet new challenges, situations and problems facing individuals, organisations and nations. This raises an enormous and potentially confusing issue for educators and trainers: how is it possible to generate and... more...

  • Brand Aidby Brad VanAuken

    AMACOM 2014; US$ 29.95

    Branding is more than a great logo. A brand is the essence of an organization?its DNA?impacting its continual success. It is absolutely essential to get it right. Brand managers, marketers, and executives have long turned to this trusted guide to troubleshoot their branding problems. Written by an acknowledged expert with 30 years of experience building... more...