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Business and Commerce

Most popular at the top

  • UnSellingby Scott Stratten; Alison Kramer

    Wiley 2014; US$ 25.00

    UnSelling is about everything but the sell. We put all of our focus on the individual purchase transaction, while putting the rest of our business actions second. We've become blind to customer service, support, branding, experiences and even product quality. Sixty percent of a purchasing decision is made before a customer even contacts you. We... more...

  • No B.S. Sales Success In The New Economyby Dan S. Kennedy

    Entrepreneur Press 2010; US$ 15.95

    In The New Economy, only a select few will gain and keep membership in the elite sales fraternity enjoying the top incomes, the greatest security, the most independence and power, and the highest status. And, who better to show you how to get in than “Millionaire Maker? Dan Kennedy? Kennedy covers: • Adapting to The New Economy Consumer • How to... more...

  • Brand esSenseby Neil Gains

    Kogan Page 2013; US$ 39.95

    Branding has reached a new frontier. In the future brands will have to appeal to the neglected senses: touch, taste, and smell. Branding expert Neil Gains shows both the science and the practical applications of how it can be done, and links storytelling to sensory recognition in brand promotion. Drawing on both the latest research he shows how a two-sense... more...

  • Marketingby Chris Hackley

    SAGE Publications 2009; US$ 55.00

    An unrivalled and entertaining introduction to the essentials of critical theory in marketing more...

  • Power, Politics, and Organizational Changeby David Buchanan; Richard Badham

    SAGE Publications 2008; US$ 86.00

    `Many books on management are sanitized, cleanly technical accounts of the unreality of managerial life and work. Politics hardly feature. This book tells it like it is: it dishes the dirt, gets low-down, into the funky and fascinating politics of organizational life' - Stewart Clegg more...

  • Human Safety and Risk Management, Second Editionby A. Ian Glendon; Sharon Clarke; Eugene McKenna

    Taylor and Francis 2006; US$ 125.95

    Reflecting a decade?s worth of changes, Human Safety and Risk Management, Second Edition contains new chapters addressing safety culture and models of risk as well as an extensive re-working of the material from the earlier edition. Examining a wide range of approaches to risk, the authors define safety culture and review theoretical models that... more...

  • The Mentee's Guideby Lois J. Zachary; Lory A. Fischler

    Wiley 2009; US$ 26.00

    This volume offers a companion guide to the best-selling book The Mentor’s Guide . This practical book offers ideas and suggestions for making the most of a mentoring opportunity for the person being mentored. It shows how to prepare for, sustain, and bring to closure the important mentor/mentee relationship. The author guides mentees through... more...

  • The Creative Process Illustratedby W. Glenn Griffin; Deborah Morrison

    F+W Media 2010; US$ 25.00

    Finally, answers to the question: How are big ideas born? Creative directors, art directors and advertising copywriters are some of the great artists and thinkers of our time. Considering the scope and power of their influence in our culture, that's not such a crazy idea. Take an intimate look into the creative processes of some of the top minds... more...

  • Tractionby Gino Wickman

    BenBella Books, Inc. 2012; US$ 16.95

    Do you have a grip on your business, or does your business have a grip on you? All entrepreneurs and business leaders face similar frustrations?personnel conflict, profit woes, and inadequate growth. Decisions never seem to get made, or, once made, fail to be properly implemented. But there is a solution. It?s not complicated or theoretical. Based... more...

  • Cambridge International AS and A Level Accounting Revision Guideby Ian Harrison; Michael Hillman

    Hodder Education 2013; US$ 23.98

    Get your best grades with this Cambridge International AS and A Level Accounting Revision Guide . - Manage your own revision with step-by-step support from experienced examiners Ian Harrison and Michael Hillman. - Maintain an appropriate international focus in exams with examples and case studies from around the world. - Get the top marks by applying... more...